Good landing pages can help drive more leads for your business. This is why landing pages are a necessity if you want your business to grow.
However, building an effective and compelling landing page can be challenging, especially if you’re just starting out. When you consider factors like 86% of landing pages are mobile-friendly and personalized call-to-action (CTA) perform 202% better than the average ones, you know that ordinary landing pages won’t cut it.
This is where great landing page software comes in. The best landing page software not only makes it easier to create landing pages from scratch, but they also have useful features that make data collection more efficient.
What Makes a Great Landing Page Builder?
A good landing page builder or landing page maker is one that allows you to create designs with little to no coding required. The best landing page creator can redefine accessibility and usability for inexperienced users and deliver the results you need.
Top landing page builders will offer a selection of the best landing page tools, including features like domain name registration, analytics, A/B testing, and third-party software integration. And it should be so easy to use, that you could do everything yourself — from creating a site from scratch to collecting and managing leads — simply by providing access to the best landing page tool features.
This list of the best landing page builder software tools offers features and perks that would get you in front of potential customers. To that end, we’ve rounded up the best landing page platforms and landing page services for you to choose from below.
What Are the Best Landing Page Builders?
Below you will find a rundown of the top landing page providers that you should consider and share why we think they deserve your attention:
- Leadpages
- Unbounce
- Instapage
- GetResponse
- Swipe Pages
- Hubspot
- Landingi
- Ucraft
- Elementor
- ShortStack
- Carrd
- Wishpond
- ClickFunnels
- Makeswift
- Lander
Let’s start:
1. Leadpages
Best overall & best for budget-conscious entrepreneurs
Leadpages packs a lot of features which is surprising given its affordable pricing.
A lot of users find A/B testing, WordPress integration, template selection, and social media tools necessary for their campaign’s success, which makes Leadpages a compelling choice and makes it the best landing page builder available today.
All of the templates are mobile-friendly out of the box. This helps Leadpages land the top spot of leading landing page services and landing page providers. There’s no need to worry about landing pages not looking right when viewed from phones and tablets.
For all its perks, however, Leadpages page designs are not as sleek as what some of the competing landing page builders offer, and the page editor could use some work. That said, as far as options go, and between both paid and free landing page builders, Leadpages still manages to secure a top spot.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | More than 160 pre-designed templates are available. |
| Lead Capture Integrations | ✔ | Offers various integrations with popular email marketing platforms, including Mailchimp, AWeber, and Constant Contact. |
| A/B Testing & Analytics | ✔ | A/B testing functionality and basic analytics and reporting, including conversion rates and traffic analytics are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Supports custom fonts, colors, and images. |
| SEO & Performance Optimization | ✔ | Offers tools for page load speed optimization, automatic SSL encryption, and the ability to add meta tags and keywords to landing pages. |
Pricing
Monthly plans start at $49 for the Standard plan and $99 for the Pro plan, while the Advanced plan has custom pricing. But prices get substantially cheaper if you pay annually.
If you want to try first before subscribing, there is a 14-day free trial available. Note that A/B testing, email trigger links, and online sales and payments are only available on the Pro and Advanced plans.
Pros
- The drag-and-drop interface makes it easy to design a site
- Multimedia embedding means you can add videos and images by pasting an embed code
- Leadpages has terrific analytics for landing page monitoring
Cons
- It’s hard to fine-tune some design elements
- There are no follow-up trigger links for the Standard plan
Starting at
$49
per month
2. Unbounce
Best for advanced landing page features
Unbounce has a great reputation as a landing page builder. So much so that it’s trusted by over 15,000 businesses who have helped build optimized landing pages that attract new leads and convert them into paying customers.
