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Webflow Reviews & Product Details

Webflow Overview
What is Webflow?

Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.

Company Webflow, Inc.
Year founded 2013
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
Webflow Categories on Findstack
Webflow Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Webflow Pros and Cons
Pros
  • You can tweak designs using CSS
  • Fantastic customization features
  • Ideal for working with clients
  • You benefit from high levels of customizability with full access to your website’s code.
  • Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
Cons
  • Beginners might find it intimidating
  • Not a lot of third-party integration options
  • Some templates have to be paid for
  • Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
  • You can’t launch a live website with Webflow’s free plan.
Webflow Pricing
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Webflow Awards
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Webflow Features
24/7 Customer Support
A/B Testing
Analytics and Reporting
Blog Integration
Contact Management
Custom CSS and HTML Editing
Custom Domain Support
Customizable Templates
Drag-and-Drop Editor
E-commerce Functionality
Email Marketing Tools
Event Management
Form Builder
GDPR Compliance
Hosting Services
Image and Video Galleries
Live Chat Support
Membership Sites
Mobile Optimization
Multi-language Support
One-Click Publishing
Online Booking Tools
Responsive Design
SEO Tools
SSL Certification
Social Media Integration
Template Selection
Third-Party App Integrations
User Permissions
Website Backup
Webflow Media
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Webflow Expert Review

Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?

The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.

One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?

Let’s find out.

What is Webflow?

Webflow is (among other things that we’ll cover later) a no-code website builder.

It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.

How Webflow Works

Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.

When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.

When you’re happy with your design, just hit “publish” and your website will go live.

Webflow Key Features

Designer

Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.

Webflow Interface Page

To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):

  • images & videos
  • text boxes
  • buttons
  • forms
  • carousels
  • CAPTCHAs
  • Search bars

You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.

Webflow Interface page

Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.

Webflow Interface page

Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.

Interactions

Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:

  • moving
  • fading in/out
  • scaling
  • skewing
  • rotating
  • toggling visibility
  • and more

You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.

Webflow Interactions and animations

Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.

CMS

Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.

To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.

Webflow CMS

For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.

Webflow CMS

Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.

Webflow CMS

Ecommerce

As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.

Webflow's Ecommerce page

Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.

In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.

SEO

Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.

There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.

Webflow's SEO

Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.

What Makes Webflow Stand Out From Other Platforms?

Visual Focus

Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.

Webflow's design page

Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.

Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.

Educational Resources

On a related note, Webflow is one of the best-documented website-building platforms out there.

Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.

And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.

‍No Need For Plug-Ins & Add-Ons

One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.

Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!

Webflow Pricing

Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.

There are quite a few plans for both:

Standard Websites

  • Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
  • Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
  • CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
  • Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
  • Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.

eCommerce Websites

  • Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
  • Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
  • Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.

Webflow Pros & Cons

Pros Cons
Impressive design and functionality freedom
Easy drag-and-drop design
UI is well signposted
Excellent educational resources
No need for plug-ins or add-ons
Great template library
The steep learning curve may scare off some users
Higher price than competing tools
E-commerce features are underdeveloped
Technical SEO capabilities are limited

What’s the Verdict?

Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.

If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.

Start browsing today and find your dream stack!

Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 14, 2024
Webflow logo
540 Webflow Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
CR
Cory R.
Founder
Share
"Webflow is changing my life, for the better!"
What do you like best about Webflow?

The visual designer is a game changer! Seeing your website come to life as you build it is just so satisfying.

What do you dislike about Webflow?

The pricing is confusing, especially when trying to sell clients on using Webflow.

What problems is Webflow solving and how is that benefiting you?

Webflow allows me to take my freelance web design business to the next level. I can now offer both design AND development services.

Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
Antonio I. avatar
Antonio I.
Product Designer
Share
"Webflow, the perfect tool for small and medium-sized companies."
What do you like best about Webflow?

Webflow allows designers to be independent of development teams, allows developers to speed up workflow especially in projects with very short deadlines and allows content editors and the entire marketing team to be independent in the management of the platform. OK, it sounds like I'm talking about Wordpress. No, Webflow is a solution that gives you unprecedented control in designing and delivering truly clean code solutions. I believe it will become increasingly popular in enterprise environments.

What do you dislike about Webflow?

I firmly believe that Webflow is not a product intended exclusively for no-coders. On the contrary, it can only really be understood when you have a deep understanding of HTML and CSS and basic js. I would like to see Webflow move more and more towards being able to design complex web applications. This current lack makes it unfortunately not suitable for all purposes.

What problems is Webflow solving and how is that benefiting you?

Webflow allows me to build products that genuinely reflect high-fidelity prototypes.

Small Business (50 or fewer emp.)
Aug 25, 2021
 Source
Overall Rating:
5.0
Barry P. avatar
Barry P.
Professional Photographer
Share
"Webflow saved me from Wordpress and its endless updates and security issues"
What do you like best about Webflow?

Webflow is flexible, stable, and reliable. Unlike Wordpress, which seems to be constantly updating one thing or another.

