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ActiveCampaign for Marketing Reviews & Product Details
ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
ActiveCampaign for Marketing Pros and Cons
- Powerful email builder
- Machine learning enabled helps boost marketing results
- Seamlessly integrates with automations
- On-site chat is an additional, paid add on
- Advanced feature are complicated to use and navigate.
Compare ActiveCampaign for Marketing with other popular tools in the same category.
Der Kundensupport ist sehr gut und schnell
Verbesserungsvorschlag: mehr Erklärvideos
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ActiveCampaign is very complex and offers many possibilities. However, after a certain period of familiarization, you can use the full potential. Great tool for email marketing
There are too many functions for beginners and you can easily feel overwhelmed.
I reach my customers directly and you can send automatic newsletter funnels
Ease of use. It's easy for us to import contacts and track deals. Easily assign clients to sales force and keep track of contact points.
Sales force doesn't like to use the contact features of the service. They prefer using their calendars and email to track contact points and follow up. Haven't been able to fully utilize the service due to this.
Keeping all of our client data base in one location that's not a spreadsheet. Contact info, notes, deal info, etc.
Everything is easy to create and then duplicate. The pricing is far better than my prior program.
Not being able to edit after I send an email
Integrations
I love the combination of features all in one place for email marketing and CRM.
Certain setting and automation could be a bit more easier to learn to customize.
It allows us to create custom email campaigns for our reatined client base.
I like that ActiveCampaign automates reminders and emails which adds time into my day. It keep everything very organized and easy to use.
I have not yet found any dislikes for it yet. I hope it integrates well into our other software.
It automatically will send out emails at the right time.
Ease of use, ease of implementation. Once you set the system up it runs on its own!
none really. It was very simple to get started!
I never really advertised or look for new clients in any way other than word of mouth. ActiveCampaign has allowed me to begin my marketing campaignn in a very easy way. I now have significantly more leads & am using them to build a network & newsletter base.
I like the wealth of automation and integration capabilities offered by ActiveCampaign. I can almost always find a connection from other platforms to AC. And the flexibility in its automation is excellent. I find the pricing to be in line with or better than other alternatives.
There is some learning curve to get used to the interface and such. But that should be expected with such a powerful platform. Some parts are not intuitive at first. But fortunately, the support is responsive and documentation is plentiful.
Active Campaign allows me to connect my other platforms together so all my marketing automation can be performed on one platform rather than scattered across multiple one.
We have been using active campaign for my business for over a year and it's been great! It's very user friendly, great features, and good value for the price.
I don't like the contact limitations it gives
It helps us to easily send out nice email campaigns
I like the layout of my dashboard. It makes it easy to find things. I love how easily my information from my old system integrated with Active Campaign.
I had someone set mine up for me, and I have added emails and contacts. I hope that there are videos to guide me through how to set up more extensive campaigns once I jump into doing things myself.
I have optins set up for me and that allows me to capture the traffic to my website.