Unclaimed: Are you working at ActiveCampaign for Marketing?
ActiveCampaign for Marketing Reviews: 4.5/5 — Highly Rated
ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
ActiveCampaign for Marketing Pros and Cons
- Powerful email builder
- Machine learning enabled helps boost marketing results
- Seamlessly integrates with automations
- On-site chat is an additional, paid add on
- Advanced feature are complicated to use and navigate.
ActiveCampaign’s $15 Starter plan limits each automation to five actions. On a platform bought specifically for automation, that is the number that decides your plan — a welcome sequence, a lead-scoring flow, or an abandoned-cart journey all run past five steps quickly. And the discount you get for accepting that limit shrinks as your list grows: at 25,000 contacts, Starter is displayed at $391 a month while Plus, which has no action cap at all, is $389.
- What it is: A marketing automation platform combining email, automation, CRM, and now WhatsApp, built around a visual automation builder.
- Best for: Businesses whose value comes from behavioural automation rather than from sending newsletters.
- Pricing: Starter $15, Plus $49, Pro $79, Enterprise $145 per month at 1,000 contacts, billed annually. Verified July 2026.
- The honest catch: Starter and Plus are single-user plans; three users arrive at Pro.
What Is ActiveCampaign?
ActiveCampaign’s reputation rests on its automation builder, which is genuinely one of the best in the category: branching conditions, goals, split tests, wait steps, and CRM actions arranged visually. Where most email tools bolt automation onto a newsletter product, ActiveCampaign is an automation product that also sends email.
The 2026 lineup adds two structural things. Channels are now chosen before plans — Email, WhatsApp, or Email + WhatsApp are separate price families — and “Active Intelligence”, the AI layer, appears on every tier but carries unstated limits on Starter and Plus. The page also offers a results guarantee: 30 days or your money back.
Prices are set by contact count through a selector, so every published figure describes a list size rather than a plan.
How ActiveCampaign Works
- Priced by email contacts, chosen from a dropdown that runs from 1,000 to 150,000.
- Automation actions are the Starter cap — five per automation, unlimited from Plus.
- Users ladder late. One on Starter and Plus, three on Pro, five on Enterprise.
- Landing pages start at Plus, not Starter.
- Attribution and conversion tracking start at Pro.
- WhatsApp is a separate plan family, priced independently of email.
ActiveCampaign Pricing
Captured from ActiveCampaign’s pricing page in July 2026 in US dollars, Email plans, billed annually, reading the contact selector at each size.
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $15 | $49 | $79 | $145 |
| 5,000 | $79 | $145 | $205 | $375 |
| 10,000 | $149 | $189 | $375 | $589 |
| 25,000 | $391 | $389 | $629 | $879 |
| 50,000 | $391 | $609 | $969 | $1,169 |
What actually decides your plan:
- Five actions per automation is a hard ceiling, not a soft one. A welcome series that sends three emails with waits between them has already spent its budget. If automation is why you are here — and it usually is — Starter is an email tool with a decorative automation feature, and Plus is the first plan that does the job.
- The Starter discount evaporates with list size. At 1,000 contacts Plus costs 3.3 times more; at 10,000 it costs 27% more; at 25,000 the pricing table shows Starter at $391 against Plus at $389. Whatever the reason for that crossover, nobody with a 25,000-contact list should be choosing Starter over Plus on price.
- Starter’s displayed price stops rising at $391. It reads $391 at 25,000, 50,000, and 75,000 contacts while every other tier keeps climbing. That may be a deliberate ceiling or a quirk of the selector; either way, confirm it with ActiveCampaign before building a budget on it.
- Landing pages require Plus. Starter sends and automates but does not host pages, which matters if you were planning to run campaigns end to end.
- One user until Pro. Both Starter and Plus are single-seat, so a second marketer means $79 at 1,000 contacts — a fivefold step from the headline.
- Attribution is a Pro feature. Knowing which campaign produced revenue starts at $79, which is worth weighing if proving ROI is part of the job.
Who Should Use ActiveCampaign
- Businesses running genuine behavioural automation. The clearest case, and where the builder outclasses most competitors.
- Ecommerce operators. Deep store integrations plus abandoned-cart and post-purchase flows are a core strength.
- Teams wanting email and CRM together. The built-in CRM removes an integration for smaller sales teams.
- Companies adding WhatsApp to the mix, now a first-class channel rather than an integration.
It fits poorly for simple newsletters, where MailerLite or Kit cost far less; for large lists mailed infrequently, where Brevo’s send-based pricing is structurally cheaper; and for teams needing multiple seats early, since three users requires Pro.
