Unclaimed: Are you working at Webflow?
Webflow Reviews: 4.4/5 — Solid Choice
Webflow is a visual no-code and low-code platform for designing, building, hosting, and managing websites. It combines website design, CMS, hosting, ecommerce, AI-assisted content, and AEO features, with add-ons for analytics, optimization, and localization.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Ease of use |
Advanced
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Live Online |
| Languages | English |
Webflow Pros and Cons
- Strong visual control and design flexibility without coding.
- Built-in hosting, security, and backups reduce maintenance.
- Webflow University provides learning resources.
- Clean code output and good performance on standard sites.
- Steep learning curve.
- CMS and ecommerce capabilities may be limited for complex needs.
- Some users report slow performance on larger projects.
- Pricing can be difficult to predict once seats, bandwidth, and add-ons are included.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
I really liked the fact that I was able to go live within 2.5 months from project kick-off.
The limitations inherent to the templates which don't allow for independent evolution of the website and require a consultant's assistance.
An easy and standardized way to build a well-performing and good-looking website.
A great part of this tool is its template library. They have great design templates to fulfill your business needs. You can easily design & develop a landing page without writing actual code. Also, very easy to host a webpage on your own domain.
I don't see any contact number on their website to reach out. Also, they provide only email support which is a longer & time taking process to get help. Also, you should have some basic knowledge of coding to implement all features of this tool.
Reducing development time of custom landing pages. Introducing new designs to the marketing team It's a no-code platform so UI designers can create a landing page as no coding experience is required.,
Very powerful application, you can accomplish a lot if you know what you are doing. That being said their tutorial videos are very well made and actually pretty funny as well. The collaboration tools are really powerful too, makes it easy to hire a freelancer to work on something without giving full access to the entire site.
The learning curve is a bit steep if you don't have a rudimentary knowledge of HTML and CSS you have an uphill battle.
Making simple sites very quickly. It takes a short amount of time to get a site up and running.
I love the ease of creating sites on Webflow, and with everything linked to CSS style classes, the designs stay pretty clean compared to other "drag n drop" / WYSIWYG editors. I love the "Visual CMS" design functionality, which helped me design CMS's for my clients that are custom-tailored to their business. The CSS Grid and Flexbox layout options are also a great aid to designing and aligning elements! I liked that my clients could make small edits that I could control.
The cost is a bit expensive for smaller companies like myself, especially when adding hosting and CMS options. The CMS designer is fantastic, but the options are pretty limited and missing some fundamental CMS features and fields needed to take it to the next level. The client editor isn't the most intuitive and makes it hard to edit certain aspects like background images.
I was able to save time in creating responsive, interactive client websites and make them "pixel-perfect" with ease using Webflow. Webflow cut the divide between designer and developer because I do not know how to design using javascript. Still, I could create micro-interactions and interactions with simple tutorials and their GUI for javascript. I could also limit some of the editing features so clients wouldn't mess up the site and only edit text or photos here and there.
An innovative, dynamic content management system that makes spinning up an Apple website-like experience easily within reach. As simple as one of the consumer-grade website builders that real designers can't stand, like Wix lol. (Sorry Wix). But much more customizable, almost rivaling WordPress with their CMS.
The biggest downfall, and the reason I will probably never actually use Webflow for clients, is definitely the lack of hosting options. I don't like feeling cornered into something. You have to pay way more than industry standard just to be forced to use their hosting unless you want to only use the static content lol Very much garbage from that perspective.
I'm not yet solving any problems because I'm looking for a smarter competitor and doesn't try forcing its customers into their ecosystem of no control.
I like how dynamic and customizable it is while editing webpages and I like how classes are sorted out. Live preview is useful because of how fast you can switch in and out of it.
I dont like that layering content is sometimes glitchy and sometimes publishing the site has problems like not fully updating.
I am solving problems that my clients are having like not having enough control over their web editing. When I switch them to webflow they are usually more satisfied.
Easy to use the application, it's quick and there is no need for coding.
You have no complete control over how you want the complete product to be.
Creating website templates
I like how intuitive the program is, making it easy for people who have little to no experience with web design, and making it customizable for people who have a higher knowledge of code. There's additional videos and learning resources to answer any question you may have. In most cases all my questions and "how-to's" have been answered with simple videos created by Webflow and various forums.
