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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Webflow is so easy to use, even if you don't have any practical web development experience! You can be a complete novice and still understand all of Webflow's basic functions. They also have incredible training resources that are easy to follow, understand, and also provide frequent comedic relief to an otherwise dull topic.
The pricing model leaves a little more to be desired. The structure is overall good, but for someone who is only making a single website (or even several), vs. regularly gaining clients and creating sites throughout the year, it can get pretty pricy. I wish there was a middle ground to be chosen from.
With Webflow, I can create entire website concepts in a matter of hours or landing pages in a matter of minutes. Some clients insist on using Wordpress as their website platform and now, Webflow has a Wordpress plugin that allows you to create entire websites in Webflow (including their CMS) and easily import them into your Wordpress site! Overall a solid web development platform that is very easy to use!
Workflow efficiencies have become much better. A faster environment for our designers to get the outcome they want from their designs.
There really isn't much to dislike, its usually just bugs in new releases which they tend to release fixes for fairly quick. Their new UI is super functional.
We've managed to cut the cost of web launches by half, meaning we have a higher profit margin.We still use developers but aren't requiring their assistance on the initial client scope.
Customizability is incredible! Usually when you sign up for a site that primarily relies on templates, you're stuck within your template unless you know how to code. Webflow is entirely visual and you can alter anything and everything. You can buy really beautiful templates for relatively cheap (full UI kits for $79-150, simple templates are free and go up to $79) and fully customize them. Or you can build your site from scratch without writing a single line of code.
Do I have to dislike something? It's the perfect web building system. I tell everyone about it. I can't even tell them what to improve and even if I did, every time I log in they release improvements and send you notifications about them and how to use them.
I build anywhere from 1-3 websites related to my business! Webflow lets me customize them, use animations and overall creates stunning websites.
Webflow enabled us Designers to have full control of websites, and allows us to mockup prototypes without having to write code. Webflow is constantly updating and upgrading their platform and it only gets better. Their support has always been exceptional. Their University allows any user to learn their tool and also design principles.
The only qualms I have are the prices of things and a limited ecommerce function. However I know that these are both things Webflow is working on.
We always had an issue with developers, and Webflow alleviates a lot of those problems. We realized that we don't have to spend all this money on outsourcing developers when we can do it all in house.
It's soo fast,very convenient,its easy to install.
It takes soo much time when dealing with long ques.
It needs soo much skills and knowledge, it has helped me realize my talent.
What I really like from Webflow is its intuitive features and how you can build a website from scratch step by step without losing important tips in the whole process. It has multiple integration compatibilities with several languages such as Java, .NET, PHP and so on. Also, offers to its users the right tools for edit and select which templates are properly standarized for giving clients a better look of how their websites are getting done through time and how customers want everything set.
Actually there's nothing that dislikes me from using Webflow or any of its features so far. This solution offers a way to manage, host and build websites from step one and all its menus and functions are carefully selected and developed in order to give its users the best option for showing their websites and their own templates either to clients and customers as well. The most important thing about this fact is that Webflow is cheaper than well-known providers for hosting and it's easier to implement across your organization.
With Webflow we were able to solve certain performance issues and some issues related to improvement skills and new employees that didn't understand very well how to use it. With the hosting purpose of this solution we don't need to buy a hosting and a domain for our own websites and this is because you can create a host and a domain from your own ideas.
The way it translates CSS and HTML concepts into a user interface is amazing and it works so well. We use it for all projects, freelancing and side projects and have phenomenal results. It's fast and powerful.
They recently changed the user interface slightly which was frustrating as had to relearn some of it and its less intuitive, but still the platform is solid.
Website design and development.
Something that I really love from Webflow is its intuitive and dynamic workflow. All the tools are there for giving you the right purpose for building websites from scratch or if you already have the coding for implementing a whole gamma of websites with your own digital signature and getting even more clients. Also, the features from this software allow to its users to understand and realise how easy it is the whole process of creating and coding websites and even you can manage how websites are being built by your crew and giving them feedback in real time.
Webflow doesn't allow to integrate your own domains for new websites and if you have a fully functional website it's mandatory to use software's domains in order to give users full access to the content which is awful to realise. Also, it's implementation price is very expensive, even though is the cheapest client for web design and web creation at this moment, once you're giving instruction for implementing the solution on your department it could be very expensive, but the revenues are awesome.
