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WooCommerce Logo
WooCommerce
Your Online Store Solution
4.4
(1,131)
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
WooCommerce Categories on Findstack
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Crevio
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5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
WooCommerce video thumbnail
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WooCommerce Screenshots
WooCommerce screenshot 1
WooCommerce screenshot 2
WooCommerce screenshot 3
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WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 23, 2025
WooCommerce Logo
1,131 WooCommerce Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Jan 02, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Works for what we need it to do"
What do you like best about WooCommerce?

The platform is mostly intuitive. There seems to be a straightforward and apparent workflow, with not a lot of bells and whistles. I use WooCommerce in a very limited way, so it's great for that function.

What do you dislike about WooCommerce?

Right now we use a different POS to ring up the orders. So on the back end, it's not integrated. I'm not the decision maker for the expense of integrating and don't k of the scope of what would have to change with our business to do so, but that's me single greatest waste of time. It's my job, it's how I get hours, but it's not efficient at all.

What problems is WooCommerce solving and how is that benefiting you?

We are ensuring swift customer service to customers 24/7. The main benefit is that phone orders, which can take up to 20 minutes of staff time, are no longer necessary. A customer can shop from home at 8:00 pm, and then they take 10 minutes to ring out rather than 30. It frees up sales associates to be with customers in the store rather than phoning people back to take orders.

Small Business (50 or fewer emp.)
Dec 22, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"WooCommerce - one of the most popular ecommerce platforms for new businesses"
What do you like best about WooCommerce?

Free, open source and easy to code. Hugely flexible and extendable.

What do you dislike about WooCommerce?

Continuous updates that require review make keeping on top of the site expensive in comparison to the initial build and set up costs.

What problems is WooCommerce solving and how is that benefiting you?

Quick and easy way to launch a new eCommerce store, test features and functionality and start making sales.

Small Business (50 or fewer emp.)
Dec 18, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy and free tool for hosting online store"
What do you like best about WooCommerce?

Lots of features and capabilities, even though the standard version is free.

What do you dislike about WooCommerce?

It doesn't work with all content management systems

What problems is WooCommerce solving and how is that benefiting you?

It was easy to create a presence online with our products as WooCommerce was very user-friendly and convenient.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Robust but can be glitchy"
What do you like best about WooCommerce?

Lots of plugin to support added functionality

What do you dislike about WooCommerce?

Very hard to find and change existing code

What problems is WooCommerce solving and how is that benefiting you?

I build websites with WooCommerce - helped clients with their online store from displaying products, downloading products, to shipping and tax

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A good start for small business"
What do you like best about WooCommerce?

WooCommerce really is easy to use, easy to setup and easy to run. It allows small business to sell online (almost) for free.

What do you dislike about WooCommerce?

WooCommerce happens to be functionally poor quite quickly. It lacks native promotion engine for instance.

What problems is WooCommerce solving and how is that benefiting you?

Helping small business to sell online for free. They can manage their website (content) and their e-commerce part on the same admin panel, which is handy.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"One of the most capable and FREE E-Commerce solution for self-hosted web stores."
What do you like best about WooCommerce?

For the price of $0, you get one of the most capable and simple to set up e-commerce solutions. For a Wordpress site, it comes in the form of a free plugin. Woocommerce even provides a free compatible theme. With basic Woocommerce, you get to sell physical or digital products, calculate flat rate shipping, calculate taxes, accept Paypal, Stripe, or Amazon as payment gateways, and a customer accounts area. Extra functionality is available for yearly payments at the Woocommerce extensions store. I recommend spending the money you're saving on a fast business hosting service that includes an SSL certificate. The lowest tier shared hosting plan will cost you sales since site speed will most definitely be affected and customers will leave out of sheer frustration. SEO is also negatively impacted by slow websites.

What do you dislike about WooCommerce?

It's hard to dislike something that is free and works really well out of the box. If I had to point out something, some of the extensions are a bit on the pricey side if you are on a budget and trying to open a store that deviates from the simple look for an item and buy it e-commerce model. The subscription extension is $199/year. Memberships extension is $149/year. To take online bookings, that is $249 a year. On top of hosting, domain, theme, and SSL certificate costs, you could easily be spending more than you thought it would costs to start a web-store.

