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ActiveCampaign for Marketing Marketing Automation Software logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews: 4.5/5 — Highly Rated

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 01, 2026
ActiveCampaign for Marketing Marketing Automation Software logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
ER
Ecki R.
Founder
Share
"E-Mail Marketing made easy"
What do you like best about ActiveCampaign for Marketing?

It's pretty easy to use und highly effective. Great Onboarding.

What do you dislike about ActiveCampaign for Marketing?

nothing that i am aware of. It works just fine

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We have created our templates and can easily plan our campaigns.

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
JW
Joan W.
Founder
Share
"Yes to Active Campaign"
What do you like best about ActiveCampaign for Marketing?

I appreciate Active Campaign's deliverability (best & most iimportant feature), also straightforward reporting, design options, and easy upload of lists.

What do you dislike about ActiveCampaign for Marketing?

For a non professional the design options are tricky to understand. For someone in Australia there's always a long wait for customer support.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active Campaign is a strong robust app, I can rely on it for deliverability. Looking forward to using it's capabilities for more than just newsletters.

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
DF
Donna F.
Founder
Share
"Excellent customer service and email marketing provider"
What do you like best about ActiveCampaign for Marketing?

It is so flexible, can plug into every platform I have used. Amazing for segementing lists, and easy to imbed forms.

What do you dislike about ActiveCampaign for Marketing?

That it doesn't write emails for you! Seriously, this isn't an issue as the human touch is imperative, but I couldn't think of anything!

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Helping me to keep in touch with my customer base who do not use social media

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
Φ.
Φύλλις .
Founder
Share
"Easy, responsive, supports everything I need for my business"
What do you like best about ActiveCampaign for Marketing?

I really appreciate all the tools at my disposal. We used it before with another company I ran and it always came through. It's easier to use than other platforms I used in the past.

What do you dislike about ActiveCampaign for Marketing?

I can't think of anything not working well.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Connecting with my audience in an intuitive and easy way. It integrates well with everything and never creates problems. I rely heavily on email marketing for my business and I am happy to have 46% - 55% opening rates for my campaigns.

Small Business (50 or fewer emp.)
Nov 26, 2023
 Source
Overall Rating:
5.0
AN
Andrea N.
Founder
Share
"I'm not a marketing expert but with Activecampaing I can perform like an expert"
What do you like best about ActiveCampaign for Marketing?

I like Activecampaign is very simple to use

What do you dislike about ActiveCampaign for Marketing?

I have no time but i want more so i thing frequency of use

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We use a lot the automations, it saves us time and money

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
MO
Matthieu O.
Founder
Share
"Great solution to automate your marketing efforts"
What do you like best about ActiveCampaign for Marketing?

- Very friendly & Helpful onboarding & support team - Easy to use - Powerful automations

What do you dislike about ActiveCampaign for Marketing?

We would appreciate direct Whatsapp support, but the various integrations with 3rd party providers offered work as well

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Reach out to each customer via the right channel on an automated basis

Small Business (50 or fewer emp.)
Nov 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Brilliant support and intuitive system. Automation sequences save so much time and money."
What do you like best about ActiveCampaign for Marketing?

The set-up and support are brilliant, with colleagues helping us to work out and implement automated workflows. The campaign builder is great too.

What do you dislike about ActiveCampaign for Marketing?

The pricing is a little high for a non-profit, but they were able to implement significant discounts for the first few months whilst we trialled it.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automated workflows and email sequences. This has saved our small team about a day a week of manual tasks and verification processes. Contact management and team collaboration using pipelines and contact notes. Outlook add-in is a great way to stay on top of contact management too.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
Jonathan J. avatar
Jonathan J.
Transformational Speaker: Millennial Minute (Web Series Season 1)
Share
"Well worth it!"
What do you like best about ActiveCampaign for Marketing?

I like the automation and how I can integrate twilio texts to go out within my automations.

What do you dislike about ActiveCampaign for Marketing?

N/A. I don't have any issues with Active Campaign. It provides the email sequences and automations I currently need within my business.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Creating omnipresence having emails set to go off following webinars and podcasts episodes.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Better than expected"
What do you like best about ActiveCampaign for Marketing?

The automated process of sending emails. Scheduling ahead of time.Cross refernce to social media platforms

What do you dislike about ActiveCampaign for Marketing?

Customer support chat bot not helpful.Instructions on how to navigate to complex for beginner's

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active campaign is solving the problem of direct marketing with consumers.My business has benefited from using active campaign by helping me stay connected with my clients and to free up time to do other important business tasks.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
Brad S. avatar
Brad S.
Public Speaker / Podcast Host
Share
"Simple to use, effective, always improving"
What do you like best about ActiveCampaign for Marketing?

We use AC mostly for email newsletters and event invitations. Their campaign and automation builder is easy to use with lots of options. It does everything you would need it to do in a email service, plus they offer landing pages which are versitile and getting better regularly. Customer support is easy to get thru a chat and email. Integrates with Zapier to make things very easy as well for other projects.

What do you dislike about ActiveCampaign for Marketing?

I would like to use FB Conversion API on landing pages, that does not seem to be available outside of just the pixel code.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

AC solves our need to stay in front of our list with ease of email campaigns.