Unbounce boasts fully customizable and mobile-responsive templates, A/B testing, and a drag-and-drop editor among other things, and includes dynamic keyword insertion to optimize landing pages for search engine marketing (SEM) and third-party marketing tool integration. You don’t need to know how to code to use Unbounce but it does support JavaScript and CSS for those who need it.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly drag-and-drop builder lets users create pages with no coding knowledge. |
| Template Library | ✔ | Get access to 100+ pre-designed templates that can be customized. |
| Lead Capture Integrations | ✔ | Supports integrations with Mailchimp, HubSpot, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom fonts, and the ability to add your own CSS and JavaScript for customization. |
| SEO & Performance Optimization | ✔ | Basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates are standard features. Advanced tools like Accelerated Mobile Pages (AMP) and Smart Traffic optimization are only available on higher-tier plans. |
Pricing
The Launch plan is $99/month, Optimize is $149/month, and Accelerate is $240/month. The higher up you go, the more conversions and visitors you’re allowed to have. The Launch plan gives you up to 500 conversions and up to 20,000 visitors per month. Opting for the annual version of these plans will allow you to save an additional 10%.
You can try Unbounce for free with their 14-day free trial.
Make sure to use our special discount and receive 20% off your first three months with Unbounce.
Pros
- Extensive guides and resources
- Excellent natural copy generation, with minimal editing required.
- Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
- Chrome extension to automatically create content on social channels.
- Excellent A/B testing functionality
- Huge toolkit at your fingertips
Cons
- Not ideal for creating long-form copy, due to limited output options.
- No options to help you organize your content.
- It needs better analytics tracking
- Price is uninviting unless you’re making money
- Responsiveness and mobile optimization could be improved
Starting at
$99
per month
3. Instapage
Best landing page builder for marketing agencies
With Instapage, creating your first landing pages can’t get any easier. Signing up for an account is a breeze and because all 200+ templates are already mobile-responsive, you can focus on page design.
It also allows you to conduct A/B and multivariate testing, view heatmaps, and check analytics. You can change your content for every type of audience you’re targeting.
Instapage also welcomes and supports collaboration between users. You can set up your workflow to have real-time edits, instant feedback, and secure sharing across team members to help streamline workflows.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 200+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, Marketo, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS and JavaScript. |
| SEO & Performance Optimization | ✔ | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. More advanced features like Thor Render Engine for faster page loading are only available on higher-tier plans. |
Pricing
There are three plans available. The Build plan starts at $299/month with a 14-day trial. Higher plans like Convert and Ignite require getting in touch with their sales team for customized pricing and details.
Pros
- You get a ton of customizable templates
- You get to use a drag-and-drop builder
- You can set up an account very quickly
Cons
- Instapage pricing gets expensive quick
- It’s hard to do custom code
- The mobile responsiveness of landing pages is hit-or-miss
Starting at
$299
per month
4. GetResponse
Best for integrated email marketing functionalities
The wonderful thing about GetResponse is that it lets you set your target list size and factors it into its pricing. That means you’ll only pay for what you need. And since the most basic plan already includes most of the features that you’ll likely need, you can end up saving a lot.
You also get unlimited landing pages and automation templates. You can create unlimited lead funnels. The basic plan even lets you sell e-products.
If you go for a higher plan, you can add more funnels like those meant for sales and webinars.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 180+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, Shopify, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS and JavaScript. |
| SEO & Performance Optimization | ✔ | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. |
Pricing
There are four plans. For the first three, you can set your list size and the pricing will change depending on what you selected. If you choose the minimum list size value, the Basic plan is $15/month, Plus is $59/month, and the Professional is $119/month.
The fourth plan is called Max. You’d have to get a quote to learn how much it costs. You can sign up for a free 30-day trial. No credit card is needed.
Pros
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Customizable webinar URL
- Gathers detailed statistics and insight
- Easy, one-click webinar recording feature
Cons
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Starting at
$19
Per Month
5. Swipe Pages
Best for mobile responsive landing pages
Swipe Pages offer a simple, easy-to-use drag-and-drop interface with templates that are inherently responsive & have faster loading speeds. No matter what device your customer is on, they get an optimal experience on your landing page.