What problems is WooCommerce solving and how is that benefiting you?

Coming from Shopify, I was looking for a self-hosted solution because I was uncomfortable with having a third-party e-commerce provider having the "keys" to my store. Basically, I was afraid of having them shut down my store or shut down functionality at any moments notice. I already had problems with payments with Shopify so I decided to move to another solution. Getting set-up with Woocommerce on a self-hosted Wordpress site felt very natural. UI is very intuitive and the knowledge base and support are robust for even beginners to start their own e-commerce store. I'm glad to say I like the look of my new store compared to Shopify. The best part of Woocommerce is that they even provide a free compatible theme so you can get up and running in no time. It is a lot more customizable than Shopify if you are looking for that. More popular extensions that manage email marketing, shipping, and fulfillment are all available on Woocommerce extensions. Those extensions in combination with Wordpress plugins will make your store run like a professional business.

Small Business (50 or fewer emp.)
Nov 18, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Perfect for beginners"
What do you like best about WooCommerce?

The ease to use & implement although I know very little about coding, let alone online payment

What do you dislike about WooCommerce?

The lack of customization that's possible

What problems is WooCommerce solving and how is that benefiting you?

Better than paypal with more options with a cart, promotions, etc.

Mid Market (51-1000 emp.)
Nov 14, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great"
What do you like best about WooCommerce?

Create and manage easily, also free design role.

What do you dislike about WooCommerce?

No real atuomatization, complicated to upload all productos.

What problems is WooCommerce solving and how is that benefiting you?

Shoe company clothes company

Small Business (50 or fewer emp.)
Nov 06, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Stable WordPress plugin for sales"
What do you like best about WooCommerce?

Firstly, it's free. AND—it's easily integrated into the WordPress platform and functions very well. We've had no problem with WooCommerce. My programmer had looked at other options, and choose this plugin due to experience he'd had working with other sites. It's user friendly, and administrator friendly. Also, I used WooCommerce both for direct sales as well as adding to PayPal sales.

What do you dislike about WooCommerce?

WooCommerce does need a programmer to manage the tweaking. This isn't something most business owners would want to adjust on their own. But compared to other plugins, it's fairly straight forward if you had to go in and make a correction.

What problems is WooCommerce solving and how is that benefiting you?

We needed two features: direct sales and aligning with PayPal. Woocommerce did both of these functions very well. In short—I was never in need of finding another plugin.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Not the most user friendly for non-technical people"
What do you like best about WooCommerce?

You can customize most of the things you want that wouldn't be allowed on set platforms like Shopify. For example, you can customize titles of payment gateways, create a whole different look and feel of the checkout process, and change the customer experience.

What do you dislike about WooCommerce?

You will most likely need to enlist the help of a web developer. Also, when a customer abandons their cart, in the dashboard, it shows up as "pending" which can be very confusing. It seems like the payment is what is pending but really, it means that the transaction was incomplete.

What problems is WooCommerce solving and how is that benefiting you?

More customizations on e-commerce business

Small Business (50 or fewer emp.)
Apr 11, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Perfect for Novices"
What do you like best about WooCommerce?

It is free and not difficult to pick up. Someone with little programming experience can set up a decent looking web store.

What do you dislike about WooCommerce?

Everything requires a plug in that costs money. Can only accept PayPal unless you buy authorize plugin.

What problems is WooCommerce solving and how is that benefiting you?

It solves the problem of setting up an expensive web store with a free alternative

Small Business (50 or fewer emp.)
Jan 30, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"WooCommerce Review"
What do you like best about WooCommerce?

I like that plugins are created regularly, allowing updates to be made. I also like that it is pretty user-friendly and works well with Wordpress sites, which we prefer.

What do you dislike about WooCommerce?

I think it could be easier to combine with payment options, but would still recommend it for the most part. I think some updates visually would be helpful as well.

What problems is WooCommerce solving and how is that benefiting you?

It's a great interface for eCommerce sites. It's pretty inexpensive and allows clients to generate income without a storefront.

