Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedom Easy drag-and-drop design UI is well signposted Excellent educational resources No need for plug-ins or add-ons Great template library |
The steep learning curve may scare off some users Higher price than competing tools E-commerce features are underdeveloped Technical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Webflow has an easy to use interface that helps non coders create beautiful webpages. Not just that, the pages webflow creates are light weight so they load quickly in browsers.
If you do have any experience with coding adding custom scripts is a bit tricky when targeting elements, there is a lot of divs in the code. I would prefer if it were cleaner html for that reason.
Webflow allows non developpers the ability to create a website from scratch without any experience. Webflow has great documentation to help you along the way.
As an experienced web developer, Webflow was easy to use, intuitive and powerful. Other WYSIWYG apps are cumbersome and limiting. Webflow allows for full control
We've had very few problems. Would love to see the 10k CMS item limit increased.
Agile design-build, rapid prototyping, team collaboration and CMS management for clients. It has been a productivity game changer and we can iterate and deploy faster than ever.
Webflow is by far the best no-code platform that anyone can use to build any kind of design they want. Webflow has every CSS property, every HTML element, and several interactions possible with CSS and JS. And all of this is possible without writing a single line of code. Unlike other website builders, Webflow does not use abstracted widgets and elements. Webflow gives you all of the barebones and core components that are possible with HTML and CSS. This is the reason why you can virtually build anything with Webflow because you are actually working with standard code components unlike other website builders.
The one thing that I don't like with Webflow is that you can not build super dynamic websites with it without using code. Webflow is very closed off right now and it does not have support for third-party plugins or applications that you can use to extend the functionality of it. For instance, the biggest selling point of Wordpress is its huge collection of plugins and integrations that you can use to build anything. If Webflow has such support and integration for 3rd party tools it would be unbeatable in my opinion.
I have been using Webflow for the past 2 years now. Webflow has helped me a lot in developing pixel-perfect bespoke designs for myself and my clients. Webflow is also really easy to maintain and edit for my clients because of its cms features. Also, I am now able to design websites that are very interactive and with custom interactions built all without code.
Webflow is a great tool to build responsive websites without generating any code. Our website developers easily handle website development tasks and customize website pages according to services. Webflow is the best development and designing solution for business. We can easily design business templates by using a design tool, We can launch custom ecommerce stores and create stunning websites without a single line of code. Webflow also follows an SEO matrix and we can update meta tags and other Search engine optimization to boost services.
Nothing found bad in this software. It is easy to design and develop website pages using advanced development options. We don't need to generate website code.
Nowadays website development costs are very high and due to covid situation we can not invest in business too much. So our management used Webflow software for our business to manage job tasks. It is very easy to create multiple pages with different design formats and set menus for mobile and desktop. In Webflow software we can change website pages content and publish any time. We can also optimize our SEO onsite task to improve keywords ranking with advanced options. To track website pages, we can connect with Google analytic tool to check website overall performance.
As long as you have basic knowledge of HTML/CSS - webflow is the perfect tool to use. Super simple, straightforward, drag & drop design with the ability to fully customize. I haven't run into anything it can't do yet. I use it for my freelance clients and my own portfolio. The tutorials have made me a better designer.
Quite a few different tiers for pricing, some features hidden behind additional paywalls.
- Easy to design and launch custom sites - helps me better understand the principles of web design - great tutorials, easy to get started
I'm seriously surprised by the capabilities of webflow. I was a little skeptical at first, but it genuinely is a GUI design tool that outputs a working website and or exports working HTML and CSS code. It makes design hand off and even design implementation extremely easy.
I found there to be a bit of a learning curve, but I think that's to be expected with any new tool. It did take me a little bit to get used to remapping the way I think about spatial relationships and objects, but once I had that down it was easy. Webflow provides a wealth of knowledge in their education library on everything as well.
We're creating marketing pages to widen our conversion funnel. Sometimes we'll get an idea on focusing on a specific SKU or product, or it may be something ephemeral and season specific, so being able to to have the flexibility of designing and creating a quick landing page without engineering involvement has been a big game changer.
I love that the Webflow team has a huge library of video lessons and tutorials for each question. Literally, if I don't know how to build something in WF, they already have a lesson about that! Besides, I'm very happy about the simplicity of use for both me (Designers panel) and my clients (Editor panel). I use WF every day to build projects for my clients as well as for creating my personal projects. It's fast, simple, and awesome. And I am absolutely in love with Webflow interactions!
There're no downsides, trust me. If you use Webflow, you're a winner. I just wonder why people are still using WordPress, or Tilda, or any other site builder. Many of my clients come to me thinking they would get a site on WordPress. Nope, no way! I show them Webflow and they fall in love with it.
The biggest problem I solve with Webflow is time. I used to work on WordPress before and it used to take me weeks and even months to build a website. It was also very hard to maintain and update it. It was so painful compared to my Webflow experience. Now it takes me hours or a couple of days to build a fully functional and responsive website! That's incredible! And WordPress sucks, lol! I build my personal projects on Webflow too!
WebFlow makes it easy to get a new landing page up and simplifies the management of marketing pages. It's a fantastic no-code tool that still enables tech-savvy individuals to get into the code and make custom changes while providing "university support docs" to help users learn how to use the product to get up to speed fast.
The only issue we've run into is our process for publishing new pages. Unfortunately, when you are creating new pages (outside of their CMS feature) if you want to publish your new pages, you have to publish all the pages. This has become an issue for us when working on new pages over a few weeks, but then running into a situation where we need to publish changes for another page, we can't publish changes for the page in issue until we finish the other pages that are pending.
We use WebFlow to manage all our marketing pages. It's really easy to get content out fast, and allows non-technical individuals to build/manage/maintain all aspects of our marketing pages.