It was very awesome to discover that Webflow can be implemented in almost every single OS without having to install anything else, and almost every kind of computer or workstations with certain specifications can have this solution as well. Also, my team is very grateful for having even more templates and colors to combine and to implement across the websites that are being hosted and created for giving customers a massive feedback of how things are getting done and how clients want their content to be shown on the website as well.
Webflow has created an amazing tool that allows designers and developers to create websites in an intuitive, easy to use way. I've really enjoyed using webflow.
There is so much potential with the platform. While I know that the team is working hard, and bringing amazing new features, I wish they were bringing them even faster!
I'm developing sites more efficiently. It also allows me to iterate much faster with my designs.
Something that I adore about this administration, is the predesigned layouts that it contains, actually they are proficient, and they conform to all the vital principles to make proficient and stunning sites, this device, regardless of running on the web, has all the essential instruments that a website specialist needs, in this application likewise with some other website composition programming, you can begin the plan sans preparation, and have all the important devices, to give all the ideal attributes to the structure where is working, the workspace I like without a doubt, I feel truly great dealing with this application, I feel that I have every one of the apparatuses available to me, and I can discover them all the more effectively, which causes me to make my plans all the more effectively.
Dislikes : 1) Free arrangement is restricted, particularly to alter CSS and HTML, to customize you need the arrangement paid, 2) It isn't for beginner clients,
This kind of devices, not just diminish the season of work in web advancement, furthermore, you ought not contribute a lot of cash on super PCs, since everything is truly done on the web, and you just need a decent gear with the goal that the route is impeccable, however the rest, are as of now superfluous costs, so you just need to pay the month to month expense for taking care of the application, and you ought not ponder the recharging of PCs, this appears to be something staggering, for individuals and private ventures.
Webflow is easy to learn and allow you to build beautiful and modern websites with precise control.
There are limits including robust back-end development capabilities. However, you can easily export your front-end code and hand off to the client and their internal web team or developers.
I can build a client website from prototype to finished product in significantly less time than coding from scratch. It's far more powerful than SquareSpace or Wix.
Webflow is a fabulous way for non-technical entrepreneurs, marketers, and even designers to quickly build and iterate on the web. The ease of use and the UI/UX is my favorite part of Webflow. I know experienced designers that use webflow as well as non-technical marketers that have an even playing field.
I dislike that I don't know CSS. I wish I could do more with Webflow but that's on me.
Webflow helps me create product testing landing pages for entire businesses so that I can get feedback quickly rather than wasting valuable time and resources pursuing a dead-end.
The best part about Webflow is how quick designing a website becomes. You can see your website come to life as you make changes to the layout and design. It is super simple to add custom code and integrations.
Whitelabeling doesn't occur until the most expensive plan. Most companies that use a pricing tier structure remove their brand at the lowest paid level.
Quick design process, fully customized e-commerce sites, integrations, and the content management system makes creating landing pages as easy as filling out a small form.
It has a straightforward user interface and all the bells and whistles to get your site fully functioning and looking great.
There are cheaper options out there compared to the pricing Webflow offers
Creating eCommerce integrated sites for clients and giving them a beautifully designed site
I love being able to take a wireframe to a fully functional website with no knowledge of code. The software itself is robust and you may feel intimidated but thats where the Webflow acadamy comes into play! It teahces you everything you know in a smart sequence that helps you get familiar with the interface as you go. Plus the tutorials are actually amusing to watch because there is subtle humor injected into them all that I appreciate.
My Webflow instance often crashes on me when I start to change a lot of specs one after another in a short period of time. I can tell when its about to crash because the whole thing gets very sluggish right before it does. The good thing though is I have never really lost anything I am working on as the auto save in Webflow works well.
The process of going back and forth with a developer to program a website can be exhausting, and that's after you put in the time to find a good one that understands your needs and has the required skill set. This solves that problem.
Changes the way designers can build websites. Visualize more.
Need more tutorials for designers that don’t know lingo.
Can create our designs in real life.
I like Webflow's ecosystem and platform of tutorials the best, including their templates.
You can only create two pages for free - you have to upgrade after. I wish that the pricing was more transparent.
Creating my personal portfolio, and also promoting my side project.
This is the best design tool on the market and great for prototyping and animations
Hasn’t included e commerce or other robust features until recently.
Pattern libraries. Animations. Prototypes. Portdolio website. Freelance work.
I like that I can work on my projects in design mode
There isn’t anything I dislike about webflow
I am able to create web apps more quickly
It's very useful and amazing to see your work come to life in real time.