Small Business (50 or fewer emp.)
Jan 26, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Using it for my business and satisfied"
What do you like best about WooCommerce?

I was taught how to use woo commerce through my web developer and found it pretty easy to use. Some parts are overly complicated and some dont work at all. I know that my web designer is not overly impressed with woo commerce but for myself its exactly what I need for my business and is easy enough for the what I need to do.

What do you dislike about WooCommerce?

Overly complicated at times and a little messy back end.

What problems is WooCommerce solving and how is that benefiting you?

Being able to sell products online easily as well as adding shipping variants etc very easily. Being able to make variable products has made the shop a lot less messy.

Small Business (50 or fewer emp.)
Jan 22, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great Open-source eCommerce solution"
What do you like best about WooCommerce?

It's very easy to install and have up and running on an existing WordPress website. With a little more effort you can create a bespoke theme to have your website looking unique. Builds on WordPress's existing logic.

What do you dislike about WooCommerce?

I didn't find a lot of documentation online in regards to creating a custom theme. I had to use Lynda video tutorials website to inform myself on how to do that.

What problems is WooCommerce solving and how is that benefiting you?

We teach an eCommerce module in our course for which we use WordPress and WooCommerce. Students get to theme a shopping cart with the potential to become live for very little costs.

Small Business (50 or fewer emp.)
Jan 08, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"WooCommerce as an Ecommerce Platform"
What do you like best about WooCommerce?

It is open source and has large community for support. it is on Github.

What do you dislike about WooCommerce?

The API can be improved, expand, and make it easier for developers to find the code they are looking for.

What problems is WooCommerce solving and how is that benefiting you?

Mostly online sales for retail, digital downloads and even restaurants.

Small Business (50 or fewer emp.)
Dec 22, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A good product"
What do you like best about WooCommerce?

It has a big community, so there are a lot of profesionals who can help you with the development.

What do you dislike about WooCommerce?

I don't like that you have to paid for a lot of plugins

What problems is WooCommerce solving and how is that benefiting you?

I sell small shops to my clients. They have a physical commerce and they want to have a online shop.

Small Business (50 or fewer emp.)
Oct 06, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Not for newbies"
What do you like best about WooCommerce?

What we like best is that it is 100% customizable.

What do you dislike about WooCommerce?

Definitely not for the faint at heart. We do not recommend this for eCom newbies.

What problems is WooCommerce solving and how is that benefiting you?

WC currently houses one of our retail sites.

Small Business (50 or fewer emp.)
Oct 13, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great option if you well versed in Wordpress"
What do you like best about WooCommerce?

I like that it integrates with Wordpress and has good features for reporting

What do you dislike about WooCommerce?

The interface is very clunky compared to e-commerce first platforms like Shopify and BigCommerce.

What problems is WooCommerce solving and how is that benefiting you?

I can get good stats on product sales and works seamless with my WordPress sites

Small Business (50 or fewer emp.)
Sep 15, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Woo Commerce"
What do you like best about WooCommerce?

Easy to set up E-commerce site with some options, although extra cost involved for many of the upgrades

What do you dislike about WooCommerce?

Difficult to access support if you are new to the industry, and to sort out what is an issue with your web hosting platform and what is an issue with Woo Commerce

What problems is WooCommerce solving and how is that benefiting you?

Have had some difficulty in accessing support. Many users, so many online tutorials and problems solving tips

Small Business (50 or fewer emp.)
Jul 29, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Still New, Working out the kinks"
What do you like best about WooCommerce?

It is a new platform for us. The Webpage Layout is very versatile. There are so many helpful plugins to get you going right out of the gate. The User interface is pretty intuitive. nice layout. It feels very in tune with newer apps and what i need as a user.

What do you dislike about WooCommerce?

The basic reporting is pretty standard. Most everything is done via plug in. You can usually find a plugin for what you need but you'll have to install it. A lot of features are not upfront upon installation.

What problems is WooCommerce solving and how is that benefiting you?

E commerce is a booming industry and being able to flip a switch and get going is what a lot of first timers need. Woocomerce helps. While you might not get everything initially, you will in all likelihood be able to find a plugin for what it is you need to facilitate beyond the regular installation.

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