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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is AI that runs your small business: it builds your website, finds your customers, takes paymen... Learn more about Crevio
Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B testing and personalization
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI content generation
AI-powered content & layout generation
AI-powered site generation
AI search optimization
AI site generation
Analytics and Reporting
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix-a-holic"
What do you like best about Wix?

I love how simple Wix is, but it looks so very professional every time I make even the plainest of websites. It is so easy to use!

What do you dislike about Wix?

The "app" functions are not as easy to use as I would like. I wish they integrated seamlessly like some other platforms do.

What problems is Wix solving and how is that benefiting you?

Building a cheap, easy to edit, user friendly website has never been easier. Sometimes it becomes so tedious and time consuming to have to log in & find the edits when using another platform, but Wix is so easy & functional.

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
5.0
CW
Cara W.
Lead Marketer & Publicist
Share
"Easy to use for non-coders!"
What do you like best about Wix?

I love how simple this website builder is to use. I've built a website for my side business, portfolio sites for clients, and more. It's intuitive, easy to use, and easy to roll-out!

What do you dislike about Wix?

I wish this tool had greater template options that were selectable by color pallets that my brand(s) use.

What problems is Wix solving and how is that benefiting you?

I needed a website for my side business - fast! I logged into Wix after trying WordPress and found that I could make a site in half the time without the intense coding customization that WordPress provides. I wanted to build a clean (both in look and code) site with content that I had on-hand on my own. Self-management was also critical as I didn't have time to call on a developer to push things through.

Small Business (50 or fewer emp.)
Jul 29, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most user friendly interface for non-tech savvy individuals"
What do you like best about Wix?

Everything is drag and drop and very intuitive. I was shocked at how easy it was so from the start I got kind of addicted to making new sites.

What do you dislike about Wix?

Some of the tools have third party logos on them and you need to pay extra to remove them.

What problems is Wix solving and how is that benefiting you?

My business website relies on wix. We do not need to hire a professional web designer which has proven costly in the past.

Small Business (50 or fewer emp.)
Jul 29, 2017
 Source
Overall Rating:
5.0
CW
Courtney W.
Behavior Therapist
Share
"ANYONE can build a website with WIX"
What do you like best about Wix?

It is soo soo easy, I have done my own custom layouts a built a website from actual scratch but it is SO time consuming and if you are like me and don't want to just pay someone to do a job you might not be happy with- save yourself the time and money and just use WIX!

What do you dislike about Wix?

I dislike how it translates to the mobile website, unfortunately a lot of their layouts are completely different so you must be aware of what it looks like as a mobile site and edit that one specifically to your liking :) This was a huge issue when I first started my photography website as I did it all online and did not take into account that the majority of the people would be using their phones, so watch out with that!

What problems is Wix solving and how is that benefiting you?

I use WIX for everything! I first discovered it in college when we were required to create a website for the first time, I also used it my senior year for an online portfolio- since then I use it for everything! My favorite use for it currently is for my personal photography website. People are always impressed to know you actually have a website to check out. It is great as well because it is already programmed and ready for customers to book on- which also links easily to your own personal calendar- loooove it!

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy Peasy"
What do you like best about Wix?

You can make this website builder as complicated as you'd like- for most of us we like it simple. Great designs, added apps are user friendly.

What do you dislike about Wix?

Can put multiple locations on a google map. Ended up having to use two maps. Which just looks tacky.

What problems is Wix solving and how is that benefiting you?

Making good use of my time- website maintenance is not where I can best serve.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix is for anyone"
What do you like best about Wix?

Which has an interface easy enough for anybody who knows nothing about websites to still create a beautiful website.

What do you dislike about Wix?

For me it can be too basic but using the code boxes allows me to add in complexities

What problems is Wix solving and how is that benefiting you?

We solved the need to have an easy wysiwyg website. The other designers with no Web experience are able to edit it when I am unavailable.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
HM
Heather June M.
Account Executive
Share
"Great website builder"
What do you like best about Wix?

I love how easy it is to get set up in a short time.

What do you dislike about Wix?

I wish there were more options for backgrounds or a way to narrow down the selection.

What problems is Wix solving and how is that benefiting you?

Drawing more business to my blog and I love the information that Wix provides including letting me know when a visitor is on my site.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes designing a website a breeze (no code knowledge required)"
What do you like best about Wix?

