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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Crevio
Sponsored
5.0
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Free plan available
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI-powered content & layout generation
AI-powered site generation
Analytics and Reporting
Analytics / tracking integration
Analytics / tracking integrations
Analytics / traffic tracking
Analytics / visitor metrics
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 28, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Making website building very easy"
What do you like best about Wix?

Easy to use interface and makes website building smooth. No experience needed to make a nice website.

What do you dislike about Wix?

Nothing bad to say about Wix, very useful service.

What problems is Wix solving and how is that benefiting you?

I created my own photography portfolio easily with the use of wix. It even allows for useful widgets.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
JK
Jasmin K.
Founder
Share
"Versatile, easy, and professional"
What do you like best about Wix?

I love that WIX offers enough tools where anyone from a novice to a professional can create beautiful websites very easily and quickly!

What do you dislike about Wix?

I wish live streaming for video was better supported and that the coding tools were a little more developed.

What problems is Wix solving and how is that benefiting you?

There are many people realizing that anyone with a dream and motivation can start their business! For me, this means more website design business. And Wix makes it easy to get these sites designs out quickly and to the client's liking.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
AP
Akeem P.
Trying Freelancer
Share
"Great Website Builder!!!!"
What do you like best about Wix?

Wix gave me an opportunity to build my own site from scratch with custom settings so I can design it.

What do you dislike about Wix?

The navigation around the site was a little confusing at times but not impossible.

What problems is Wix solving and how is that benefiting you?

Wix makes possible for direct contact between me and an client, instead of clients going through several channels to reach me.

Small Business (50 or fewer emp.)
Apr 22, 2019
 Source
Overall Rating:
5.0
Allie W. avatar
Allie W.
Account Coordinator
Share
"Wix"
What do you like best about Wix?

I like how easy Wix is to use and edit things to our specific needs. It's very user-friendly, so much so that the younger people (who may be experts) in this can use it and explain it to our older clients.

What do you dislike about Wix?

That there are certain add on features you have to pay for. With how much we pay, we would expect more features to be free to us. However, we do have everything we need to successfully run our business.

What problems is Wix solving and how is that benefiting you?

We are providing customers information about our client's restaurants, such as menus, locations, contact information, special events, etc.

Small Business (50 or fewer emp.)
Apr 13, 2019
 Source
Overall Rating:
5.0
BM
Brian M.
English Teacher
Share
"Love Wix"
What do you like best about Wix?

I love how easy it is to build a site from scratch

What do you dislike about Wix?

The pricing for domains and software can be a bit much

What problems is Wix solving and how is that benefiting you?

School newspaper website

Small Business (50 or fewer emp.)
Apr 05, 2019
 Source
Overall Rating:
5.0
GD
Grey D.
Partner
Share
"Wix builds beautiful websites and does so easily and elegantly."
What do you like best about Wix?

Wix is so easy to use and incredibly powerful. Everyday I learn new features to improve our site and promote our business. We didn’t need to hire web designers because we could do it ourselves.

What do you dislike about Wix?

Customer service is rotten; nearly impossible to get someone on the phone.

What problems is Wix solving and how is that benefiting you?

Getting our business online, hosting events with registration, email marketing.

Small Business (50 or fewer emp.)
Mar 22, 2019
 Source
Overall Rating:
5.0
Connor W. avatar
Connor W.
Professional Scribe
Share
"Awesome design service "
What do you like best about Wix?

The amount of features that Wix provides through their platform is amazing. I was using other design platforms before Wix and I am in love with their design platform as well as the amount of customization I can put into my website. I also like the apps you can add to the website which allow for analytics tracking and event management. They also provide great templates to use to help create awesome website features such as an easy to use FAQ page.

What do you dislike about Wix?

I wish more of the additional features were included in the paid plan without having to pay extra.

What problems is Wix solving and how is that benefiting you?

They provide ease of access to designing the website as well as awesome SEO instruction and advice.

Small Business (50 or fewer emp.)
Mar 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I Love Wix!"
What do you like best about Wix?

I've been creating websites with Wix for the last 5 years or so. It has such a user-friendly interface! I use to code thing by hand and it took FOREVER but I can drag and drop element exactly where I want them, no sweat.

What do you dislike about Wix?

If you use Wix for selling merchandise, there are a few standard features that Wix is lacking at the moment. BUT, they have listened and added many of the features requested by users. So if there is something you need to happen you can log into your account and up-vote that feature to be added.

What problems is Wix solving and how is that benefiting you?

I love having all of the boosters and advise on advertising and SEO optimization. They even have a video creator section with stock promotional videos you can customize to share on social media. This is something I have been wanting to do but I'm not video savvy.