Not much at all. I guess it can be overwhelming for new users who do not know every tool.
We are redesigning our website right now. It's bringing our website to the modern age!
Let's begin with saying it's much much better than Wordpress. y any mean. It's responsive, flexible, easy to use, possibilities are endless. pretty much like Photoshop if you prefer, there is no limit for front-end. updated regularly almost daily great interface for both editors and designers and it's super powerful
It is expensive yeah that is true. you're limited to Webflow hosting which can be a deal breaker to some. overall I see more positive than negative which is a good deal for me
I was able to see my designs coded and fix any errors on time. the flexibility and responsive design and CMS benefits allow me to supply clean professional sites to my clients on time and with the right tools and design
It takes the hassle out by using UI to coding.
It doesn't support the pseudo yet, such as :after, :before, nth-child, etc.
Design pages. then export the code out, then start from there.
This is the perfect tool for front end developers or full stacks that want to save time.
Could use a delete image asset function that allows users to delete more than one image at a time. I wish they had a larger team to work on their wishlist faster. There are some features that the Webflow community wants but its only a matter of time before they launch everything. Big things in 2019.
I'm helping small business owners launch their digital presence quickly. This helps them validate with their market and reach new audiences.
Webflow is like a visual interface for designers that do not know how to code. Spend a little time learning the principles of html through Webflow and you can make customized websites.
The learning curve of webflow is more steep than Wix or Squarespace, but easier tham WordPress.
Simple website deisgn and development could be done on Webflow entirely without hiring web developers.
Webflow is the solution that was sorely missing from the web design panorama: a truly graphical way of designing responsive websites, solid and that just works. It has almost all the building blocks needed, together with the best practices already implemented such as reusable assets, animation helpers, etc. It also has an host of advanced functions that can help you build data-driven and e-commerce websites.
The only thing I would prefer over the current approach would be an offline, desktop application, that would save all the data on the computer and then sync with a cloud platform whenever possible. Working only in the browser still makes me a bit unsure at times, and I fear of losing my work every now and then.
Before Webflow, we had to build Photoshop mockups, then write code and design CSS constantly checking the browser to see if the design was coming out as intended, not to speak about checking responsiveness on the various screen sizes. Webflow is WYSIWYG done right: we can skip the Photoshop part and see what is coming out of our design as we build it, for any screen We definitely plan on using it much more in the future!
Great customer help and strong area, alot flexibility, speed with the incorporated hosting, continuously releasing functions that their area has in fact requested.
I would like too have the ability to move products within containers utilizes a "dragging" function rather of the Adobe Illustrator-esque UI.
Sometimes I encountered minor bugs but nothing game breaking. Overall It made me money.
Webflow is extremely effective and has an actually well considered interface. Webflow is better than Wordpress because it lets you to develop innovative site functions and interactions without having to understand ways to acquire or code and set up different plugins. It has a fantastic client assistance and strong neighborhood.
Often I experienced small bugs however absolutely nothing video game breaking. Users without a strong understanding of finest website design practices will have a hard time to obtain the very best from the visual page home builders.
This is an excellent option for fast web advancement as well as Can get sites up faster than ever
It is difficult to choose exactly what I like most since there is a lot to enjoy, fantastic client assistance and strong neighborhood. A lot versatility, speed with the integrated hosting, constantly launching functions that their neighborhood has actually asked for. It's a platform that basically permits designers to compose code in a visual method.
It's a little to pricey, lots of functions and functions are minimal simply for the paid plan and it has a restricted variety of design templates.
Quick way to create websites
You don't have to know how to write code to use Webflow. I left college knowing almost nothing about HTML, CSS, and javascript. 2 years later I've built dozens of sites for huge companies in the UK, Sweden, Finland, and parts of the US.
A few features aren't too user-friendly, but they are powerful. That said, the Webflow staff are super transparent, and it's clear they are making efforts to improve their product all the time.
I own a web app called Formatically. Every user-facing screen is built in Webflow. No Webflow, no Formatically.
Coding and design all in one platform. Themes are reasonably priced, modern design, super convenient for a quick website. Support is only through email but they are actually very quick to response and with video screen share which makes it very easy to follow.
Hosting has to be from Webflow; and it costs more than other services out there such as BlueHost or GoDaddy. Plus, there is no online chat or phone support, just email, which takes time.
Freelancing for a private client's financial website. I like how I can directly charge the client through Webflow through their Client Billing feature which makes things more transparent for my client.
