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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
The user interface is very similar to modern Adobe software, so much so that using it felt very familiar, even when I was just starting. Allows easy web design using modern standards and elements. Anyone with some familiarity with software would have an easy time learning to use it, the learning curve is not steep.
Like any WYSIWYG editor, it has it's limitations, which become evident when you want it to do something and can't figure out how to make that happen. Some ability to integrate manual HTML/CSS would be a nice feature.
Used Webflow to mock up our website for the web developer to rebuild as a Wordpress template. It allowed for easy, tasteful design without spending a ton of time on it.
Webflow makes it possible to quickly and easily create prototypes for my clients, and makes development easy and fast for our programmers.
Sometimes the app is glitchy. It has lost my changes more than once, and frequently has display issues when copying a template and renaming.
Mocking up responsive web pages in static programs takes so much longer than it does in Webflow, and I'm able to create more detailed prototypes that allow for more responsive, subtle interactions that surprise and delight the client and user.
The best thing about Webflow is the ability to design without knowing much code. The interface looks great, nice and simple. The Google Fonts integration is very useful. Exporting the code is again very neat. The library is expanding and also I like that they keep working on it constantly. It's easy to make clean websites and presentation websites are its forte. If you don't know html css very well, (like I did) this is a very good tool to learn how they work. I did some basic training, but I lacked the practical skills. This is where I did learn to organize content inside a website. Very valuable learning tool.
You need to know a minimum of HTML or CSS. If you don't, the learning curve will be a bit steeper. Since it's a visual editor WYSIWYG of CSS attributes, you really need to know what you are doing. You can also learn the most of it in the course of a week. Best way to learn. Prices are too steep lately. At first they did have a good plan, but they changed it into something that always seems to want more for every page of the website.
I am a designer working in Photoshop most of the time. Helped me create a presentation site from scratch, and that means not hiring a developer to work for me, thus saving me a lot of money at the expense of my own time and struggle. And the struggle was real.
I enjoy all of the pretty colors on the platform. It is really pretty.
Absolutely no complaints. Additionally, Webflow keeps their innovation cycle continuously moving, providing updates in a timely manner.
UX, Design, and some front-end dev now work within the same platform. Before, we had 4 or 5 different platforms being used by different teams. Now, we are working and learning from the same tool. On top of that, we're now displaying digital work as we should - live, in interactive form. Previously, we were walking clients through PDF's. Now, we are showing fully responsive designs, live, in-browser.
WebFlow is an awesome tool whether you have limited knowledge of code, are just starting out, or need to quickly create a polished prototype to share with a client. My favorite part is you can quickly create mockups and prototypes in low or high fidelity. It was also a very pleasant surprise that you can identify animations and interactions so that it is a realistic prototype, not just a clickthrough like you have with InVision.
There's a learning curve. You really need to start thinking like a developer and creating structure, if you aren't already. There isn't a set grid system that you're working on, it's already set at certain breakpoints.
That you can very easily to get to a prototype and better share your designs with a realistic prototype.
I love that Webflow empowers me to build landing pages despite having minimal developer or coding knowledge. Webflow also does a great job in helping you get started. The online uni courses are easily the best learning experience I've ever had online - felt like watching a movie while also improving my skill set.
I freelance on the side of my full time job. I sometimes get frustrated that not all my clients use Webflow and are stuck on more clunky CMS platforms. Once you go webflow, you don't go back. There's also sometimes been missing features on Webflow, but I notice that new functionalities are added regularly and most of these are now available. Which makes me excited about what is to come!
Streamling the build process of new landing pages and websites with minimal complexity. Our business has multiple brands and websites so this is very important to us. Webflow is also extremely user friendly and solves some SEO related work, such as automating our sitemaps and also page speed optimisations when you publish.
The best thing about Webflow is how it's easy to use yet incredibly powerful. You can get up and running in a matter of minutes with a basic site. But, depending on your ambitions, it can be nearly as complex and powerful as you wish for it to be. Through custom code and add ons, the possibilities are massive.
The biggest downside about Webflow is the pricing. It can get quite expensive.
Webflow allows me to get sites up running incredibly quickly. The speed at which we can go from concept to execution for a polished, professional site is unparalleled.
Intuitive UI, inexpensive for multiple users, allows to implement design by non-tech people, easy design customization, publishing to test url to preview changes
Learning curve is a bit steep at the beginning
Webflow allows for cost-efficient design implementation and content management for your website
Webflow allows users to design, develop, and host the website w/o worrying about the code. It also comes with multiple add-ons like CMS (content management system) and hosting. Additionally, it allows users to create animation without coding. The templates they provide are also top-notch compared to other tools that come within the same category.