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
5.0
Alexa H. avatar
Alexa H.
Intern
Share
"Wix- wedding planner review"
What do you like best about Wix?

Wix is affordable, customizable, user friendly, and innovative!

What do you dislike about Wix?

It is a little confusing to use the online booking service. Other than that the site itself it’s easy to use!

What problems is Wix solving and how is that benefiting you?

Website usage for independent wedding coordinator

Small Business (50 or fewer emp.)
Mar 07, 2019
 Source
Overall Rating:
5.0
LESLIE G. avatar
Leslie G.
Desarrollador Web
Share
"Interfaz de usuario muy intuitiva. Fácil de usar."
What do you like best about Wix?

Lo más ventajoso de Wix es que cualquiera puede crear su propia página web sin costo y de forma muy sencilla ya que el editor es totalmente intuitivo y amigable, tiene la función de arrastrar y soltar elementos lo que agiliza el desarrollo de la interfaz, tiene muchas herramientas de diseño, tiene una amplia galería de plantillas y permite animar algunos elementos de la página lo que puede resultar en una web más llamativa para el usuario. Los precios que ofrece son bastante accesibles.

What do you dislike about Wix?

Si quieres añadir más funcionalidades a tu página y personalizarlo mucho más, no solo necesitas más conocimiento de código, sino que hay otras herramientas que pueden ser mejor.

What problems is Wix solving and how is that benefiting you?

Wix es una alternativa al momento de crear páginas web. Es muy fácil de usar y los precios de sus servicios son accesibles. Yo al principio tenía mis dudas con respecto a este CMS, debido a que habían rumores de que las páginas creadas por Wix no se posicionaba bien en los buscadores, pero yo misma comprobé que esos rumores eran infundados o simplemente WIx a evolucionado con el tiempo. Es un creador de sitios web muy completo

Small Business (50 or fewer emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
BS
Brad S.
Dispatcher
Share
"Wix allowed me to create my babysitting website."
What do you like best about Wix?

I like that Wix is free, you can create your website however you would like, and it is simple and helpful. The template of wix is extremely pleasant.

What do you dislike about Wix?

There isn't anything i dislike on Wix. It helps me.

What problems is Wix solving and how is that benefiting you?

It benefits my business for babysitting, to show im a responsible person, and also trustworthy.

Small Business (50 or fewer emp.)
Feb 23, 2019
 Source
Overall Rating:
5.0
Ebony S. avatar
Ebony S.
Virtual Assistant/Curriculum Designer
Share
"My Experience with Wix"
What do you like best about Wix?

I love the templates and customization aspect. Wix has e-commerce capabilities that I like.

What do you dislike about Wix?

I've used Wix for several years and I don't have any complaints.

What problems is Wix solving and how is that benefiting you?

Wix allows me to provide a quality and professional website for my business.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Paula S. avatar
Paula S.
Creative Director | Graphic Deisgner
Share
"An Excellent Option for Just About Everyone"
What do you like best about Wix?

The Wix platform is constantly growing and innovating. Its intuitive editor makes it relatively easy for someone with a good foundation in what makes for a good site design (UX/UI) to do great work while not necessarily needing to write code. The platform offers lots of flexibility to make a site really fit the needs of a client or business. There are many templates available but you are also free to start with a completely blank canvas and there are no limits as to what you can create.

What do you dislike about Wix?

There is not much to dislike about Wix. Like any platform and technology, in general, it's in a constant state of growth. As the platform and technology evolve there are some instances where things change and in some cases you find you want to adjust a site design to accommodate the new styling or trends but this is to be expected in any technology so shouldn't necessarily be considered a drawback.

What problems is Wix solving and how is that benefiting you?

As a professional graphic designer who has used Wordpress in the past, I've moved over to using the Wix platform to build sites for myself and my clients. It's a great tool for designers who want to build beautiful, functional websites without having to do the tedious work involved in some other platforms. They offer extensive tools in the form of apps that combined with the possibilities offered by Wix code can cover just about every need.

Mid Market (51-1000 emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
RM
Robin M.
Liaison Peer Mentor
Share
"Interactive website builder with manuscript adjustment to taste "
What do you like best about Wix?

Its variability and accommodation to an jndividuals interest. Very usable and interesting

What do you dislike about Wix?

Sometimes blogpost fail to show up, especially in smartphones

What problems is Wix solving and how is that benefiting you?

Help people relay information about certain ongoing events

Small Business (50 or fewer emp.)
Feb 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The easiest most intuitive web builder I've encountered in my marketing agency."
What do you like best about Wix?