It comes packed to the brim with features that users love, such as AMP pages, A/B testing, e-commerce integrations, widgets, global blocks, dynamic text & more. There’s something in it for everyone.
Unlike a lot of other tools, Swipe Pages do not put harsh limits on your landing pages’ performance. It provides for generous upper limits on visitors & sign-ups so you’re not ‘fined’ for success.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 40+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, HubSpot, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS, and JavaScript. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates on lower plans. More comprehensive and advanced tools like Accelerated Mobile Pages (AMP), which helps improve page loading speeds and overall performance on mobile devices, are available only on higher tiers. |
Swipe Pages Pricing
There are three pricing plans to choose from. It starts at $39 for the Startup plan & gets even cheaper when paid annually at $39 a month. The Marketer plan comes at $89 a month & the Agency plan comes in at $199 a month, both of which are cheaper annually by 40%.
If you’re looking to try it out, Swipe Pages come with a full-feature trial for 14 days & you won’t even need a credit card to sign up.
Pros
- Fast, Mobile optimized landing pages to help reduce bounce rates
- Ecommerce integrations with Stripe and Paypal
- Affordably priced with high usage limits
Cons
- It could come with more templates
- The builder takes some getting used-to
- Could have more direct integrations
Starting at
$39
per month
6. HubSpot
Best all-in-one marketing platform with a landing page builder
Most people know about HubSpot as one of the biggest names in the B2B marketing space. So if you’re looking to work with a reputable company, then HubSpot is the right place for you.
Because their landing page feature is a part of the entire Hubspot ecosystem, you basically have a one-stop shop for all your marketing needs. So not only does it have a landing page builder, but it also has customer relationship management functionalities too, making it one of the best choices for fast-growing companies looking for an all-encompassing marketing solution.
But talking about its landing page tool specifically, you get features like a design tool, form builder, and analytics. To help boost your leads count, you can integrate email marketing, ad management, and all the other tools it makes available to you.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Number of templates varies depending on your plan. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, Salesforce, and Microsoft Dynamics. Additionally, HubSpot’s CRM system is tightly integrated with its landing page builder, |
| A/B Testing & Analytics | Limited | Built-in A/B testing functionality and basic analytics and reporting are available but only on its higher plans. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS, and JavaScript. |
| SEO & Performance Optimization | ✔ | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates and SEO recommendations. Also offers content delivery network (CDN) integration. |
Pricing
The Marketing Hub plans of HubSpot (that has the landing page feature) have three plans. The Starter is $50/month. The Professional plan is $890/month. And the Enterprise plan is $3,600/month.
Or you can choose the CMS Hub that has the website builder. The Professional plan is $270/month while the Enterprise plan is $900/month.
Pros
- HubSpot is a real all-in-one CRM solution
- It has great supplemental content
- You get email marketing support and social media scheduling features
- Offers a free version
- Squeaky-clean integration
- Big on mobile optimization
Cons
- HubSpot does not have an e-commerce platform
- It is expensive considering all the features you’re getting
- The user experience can be overwhelming for some folks
- Pricing plans are complex and get expensive quickly
- The all-encompassing features can be tricky to harness
- Customer support could be stronger given the tool’s scope
Starting at
$0
Per Month
7. Landingi
The best solution for people looking for flexible pricing.
Landingi is a company that caters to businesses of all sizes, which is why their pricing plans are noticeably flexible. You’ll find a plan that’ll fit your budget and needs.
But pricing is not everything. The good news is that Landingi also excels at other things. It too has a drag-and-drop website builder. Anyone can create a page even if they don’t have coding experience.
You also won’t have any problem tracking your progress as its web analytics tools do a superb job of monitoring your online presence.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 300+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, Salesforce, and HubSpot. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS, and JavaScript. |
| SEO & Performance Optimization | Limited | No content delivery networks (CDNs) or page speed optimization tools but provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. |
Pricing
For businesses, there are three plans available. They start with a Free plan and move up to a Professional plan at $49/month, and an Agency plan at $149/month.