Initially, for beginners, there might be a learning curve associated with that. Especially if you are new to design concepts. In light of more advanced features Webflow also sits at a good price point.
Webflow streamlined the whole process from Desing to Prottyping to Development in a single tool. It's no code/ low code visual interfaces that help to build unique designs. It also allows an editing feature for the responsive design even you can preview that as well. Sometimes managing content for the website becomes a cumbersome task, Webflow solves that problem by allowing you to manage and structure dynamic content.
Both Designers and Web developers can use it easily, as it provides the tools that both designers and developers love, with customizability that mimics most functionalities that users need.
Crazy enterprise pricing (5 digit USD /year) if your traffic goes to a certain threshold. You have no way but to accept it or seek to an aternative hosting provider.
It helps designers/marketers build interactive website contents without having web developers' help every time.
The way I am able to bring the designs I create to life without getting bogged down by code is just fantastic. The versatility Webflow offers is amazing and really showcases the value of no-code technologies. The community also is amazing and helpful
There's not much to dislike but only a bit of a learning curve, especially if you're new to the web design world however the community and content does make it the curve easy to climb.
What could have been a inefficient juggling act between design and coding is now a smooth, creative experience. Webflow has made complex tasks like building simple marketing landing pages so much simpler, freeing us up to focus more on the creative side of things.
- Easy to get started and publish a professional website - Poweful features like the headless CMS make it flexible and useful for many use cases - UX has been improving a lot - Has a large community around it and developers building templates - Easy to implement
- Lacks features for SEO - Cheap for enterprises. Pricy for individuals and startups. - If you need to invite other users, then the price problem becomes much worse to the point where you start questioning if its really worth it
Quickly expanding our website to drive traffic and sales.
This web application provide some great ready to go template for UI which you can also use as a mockups . Some components in webflow just need to drag and drop on to the canvas and your UI gets ready
Limited templates. We can't change the vectors according to the user need its just user need to stick with thw webflow templates .
Ease of work for the UI designing , you dont need to actually design a whole UI
Webflow is an incredible website builder and provides me a real-time visual mods, making it easy to see my changes. ALSO Webflow provides a range of business-oriented features, such as SEO optimization, analytics, and integrations with popular marketing tools.
can be more expensive compared to other website design platforms and eCommerce features are not as developed as those of dedicated online store builders. Has a complex interface that can be intimidating for beginners
Webflow remains a powerful website builder that helped me create my a stunning website portfolio that showcases my work and skills. And visually the result is beautiful, compared to WordPress for example
A super powerful tool that churns out high quality code hosted on best-in-class platforms. The community - both organic and curated by the Webflow team - is great, with countless people out there helping to take Webflow from strength to strength.
Some shifting priorities around features
It takes the pain out of managing hosting for our clients, and the opinionated CMS helps keeps things streamlined.
Webflow is super user friendly. With ready built components and using CMS section building of webpages is a super-fast! Building, copying, changing CSS and editing content is easy and can be done without coding skills.
Webflow has a only one user at the time in Designer mode. That is a struggle especially when building a new site. It's possible to get this solved but it requires Enterprise agreement (6/2023).
Webflow offers easy and scalable CMS. We built new sites 10x faster and all the small changes needed can be done in seconds. That's fast for enterprise level usage of CMS.
Webflow is a terrific hub to manage multiple website builds in one place. Some standout features to me include the following: workspaces to organize projects, easy-to-use templates inside of the projects, smart and intuitive website development tools, easy ways to make your site dynamic, a wealth of helpful instruction through both Webflow itself and the experts that use it, and an understandable CMS management system built-in.
I don't have a standout dislike about Webflow, but a feature I'd like to see in the future is a global CMS to be used across multiple sites. Often, we have a piece of content that we want to cross-pollinate to multiple sites easily.
Our company has many operating business units that all have unique needs in a website. Webflow has been the best option to house all of our concurrent sites and makes it easy to design updates, share them with stakeholders, and publish with no unnecessary steps.
Webflow's usability and design-forward approach to a web builder makes it the most accessible, creative, and fun tools for building on the web. Webflow has also made a significant effort to improve collaboration for teams that use the platform, especially through page-branching and improvements to publishing.
Certain technical limitations, like custom code limits, memberships, and e-commerce limits, make it not the perfect solution for those looking to use those features extensively.