Honest Pros and Cons
Strengths
- The best automation builder in its price range. Conditions, goals, and split tests done properly.
- A real CRM included, not a contact list relabelled.
- Deep ecommerce integrations for cart recovery and post-purchase flows.
- WhatsApp as a native channel rather than a bolt-on.
- A 30-day results guarantee, unusual in the category.
- Transparent contact-based pricing, published across the full list-size range.
Limitations
- Five actions per automation on Starter, which undercuts the reason to buy it.
- Starter’s value collapses as lists grow, and inverts against Plus at 25,000 contacts.
- Single user on Starter and Plus.
- No landing pages below Plus.
- Attribution requires Pro at $79.
- AI limits on Starter and Plus are unstated — “limits apply” without a number.
ActiveCampaign Alternatives and How It Compares
- Mailchimp is better known and easier to start with, but weaker on automation logic at comparable prices.
- Brevo charges by emails sent rather than contacts stored, which is structurally cheaper for large, rarely-mailed lists.
- Klaviyo is the ecommerce specialist, stronger on store data and more expensive as profiles accumulate.
- GetResponse and Omnisend occupy similar ground, the latter ecommerce-focused.
- MailerLite and Kit are the cheaper options for creators and simple sending.
- HubSpot Marketing Hub is the heavier all-in-one, with costs that escalate quickly.
For a broader survey, browse our marketing automation directory.
The Verdict
ActiveCampaign earns its reputation. The automation builder handles branching logic, goals, and conditional content with a fluency that most competitors at this price cannot match, the CRM is genuinely useful rather than nominal, and the ecommerce integrations make cart-recovery and post-purchase flows straightforward. If your marketing depends on what individual contacts do rather than on what you send everyone, it belongs on the shortlist.
Ignore the $15. Starter caps every automation at five actions, and five actions is not an automation — it is a short sequence. Three emails with a wait between each has consumed the allowance before you have added a condition or a goal. Since automation is the entire reason to prefer ActiveCampaign over a cheaper email tool, buying Starter means paying for the product’s reputation while being locked out of the thing that earned it. Plus at $49 is the honest entry price.
Then set the contact selector to your actual list size, because the plan gap behaves strangely as lists grow. At 1,000 contacts Plus costs 3.3 times Starter; at 10,000 it is only 27% more; and at 25,000 the table shows Starter at $391 against Plus at $389 — the entry plan costing more than the tier above it. Starter’s displayed price then holds at $391 while everything else climbs, which is odd enough that it is worth confirming directly with ActiveCampaign rather than planning around. The practical conclusion is unchanged either way: the cheapest plan is only meaningfully cheap on a small list, and on a small list its automation limit is exactly what you cannot afford.
FAQ
How much does ActiveCampaign cost?
Captured in July 2026 in US dollars for Email plans billed annually at 1,000 contacts: Starter $15, Plus $49, Pro $79, and Enterprise $145 per month. Prices rise with contact count — at 10,000 contacts they are $149, $189, $375, and $589. WhatsApp and Email + WhatsApp are separate plan families with their own pricing. A 30-day results guarantee applies.
What is the 5-action limit on ActiveCampaign Starter?
Starter permits five actions per automation, where an action is any step — sending an email, waiting, applying a tag, updating a field, or branching. A three-email welcome sequence with waits between the emails reaches the limit immediately. Every plan from Plus upward includes unlimited automation actions, which is why Plus is the realistic entry point for anyone buying ActiveCampaign for automation rather than for sending.
Why does Starter cost more than Plus at 25,000 contacts?
That is what ActiveCampaign’s own contact selector displays: $391 for Starter against $389 for Plus at 25,000 contacts. Starter’s shown price then remains $391 at 50,000 and 75,000 while the other tiers keep rising. It may be a deliberate ceiling on the entry plan or a quirk in the pricing table, so confirm it before budgeting — but at that list size there is no price argument for Starter over Plus in any case.
How many users does ActiveCampaign include?
Starter and Plus are both single-user plans. Pro includes three users and Enterprise five. That makes Pro the practical entry point for any marketing team rather than a solo operator, and at 1,000 contacts that is $79 per month against the $15 headline — worth establishing before you compare it against competitors that include several seats lower down.
Is ActiveCampaign better than Mailchimp?