You can start a free 14-day trial. You don’t have to provide your credit card information.
Pros
- Landingi has a simple design process
- It’s very affordable even for smaller companies
- It has over 300 landing page templates available
Cons
- There are limited customization options
- Lower-tier plans have limited features
- It needs to make its landing pages more mobile-friendly
Starting at
$0
per month
8. Ucraft
The best website builder interface.
Ucraft is more than just a drag-and-drop website builder. It has features that let you make a landing page uniquely yours. For example, you can create logos, change colors, and add effects.
And should you need it, you can add more functionality to your pages through the built-in e-commerce and blogging tools.
Your subscription comes with access to millions of high-quality vectors and stock photos. You also get free SSL certification and a bunch of SEO, design, analytics, and marketing tools.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 80+ customizable templates. |
| Lead Capture Integrations | Limited | Offers integrations with a small selection of platforms like Mailchimp, Google Analytics, and Google Sheets. |
| A/B Testing & Analytics | ✘ | No built-in A/B testing functionality but supports Google Analytics integration, which could offer some insight into page performance. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS, and JavaScript. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates but doesn’t offer advanced features like content delivery networks (CDNs) or page speed optimization tools. Also offers an SEO app that provides suggestions on how to improve on-page SEO. |
Pricing
Ucraft has a free plan but it’s really limited. The cheapest plan is Pro Website at $10/month if paid annually. Then you have Pro Shop which is $21/month. The Unlimited plan is $69/month.
If you’re okay with skipping the free plan and want to sample the paid version instead, you can try a plan for 14 days at no cost. You don’t need a credit card to try it for free.
Pros
- There are built-in security features
- Ucraft is so simple to use
- You gain access to great customer support
- Great third-party integration
- Comes with a free domain
- Unlimited pages
- Very reasonable price for what you get
Cons
- It lacks interactive features like customer feedback
- The cheapest plan only lets you add 15 products
- The cheapest plan only accepts Stripe and PayPal transactions
- You can’t downgrade your plan
- Limited template selections
- Integrations could be improved
Starting at
$10
per month
9. Elementor
Best for WordPress users
WordPress users need to look no further. Elementor is the most popular landing page builder software for the platform.
Elementor lets you control every aspect of your landing page design. You can pick from any of the templates available or create your own from scratch. You can integrate your favorite third-party tools to get additional functionality out of it.
Elementor works with just about any WordPress theme and plugin. So you can keep using the ones you already have.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | Limited | Access to 300+ customizable templates is only available for the paid tier. |
| Lead Capture Integrations | ✔ | Supports various lead capture integrations through the use of WordPress plugins and add-ons, such as Mailchimp, ConvertKit, and HubSpot. |
| A/B Testing & Analytics | ✘ | No built-in A/B testing functionality and basic analytics, but function can be integrated via third-party tools and plugins. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom fonts, custom CSS and JavaScript. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. Advanced tools can only be accessed via plugins and integrations. |
Pricing
There are four Elementor plans. The first one is the Free version that lets you access Elementor but gives you limited options.
The Personal ($49/year), Plus ($99/year), and Expert ($199/year) have all the same features. The only difference is the number of sites you can use Elementor on.
The Personal plan gives you access to 1 site, Plus lets you use Elementor for 3, while the Expert plan gives you access to 1,000 sites.
Pros
- You can immediately see the changes you make thanks to the visual builder interface
- You’re working with some of the best design templates available
- It works great with most WordPress themes
Cons
- There’s a learning curve when you first use the tool
- There are some issues with their landing page’s mobile responsiveness
- It lacks design flexibility in some areas
Starting at
$99.00
per year
10. ShortStack
Best landing page builder for contests & giveaways
Launching contests is a great way to gather new leads for your business. If you’re considering this strategy, ShortStack could be the solution that you’re looking for.