I love their informative and slightly humorous videos. Their online video academy allows users to see and learn about the product prior to jumping in. And when you're ready to jump in, the UX is pleasing and straightforward. Learning and using a tool like this is extremely valuable to your development and career as a design or development professional. A real asset to have in your digital toolset.
The pricing is slightly confusing. You have to understand the difference between Account plans and Site plans. Which they do a pretty good job of differentiating on their site. But I can see certain users possibly not understanding the difference and signing up for the incorrect plan.
Faster design and development of company landing pages and microsites. Webflow sites require less technical setup and mainetance than some of their competitors.
Awesome templates, easy integration with 3rdparty tools, a huge documentation and community
The editor view for customers. I hope that administrators can modify the information that our customers can modify or touch on the web.
Web creator for all type of projects. Fast deployment, cheap and easy to make a mockup In ten minutes.
The high focus on quality design and the visual coding approach.
A tiny bit of custom code is still needed for certain tasks.
Quick and visually stunning web designs that are responsive, clean, and quick to deliver.
Being able to transfer from design to development seamlessly
I don't think there's a way to build userbases which has forced me to use other apps. I would love to see that come to Webflow
Launching prettier products faster
From the tutorials to the helpful Webflow community, there is never a shortage of new things to learn about Webflow. As someone without a formal tech or design background, I was able to use Webflow's resources to build the website of my dreams. I'm constantly iterating and finding new ways to use the platform. It seems like the possibilities are endless!
Since I am not an expert web developer, it would be nice to have more collaborative features or places to leave notes/comments for future iterations.
How to present my brand in a way that is simple, elegant and effective. One main benefit I've noticed since using Webflow is understanding how it builds off of HTML/CSS framework, which helps me better understand how websites work.
- webflow probably is oxygen builder however i think if you compare the two user interfaces webflow clearly wins in that regard with webflow you have granular control over pretty much every element on the page so even the tiniest things like if you want to have a mobile nav drop down you can control how that drop down animates you control what kind of easing you have if you want to create custom animations on either page scroll on page load you can do that with webflow. - There is a free version available for those who are just starting their career in web design is a plus. - Even some of the guys i know who are really into hand coding they only want to do it that way even they accept that webflow is actually the best tool of all of them and the reason for that is really because webflow is coding for you as long as you know how to correctly structure your websites and you correctly name all the classes within webflow it will be just as neat as if it was hand coded in the first place.
- I have is is a steeper learning curve so when you're working with something like Elementor it's very drag-and-drop you've got section you've got a column you need drop in the columns you just click add new column and it just add new columns and automatically space them and it automatically adds padding to everything which I actually personally hate but if you were you know from a beginner standpoint it's it adds a bit of breathing space to the design so yeah so when you're building an element or it will seem easier to put something together the controls in. -The problem I'm facing is the CMS limit even on a business plan.
- I am a professional web designer and funnel builder for small businesses ..so i help businesses grow their business online through my web design services in which webflow is my everyday tool to use.
Its good to use, no code platforms like this helps me develop my design to live with ease.
It's hard to start with the interface of the application
No code sites
You name it, you have it at Webflow! I was amazed by the variety of tools that they provide for no-code ppl like me. The NO-CODE is the highlight for me. I have used, nicepage, wix in the past but this works the best for my purposes.
Webflow has quite the learning curve. May not be easy for absolute beginners. A basic understanding of HTML, CSS would be needed to make the best of what they offer.
I was looking for a no-code platform that can help me create a website for the company I worked for. This made things really easy for me. Saved time and money.
Webflow really is an intuitive tool that makes my job so much easier. With minimal coding knowledge, I have been enabled to build multiple marketing sites and maintain them. I'm able to take a design in Figma from wireframe, to design, to building it in Webflow and pushing it live. The community of designers and web developers that answer questions on the forum is super helpful. Webflow creates great resources and their help center really does answer most questions. I like having separate views for editors and designers, and that we can both work at once. I love being able to own a website end-to-end.
Truthfully, there's not much that I have an issue with. I understand that fast/live support is hard for lower pricing tiers, but I wish there was a faster way to submit a support question. Although with a little digging the forum or help center can typically help, I find with larger issues around billing and subscriptions I need a live person to answer questions. I also find the site/hosting/team plan structure a little confusing and wish there was an easier explanation or walkthrough of that structure.
I've worked on small teams that didn't have a web developer as a resource, Webflow enables me to ship live updates fast without waiting for development. I can design and check web accessibility and responsiveness as I go, and even see Google Search Console Errors. Webflow makes it easy to move domain names, link Google Analytics, and maintain a successful marketing site.
Honestly, the key for me is the Webflow Wishlist. Webflow, over time, works on features its customers ask for. With that and the lack of needing to know difficult coding, you can focus on building an beautiful responsive website with strong UI/UX.
Slightly steep learning curve, which might seem daunting, but their educational videos are going to help you overcome that learning curve with ease. User/Customer Log-ins has been something needed for a long time, but that is coming very soon.
Websites for clients that are responsive, unique, and built with best practices. Being able to customize experiences for each breakpoint has been a game changer in making a really well functioning site.
As a designer I don't have to know how to code in order for my projects to look and work exactly the way I want them to. It's far more advanced than sites like wix and Wordpress. They stay up to date with latest trends.
When I first started using weblogs it was definitely a learning curve.
Even though I began my career in coding using webflow helps to get the job done faster and present work faster to my clients. It also help to have a visual of something that I want to create that account can mimic while learning how to code.
I use Webflow for a bunch of different use-cases. I often utilize it for client work, but also use it at my corporate job as a designer + dev alignment tool.
I wish there were some better integrations with external platforms—such as exporting code in a way that can seamlessly work with prebuilt systems.
Team alignment and handoff issues are virtually nonexistent now.