For automation, clearly yes — the builder handles branching conditions, goals, and split tests with more depth than Mailchimp offers at comparable prices, and the built-in CRM is a real one. Mailchimp is easier to start with, better known, and has a free tier. Choose ActiveCampaign when behavioural automation drives revenue, and something simpler when you mostly need to send good-looking campaigns to a list.
Compare ActiveCampaign for Marketing with other popular tools in the same category.
I love the fact that you are able to get support immediately and they can help you set up your CRM to function at its most optimal point for your business.
I dislike the service/sales team. Its impossible to speak to someone to try and upgrade the account or add more contacts.
I can keep track of all my contacts in one software and I can certainly re-engage my client list with email blasts as needed.
AC has great automation. I find that it is easy to set up for the most part. It also has a plethora of integrations with various platforms. Overall, it is a solid and powerful platform.
They have this bizarre, hidden policy that you need to remove contacts who haven't interacted with your campaigns in a year. This is not something that they tell you or that you agree on when signing up. They may just pull it out of the hat at a whim. Yet, they have no reliable tool to see what customers fall into this category. They expect you to just blindly "clean up" your list. This is a deal killer and the reason why I chose NOT to go with AC for my company. No email provider should get to choose when you remove your contacts. That is solely between a business and its customers. Further, at times they seem to be plagued with many tech issues which cause delays and troubles with API, sync, and email sending.
Allows me to send automated follow-ups with customers to provide better service and also to upsell.
The features from Active Campain are very good
Long time to load at the backend. I have always wait
Email Marketing with autoresponed
Automations make setting a series of actions in campaigns very easy.
Contact details could be more easily searched.
I rarely use AC, so I haven't come up against any challenges.
That you can add multiple RSS feeds to the email templates.
1. Automation of emails doesn't function properly so I have to manually set each newsletter - not efficient 2. Campaigns will not go out as scheduled for no reason and the reaction time of support is way too slow 3. Features and functions that were promised to be a priority are given no timeline for execution 4. Analytics for the automation of newsletters is lacking 5. Overall analytics is not user friendly etc...
They were able to include multiple RSS feeds in the campaigns which allow for more visibility of content for our company.
Has some good functionalities as no duplicated lists as other competitors do, also de automation. We have been using Active Campaign for more than 2 years. But the support is getting worse.
1st level support has a low standard and not useful protocol to gather evidence that only delays and makes things worse, that makes you invest an incredible not necessary amount of time. We see most of the times they don't read the tickets and ask for the information already explained. When the ticket pass to Tier support is literally unresponded for weeks or months or even not responded. The process of integration data deep integration with the Active Campaign plugin fails a lot and the integration plugin is buggy on its last updates which makes it worse. Finally, the Deep Data Integration plugin does not support currently multisite so it is not useful for many clients and does not recognize refunds, also a setback. All of this makes the experience of woo-commerce data integration painful. On one hand, the incapacity of support solving problems related to Deep Data Integration. We can give details with specific tickets if we were asked.
I thought it was different and we could have good deep data integration with woo-commerce, I was wrong, their buggy plugin and the support make it not possible.
I like how powerful and fully featured ActiveCampaign is. There are a wide variety of ways we can communicate with customers and use automations and insights to reach them better. I like the UI and the email design tools. For me, as someone who likes "traditional" layouts with lots of options, this is a perfect tool. I have also been incredibly impressed by the support and onboarding teams. Any time I have had a question or needed to learn a feature, they have been there for me!
After a year of use, we decided that we didn't use the advanced features enough to continue using the product, plus our deliverability rate dropped. We went to cancel, and instead of being able to just cancel, we had to set up a meeting with a human being. Due to lack of availability, this wasn't until after our "renewal" date. However, given past excellent customer service interactions, I thought this would not be a problem. No, they billed us, and despite promises to refund, have not. I do not want to speak to someone to cancel. I want to cancel. This is a continual frustration, and this horrible practice means that I can no longer recommend this product. I haven't found anything that I dislike at this point - three months into using the product. There are drawbacks such as the price (which is fair, but higher than other solutions) and the learning curve to get into the product, but these come with the decision to buy a highly functional solution.
We had a hard time automating our email process with our previous solution, and ActiveCampaign has really helped that. We also didn't have a way to communicate with website visitors, and ActiveCampaign has made that possible. We're also very happy with the email design process.
Ich habe noch nichts gefunden, was besser wäre, wie mit einem anderen, sogar günstigerem E-Mail Programm.
