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Webflow Reviews & Product Details

Webflow Overview
What is Webflow?

Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.

Company Webflow, Inc.
Year founded 2013
Company size 201-500 employees
Headquarters San Francisco, California, United States
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What Webflow is best for?
How does Webflow compare to WordPress.com?
What are the pros and cons of Webflow?
Webflow Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Webflow Pros and Cons
Pros
  • You can tweak designs using CSS
  • Fantastic customization features
  • Ideal for working with clients
  • You benefit from high levels of customizability with full access to your website’s code.
  • Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
Cons
  • Beginners might find it intimidating
  • Not a lot of third-party integration options
  • Some templates have to be paid for
  • Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
  • You can’t launch a live website with Webflow’s free plan.
Webflow Pricing
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Webflow Features
24/7 Customer Support
A/B Testing
Analytics and Reporting
Blog Integration
Contact Management
Custom CSS and HTML Editing
Custom Domain Support
Customizable Templates
Drag-and-Drop Editor
E-commerce Functionality
Email Marketing Tools
Event Management
Form Builder
GDPR Compliance
Hosting Services
Image and Video Galleries
Live Chat Support
Membership Sites
Mobile Optimization
Multi-language Support
One-Click Publishing
Online Booking Tools
Responsive Design
SEO Tools
SSL Certification
Social Media Integration
Template Selection
Third-Party App Integrations
User Permissions
Website Backup
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Webflow Expert Review

Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?

The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.

One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?

Let’s find out.

What is Webflow?

Webflow is (among other things that we’ll cover later) a no-code website builder.

It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.

How Webflow Works

Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.

When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.

When you’re happy with your design, just hit “publish” and your website will go live.

Webflow Key Features

Designer

Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.

Webflow Interface Page

To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):

  • images & videos
  • text boxes
  • buttons
  • forms
  • carousels
  • CAPTCHAs
  • Search bars

You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.

Webflow Interface page

Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.

Webflow Interface page

Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.

Interactions

Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:

  • moving
  • fading in/out
  • scaling
  • skewing
  • rotating
  • toggling visibility
  • and more

You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.

Webflow Interactions and animations

Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.

CMS

Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.

To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.

Webflow CMS

For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.

Webflow CMS

Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.

Webflow CMS

Ecommerce

As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.

Webflow's Ecommerce page

Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.

In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.

SEO

Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.

There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.

Webflow's SEO

Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.

What Makes Webflow Stand Out From Other Platforms?

Visual Focus

Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.

Webflow's design page

Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.

Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.

Educational Resources

On a related note, Webflow is one of the best-documented website-building platforms out there.

Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.

And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.

‍No Need For Plug-Ins & Add-Ons

One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.

Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!

Webflow Pricing

Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.

There are quite a few plans for both:

Standard Websites

  • Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
  • Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
  • CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
  • Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
  • Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.

eCommerce Websites

  • Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
  • Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
  • Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.

Webflow Pros & Cons

Pros Cons
Impressive design and functionality freedom
Easy drag-and-drop design
UI is well signposted
Excellent educational resources
No need for plug-ins or add-ons
Great template library
The steep learning curve may scare off some users
Higher price than competing tools
E-commerce features are underdeveloped
Technical SEO capabilities are limited

What’s the Verdict?

Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.

If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.

Start browsing today and find your dream stack!

Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 23, 2024
Webflow logo
540 Webflow Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jul 27, 2022
 Source
Overall Rating:
3.0
Debora T. avatar
Debora T.
Ux And Graphic Designer
Share
"Good tool, flexible, somewhat technical"
What do you like best about Webflow?

I like to be able to access the code easily: I do not have to write code, but indicate properties to the different elements that make up the page. It also makes it possible to generate small databases, from which one can draw to complete one's own site (e.g. like blog posts, but flexible and easily custom-built).

What do you dislike about Webflow?

I don't like that to make a change I have to go back into programming. I have to remember which classes I used, and apply the right ones. By not doing this every day, if after a month I have to make changes to my site, I have to start learning how it was done again.

What problems is Webflow solving and how is that benefiting you?

It provided hosting, a basic theme that I modified according to my needs and allowed me a lot of agility, although I did not know how to write development code. I have now abandoned Webflow to use HubSpot.

Small Business (50 or fewer emp.)
Feb 01, 2022
 Source
Overall Rating:
3.0
SY
Sufiyan Y.
User Interface Designer
Share
"Great tool to build marketing websites !"
What do you like best about Webflow?

- Decent no-code abstractions for design. - Great & simple no-code CMS integration (with collections). - Great performance & load times - The turnkey solution makes launching hassle-free without much configuration - The CMS API gives the flexibility to go beyond typical use-cases with your data - Great motion design features

What do you dislike about Webflow?