It works just like all the other landing page builders we’ve mentioned in this list. It has a drag-and-drop builder that lets you design pages without the need for code. It also has analytics and marketing features that let you manage and analyze the data you’ve gathered.
The main difference is that ShortStack has all the tools that let you run contests across platforms with a particular focus on social media.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 60+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, AWeber, and Constant Contact. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, and custom CSS. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. However, more advanced features like content delivery networks (CDNs), page speed optimization tools, or SSL certificates are not available since ShortStack is more focused on creating landing pages for social media campaigns, contests, and giveaways. |
Pricing
There are three plans available. The Business plan is $99/month, Agency is $249/month, and Brand is $499/month. They also have an Enterprise tier where you can contact sales for custom pricing.
ShortStack is free to try. This will give you access to 20 entries and 100 views per 30 days. There’s no limit on how long you can use the free version. And you don’t need to enter your credit card information during this time.
| Not provided by vendor
11. Carrd
Best for one-page sites
Carrd is an easy-to-use, beginner-friendly website builder that features a simple and streamlined interface, perfect for building a straightforward, single-page site. There’s no need for extensive coding knowledge or design experience to create professionally designed sites. Creating a site on Carrd requires virtually no learning curve.
With extensive animation effects available, it’s easy to design pages that are more interactive and engaging. Carrd also offers mobile editing support that allows users to edit their sites in mobile view.
More importantly, the platform features a comprehensive free plan that allows users to build a maximum of three websites using 100 elements. This is significantly more compared to other website builders. Paid plans are also available, however, pricing is incredibly affordable, with the first tier starting only at $9/year.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✘ | No drag-and-drop interface however, Carrd used a point-and-click interface instead. |
| Template Library | ✔ | Access to 80+ customizable templates. |
| Lead Capture Integrations | ✔ | Carrd supports basic form integrations that can be connected to some popular email marketing tools, such as Mailchimp, ConvertKit, and Google Sheets |
| A/B Testing & Analytics | ✘ | Carrd does not have built-in A/B testing features. However, it does support Google Analytics integration, which can provide some insights into your landing page performance. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a point-and-click builder, custom fonts, and the ability to add custom CSS. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. However, more advanced features like content delivery networks (CDNs) or page speed optimization tools are not available. |
Pricing
Carrd’s generous free forever plan (where Carrd branding appears on your website) features comprehensive features that let users create three websites, with a limited 100 elements. This is followed by their Pro Lite Plan ($9/year), Pro Standard Plan ($19/year), and Pro Plus Plan $49/year.
All pricing plans come with free hosting and an SSL certificate. If you want access to all the premium features, Carrd also features a free 7-day trial of their Pro Plan.
Pros
- Affordable pricing plans with a generous free plan
- Mobile editing support
- The simplest website builder you can find
- Simple, stylish, and easy to navigate
- Sign up only when you publish
Cons
- Unable to add a blog to your website
- No eCommerce options
- You can only create one-page websites
- No scalability whatsoever
- Still requires HTML formatting for text
- A third-party membership needed to migrate data
Starting at
$9
per year
12. Wishpond
Best for growing businesses
With big names like Sony, Unicef, CBS, Walmart, and Panasonic using Wishpond, you can immediately tell that this landing page builder is for businesses that plan on scaling.
Through Wishpond, you can create landing pages, popups, and forms. You can also do contests and promos. And you perform all of these while Wishpond keeps itself busy collecting leads you can nurture.
It’s easy for non-coders to use but supports advanced HTML and CSS coding.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 100+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, AWeber, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom CSS and JavaScript. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. More advanced features like content delivery networks (CDNs) or page speed optimization tools are available directly within Wishpond but can be added through integration or hosting configurations. |
Pricing
There are three pricing plans: Basic ($69/month), Pro ($119/month), and Growth ($199/month). The base plan lets you create unlimited user accounts but caps the leads at 1,000.