Die E-Mails mit der Endung ....@t-online wurden in drei mir bekannten Fällen nicht zugestellt. Auch nach mehrmaligen Versuchen. Nicht einmal im Spam-Ordner. Sie werden als versendet angezeigt, kommen aber nicht beim Empfänger an!!! Ich habe 199 Empfänger mit @t-online: jetzt glaube ich, dass auch diese keine E-Mails bekommen!
Ich habe Probleme beim Zustellen bekommen. Siehe die nicht Zustellbarkeit bei @t-online. Weiterhin landen überdurchschnittlich viele E-Mails in Spam-Ordnern. Auch die Bedienung ist in manchen Dingen nicht benutzerfreundlich. Vorteile sehe ich bis jetzt nicht.
I previously enjoyed the automations of ActiveCampaign, but without the Woocommerce integration functioning as advertised they are useless.
I found my open rates dropped when moving from mailchimp, so I don’t think the delivery rates are good. Again, the Woocommerce integration has not worked well ever, then completely stopped working at all - and I can't get any help from customer service. They said I have configured it correctly, and will escalate it. I follow up a week later and they say again they will escalate it. I follow up again weeks later and no response. This happened previously as well, with just a "whoops, we dropped the ball" kind of response after months. I feel stuck with the product because of the pain of switching products and I don't feel I have the time right now, plus I paid for a year in advance. If I could just get some help with this important issue, would be a good product. I would never recommend anyone sign up for this when you can't get any help with issues!
Some automated email series are helpful - or would be helpful if the integration was working
Can't think of anything I actually like about it.
Poor customer service. In the beginning, they will say and do anything to get you to buy. After that, the customer service is honestly the worst I've ever contacted. The product support team is not able to support you with the tools they provide, the integrations don't work properly, and I encounter bugs EVERY DAY. I've already contacted their support team and twice (with two different issues) they were not able to help me. I had to hire another platform at the last minute because they could not find a solution to my problem.
Email Marketing, and was building campaign landing pages also. I see no benefits compared to other competitors
They had friendly staff and support available.
We purchased ActiveCampaign’s marketing automation tool – however some services did not work or meet the expectations set, and a only partial refund occurred after numerous support tickets, escalation, and waiting occurred. ActiveCampaign’s website integration code for Joomla is for version 3.8. We are on a newer version, and the integration code was not compatible. This led to several automation functionalities with our website become unusable. We also experienced several fake contact activities. Reporting showed contacts clicking on an email campaign; however, their contacts were bounced – so activity is not possible since they never received the email. We integrated Dynamics 365 with ActiveCampaign as well but none of the activity from ActiveCampaign was populated into Dynamics. The only other thing I wish I had known before purchasing is a limitation in ActiveCampaign’s automation. They do not have an ability to send an internal notification for human input within an automation sequence. So, if you want to send a lead to an account manager for them to continue along the customer journey or reject it and further it along the rejection path – the account manager would have to go into ActiveCampaign and manually add a tag. Which seems redundant as far as automation goes.
We want to create marketing automation processes that were integrated with our website.
It’s cheaper than HubSpot.........:.:.,,
The migration process was a nightmare both times I used AC. they said they would help move things over but actually created twice the work for me because they barely moved anything correctly. Making email campaigns is tedious - seems like it’s always bringing you backwards and takes forever because of that. Formatting is not very robust, there’s limited options. It seems like there’s 2 or 3 clicks for everything when there should be one. I’d have moved my stuff a while ago if it wasn’t such a pain to do.
None
Multiple lists for subscribers. Good for when you have multiple areas of expertise.
No helpful videos. When you're first starting out, there isn't many informational articles.
Don't really have an answer for this question.
Hard to tell, I couldn't see much. I asked their team to give me access to our account, took 2 weeks multiple emails, now Im trying to set up a campaign but looks like they cannot connect their platform with salesforce.
0 help, i asked to show me our current contract they sent me to my profile to review it there, i showed them i simply cannot see anything but they didnt respond.its just very very bad customer support, 0 attention and respect.
no benefits as of yet
The tool was relatively straightforward to use. The functionalities of the platform on the price point that they have is fairly good.
The Customer Success team is not supportive. They only wish to fulfill their quota of time slots on a given day. They don't offer anything of substance, and their knowledge is pretty basic in high-end implementations or integrations. Also, the solutions they provide for the integrations aren't as straightforward, and it requires regular support from the tech team. Also, the customer success team now does not wish to respond to any queries. My assigned account manager is also unwilling to get on calls and only wishes to communicate via emails which are the first I have heard of in all my experience.
We were trying to automate our Marketing Campaign. However, due to the ineffective Customer Success Team, we were unable to do so.