It makes designing a website a breeze without knowing code

What do you dislike about Wix?

I wish there were more templates to choose from

What problems is Wix solving and how is that benefiting you?

Creating a beautiful site only takes a couple of hours compared to days or weeks

Mid Market (51-1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix for Online Portfolio"
What do you like best about Wix?

I like the easy templates that allow me to create a professional looking portfolio

What do you dislike about Wix?

I don't like how some features are not super customizable.

What problems is Wix solving and how is that benefiting you?

I get to put all of my professional portfolio items in one simple place for potential employers to look at.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User Friendly and Free"
What do you like best about Wix?

I like how user friendly and the easy customization of Wix to build my online portfolio website. There were many templates to chose from, and you can make changes to the templates easily to make a site that fits your personal style and needs. As a marketing designer it was important to me to have a professional place to display my portfolio and work. Wix did a great job and was free for the version I used.

What do you dislike about Wix?

I would prefer if you could use your own domain for free. I believe this is an upgrade so my site had to have the Wix.com extension in front of my website name. Although it is great to have a free site, this is one thing that I would change. More templates as well would be great for variety.

What problems is Wix solving and how is that benefiting you?

I am able to have an online source for my portfolio and work examples that clients can easily visit. It is a benefit as my work speaks for itself and it is great to impress clients.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Actual Ease of Design without the Gimmicks"
What do you like best about Wix?

Unlike Wordpress, where nothing is particularly visually stunning and building a good website requires some substantial design and programming skills (which thus begs the question why use the site at all), Wix actually provides the drag-and-drop ease of use to build a webpage from template or scratch. Even better, unlike it's more direct rival, Squarespace, it doesn't give you 14 days and then require you to pay. You always have the option of maintaining a free website (albeit without a proper domain name but that depends on what your goals are for the site itself).

What do you dislike about Wix?

The pricing structure could be clearer, I was, for example, not really clear on the fact that I have to pay a monthly fee to have a level where I can have a domain I purchase, but it doesn't include the domain itself, that has to be purchased separately. I would much rather have the entire cost summarized and collected in a single process. As it is currently set up, I have to enter my card information and purchase the monthly plan and the domain separately.

What problems is Wix solving and how is that benefiting you?

By allowing me to create a website easily, it eliminates the need to either pay someone to do it for me, or to restrict me to a painfully basic website which wouldn't generate any traffic. It provides the interface to manage a blog or many other features within the website and even lets me manage it on the go with a mobile app. It's allowed me to expand my journalistic presence outside of social media.

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
5.0
MU
Macara Chanet U.
Investor/Business Advisor
Share
"Wix is the only web builder for me!"
What do you like best about Wix?

I absolutely love Wix for web building and domain hosting. It is simple, easy to use, with professional/contemporary templates for all. Whether you're an experienced designer, or quite the beginner, you'll find Wix to be top notch and user friendly.

What do you dislike about Wix?

I do not have any dislikes at this time.

What problems is Wix solving and how is that benefiting you?

Business exposure and credibility

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
5.0
FH
Felecia H.
Creative Director
Share
"Completely intuitive, the best service for creating a business for newbies"
What do you like best about Wix?

This program as it all. You can open an account and it will walk you through everything! You can do email marketing, ads, social media connections, and a website all in one place. It's perfect for someone that wants to throw together marketing for their small business.

What do you dislike about Wix?

The email marketing tool isn't great for large businesses that could have a large subscriber list. Website designs are also limited. You cannot recode or customize some aspects of your site.

What problems is Wix solving and how is that benefiting you?

I have realized how great having everything in one place is for marketing. Instead of logging into several marketing management sites, you can have one login. They also have great apps for email marketing on the go! I have sent several marketing emails right from my phone.

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
5.0
Emily W. avatar
Emily W.
Executive Director
Share
"Least evil of the web design for dummies tools"
What do you like best about Wix?

If you know how to make basic design features in InDesign or even Microsoft Word, you can use Wix. The tools to add graphics, photos, buttons, and other content are easy to intuitively figure out and you can move them around easily. Wix customer service is also some of the best I've dealt with. They have helped us trouble shoot domain registry issues, technical glitches on the website, and other questions. They are super quick to respond and very helpful.

What do you dislike about Wix?