What do you dislike about Webflow?

It's quite a steep learning curve. However, once to get the hang of it, it's pretty intuitive.

What problems is Webflow solving and how is that benefiting you?

Coming from Wordpress, Webflow has completely solved all the problems I had with keeping my site up to date as all that kind of thing is done in the background automatically.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
AG
Andrew G.
Filmmaker
Share
"An Exceptional No-Code Solution"
What do you like best about Webflow?

Though I have a background in web development, I'm floored by what is possible in Webflow and the clean, semantic markup it produces. No competing application or web builder even comes close to matching the feature set.

What do you dislike about Webflow?

The only real downside to using Webflow is that it doesn't function in Safari, my browser of choice.

What problems is Webflow solving and how is that benefiting you?

Sometimes a static design doesn't convey your vision correctly. With the spectacular tools and templates available inside of Webflow, it's easy to present a webpage, a sales presentation, or even something like a video with panache. There's no need for you or your client to have special software installed either, as it's all just beautiful HTML.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
Sam V. avatar
Sam V.
Graphic Designer
Share
"Webflow changed my business."
What do you like best about Webflow?

Webflow completely changes what I am able to offer my clients as a web designer. I like the simplicity that offers complexity, the interface, the company culture, the integrations, the tutorials (most of the time). It allows a graphic designer to offer more and have easier entry. Also - animations!

What do you dislike about Webflow?

What do I dislike... hmmm... I'll have to keep thinking about that one. There are some limitations, but my knowledge isn't advanced enough yet to complain about them. And there are always workarounds for someone at my scale.

What problems is Webflow solving and how is that benefiting you?

Integrating forms with Zapier has been a really exciting and rewarding aspect of using Webflow. I can offer them real, streamlined business solutions by automating emails, texts, forms, and spreadsheets that make their lives easier. As a graphic designer, I do love to animate and add flair, but a website should function as a business tool first and Webflow allows me to create that for my clients. It's also allowing me to do a little bit of code - which I never thought was for me. But it's so much more approachable within Webflow and with the community that comes along with it - like Ran Segall and Timothy Ricks. I subscribe to both of their networks.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
MJ
Matt J.
Owner
Share
"A Game Changer!"
What do you like best about Webflow?

Its opened a new world of what is possible and in what timeframe you can do it. It has changed the workflow process to be more streamlined and created a better end result.

What do you dislike about Webflow?

I dislike how some people view it has a builder that is comparable to Wix or Squarespace - so when I try to tell them about it, they scoff at it. I wish the Editor was a bit more advanced and gave my clients more freedom to move things around, without full-blown designer tools.

What problems is Webflow solving and how is that benefiting you?

I solved problems like reducing my costs on building websites thus being able to offer my services to a wider ranger of clients - small businesses that are just starting up can now get a really nice and highly functional website at a reasonable price. I'm able to build complex online stores without a lot of unstable code.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
JB
Jonathan B.
C
Share
"Amazing Website DevKit for Designers"
What do you like best about Webflow?

The best thing about Webflow is that it is completely build from a designer first perspective. Before Webflow you either were a programmer or designer, now you can be a designer with the same tools as the programmer. It's a very friendly user interface and easy to learn.

What do you dislike about Webflow?

The only downside I find in Webflow is that their is no option to intergrade Mollie as a payment option. As of the moment it is still very based on an American audience, not yet the international market of e-commerce. Once this is available then it is for me the only option for creating websites, landing pages and everything in between web oriented.

What problems is Webflow solving and how is that benefiting you?

Because I'm a designer, I never was able to create anything web related. But thanks to Webflow I'm now able to provide my clients with websites, landing pages and even e-commerce websites.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
Russel D. avatar
Russel D.
Ceo Of Branding Lab
Share
"Webflow is a game changer."
What do you like best about Webflow?

With Webflow you can design a website in the same way you would use Illustrator or InDesign to design a layout. You are not limited by templates, components or code. Just your imagination.

What do you dislike about Webflow?

I don't like the fact that I am limited in terms of what files I can store/host on a site. The forms need to be more user-friendly i.e. too many limitations and the fact that the team platforms are expensive is a big limitation for me.

What problems is Webflow solving and how is that benefiting you?

I am able to offer clients a premium website with the confidence that I can achieve the design spec and more with transitions, animations etc. Stable sites, no conflict issues and continued development on the platform are great for business.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
AK
Arix K.
Product Designer
Share
"Webflow enables me and my team to work smarter"
What do you like best about Webflow?

After using Webflow for years now, it has really been an excellent tool not only for empowering design within our company but also for improving the relationship between design, product, and engineering. It empowers all members of our team to experiment, contribute, and implement ideas—whether it's in the form of building a new marketing site for a product launch, spinning up a CMS blog, or rapid prototyping of desktop and mobile interfaces. I'll be carrying Webflow with me as a tool for all future roles and teams I may join, including personal projects too!

What do you dislike about Webflow?