There are some solutions which I feel should be straight forward, simple and common sense. For example, I have a project where my client wants to sell products on her website, however I'm the one receiving the notification emails and not her. When researching other forums, many people had the same issue, but there seems to be no solution. For a web developer that markets itself for client work, this is definitely a road block for those doing ecommerce.
Current issues is the ecommerce feature where people may buy things off my clients site, but I get the email notification and not them. In other words, everything else is very useful and intuitive.
I learnt about this product from Ran Segall and he provides very fun and simple tutorials online on how to design websites for UIUX Designers on Webflow instead of Sketch or Figma or Invision Studio. The product allows for simple coding to be done so it can be shipped live very quickly. Definitely a great tool for Freelance UIUX Designers working with Startups or Businesses.
Perhaps for freelancers Webflow is a better choice but for designers working in a company that has already established Sketch as a tool for designing across all departments, it would not be useful to make the switch. It would not be feasible simply to switch from Sketch to Webflow at this point.
UIUX Design
It has many useful tools such as exporting code, sections, columns, texts, images and much more. The administration panel is very complete and you can also customize the CSS code.
It is not a flexible CMS, it is difficult to make a personalized code or make large visual changes that are outside the chosen theme.
It is ideal for any development team that is responsible for making simple web pages because it does not need the programming of large blocks of codes, everything is pre-established just to change the parameters to our liking, place the information and we will get a new web page in a matter of minutes.
It's easy to create exactly what you want and the interface is intuitive. I built my own site from scratch without resorting to a template. I tried to accomplish the same in a variety of places and couldn't pull it off.
The pricing is a little steep. You get hit from two directions. For the hosting and the site... plus there's deeper levels to each. It would have been nice to have them rolled together into a more attractive price tag like most of the competition.
Get a site up for my freelance work and attract new customers by showcasing my portfolio. I've been working consistently, so I'd say that it got the jib done.
Webflow doesn't feel like another WYSIWYG — it's almost a different way to code. Plus the speed at which I can go from zero to a live website is amazing.
Say goodbye to static mocks and spec docs. Say hello to a whole new way to build for the web. Webflow gives designers all the power of HTML, CSS, and JavaScript. But instead of writing code, you manipulate the real, working website — visually — just like your favorite design tool
I know how to write code and I still prefer Webflow because of its speed.
The design capabilities and ability to use this without coding. You are able to design with exactly what you see
The cost. It is rather expensive compare to other software
Design problems. The link between prototype and finished product
It is easy to figure out what you want to do in webflow. It has a very familiar interface and has similarities to adobe products. It also works in a very designer friendly manor. Meaning it is easy to think of what you want to do and then figure out how to do it with the available presets.
Sometimes the program does not let me scroll while I am in the designer mode. I also think on certain elements the layers seems to just disappear. You can usually get it to show back up by clicking collapse all. Also if you use a wacom tablet as a mouse sometimes the scroll capabilities also disappears.
We are using webflow for layout proposals. It is nice because it makes a live link that can be used to view how a layout will work responsively.
I love that I can easily see my design using drag and drop. I also love the content management system.
I do not like the mobile development on webflow. It's so frustrating to try and make your design look normal for mobile using the drag and drop. Things break for seemingly no reason and it's not even worth it.
I used webflow to launch client sites.
I like that you can adjust things and it translates nicely onto the website
There are a lot of ways you are limited. The people at my company who CAN code have difficult to make the proper adjustments. Also, it uses scrips that make the websites load slowly, which can lead to a high bounce rate.
The slow load time, and the inflexibility of code are difficult, but overall it does fill the need we have
I like Webflow's simplicity, and I like the UX of the software. So far creating simple sites and template pages has been a smooth and easy process. The CMS builder is particular is an awesome tool.
I wish that there was more customization and I wish that there was a code-view similar to Dreamweaver. I wish there were more roll-over labels or tips on the control panel. It's hard to tell only from the icons what the buttons do.
Quickly designing landing pages and mini-sites without dev time.
Ease of design implementation. Super easy to take a figma design and build it in webflow. That is amazing.
Webflow team seems so slow to add features that so many people are clamoring for. We are seeing major price hikes and the functionality that is being added seems like it's just for increased revenue on your end, not things users are excited about.
Ease of design is the main one that it is currently solving.
I like to be able to access the code easily: I do not have to write code, but indicate properties to the different elements that make up the page. It also makes it possible to generate small databases, from which one can draw to complete one's own site (e.g. like blog posts, but flexible and easily custom-built).