A/B testing, custom Javascript, and API access are only unlocked if you subscribe to Everything You Need or Rapid Growth. There’s a 14-day free trial option.
13. ClickFunnels
Best sales funnel builder
People know ClickFunnels as a sales funnel builder. However, it does have features that let you create landing pages for lead generation. You can even use it to sell products online.
So if you’re thinking about trying other landing page strategies down the line, you should invest in ClickFunnels.
Its follow-up funnels feature is also worth mentioning. Through this feature, you can send targeted messages to leads or customers using email, social media, text, and desktop notifications.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 100+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, AWeber, and Infusionsoft, |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom fonts, custom CSS and JavaScript. |
| SEO & Performance Optimization | ✔ | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. More advanced features like content delivery networks (CDNs) or page speed optimization tools are available directly within ClickFunnels but can be added through integration or hosting configurations. |
Pricing
ClickFunnels costs $97/month. But there are two upgraded versions of the original plan. ClickFunnels Platinum is $297/month while TwoCommaClubX is $2,497/month.
The biggest difference between the basic and premium plans is the unlimited funnels and pages as well as the training videos and courses that the latter provides.
You can try it out for 14 days at no cost.
Pros
- Creating sales funnels has never been as easy
- The drag-and-drop tool is responsive
- ClickFunnels does come with great customer support
Cons
- There is limited email functionality available
- This software can overwhelm beginners
- It has an aggressive marketing and affiliate program that can annoy some people
Starting at
$147
per month
14. Makeswift (former Landing Lion)
Landing Lion was a great landing page builder but it no longer exists. But it’s bound to make a return under a new name — Makeswift. And if it’s as good as what Landing Lion was, this incarnation is bound to be a great landing page builder.
Makeswift is built as a fast way to create landing pages without needing HTML or CSS. It uses a fully customizable builder that lets you design pages just the way you want them.
And even better, multiple users can make edits in real-time. That means nobody gets locked out when someone else makes an edit.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Available however they may be limited compared to competing software. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp and Zapier. |
| A/B Testing & Analytics | ✘ | No built-in A/B testing. However, it does support Google Analytics integration, which can provide some insights into landing page performance. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom fonts, and custom CSS. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. More advanced features like content delivery networks (CDNs) or page speed optimization tools are available directly within ClickFunnels but can be added through integration or hosting configurations. |
Pricing
After their free plan, Makeswift’s Pro plan starts at $60. They also offer an Enterprise plan with custom pricing and features.
| Not provided by vendor
15. Lander
Lander makes use of dynamic text replacement (DTR). That means if you’re running PPC ads, Lander will dynamically match your PPC keywords with your PPC landing page. This can save you time and money on your PPC campaigns.
You can easily create new landing pages with the drag-and-drop editor. Do A/B testing, and integrate your pages with Facebook.
You also get auto-fill forms, email integration, analytics, unlimited landing pages, confirmation pages, and other useful features.
Key Features
| Features | Availability | Details |
|---|---|---|
| Drag-and-Drop Interface | ✔ | User-friendly interface lets users create pages with no coding knowledge. |
| Template Library | ✔ | Access to 180+ customizable templates. |
| Lead Capture Integrations | ✔ | Offers various integrations with platforms like Mailchimp, AWeber, and Salesforce. |
| A/B Testing & Analytics | ✔ | Built-in A/B testing functionality and basic analytics and reporting are available. |
| Mobile Responsiveness | ✔ | All templates are designed to be mobile-responsive and optimized for different screen sizes. |
| Customization & Branding | ✔ | Features a drag-and-drop builder, custom fonts, custom CSS and JavaScript. |
| SEO & Performance Optimization | Limited | Provides basic SEO and performance optimization features like meta tags, custom URLs, and SSL certificates. More advanced features like content delivery networks (CDNs) or page speed optimization tools are available directly within Lander but can be added through integration or hosting configurations. |
Pricing
There are two plans available. First, there’s the Basic plan which costs $49/month. Then there’s the Professional plan that’s $99/month.