It takes time to build each page in a way that fits with the other pages. The templates I've found haven't quite worked for me, so its a lot of building pages, copying pages, and reformatting things.

What problems is Wix solving and how is that benefiting you?

As a small nonprofit, we are able to create a functional and professional website with little web development knowledge, and we can update it quickly and from any computer. The ability to manage content and quickly make changes/updates is so important for us.

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great site to build a website"
What do you like best about Wix?

I love that it is so easy to use. I am not really computer savy but this made it so easy to create a website!

What do you dislike about Wix?

Sometimes it took longer to add things to the website but it still did the job.

What problems is Wix solving and how is that benefiting you?

I'm now able to relay our website to customers thanks to Wix.com

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
5.0
Brittany P. avatar
Brittany P.
Social Media And Marketing Coordinator
Share
"Wix"
What do you like best about Wix?

I like that I have full access to creating my own website with this company.

What do you dislike about Wix?

I sometimes dislike the set up. It can get a bit confusing at times.

What problems is Wix solving and how is that benefiting you?

The problems we had before is spending a lot of money on our own websites when we could have chopped that price down by using Wix.

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
5.0
VB
Victoria B.
Graphic Designer
Share
"Create professional websites without coding!"
What do you like best about Wix?

There are so many features and options available.

What do you dislike about Wix?

I wish the app had more capabilities in regard to editing sites, managing invoices, etc.

What problems is Wix solving and how is that benefiting you?

I am able to have a professional website that displays all the services I offer. Within that same system, I am able to invoice clients, email my listserv, chat with clients, and much more.

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
5.0
Jess F. avatar
Jess F.
Chief Marketing Officer
Share
"Created a client's design portfolio "
What do you like best about Wix?

Ease of use! We set this up quickly and found clear guidance to connect the site to her domain. The SEO features are great, too.

What do you dislike about Wix?

Some homepage features aren't easily manipulated to prevent blurry images and videos.

What problems is Wix solving and how is that benefiting you?

Great when speed and ease of use is important. Huge branding benefits!

Small Business (50 or fewer emp.)
Jul 25, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and beautiful website builder"
What do you like best about Wix?

Wix is perfect for creating simple sites for small businesses. I love the template options, and it's easy to customize backgrounds, photos, menus, fonts, colors, etc. Once I customized my site with my branding, you would never know it was originally from a template.

What do you dislike about Wix?

There isn't anything I dislike. It does everything I need it to do.

What problems is Wix solving and how is that benefiting you?

I am in the process of starting a small business, and I will be launching my Wix site to market my services. It looks clean and professional, which sets me apart from other businesses in the industry.

Small Business (50 or fewer emp.)
Jul 24, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy website building"
What do you like best about Wix?

This site makes is easy to create professional webpages with no website design experience

What do you dislike about Wix?

I really have no complaints, customer service was excellent at helping any problem I had

What problems is Wix solving and how is that benefiting you?

Creating a webpage

Small Business (50 or fewer emp.)
Jul 22, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent value"
What do you like best about Wix?

This software is so easy to use. It's saved us so much money designing our own website, and it didn't take long. Updating is simple too.

What do you dislike about Wix?

Sometimes glitchy. Alignment can be tricky and the finished product never looks quite right when viewed from an iPad.

What problems is Wix solving and how is that benefiting you?

We don't need to hire a professional designer to have a professional looking website.

Small Business (50 or fewer emp.)
Jul 22, 2017
 Source
Overall Rating:
5.0
ED
Elysia D.
Sales And Marketing Manager
Share
"From professional to newbie"
What do you like best about Wix?

The software is very easy to use if you have a design eye. Easily edit photos, fonts, text blocks and import social media, reviews and forms. There simply cannot be a better way to fully integrate everything you need as this service. I can also personally recommend the bookings feature. There is a small additional cost but I can say that appointment requests coming straight to my inbox is great because I don't miss an opportunity for a customer to act on the moment instead of waiting for business hours. Also, it automatically optimisms for mobile and tablet and has a SEO program that has gotten our keywords to the top 20 results in Google.

What do you dislike about Wix?

Honestly, I am not sure there is anything not to like about Wix. It does take some practice to get designs to balance and the text headings can become a bit clumsy but once you understand how to end it makes a consistent clean look throughout your site.

