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Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedomEasy drag-and-drop designUI is well signpostedExcellent educational resourcesNo need for plug-ins or add-onsGreat template library | The steep learning curve may scare off some usersHigher price than competing toolsE-commerce features are underdevelopedTechnical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Webflow's visual designer lets everyone see what is being produced in real-time. The content management system is also one of the greatest features of the tool.
Occasionally Webflow will have a small bug on a certain feature or process which can become frustrating in the moment, however the team seems to remedy their bugs really quickly by constantly listening to customer feedback.
Webflow allows my studio to create custom-designed websites for our clients. The versatile tool enables us to design without restriction on what we can achieve. Our clients also love using the software as they never have to worry about the design of their site.
It is very easy to work collaboratively to iterate through versions of a web page. The wealth of training material and online makes it very easy to solve problems.
Certain features require external plug-ins. Such as filtering and sorting search results for an e-shop. It would be a huge QoL improvement to look at popular 3rd party plugins and re-reate them natively.
We don't have any html experts at our company, and Webflow makes it easy to build content ourselves. This makes us more productive.
Simplified CSS styling using the UI, high flexibility of animation, very easy and quick to implement and iterate design ideas. Updates and amendments are very easy and fast to make. The community is large and very helpful, its relatively easy to find a solution to a specific design issue since someone is bound to have ran into the same problem before. Webflow definately has a learning curve to it as a designer but the things you can create with it definately are worth the effort. Designs that were only possible to do with larger in house teams are within the reach of solo freelancers, so Im going to chalk it up as a pro instead of a con. The tutorials like the flex box game definately help and the videos are hillarious, someone give those guys (another) raise. I found myself just binge watching them instead of netflix.
Some bugs are persisting even though they have been flagged for a long time by the community and continuously ignored by the developers. Pricing plans are overly complicated and hard to explain to a client that is not tech savy and dont have a background knowledge of industry jargon. Ecommerce needs more love and being able to set up custom payment processors besides paypal / stripe / apple pay. A lot of small businesses use other payment processors specific to their country and these rates are not viable. Breakpoints need to be expanded, 1080px being the largest is way too small where 1080 is basically the smallest resolution monitor you can get on the market. 2k and 4k are a must have in 2023. Better yet custom breakpoints should be available. It desperately needs multilanguage support (I understand it is in the works). Ecommerce emails are disastrously bad, cannot be customised besides some basic color styling and the product list is not properly padded. We need full HTML control over that. Some of the checkout fields need more options and custom fields, at the moment you can only add a custom string field and long string field. Regarding templates and #MadeInWebflow its decent but there needs to be a comment section that used to be there. I realise its not the most efficient way for someone providing templates to offer support but there needs to be a solution for some type of two-way conversation. On that note, the editor needs a lot more ways to debug your designs, the x-ray function is great, we would need something similar for the animation editor where things really get crazy and some of the interactions are not so easy to understand, maybe under the form of some type of simplified console where you can click an element under preview view and see what changes are applied to it, or possibly be able to reverse-search for animations by a specific element (click an element and see a list of interactions affecting it). Support for the platform is ok I guess, but I'm having trouble putting it down as a positive because its impossible to get in touch with a real person within a reasonable time in an agile environment and its only possible to get help regarding the most basic issues, if there is some bug with the editor like some images randomly resizing on screen without changing any of the CSS good luck having someone help you with it.
It allows us to respond to design requests in fast paced agile environment. Clients want a website up and running in a matter of days but with more flexibility than a basic web builder like wiix or squarespace allow, we can achieve that with webflow. The CMS is simpler compared to wordpress which is very welcomed by our clients.
The best part of Webflow is its visual builder, but it's much more than any other visible site builder out there. Think of it as a visual builder for coders. Everything you build creates clean code in the background. I have built many websites on Webflow, from small one-page landing pages to websites with hundreds of pages, and it works great every time.
Two areas are slightly negative for me regarding the Webflow platform. The first is how the billing is set up; it can be very confusing. When you make an account, you need to pay to use the site builder; when you publish a site, you must pay separately for the site hosting. If you need to add users or workspaces, that is also different. Second, I would like some more advanced routing and tools when it comes to forms built in Webflow, which work fine, but you need a zapier connection to get the most out of them.
I don't have a traditional coding background; Webflow allows me to build websites at a high level because of its no-code platform. I now have the ability to do anything from fundamental design and styling to advanced features like animation and interactions, all without having to write any code.
For someone with limited code experience, it is the best platform I have tried that gives me the power of hand coding and insight into how a web project functions and remains lean. I can work fast and confidently.
There are few limitations. Some features take a bit longer to arrive due to it now being an open source platform. But they do have an upvote system for recommending features.
From making something as simple as a contact form truly plug and play to really simplifying hosting to practically and couple of buttons. Webflow takes a lot off my plate and allows me to do much more.
Where should I start... I love that it is easy to use and, of course, that it is no code. Which is awesome for someone like me, who understands basic code but isn't coder. BUT I absolutely love Webflow University and the fact that Webflow is actually listening to its customers and fans, trying to make it better everyday. So a big THANK YOU to Webflow.
There's not much. The only I think I don't like is the GDPR hazzle we have when using Webflow outside of the US. But that's not Webflow's fault but rather the EU and Germany. So actually, I don't dislike anything.
It's lightning-fast and easy to use. It offers an easy and fantastic way to design and develop pixel-perfect websites for my clients. I no longer need to hand off my design to the developer; instead, I am the developer, designer, and administrator.
It has a short learning curve for us as an agency that is used to work in web delevopment and you can do something pretty basic or with advanced functionality in less time. We can focus more on design and ux/ui.
For some clients, pricing is not so clear and there is quite a big leap from business to entenprise in terms of money. Some restrictions forms submitted could be also a problem for clients that rely on that metric.
It allows me to deliver projects faster and avoid large technical configurations to set up a project. It's easy for my team to test and iterate over a design and that helps us deliver a better product to our clientes.
I love the drag and drop option of all of the components. I also love all of the pre-made sections, like forms and tabs. It makes the process much quicker.
It has a bit of a learning curve and its is not optimized enough for SEO.
Webflow allows me to quickly add new pages, manage the blog post through CMS and make quick changes in my website without the need of a team.
Out of the many template-based website builders I have used in the past, Webflow is the most intuitive and powerful.
If you are coming from a major drag-and-drop website builder, the learning curve for Webflow could be quite large.
The speed and control at which you can create pages is the biggest benefit. It also allows for faster website updates without any coding knowledge.
Webflow gave me, a designer, the power to bring my website designs to life without having to conform to the templates and restrictions of other website builders. You have control over every aspect of the website and the amount of content that is out there by both the Webflow team and the community makes learning so much easier.
There is definitely a learning curve, especially for those without any prior HTML & CSS experience (NOT necessary, I personally was able to learn without this experience). Thankfully, there are many great learning resources, both paid and free. It can be frustrating at first, but it gets easier with time and practice!
Webflow allows me to quickly and consistently build whole sites, new pages, and content all on my own. As a designer, I don't have to worry about handing off my designs to a developer and waiting for them to get back to me. This saves my company and me so much time and opens up more opportunities to explore different ideas and less on execution.