- Limit on number of collections per page - With content heavy pages, the experience sometimes gets laggy (need to refresh the page) - Nested collections have a limit

What problems is Webflow solving and how is that benefiting you?

- Marketing website - Landing pages - Content heavy pages - Media/Experience heavy storytelling

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
3.0
MB
Michelle B.
Graphic Designer
Share
"Makes web design easy but is also less customizable."
What do you like best about Webflow?

The interface is easy to use and it is easy to figure out which buttons control what features.

What do you dislike about Webflow?

There are not many available templates and the css/html cannot be customized.

What problems is Webflow solving and how is that benefiting you?

We are using Webflow to update a customer's current site, which we did not build, and it is easy to do so.

Small Business (50 or fewer emp.)
Sep 19, 2018
 Source
Overall Rating:
3.0
DN
Dustan N.
Freelance Designer
Share
"Webflow is awesome!"
What do you like best about Webflow?

My favorite thing is how Webflow can make somebody understand how a site is developed. Being a designer it gives me an idea of what to handoff to developers

What do you dislike about Webflow?

It's very difficult to start with. Although it teaches you alot about web development, you also have to know about development to use the product.

What problems is Webflow solving and how is that benefiting you?

We use it to create landing pages

Small Business (50 or fewer emp.)
Dec 24, 2017
 Source
Overall Rating:
3.0
KB
Kate B.
Design Intern
Share
"Brilliant Product, But Could Be Improved"
What do you like best about Webflow?

I love the flexibility of Webflow. With a lot of other site-builders, there are so many limitations with sizing, layout, color, imagery, etc. For designers, this is extremely exciting because you can change almost every visual detail and add effects as well. I also enjoy the ability to see other designers work because it gives me inspiration for my own.

What do you dislike about Webflow?

There is a very steep learning curve. The icons can be a bit confusing, and control panel could be easier on the eyes. I think one would have to watch a number of tutorials before fully utilizing Webflow to its full potential.

What problems is Webflow solving and how is that benefiting you?

Webflow allows for very unique UI design. The integration of design & coding is great because it gives the designer the freedom to add personalization. Plus, it's free to use.

Mid Market (51-1000 emp.)
Mar 08, 2023
 Source
Overall Rating:
2.5
Julieta T. avatar
Julieta T.
Graphiste 360° Et Concepteur Ui Ux
Share
"Very intuitive but the free option is still excessively limited"
What do you like best about Webflow?

Beautiful templates and a wide range to use.

What do you dislike about Webflow?

Little basic functionalities are never free

What problems is Webflow solving and how is that benefiting you?

It becomes very expensive if you cumulate with all functionalities that are needed

Small Business (50 or fewer emp.)
Sep 11, 2018
 Source
Overall Rating:
2.5
KS
Kayla S.
Founder
Share
"Beautiful web designs if you have the time"
What do you like best about Webflow?

I like that you have full and total control of every element on the page, from the sizes of different boxes and icons to the links each will take you to. The colors, the organization and the ability to create something entirely yours from scratch to ensure your design stands out and is unique.

What do you dislike about Webflow?

The software takes an incredibly long time to figure out and get the hang of. There are youtube tutorials which can be helpful but the look of the designer can be daunting at first.

What problems is Webflow solving and how is that benefiting you?

I am enjoying the endless possibilities of designs and the full control you have as a web designer without having to CODE!

Small Business (50 or fewer emp.)
May 16, 2022
 Source
Overall Rating:
2.0
DP
David P.
Co Founder
Share
"Okay Experience with Some Major Pain Points"
What do you like best about Webflow?

Decent website builder + SEO optimizatio

What do you dislike about Webflow?

Missing critical features. The fact that you have to temporarily take your website down just to add a collaborator (and that you only discover this after paying for a business upgrade) is insane.

What problems is Webflow solving and how is that benefiting you?

N/A see my answers above

Mid Market (51-1000 emp.)
Jul 07, 2022
 Source
Overall Rating:
1.5
Mitesh A. avatar
Mitesh A.
Front End Software Engineer
Share
"Not so Custom Tool"
What do you like best about Webflow?

It's easy to create pages and screens with components and pages.

What do you dislike about Webflow?

When publish all changes go together, also there is no history of versions to undo or change.

What problems is Webflow solving and how is that benefiting you?

We have our main website hosted on Webflow showcasing our company's products and services.

Small Business (50 or fewer emp.)
Jul 22, 2021
 Source
Overall Rating:
1.5
BS
Brenton S.
Founder
Share
"Good Platform, But No Customer Support"
What do you like best about Webflow?

Great, robust platform with lots freedom for development.

What do you dislike about Webflow?

Customer Service and support are virtually non-existent. The worst customer support for one of the most expensive platforms of its kind.

What problems is Webflow solving and how is that benefiting you?

