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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Good WYWOSIG system. The drag and drop wireframe is appropriately used for on the go business as usual types that have little time for editing and scaling. The ability to enter text as it would appear on the page on the webpage is a great little tool. Video Tutorials help icons are always available as well, which makes for a nice touch.
Text can be relatively small, and you have to be careful with the drag and drop function sometimes. I find it tricky to get to the heart of the SEO and back end meta tags that are so essential for search engine optimisation editing and upkeep - it sometimes seems as if you have to be especially keen to dig into the section where you enter an "alt tag", for instance.
We've been using it in conjunction with a new website project we're looking to kick off. As we're not full-time web editors and digital marketers right now, it saves time and money.
I like that it takes the fear out of building a website since there’s no coding involved, plus it gives you more creative freedom than Wix or Weebly.
It takes a LONG time to get used to the interface. None of the buttons are labeled, and it gets confusing fast. It’s only after watching tutorial after tutorial that I get an idea of what I’m supposed to be doing. I would like it if there was a way to build motion graphics too.
I like being able to create a website from scratch without having to code from the ground up. As for business, it makes it very easy to keep your website simple, modern, and engaging.
The live view and pre made templates included are by far the best features!
It have not setup Firefox compatibility yet, that is the main browser I used. But I had no problem with Chrome.
It's perfect for small blogs, portfolio sites, and mock up brainstorming ideas. The templates help me create a fast but trendy professional looking blog for myself and others who commission me.
The thing I like best is Webflow easiness of use, because in order to make a website and have it live, online, in short period of time, I just need to pick out one of the themes that Webflow uses, and then I only have to change a few things (such as text, images, logo, etc) so that the website really suits my style. After this, it's only a matter of saving it and then make it go live. With all of these features, I must say that Webflow makes any person a web design guru.
One thing that turns me off is the limited number of themes., and what I mean with this is that Webflow doesn't offer a big arsenal of templates ready to be used, and I think that most of the templates that Webflow offers are more for very serious (and a bit dull) firms rather than fresh and original enterprises. If Webflow added a little bit more variety, then it would absolutely earn 10+ stars from me (I hope they take my suggestion into account).
The greatest benefit I've realized thanks to Weblow is let my customers have a professional and unique presence on the internet. I achieve this by making beautiful and professional websites for them, in a short period of time, so that they can start promoting their services and products online.
If you're familiar with writing custom html and css, Webflow will come very quickly to you. Responsive design is made simple and easy and the training and resources made available are extensive and excellent.
Repeating multiple tasks is made tiresome by settings hidden under several layers of clicks.
I don't have to write the majority of the code myself, letting me spend my time on design and interaction. If I want to export the code and tweak it after, I can.
Webflow is very intuitive, even if you do not have any previous web design experience.
Some of the more advanced options can be hard to grasp.
Webflow is a great tool if you want to design a custom website for low cost.
Once you get the hang of it, you can can create sites just the way you envision.
Learning curve is steep, and doesn't always work across all platforms.
Getting approvals is a lot faster/easier with more interactive prototypes.
The amount of extra options and strength of the service
Sometimes it is more confusing to do simple things than other providers
Building out website, strength and power of the sites
That you can see what the layout will look like in HTML & CSS when you are finished. The animation details you can apply to your website. You can also examine your finished product in different screen formats, such as mobile and tablet . There are plenty of tutorials to look at while you work.
It's not so easy to use as Wix.com. I wish you can use the website without having to result in enlarging the screen.
When I need to give the developer my designs they can easily look at the code and rewrite it without the hassle of them wasting time trying to plug in everything.
Webflow great to begin web design with for small non profits who don’t have large budgets to hire help. Very easy to use!
One of my team members accidentally somehow deleted a page and it took us some time to find out what happened and fix it.
We are able to have several team members working one a project at one time
Makes the designing a website easier from a creative standpoint.
Little tricky to learn but being a designer and not a coder I think that is understandable.
Mockups of website implementations.
It is a fast way to build websites without knowing too much coding; but it is also helpful to learn web coding.
For beginners, they need to take some tutoirals to understand different containers, and then they can build websites properly.
web design and development.
The great thing about Webflow is it is perhaps one of smartest layouts I have ever seen for web design software. It is easy to do just about anything from animations to simple div formatting. It also, in my opinion, has about the lowest learning curve out there (with an exception being Muse). But, what I really love about Webflow is how quickly we can get a website built, and how easy it is to go behind others and make changes. I also love how powerful it is - without sacrificing its simplicity in use.
The problem with Webflow is their pricing model and their attempt to monopolize your business. In addition to this, they haven't always been very good with communicating changes to accounts and other features. For instance, we have a lot of clients that pay us for Online Advertising. Using Webflow for landing pages was great. But, then they made a decision that their forms weren't going to work if the code was exported and hosted elsewhere. This resulted in us missing out on hundreds and hundreds of leads for our clients because we weren't made aware the forms stopped working. Now, that's not to say that they didn't own up to their mistake They did. And that is great and worth considering. But, the other issue I have is that they want you to build and host on their website. And they do give you the ability to invoice your clients from their site (with white labeling), but this kind of makes everything we do dependent on their platform. I also take issue with this because all of our clients are on our own fast servers. Why pay Webflow to host when we have servers already? Furthermore, why limit the capabilities of websites that are hosted elsewhere? In this sense, I think they are targeting the "amateur" web designers and not the pros.