I don't like that to make a change I have to go back into programming. I have to remember which classes I used, and apply the right ones. By not doing this every day, if after a month I have to make changes to my site, I have to start learning how it was done again.
It provided hosting, a basic theme that I modified according to my needs and allowed me a lot of agility, although I did not know how to write development code. I have now abandoned Webflow to use HubSpot.
many features and fun to play with. One can easily customize the view websites using many given layouts. Adding animation and motion graphics is quite easy and fast.
Many useful features such as "embedded code" is locked. I felt the platform and many features are overwhelming. I would rather using basic template insetaed of webflow website.
Webflow provides a drag&drop solution to build web apps easily without writing any code. I wanted to build my portfolio website quickly and host it on a free domain. One gets a free personalized webflow subdomain for a website and it's quite useful.
- Decent no-code abstractions for design. - Great & simple no-code CMS integration (with collections). - Great performance & load times - The turnkey solution makes launching hassle-free without much configuration - The CMS API gives the flexibility to go beyond typical use-cases with your data - Great motion design features
- Limit on number of collections per page - With content heavy pages, the experience sometimes gets laggy (need to refresh the page) - Nested collections have a limit
- Marketing website - Landing pages - Content heavy pages - Media/Experience heavy storytelling
I love the ease of use. Everything is there to make the website look how you want it to. All while keeping it 100% responsive. Sort of impressive to be honest!
Like most Web builders, development isn't the only thing you have to pay for. The Hosting is kind of expensive. It's all proprietary so there is no using your own host, DNS, etc. It s a one-stop shop and that makes me nervous putting all of my eggs in one basket.
Creating a web site and marketing pages super-fast the test/launch sequence is killer for those crunch time changes.
I appreciate the flexibility of this software. It allowed me to create pretty much anything from scratch as long as I knew what I was doing. I understand why one would need a software like this, if they were creating a website that needed to look a very specific way.
I don't think this software should be advertised as easy-to-use. The user-friendliness of this software is low for someone who isn't an avid coder. I don't see how this software is "user-friendly" in any way unless you're already a professional web developer.
I have been able to make every little client request happen with Webflow because of it's flexability.
The interface is easy to use and it is easy to figure out which buttons control what features.
There are not many available templates and the css/html cannot be customized.
We are using Webflow to update a customer's current site, which we did not build, and it is easy to do so.
My favorite thing is how Webflow can make somebody understand how a site is developed. Being a designer it gives me an idea of what to handoff to developers
It's very difficult to start with. Although it teaches you alot about web development, you also have to know about development to use the product.
We use it to create landing pages
The ability to create on my own without the help of a developer
There are a few functionalities that are difficult to understand, even after using for a while
Creating websites leaner
I love the flexibility of Webflow. With a lot of other site-builders, there are so many limitations with sizing, layout, color, imagery, etc. For designers, this is extremely exciting because you can change almost every visual detail and add effects as well. I also enjoy the ability to see other designers work because it gives me inspiration for my own.
There is a very steep learning curve. The icons can be a bit confusing, and control panel could be easier on the eyes. I think one would have to watch a number of tutorials before fully utilizing Webflow to its full potential.
Webflow allows for very unique UI design. The integration of design & coding is great because it gives the designer the freedom to add personalization. Plus, it's free to use.
It provides a good framework for you to more customized things. Nice options for different motions instead of having to build in all javascript etc.
How the grid system work like the whole <div> thing is so confusing in Webflow. Like in code it is probably more clear to me. I really wish the responsiveness is taken care of in Webflow.
I used it to build my portfolio. And give up in the middle and turned to Wordpress because of the difficulty dealing with web responsiveness. A lot of customization options available for people can do a bit of coding. The product has great potential. Very innovative framework. Good interaction design really.
Beautiful templates and a wide range to use.
Little basic functionalities are never free
It becomes very expensive if you cumulate with all functionalities that are needed
Webflow allows you to create a website quickly, make quick changes, and have multiple lead capture forms across your site.
To add additional users we had to make an entire duplicate of the site and rehost it. We were advised this was the only option. Duplicate pages and elements must be tediously renamed or then affect all instances across other areas of the site without warning. Content changes do not always stick and revert back. Content is difficult to make responsive and requires much effort when looking at how it displays on different devices. The drag-and-drop methodology that is ubiquitous within other platforms is mostly absent or causes new/recurring issues.
Webflow has helped us revamp our existing site, capture leads, and create engaging designs.