If the pricing feels a bit steep, you can switch to an annual subscription. This brings the cost of the Basic plan to $16/month.
What Is a Landing Page Builder?
First, let’s talk about what a landing page is, to begin with. In business, a landing page refers to a stand-alone page with one call to action. The goal is to convert users—or in simpler terms—get users to do something you want.
In lead generation, for example, you want users to sign up and provide their information so you can get back to them with an offer at a later time.
So a landing page builder is exactly that. A tool that allows you to create stand-alone pages with a call-to-action.
Over time, landing page builders evolved to include features that make them stand out from ordinary website tools. You can expect landing page builders to be accessible to anyone, even those without any experience with coding. And they also have built-in features that let you track your progress.
For this reason, many marketers and entrepreneurs use landing page builders. It’s much cheaper than allocating time and resources to building and monitoring your landing pages. Plus, they’re so easy to use that you can do everything yourself.
What Are the Benefits of Using a Landing Page Builder?
Let’s dive deeper into the reasons why you’re better off using the best landing pages builder than having an in-house team or agencies do them for you.
1. Ease of Use
Modern landing page builders are so easy to use. You don’t need to hire web designers to build pages for you. Most page builders already have templates purposefully built for lead generation.
Or if you prefer to build landing pages from scratch, you can do that too.
Most builders use a drag-and-drop system. This replaces the need for coding. You can add or remove elements and see all your changes in real time.
And because most templates are mobile-friendly, you don’t need to worry about how your landing pages will appear on tablets and smartphones.
Plus, some landing page creators include marketing automation. These are features that make it possible to contact leads based on the conditions you set. For example, you can send leads an email right after they’re added to your contact list.
You don’t need advanced marketing skills to handle these tasks as they’re designed to be as accessible as possible. You can use them with confidence even if you’re new to marketing automation.
And because these are all done automatically, you can continue focusing on other tasks worry-free.
2. Built-In Analytics
With lead generation, there are more things to worry about than just your landing page. You need to keep track of its performance as well.
Most landing page builders include analytics tools to help users monitor their landing pages’ activity online. It can track visits, conversions, user interactions, results, and similar metrics.
With analytics, you’d be able to tell what you’re doing right and what changes you could make to improve your chances at success.
Analytics data will also let you know if you’re hitting the right audience. This ensures that you’re not wasting your time and resources on people who aren’t interested in your offer.
3. A/B Testing
A/B testing refers to launching different versions of the same landing page. You can test anything you want. For example, you could launch two identical landing pages; only one has a green CTA button while the other one has gold.
The objective is to test which landing page will yield a better reaction from your audience.
Running tests and improving your landing pages is the best way to improve your conversions. And you’ll save a lot of money if your landing page builder software comes with A/B testing capability out of the box.
A/B testing is a common feature in landing page builders. But you’d have to check if your builder software includes it in the plan you’re about to subscribe to. Some landing page builders only offer A/B testing in higher-tier plans.
4. Attractive Templates
Of course, you want your landing pages to look good. If you use an outdated design, it might give your brand an unprofessional and untrustworthy vibe.
This might be a concern if you lack design skills. Fortunately, most landing page builders offer professional-grade templates.
Using a template doesn’t mean you can’t make changes to the design. You can tweak a template to make it look uniquely your own. You can even add your branding.
Another great thing about using templates is that these are already calibrated for lead generation. They have designs that highlight CTAs. The colors and fonts used are carefully selected so they don’t push people away.
And best of all, they are already mobile-responsive. No additional tweaks are necessary.
There are landing page builders that show you their templates without having to sign up for an account. Use this opportunity to see if their template designs are something you could work with before paying. If you don’t find any, then you should continue exploring other landing page builders.
Some builders also offer industry-specific templates. So if you find templates for your niche or category, these will have better chances of getting you leads. Plus, it makes sure that you’re using landing page designs that are known to work for your audience.
