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Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedomEasy drag-and-drop designUI is well signpostedExcellent educational resourcesNo need for plug-ins or add-onsGreat template library | The steep learning curve may scare off some usersHigher price than competing toolsE-commerce features are underdevelopedTechnical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Super easy, yet super powerful. We can finally implement super fast our designs.
Missing the collaborative aspect on Designer. We need to have multiple people to work on a single website at the same moment
Speed in bringing live premium marketing pages
The flexibility and design capabilities. It's absolutely amazing what you can do with Webflow.
The CMS editor is awful. It is super buggy and has a bunch of problems. It's not flexible. For example, there aren't any anchor/jump links. Additionally, if you try to paste from Google Docs, it causes a bunch of problems. I have had problems with it saving properly or even not allowing me to upload pictures.
We built our website using Webflow. We can build exactly what we design in Figma/Sketch. As a company that helps graphic designers learn UX, it's incredibly important for us to prove that we know what we're talking about. Having a beautiful, usable website is part of that proof.
Webflow is the most efficient way to design and develop websites.
The small limitations can block the road.
Create websites without the need for a developer.
My agency uses Webflow for most of our website projects and we are extremely satisfied by the efficiency and freedom it allows. We're able to produce quick iterations of websites in real-time rather than relying on static designs. Our clients love the editor and the ability to make changes on their own. I genuinely believe that Webflow is pushing the boundaries and is the future of web design for fast-paced companies that require quick and efficient iterations in their workflow.
Webflow is a great tool for producing marketing/corporate websites. However, the eCommerce platform is relatively new and still has some catching up to do with regard to the ecosystem that competitors offer. While Webflow is extremely efficient due to it allowing users to interface with HTML & CSS, people that don't have the time or resources to spend learning the software may be better suited to a simpler platform.
While using Webflow, we've achieved significant success driving new business to our clients through marketing websites. The platform allows us to test and make quick changes accordingly without a long development time.
It's easier to make a website with in minutes. It also has free templets to ease your work. You can make good modifications. Overall for those who don't code and are in need of website can get their work done with this tool.You can learn it with ease within 5 to 7 days. Quick to build and smoothly operates. You can also make it as your freelance career too . You can also create templets on webflow and upt them for sale on sevaral other websites too and can earn quite a bit. You can also get freelance opportunity too. Best as a career option too.
Hosting must be done from a third part since this is only to build it. Excess detailing and modifications can't be attained. Simple but not that flexible.I can some times feel a bit pricy than it's worth. But to be hones on the other hand it's worth it too.
I used it to build some simple websites for my clients and also one for myself as a portfolio website. I even tried out to vreate new website templets on webflow too. Since I am a designer webflow helped me to better present my work and this also helped me share my skills. Likewise I was able to get cliens overseas too. I also enjoyed spending time using it to put out my creativing and also try new desings using webflow.
The simplicity and their help guides (or university) are vast and informative. You can always find a guide and/or video by them explaining how to use each section. These videos are also very humorous, making them much more pleasant to watch.
Some areas, such as blog writing, are somewhat limited in the styles and formatting they provide, making the end result look rather basic. It can also conflict with specific Chrome extensions causing all work to be lost. Disabling the extension for this site fixed this issue, however.
Using our website to onboard clients and publish important posts regarding our sector.
Genuinely intuitive, well well thought, organized, and designed. I think Webflow should become the leading platform for marketers and web designers, e-commerces, entrepreneurs, and small business owners.
not much. I need to get more coding and design skills probably, to leverage all Weblow's potential. They are probably and should keep working on more integrations with other platforms, I love already the goddady integrations and waiting for stripe and many others.
managing all our websites and client's website in one place!
Webflow makes creating and designing websites easy, fun, and incredibly efficient. 1) There are numerous design templates from which to choose. You are almost guaranteed to find a perfect match. 2) The editor is easy to use while maintaining a high level of functionality. The sky is the limit in terms of design and functionality. Also, don't look past the capabilities from the backend CRM systems. 3) Webflow makes it easy to set up the technical aspects of your website. Functions such as hosting details, integrations, SEO, etc. 4) And lastly, Webflow university is helpful and hilarious. Great effort by the team at Webflow to make learning both entertaining and informative.
I don't have many dislikes of Webflow, but to make this a fair review, I'll note that the Webflow University search function is sometimes imprecise. At times, it requires thinking outside the box to find the needed information. However, some of this can be attributed to my lack of expertise in designing websites.
Webflow serves the purpose of creating, editing, and maintaining my primary website. Their design tools and technology have allowed my company to keep up with the latest designs and technical website requirements.
Intuitive and easy to use Excellent navigation Amazing documentation and tutorials Great customer service
There is genuinely no downside that I have found so far, having used the system for over a year.
Website updates Website integrations Lead generation Analytics Company growth
Holy jeez, I love Webflow. The product strikes the PERFECT balance between beginner-friendliness and power-user customizeability. As easy to use as Wix or Squarespace, but with none of the random roadblocks and "invisible walls" that prevent you from making a site your own. Mobile responsiveness and interactivity are built in. CMS collections are an incredibly powerful tool for scaling websites and building out content quickly.
Webflow is so amazing that any flaws are just quibbles. That said, it can be annoying to use Webflow with multiple "designer" seats. Only one designer can be logged in at a time, which means either kicking people out when you want to make edits, or coordinating offline via Slack to make sure you're not stepping on other editors' toes.
I found Webflow from work, and I've since adopted it for personal projects as well. My company has saved huge amounts of time and effort by using Webflow as opposed to building our own site and CMS from scratch. With Webflow, we never have to worry about slowdowns or broken pages, even as we've grown very quickly over the past couple of years. Webflow's support documentation and Webflow University provide an excellent backbone of support.