What problems is Wix solving and how is that benefiting you?

I get immediate bookings through my site versus waiting for normal business hours. Also my customers get a wealth of information about us, our services, pricing, location, parking and hours.

Small Business (50 or fewer emp.)
Jul 17, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great WYSISYG site editor"
What do you like best about Wix?

Easy to use, easy to update, drag & drop editor that lets you build a beautiful site with no previous experience

What do you dislike about Wix?

I don't think there's anything I honestly dislike about Wix.

What problems is Wix solving and how is that benefiting you?

Easy to use, no previous tech knowledge required. Very intuitive and always adding new features.

Small Business (50 or fewer emp.)
Jul 14, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix Review"
What do you like best about Wix?

I like how wix offers a lot of designs, is easy/flexible to use and allows integration of 3rd party apps that you can add in.

What do you dislike about Wix?

Templates cannot be changed and there's no access to source code.

What problems is Wix solving and how is that benefiting you?

Building simple websites. Easy to quickly mock up a site.

Small Business (50 or fewer emp.)
Jul 14, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix for the win!"
What do you like best about Wix?

Wix is the easiest website builder to use. It's literally seamless. Even a beginner doesn't need a tutorial. So easy.

What do you dislike about Wix?

I don't like the way the messages from visitors come through. I wish there was some type of web browser notification or something. The emails continue to get stuck in our spam filter.

What problems is Wix solving and how is that benefiting you?

Since we started using Wix, our website more accurately and effectively portrays who we are as a company. Our website is much easier to navigate, and it finally looks good on mobile devices!

Mid Market (51-1000 emp.)
Jul 13, 2017
 Source
Overall Rating:
5.0
AM
Athens M.
Learning And Development Specialist
Share
"Its a very easy to use CMS platform for website functionality"
What do you like best about Wix?

It offers easy template, and allows you to integrate a lot of options into your website. There are also ways to secure your site, especially to certain users. It's easy to plug in video, webpages and the app store offers a lot of use apps for a website.

What do you dislike about Wix?

It's a little difficult to really dress up a page, the background, footer customization is tricky to use and design.

What problems is Wix solving and how is that benefiting you?

we are using wix to have a isolated staff intranet page. its great to have documents, calendars being shared, and to use as a portal for training videos and information for staff

Mid Market (51-1000 emp.)
Jul 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great website platform for non-coders"
What do you like best about Wix?

Wix has a very simple platform for anyone to build a website with ease. You don't need to know code or design to build since it has a drag and drop feature on top of the many designs you can pick from.

What do you dislike about Wix?

Honestly, there isn't much I dislike about Wix. It is simple and easy!

What problems is Wix solving and how is that benefiting you?

I have been able to make my resume online and more graphic for those companies I am applying to.

Small Business (50 or fewer emp.)
Jul 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix Websites: User Friendly and Customizable"
What do you like best about Wix?

What I like best about Wix is simple: the easy to use website builder tools. Almost any one can create an account, free or otherwise, and get to work building a website in no time. I have also been able to use it at work, there was even a seminar hosted at work for those who were unfamiliar with Wix and companies like it.

What do you dislike about Wix?

I wouldn't say I "dislike" the Wix upgrade options, but I definitely think I would prefer different options when wanting to purchase domains and paid packages.

What problems is Wix solving and how is that benefiting you?

Wix solves the problem of needing to learn code to create a decent website and also makes sure to have multiple options for those interested in publishing a website with an official domain. With Wix, there is no need to use an outside source to purchase a domain address, but there is also the option to link a domain to your wix-generated website.

Mid Market (51-1000 emp.)
Jul 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for starters"
What do you like best about Wix?

Wix was so easy to use, I was able to edit content and have a professional looking website very quickly.

What do you dislike about Wix?

The adds, I understand we have to pay to not have them but seemed like they had alot.

What problems is Wix solving and how is that benefiting you?

Just creating a nice website

Small Business (50 or fewer emp.)
Jul 02, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Quick easy free websites"
What do you like best about Wix?

I like that this service provides a quick easy free website when needed! Its very easy to create a website and add elements and publish

What do you dislike about Wix?

There is nothing that i dislike about this service.

What problems is Wix solving and how is that benefiting you?

We needed a 1-page website to link some Real Estate virtual tours and this solved our need.