So many. Customer service and support are virtually non existant. Benefits are that if you can code, you can make just about anything. The key is YOU, not webflow.

Small Business (50 or fewer emp.)
Aug 28, 2023
 Source
Overall Rating:
1.0
Adex G. avatar
Adex G.
Creative Director
Share
"Good premise, terrible execution"
What do you like best about Webflow?

Webflow was sold to us as this incredible platform, with amazing features, and abilities like being able to display Lottie files, and was oversold, quite frankly. In order to set up e-commerce, you have to pay for a plan, and then to add insult to injury, you have to upgrade that plan in order to add your clients to it. It's not ideal for a client who might be computer illiterate.

What do you dislike about Webflow?

It's far too expensive, and limited to be priced as is. You end up shooting yourself in the foot because after you've wasted all this time building out a website, your client can't even go view it without jumping through several hoops.

What problems is Webflow solving and how is that benefiting you?

It was supposed to add some aesthetic functionality to my clients website, especially a scrolling feature I wanted to implement. However, the e-commerce limitations and overall clunkiness of the back end as far as usability for a less tech savvy client is abhorrent.

Small Business (50 or fewer emp.)
Jul 14, 2023
 Source
Overall Rating:
1.0
SC
Strategy Boost C.
Founder
Share
"⚠️ DO NOT USE for mission-critical/core business websites"
What do you like best about Webflow?

1. Robust functionality for no-code application 2. Large community of builders 3. High-quality 'how to' content

What do you dislike about Webflow?

Non-existent support. If you have any issues that cannot be resolved independently, you are essentially helpless. Their support is abysmal -- among the worst I've ever seen. It seems emails for non-enterprise customers (and yes, contact is only reachable via email) are routed to 'front line' support that are only trained to find and refer customer to what appears to be relevant material in their public product documentation only, but have no training on more complex issues. Responses are also very slow relative to competitors. Each response took no less than 24 hours. If your webflow website is a core component of your business, you cannot afford to lose access or experience critical issues for days at a time; by using this product, that IS the risk you take.

What problems is Webflow solving and how is that benefiting you?

It is a great way to get started quickly without having to hire a genuine software engineer, but it should be avoided for mission-critical or more complex applications. It seems best for landing pages.

Mid Market (51-1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
1.0
MA
Muhammed Sharjeel A.
Founder
Share
"Bad Experience"
What do you like best about Webflow?

It was good when we started But the designer has become a pain for us now

What do you dislike about Webflow?

gets stuck when publishing you lose all your data Site layout breaks from time to time Mobile version is never what the designer shows

What problems is Webflow solving and how is that benefiting you?

It was helping us manage better but it is not working for us now. Support team never solves any problem Tickets always go unanswered

Mid Market (51-1000 emp.)
Mar 04, 2021
 Source
Overall Rating:
1.0
Joe H. avatar
Joe H.
Senior Global Content Strategy Manager
Share
"Maybe great for developers, but horrible for marketers"
What do you like best about Webflow?

- It's cheap. - Honestly as a marketer, this is the worst web building and hosting service I've ever used. I've heard it's simple from a development standpoint, but severely lacks the functionality you need to do anything remotely advanced.

What do you dislike about Webflow?

The blogging interface is buggy and really challenging to use. There are so many small things you can't do that makes getting a blog post live tedious and incredibly frustrating. For custom code (inserting a table, styling a paragraph, etc), you can't see what it looks like UNTIL IT'S PUBLISHED. So basically you have to hope for the best. When trying to do a bulleted list, you can't highlight the different lines and add bullets - you have to skip down a line, start the bullets, then backspace each one into its own line. When inserting an image, if you don't have text on the next line, there's a line break between images and the next line that can't be removed. There's no where to reuse already uploaded images, so you keep having to reupload again and again. There's no way to see a staged blog post if you're not logged in. But worst of all, if you're in the editor and you open another URL on your It's these small but incredibly frustrating things that make blogging a nightmare. So I've heard developers love it, but it severely lacks the functionality you need to do anything advanced or complex. Every time we try to integrate a marketing service onto our website, we run into a 100 issues of "Webflow currently doesn't support this." Head over to their "wish list", and you'll see how much it lacks.

What problems is Webflow solving and how is that benefiting you?

It's cheap web hosting, so we're saving money, but limited in what we can actually do using the platform.

Small Business (50 or fewer emp.)
Jul 29, 2023
 Source
Overall Rating:
0.0
ON
Ohad N.
Founder
Share
"Support takes forever to respond"
What do you like best about Webflow?

Technical features that gives you the power of code

What do you dislike about Webflow?

Support takes forever to respond Too many bugs when using the system such as integrating GA and Intercom The product is very unintuitive to use for first-timers

What problems is Webflow solving and how is that benefiting you?

Launching the company marketing website

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