Surprisingly little to critique about Webflow. It can be a bit tricky to get team members on board (meaning it's pretty easy for someone to break something!), but there are decent safeguards in place, like a specialized editor frontend and snapshots you can roll back to. Other than that, my only gripes are some repetitive tasks—like switching from project settings to the design editor in order to add custom, site-wide code or typefaces—and the lack of a way to transfer hosting to another project (e.g., redesigning an existing Webflow site from the ground up is a bit tedious)!

What problems is Webflow solving and how is that benefiting you?

Solving problems in collaboration, prototyping, and empowering non-engineering team members to contribute to our web presence.

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
5.0
KA
Kaan A.
Founder
Share
"Take matters to your own hand"
What do you like best about Webflow?

Training videos are incredible. If you have a preliminary understanding of websites, you'll deliver something great yourself.

What do you dislike about Webflow?

The pricing structure is a little hard. Hosting and projects might be a little confusing. Also, we need a better audit for publishing a project. Don't get me wrong, basics will get you a good website, but I think, having a great website (SEO, links, optimised images) is around the corner.

What problems is Webflow solving and how is that benefiting you?

We have many different programs which live on different websites, overall they are not really complicated, but Webflow gives us control. Also, our main website is always updated and publishing a change is really easy. With editors or collaborators, small bugs, typos can be gone in seconds.

Small Business (50 or fewer emp.)
Aug 22, 2021
 Source
Overall Rating:
5.0
MH
Mark H.
Founder & Ceo
Share
"Webflow is going from strength to strength"
What do you like best about Webflow?

Webflow enables you to create custom websites fast. You get all the design flexibility you need to create unique interactive experiences on a system that just works.

What do you dislike about Webflow?

I find the cost for individual team members quite high.

What problems is Webflow solving and how is that benefiting you?

Weblfow allows you to do more with fewer resources. It enables one to launch, iterate and evolve quicker than with traditional web development methods.

Small Business (50 or fewer emp.)
Aug 22, 2021
 Source
Overall Rating:
5.0
Behzad P. avatar
Behzad P.
General Manager
Share
"Design a website without arguing with a developer!"
What do you like best about Webflow?

1- Ease of use: I managed to learn it in almost ten days, via the UDEMY course and Webflow University, without zero knowledge of coding 2- Webflow University is very resourceful and easy to understand. And very creative and amusing. 3- The way it connects to PayPal without hassle 4- The fact that it is swift and respective

What do you dislike about Webflow?

1- I wish it had pre-order for the digital project 2- I wish I could upload the digital product within Webflow 3- Not very easy to work with Stripe

What problems is Webflow solving and how is that benefiting you?

I build a crowdfunding website to pre-sale our band's new album and could raise money.

Small Business (50 or fewer emp.)
Aug 21, 2021
 Source
Overall Rating:
5.0
JH
Josh H.
Founder, Project Manager, And Web Developer
Share
"Highly Customizable Drag and Drop Builder"
What do you like best about Webflow?

I love that Webflow has allowed me to launch my own business. The drag and drop interface is extremely easy to understand and customize, and I love having the ability to create custom interactions right in the interface.

What do you dislike about Webflow?

Webflow does have some limitations that other builders don't have, and I frequently find that I have to pay for additional widgets in order to get functionality that you might have for free in Wordpress.

What problems is Webflow solving and how is that benefiting you?

Webflow makes it easy for me to take an idea from concept to launch in an extremely quick amount of time. I've also realized that it's very easy to use other no-code solutions to create advanced integrations for my clients. This has allowed me to dramatically increase my revenue month over month.

Small Business (50 or fewer emp.)
Aug 20, 2021
 Source
Overall Rating:
5.0
AB
Alexis B.
Founder
Share
"Best No-Code web development platform"
What do you like best about Webflow?

Open tutorials, big community and ease of use of the platform. Developing a website feels snappy, even with animations and transitions. Problems/bugs are quickly addressed by the technical team and I've never had a complain from any client using the editor to modify images/text once the web development is completed.

What do you dislike about Webflow?

Pop-Ups (for seasonal offers...) are difficult to personalise based on CRM Data, but possible with few tricks. Personal areas have to be externalised as for now.

What problems is Webflow solving and how is that benefiting you?

In my opinion, the best platform for developing web pages for external clients. Years using it and never had a problem, a complain. Pages load fast, are easy to build with some technical knowledge and easy to share with clients and teach them how to edit and make minor visual changes to show seasonal offers, campaigns,...

Small Business (50 or fewer emp.)
Aug 20, 2021
 Source
Overall Rating:
5.0
BH
Brandon H.
Founder
Share
"Easy, clean, and affordable"
What do you like best about Webflow?

Very customizable and easy to use. It's quick to pickup as a designer and I love that it offers a CMS

What do you dislike about Webflow?

Takes a little time to pickup and it isn't as customizeable to web standards as I would like.

What problems is Webflow solving and how is that benefiting you?

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