Webflow has made it easy and efficient for our entire design team to all take part in the building process, in addition to the ability to open up editor spots to our marketing team.
Some of the features that I like about Webflow are: Easy Customization of pages Integration of forms from multiple Marketing Automation Tools
Sometimes it gets a little tough when someone else is editing the page you would not be able to takeover unless they have approved it
Our Website is hosted on Webflow and this helps in building Product pages, Webinar or Event Registration Pages, Blogs etc and for now we have seen good traffic for leads via Organic
You can change everything and customize fonts, colors, and branding. The interface is easy to follow and find what you need.
I sometimes struggle to get the effect I want but I think that is more on me and my lack of web design knowledge
Able to incorporate client branding
How they evolve the product frequently, bringing in new features requested by the community. The way they make it easy and fun to learn how to use the product.
Some limitations are quite old and have been requested by the users for years - especially CMS and nesting limitations.
Visually coding, ease of use in their CMS, reliable hosting.
Webflow allows us to create virtually anything and help grow our own and our client businesses. The community is exceptional and the solutions provided via community are like nothing else.
Webflow exists in a Silicon Valley bubble, separate from the real world. Some of the directions and decisions seem opposed to users wishes. That said, Webflow has definitely upped their game the last 12 months.
Helps us to build everything from Websites to Web Apps and run leading SEO campaigns. It is exceptional compared to all other platforms we have ever used. This has allowed me to grow a successful agency entirely based on Webflow.
Design control, responsive editing, and code-free interactions. Webflow empowers the team's web design creativity.
While Webflow offers great design flexibility, the learning curve for advanced features can be steep, and the e-commerce functionality has some limitations.
Webflow solves the challenge of creating professional, custom websites without coding, benefiting me by saving time, offering design control, and enabling seamless website management.
Webflow has been a complete game-changer for our company. It has made the process of building new pages and maintaining our existing site so much easier and more streamlined than it was in the past. They are constantly improving the software and introducing fantastic new features that speed up deployment and improve the user experience on the backend. They are also pretty responsive to customer feedback and quick to respond when support issues arise.
Every once in awhile you run into a feature that's a little buggy or something that isn't supported that would be if you were building the page manually. And some of the CMS/publishing/collaboration features could use some finessing (but I believe upgrades/fixes for some of those issues are on their roadmap for this year).
With Webflow, we've reduced the time to build and deploy pages and are much more easily able to refine and iterate on pages at a rapid pace based on user metrics and feedback. It also has pretty sophisticated design capabilities relative to other site builders I've used, meaning we're able to build much more professional and polished designs.
Some of the most helpful features are the visual editor, which allows us to design and layout the pages using a drag-and-drop interface, and its ability to generate clean, semantic codeץ The collection DB. Extremely helpful in handling multiple pages with +- same structure.
Working in parallel with multiple "designers" is a bit tricky. They semi-solved it with the "branching" feature, but it's not like working in parallel with a colleague on the platform simultaneously. Another frustrating missing feature is to remove-from-DOM hidden elements (currently you can hide but the hidden elements/sections are still in DOM).
Fast execution in page creation, cross pages edits in a single location (symbols). With the above we can invest more time in QA and the SLA getting much better ;)
- easy drag and drop feature - ready to use templates - each explanation of step and own domain selection - SEO customisation
- difficulty in animations - adding padding and margins
Helped in making own portfolio website and analysing the same
The handling is interesting and simple, and it allows a certain saving of time in the creation of interface and small sites. The princing is also a big asset of this solution.
Even if it is powerful, I find that the no code is still too limited and difficult to maintain and evolve on the medium term. It lacks connections with third party applications in my opinion.
It's a huge time saver and a solution that allows you to produce cheaper sites than by going through developers. It's also easy to edit content in a maintenance phase.
Easy to design, Easy to maintain. Hosting. Security. Backups.
Multilanguage is not available in Webflow plans.
The editors can make changes easy and intuitive.
The abundance and ease of the website feels like home.
On e-commerce because that's what I'm using for XpoXSnacks.com, it take hours to upload snacks or information every time you enter a product making so that your ability to upload many pictures of products and singularity change the names and prices would be very helpful. Also a personal helper (Ai or not) would be helpful also. ( Ai would make it free thus more clients)
Efficient, easy access, and low prices
Web flow is great for teams with multiple website editors.
Webflow is great once you learn how it use it but the learning curve is hard to handle when you're ready to start creating
Multiple non developers are able to help build and edit. Our marketing team uses it to setup blog posts