We use Webflow to quickly prototype a website. It makes for quick work and from a speed standpoint - prototyping a website on Webflow can be quicker than doing a traditional wireframe.
The quick ability to design landing pages in a responsive format.
CSS style sheets are not compiled. Instead of breaking out each style, combine them to make it easier to search and manage.
Quick and easy implementation of code. I am also able to focus on layout and interactions and not on if it's fully responsive or not.
I enjoy webflows ease of use and simple simple interface. They also have helpful customer service.
At times webflow can be glich-ey, and they have limited functionality, for example, posting downloadable files such as pdfs, onto their websites need to be hosted somewhere else such as dropbox, which is a hassle.
Webflow is a great resource for creating simpler one page sites and landing pages.
Ease and speed of use make this product great
Limitations in what you are able to hard code
I can quickly mock up sites and show different screen sizes
Quickly able to design a beautiful interface in a short amount of time.
There is a bit of a learning curve if you are new to development.
Many times we need to build a high fidelity prototype, fast and this tool really helps us get there and leaves our clients saying 'wow!'
I have a bit of a love-hate relationship with Webflow. As a designer, I LOVE that the interface allows me to create websites without requiring me to write code (my coding skills are more basic). That said, saying that Webflow requires no coding is a bit of a misnomer. True, you don't have to code or know code to use Webflow, but if you don't have a pretty solid understanding of HTML5/CSS/structure/lingo, you're going to be, frankly, screwed. Sure, you can go into the interface, and with only minimal review of their info materials (eg. tutorials), create a website from scratch. But, if you don't know what you're doing (eg. say, you typically do graphic design and work with Adobe photoshop or InDesign) - you'll be duped into thinking the beautiful site you made (that looks great on your screen) will look just like it looks on your screen everywhere else - and you'll be WRONG. I had to spend a lot of time really learning about how to use px vs. % vs. VH vs. em's and things like that to really be able to make my websites responsive. Now, that said, they really do have a TON of tutorials and videos and webinars out there to help you, so if you are willing to put in the time, you can learn what you need to know. One of my favourite features is that you can go into the editor of other sites and see how they are built. It's a really cool way to learn more (in a reverse engineering kind of way). I really, really love this feature and appreciate that they decided to make this available. The bit of "hate" part of my relationship with Webflow stems from 2 things: the time required to really learn the system (to find some of the subtle design techniques that are really critical to responsiveness, you have to hunt and peck - there's no one tool I found that really goes into this in detail from A to Z), as well as some issues I've had with their support. But I've updated that part of my review (see below). All in all, I don't see myself not using Webflow anytime soon. It's one of those situations where you have to take a bit of bad with the good, because it's worth it.
This is an update... I'd had an experience with support where I hadn't gotten a response to an issue for some time (and if you read on the forums, you'll see I'm not alone in that experience). However, I was able to get through to them via an alternate route, and from that point on, it was like I was a VIP. They were really timely with their responses, and I had a fantastic phone conversation with support - which was uber helpful (and uncovered a bug on their end which may have been impacting other users). So, I'm going to recommend them more strongly, but with the caveat that customer service can be an issue (I was told they are hiring more people, so this may be alleviated soon), so you just have to be persistent and try reaching out by other means if at first you don't succeed with the support email. One other important point: they have had a lot of changes in pricing structure in the past year which has upset the community (see many forum posts) and left designers hanging about future price changes/competitiveness of using the platform. I don't do web design full-time, but I understand why this is a significant issue. In fact, I just built a website for a company who is most likely not going to host with webflow because of the high price. It's still a great platform, and it's easy to export static sites, but if you're going with CMS, then just know your clients will be paying a more premium price.
Great tool to make custom websites from scratch. It's not "idiot proof" like Wix or other web editors, but there's a lot you can do with Webflow that you can't do with those if you take the time to learn it.
I really enjoy that Webflow is a visual representation of coding. I've used a few other in browser editors like Wix and SquareSpace but I think Webflow hits a good spot of being extremely flexible while still being closely tied to actual code. I think it's a really great solution for web designers because of the ability to host through webflow and charge the client as necessary. It's flexible enough that depending how much the client needs from me I can reflect that through the bill that goes through Webflow. I think the UI is really great as well.
For those who are unfamiliar with HTML and CSS this will have a difficult learning curve. The tutorials that Webflow has put together aren't the worst but they aren't my favorite either. I haven't found a great way to do ecommerce through Webflow yet but there may be a some ways I'm just don't know about.
I've been building some very simple websites or landing pages. It's a great way to create something unique in a world full of templates.