Wix has an intuitive, drag and drop interface that makes it easy to use even without a design background. There is a large variety of available templates, but you can also build from the ground up. Easy SEO guide helps sites get noticed. It's also helpful that I can give the client access to the site in case they want to make minor changes on their own.

What do you dislike about Wix?

Some of the app plug ins need improving and/or are expensive to use.

What problems is Wix solving and how is that benefiting you?

Getting clients online affordably and professionally is the biggest problem I have been able to solve. There are a lot of web providers in our local area, but they are extremely expensive and many have hefty monthly fees to host a website.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"No website. No problem."
What do you like best about Wix?

Sophisticated templates that you can customize with ease. This is particularly great for smaller companies with limited staff or no programmers or dedicated designers.

What do you dislike about Wix?

Learn the workarounds in order to make the site specific to your needs. Chat groups give keep inight that will take you forever to discover on your own.

What problems is Wix solving and how is that benefiting you?

We needed something that everyone in our group would be able to contribute to. Wix helped us do that. When one of our more "tech" savvy co-workers is unavailable, there is a vast amount of tips and guidance available online.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
5.0
JH
Josh H.
Treasurer, Program Director
Share
"Wix is superior to WordPress! "
What do you like best about Wix?

Wix has great SEO, user friendly website templates, and e-mail marketing capabilities through their ShoutOuts! Our small non-profit has been revolutionized by our new Wix website. We get lots of compliments about our slick new site and how easy it is to navigate. Wix also allows us to use multiple domains, multiple users, and integrates with g-suite so we all have our own Gmail e-mail addresses now!

What do you dislike about Wix?

It's hard to say anything here, but Wix could improve their user dashboard so I can see my recent e-mail campaign metrics as soon as I sign in, rather than clicking through to drill-down and find the metrics.

What problems is Wix solving and how is that benefiting you?

We feel like Wix has slick displays and a user friendly experience as well as user friendly admin experience. We are very happy with Wix and their tech support as well. We have had HORROR stories about clunky navigation, not being able to access our website because our previous admin locking us out, now all of those problems are solved.

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
JN
Juana N.
Wix Is Great
Share
"Everyone should use"
What do you like best about Wix?

Helps you if you're trying to start your first website and get your business more open to the public. Great because it gives you a free version where you have a few ads on the site but nothing to big. If you just want to try it out i would say use the free one but once you see how much it helps i would pay and get the more professional look

What do you dislike about Wix?

I dislike the advertisements that show up as a user who doesn't pay or as a free user but its only on the bottom of the page so its not too big of a distraction. i dislike how the free page also has to long of a URL mane and if you dont put the whole link the if will not take you to your site.

What problems is Wix solving and how is that benefiting you?

i have benefited by learning the step to take to get a website trough Wix. Also had a chance to expand my audience by having a domain name or URL with WIX

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Review of Wix"
What do you like best about Wix?

Wix provides an intelligent and groundbreaking platform to create a stunning website.

What do you dislike about Wix?

Sometimes, proportions and sizing of elements is off. Editing mobile versions of websites is a hassle and the pre-made templates don't work well.

What problems is Wix solving and how is that benefiting you?

Wix allows me to advertise and market my business.

Enterprise (> 1000 emp.)
Feb 11, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User Friendly Website Builder"
What do you like best about Wix?

_Very user friendly and easy to use for people without coding background _Has a free cloud storage for uploading the materials. _Easy to update the website _It has check out options, and can be used for online shopping _Very Affordable

What do you dislike about Wix?

_Grid controls and guidelines sometimes are confusing. _It requires high-speed internet access.

What problems is Wix solving and how is that benefiting you?

_ I share my creative portfolio with others to get feedback and apply for jobs.

Small Business (50 or fewer emp.)
Feb 09, 2019
 Source
Overall Rating:
5.0
JN
Juana N.
Director
Share
"Use Wix!"
What do you like best about Wix?

Great for trying out a website and getting a feeling if you want to make it official

What do you dislike about Wix?

I only dislike the advertisements at the bottom for free users but if you pay and make it official you dont have them

What problems is Wix solving and how is that benefiting you?

I have benefited by getting the opportunity to share my business with other through a website

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
5.0
SO
Stephanie O.
Support Specilaist
Share
"Website Host "
What do you like best about Wix?

It is very easy to use as far as customization goes and customer intweraction

What do you dislike about Wix?

Sometimes it tends to run slower than usual

What problems is Wix solving and how is that benefiting you?

I use WIx as my website hosting for my business

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
EW
Emily W.
Realtor
Share
"User friendly platform to build your perfect website!"
What do you like best about Wix?

The ease of use is my favorite part of Wix! I had help building my site and have been maintaining it my own. It has been very easy and customizable.

What do you dislike about Wix?