5. Integrations With Third-Party Software
It’s common for businesses to use different marketing tools. But if your page builder does not support third-party integration, you’ll miss out on some features.
Third-party software can improve your email marketing, add webinar functionality, optimize your content, and add form builder features to name a few.
Landing page builders offer third-party software integration. But they may not work with platforms that you’re already using. So before you sign up for a landing page builder, you’ll have to check which software they support.
Landing Page Builder FAQ
Here are some frequently asked questions about landing page builder software tools.
Q: Are landing pages free?
Yes. There are landing page builders that you can use for free. However, they usually have limited features. You’re going to have to pay for a landing page builder if you want access to all the features advertised.
Q: Do you need a website to have a landing page?
No. That’s another advantage of using a website builder. They can host the page on their servers so you don’t need a website. But it’s a good idea to use your domain name.
Q: How do I get people to my landing page?
There are plenty of strategies you could use including keyword optimization, email marketing, paid search, influencer marketing, public relations, and social media.
Q: What is the difference between a landing page and a website?
A website consists of multiple pages and varies in purpose. A landing page can stand on its own. Landing pages are designed to convert users.
Q: Do landing pages affect SEO?
Yes. Landing pages do affect SEO since they often contain navigational links pointing to your main site. One can also hide landing pages from search engines by adding a “noindex” metatag to a webpage which is considered as a best practice.
Q: Should landing pages be indexed?
No. Especially if your landing pages are only part of a short-term campaign. Indexing them might do more harm than good in the long run if you quickly finish running a particular campaign.
Q: What makes a good landing page?
You want landing pages that are direct to the point, have positive recommendations, and include eye-catching images, and video content if you have some available.
Q: How should I structure a landing page?
A landing page should have a unique selling proposition, a hero image, a list of benefits to the user, social proof, and a great call to action. You can add components if you want but it should at least have all these elements present.
Q: How do I add a landing page on WordPress?
Instead of adding a new post, you’ll need to add a new page instead. This will allow you to create a new landing page.
Q: How long does it take to build a landing page?
It very much depends on your abilities as well as the type of software you’re using. When you use one of the above-mentioned drag-and-drop builders and use a template as your base, it’s possible to have a landing page ready for launch in even less than an hour.
Q: Why is A/B testing important?
A/B testing tells you which design elements and copy lead to more conversions. You can use the results as a basis for future landing page designs.
Q: What is marketing automation?
Some landing page builders have a marketing automation feature. It lets you send out emails automatically to lead segments based on conditions that you set.
Summary — Best Landing Page Builders
So what is the best landing page builder for your business?
What landing page creator you use will depend on what you need it for. For example, WordPress users might want to sign up for Elementor. If you’re a VC-backed startup, then pricier but incredibly powerful HubSpot might be the right choice for you.
Most of the landing page builders featured in this list have very much similar features. They have a drag-and-drop design, built-in analytics, A/B testing, and responsive customer support. But in each case, you’d want to check their third-party integrations so they work seamlessly with the rest of your technology stack as well as if they have any page view limits so you don’t outgrow of their basic plan too quickly.
If you’re an online entrepreneur and you want a well-rounded landing page builder that has excellent features and is easy to use, we’d suggest using Leadpages. You can see all the Leadpages templates on their site or you can sign up for a free trial so you can get a better feel.
How did we test landing page builders?
We researched popular options and collected recommendations from experienced users to identify the best landing page builders. We created landing pages using each platform, focusing on user-friendliness, available tools, advanced features, and integration with marketing tools. We also conducted A/B tests to evaluate conversion rates and page load speed. Factors such as visitor capacity, pricing models, and customer support were considered in determining our top choices.
Editor’s Note: This post has been recently revamped and updated for accuracy and comprehensiveness.
- 18 May 2022 – Carrd profile added
- 06 Apr 2023 – Software and pricing details updated