I've been using Webflow for about a year — we needed a CMS that our designer and I could use to build a relatively complex website, with minimal demand on our front-end devs. Webflow fit the bill — and let us do more than we thought possible, with way less effort. Their dynamic content ("Collections") lets you create complex assets (text, media, sort orders, images, background colors, etc.) that can be used throughout the site. We built a 75-page website in a matter of a couple weeks. Some things I like: - Ability to build beautiful sites with relatively little design experience and almost no coding experience - So so easy to manage responsive design for each device - Baked-in SEO features (dynamic meta and open graph tags, easy 301 redirects, autogenerated sitemap, easily defined robots.txt file) - Their Collections feature — makes it easy to create complex sets of information and media (like blog posts, employee profiles, product features), and use it dynamically anywhere on the site, or build templated pages for it. - Fast customer support with a paid/priority account, and a super-helpful community forum - Rapid product development and response to wish-listed features
- Some issues with things that impact site speed (render-blocking CSS and JavaScript that are part of the product, and can't be fixed) - Lack of integrations makes things harder if you're a B2B website - Their SSL/https hosting doesn't work with all DNS providers - Occasionally, we'll run into other technological inflexibilities that make things hard
With Webflow, we were able to build a beautiful, responsive site in minimum time, and with minimal help from our engineering team.
I love the responsive capabilities, clean semantic code exports and as a whole constantly evolving with a great support network.
Not a lot I dislike but I would love to see a native analytic dashboard and instead of having to buy full templates perhaps using micro-payments to buy individual page of templates. ( Just a thought haha )
Creating landing pages and prototypes for enterprise software and creating websites for small businesses.
Webflow removes a lot of hassle from launching a corporate marketing website, and takes care of techniclal details so you can focus on the bigger projects. The CMS is solid, and very easy to onboard users with no technical background onto it. And of course, you can quickly build very high quality websites. Almost all the best websites I see nowadays (Awwward winners, etc.) are built using Webflow.
It's closed source, and you have no access to the backend or configuration. To take advantage of CMS functionality, you must use CMS hosting. In my view it is too expensive.
Allowing the quick build of bespoke web pages without the need for deep understanding for how all the code works. Lowers barriers to entry for web development, which enables designers to start creating beautiful websites.
Intuitive no code platform is easy to understand and implement changes
Organization of our site within our org is hard to control
Figma to webflow solutions
Webflow is very intuitive and very convenient to use
Webflow is not always stable - our website has been down multiple times lately
Great when hosting multiple websites
It's quite easy and versatile to use. The learning curve is not bad, and the resources to learn about the platform are pretty good.
The free version is very limited. You are only allowed to have 2 projects at one time.
Webflow was the alternative to Vev design, but we ended up choosing Vev in the end.
So easy to create beautiful websites without having to use code.
Great Platform but my clients are very unhappy about the major amount of form spam due to reCAPTCHA 3 not available.
Getting mobile friendly sites up and running pretty quickly. I have way more control over the different breakpoints.
Inbuilt database and lot of customisation options for css and styling. Also, lot of templates from community
Hard to learn as a biginner and can be overwhelming to see so many options
Building full fledged website that matches custom code quality
Webflow is an easy-to-use web-building tool, CMS, and delivery platform. It's very simple to build new pages on existing sites and generate new sites. It is cloud-hosted, so no need for additional hosting and works well even for medium-sized websites. There is also a pretty good API for integrating with external tools and services.
Missing some much-needed features such as the ability to copy styles from one media size to another, or from one page to another. There is also no option to copy entire pages from one project to another, and there is no way to exclude pages from the site map without moving to a fully manual sitemap. The most significant issue is that form results are emailed in a way that makes Gmail group them together in a single thread.
We are using Webflow to build and host our marketing website, which includes different pages and also a blog and careers sections. There are also several forms that we were able to easly integrate to external services using 3rd party tools.
It's an excellent tool for building websites that are custom in appearance. It has a nice set of tools, and it's a great place for beginner web designers. It's also a place where pro web developers can spend more time focusing on design, and less time worrying about implementation.
Webflow always had poor support by today's standards. Not on par at all. Slow. Impersonal. Not particularly interested in solving your problems using their tools or navigating their byzantine pricing and subscription types. But actually, that was a tolerable problem. Two stars. What is totally intolerable is their EXCEEDINGLY poor and progressively worsening understanding of the market, and the needs of their active fanbase. Their recent release of Workspaces, after months of promises, is a complete miss. And they're really not that interested in addressing it. Zero stars.
I can build sites quickly. It produces an attractive result, and in the right situations, it's a really good solution. Mostly for marketing/brochure sites that don't need a lot more than attractive presentation and clear lead generation flow.
- starter pack with prebuild theme to get the website live quickly - free plan to understand the interface - good community support to get help easily - Server speed is good with CDN support - CRM to manage blogs and case studies
- The SEO audit isn't up to mark - Easily entire website if we remove or rename one class need to be extra careful while making changes - there are no extensions or plugins support like WordPress - still waiting for WebM image support
- running our SAAS website successfully for over a year now - getting a good number of traffic to our website, which converts to leads - website speed is also great with an inbuilt CDN