I have no complaints about Wix so far. I use both the app on my iPhone and on my laptop.

What problems is Wix solving and how is that benefiting you?

I now have a website for my business that am I able to maintain and update on my own.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best drag & drop website builder on the web"
What do you like best about Wix?

If you're looking to quickly make a personal blog, a shop or a online forum then Wix is a great solution for you

What do you dislike about Wix?

I dislike how social media icons are only available in the top plan which is double the cost of their most popular plan

What problems is Wix solving and how is that benefiting you?

We realise that using Wix, we can create small business websites at half the cost of developing a fully custom one from scratch, this has significantly reduced our in house cost and has allowed us to take on more clients.

Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great For Specific Purposes"
What do you like best about Wix?

Wix is one of those platforms that is fantastic for the right type of people. It is without a doubt the best looking and easiest to use platform in its market, to the point where others like Wordpress are barely comparable. The free plans, ease of use, and support have always been wonderful to work with and easy to implement in small businesses. It's one of those things you can pick up and begin working on immediately--no need to sit down with a giant instructional first.

What do you dislike about Wix?

Wix is great, but can easily be overloaded with photos, videos, and the like. The builder (while effective) can be incredibly slow at times. Lord forbid you build the site from scratch as opposed to one of their templates. It can be the issue of clicking and dragging something and having the site lag a second or two behind. I've also had some technical issues in items disappearing or getting stuck behind other boxes. Again, I don't prefer to use the templates so this happens quite often for me, requiring assistance from support. Additionally, the builder is very easy to use but hooking up the site to a domain is no where near as easy as the rest of it. Additional instruction would be great in this area.

What problems is Wix solving and how is that benefiting you?

Wix is absolutely perfect for any small business looking to get online as quickly and as cheaply as possible, while also looking decent. It's a major upgrade from any Facebook page or social media online presence that's trying to replace an actual website. Also, the option to add code has helped when the builder has fallen short, such as needing to add complicated lists or tables.

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
5.0
RF
Rachel F.
Licensed Professional Counselor
Share
"SAvy website for your business"
What do you like best about Wix?

I like that Wix helps you custom make your professional website. It is clean and simple to create your business. There are lots of tabs and colorful designs that fit the essence of my business.

What do you dislike about Wix?

I didn't care for the customer service. I also didn't like all the designs and wish there were more. I also didn't love the price for my website.

What problems is Wix solving and how is that benefiting you?

I was able to create a website to meet my needs for my business. It was simple and practical for what I needed to run and advertise my business.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very easy to use and I love the templates"
What do you like best about Wix?

I created an amazing website with Wix , I love the ability to use the premade templates and the fact that I can see a preview of my work before publishing . It was very easy to upload photos, make changes, link my domain and social sites.

What do you dislike about Wix?

The price and the editing functions. The cheapest plan is 20 / month. I think it's a bit on the high side. It also is not very easy to add texts and make changes,

What problems is Wix solving and how is that benefiting you?

Making a website and being able to process payments. This was my first site I ever built.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
CJ
Claudia J.
Wellness Specialist
Share
"Best website development program"
What do you like best about Wix?

I've tried several different websites platforms andD wix by far is the best. It's easy to use and has tons of beautiful designs. BEST part is all the integrations like live chat and bookings

What do you dislike about Wix?

I don't like that they don't have an affordable monthly payment plan like many of their competitor's

What problems is Wix solving and how is that benefiting you?

I've been able to grow and expand my business online

Small Business (50 or fewer emp.)
Jan 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"EASY AND SUFFICIENT FOR SMALL BUSINESS OWNERS"
What do you like best about Wix?

It is so easy to use and completely customizable as a user, anything is possible with the application.

What do you dislike about Wix?

Honestly, the only dislike is that it is so simple that I feel as if I am not getting the designer effects of it.

What problems is Wix solving and how is that benefiting you?

Quick, cheap and easy interactions with buyers.

Small Business (50 or fewer emp.)
Jan 14, 2019
 Source
Overall Rating:
5.0
CM
Caroline M.
Training Manager
Share
"Easy to Use Even with No Tech Experience"
What do you like best about Wix?

I'm not the best with technology, and when it came time for me to make a website for my small business, I wasn't sure if I would be able to do it myself. I found Wix and thought I'd give it a shot, and I'm so glad I did. Wix was so easy to use and had 100's of layouts for inspiration to get me started. I was able to customize everything easily and put my whole website together in a few days.

What do you dislike about Wix?

The editing can be difficult. I wish adding text was easier as well as adding boxes or pictures too.

What problems is Wix solving and how is that benefiting you?

It provided my business with a website for a very low cost. It helped me connect my domain with ease, and I can edit my website anytime I want.