The email debunker tool is my favorite thing about active campaigns.
The limited amount of custom design abilities that are offered.
Creating automated workflows for email marketing iniatives.
Their slick salesmanship and indifference towards new clients. It takes a certain character and training to get to that level of indifference.
BEWARE: I asked the sales rep 3 times whether their technology integrates with the Shopify App. He said "Yes". To make sure, I told him " I want to make it unequivocally clear this is the Shopify App, not to be confused with the Shopify Store", the answer was still yes. Then I said "Are you sure? There's a big difference between the app and the store. Are you sure it integrates with the App?" I figured 1) Its their technology, 2) the app has an API, and 3) the answer has been "yes" 3 times for 3 calls over a span of a few weeks so why would I doubt it? He signed me up, gave me a link to schedule an onboarding session. I scheduled my entire team for the session and very much looked forward to finally setting up marketing automations. 6 people from our team were on this call and set aside a portion of their day for this. Towards the end, we learn that they're "not sure" if it integrates with the app, and the rep will get back to me today about it. Within minutes of hanging up he wrote that it doesn't and asked what I'd like to do. I responded that I'd like to speak to someone to discuss this matter and he was unwilling to make that happen. He confined all communications to e-mail while he went about the rest of the day "onboarding" more victims. The original sales rep also had nothing else to say, yet I'm somehow stuck with a bill for their enterprise version with no clear instructions on where to go from here and no one willing to pick up the phone and call me! If you're with them or considering going with them, just keep in mind, they don't react well when they drop the ball on anything. Instead, they continue going about their business of prospecting and selling. These people have put my critical issue on hold so they could continue opening more and more accounts! UNBELIEVABLE!!!
What benefits? they say what you want to hear so they can drum up more sales.
The ActiveCampaign technology is great. Very simple to use, clean, modern interface, etc.
ActiveCampaign has plenty of online tutorials, and their basic product support through Chat is helpful, but if you have any issue that goes beyond a basic fix, they are impossible to work with. Even core functionality - if its broken for you as a customer - you have no real recourse. Their ticketing system gives you no understanding of how long a fix may take, and they do not proactively communicate with you. I've been sitting on a ticket for nearly 150 days to fix a piece of core functionality, and I only get "sorry, we are working on it, but don't have an update" messages from their team.
Lead Nurture Campaigns SMS Marketing
I didn't find much to like about the system because it was so complicated I never got to the point of setting up my first automation. As a busy small business owner, I don't have time to watch hours of training modules and need an intuitive system. This was not intuitive.
Difficult to use, not intuitive, so the time spent setting it up does not feel worth it. Automations are supposed to be a time saver - but this felt like a time waster to me.
None, just a hole in my bank account since they won't offer a refund to an unhappy customer
Staff are friendly but can't help solve the problem. I like that they send surveys to see how you're getting on, but don't follow through with it. The buck doesn't seem to stop with anyone.
The helpdesk staff are not equipped to solve problems which is frustrating. You fill out a detailed brief of the help you need and the helpdesk people do not have the knowledge, skills or experience to think on their feet or to get the right person to solve the problem. After spending time realising the support person can't help you, you're then told the time is up leaving you, as a small business owner helpless. Cue the watching of Youtube videos from others which sometimes has helped. The prospect of moving to another CRM provider is daunting which is the only reason we are still paying for this 'service'.
It's boiled down to us using AC to send a blog each week, which is a waste. It's useful to see the stats of this but you don't know what you don't know. It's like having a Ferrari in the driveway but not using it. I moved from another CRM provider many years ago because I liked AC's simplified CRM but it's still unclear what the benefits are to us in our business - despite me explaining what our business does many times over the years.
Active campaign is designed to help people expand their business by understanding their customers better with special customization tools.
There is an obvious a glitch in the coding for active campaign forms feature. We are being told that "at this time this is an expected behavior of our forms feature. That's why I recommend that you submit your insights and feedbacks for this feature so that our Product Team will be able to provide a fix on the next product updates." It is really not acceptable to ask an active campaign customer to submit feedback and wait for the product team to update a malfunction.
So far, the greatest problem we have is being caused by a forms feature on active campaign. And we are not getting any appropriate help for the problem, despite multiple emails.
The enablement and technical support teams are good
Everything. Slow: it takes anywhere between 4-8 seconds to get from page to page. Scrolling takes a second or two to kick in. Poorly designed: the platform is built from multiple platforms, and it shows. Nothing relates to anything else where it should. Reporting is terrible: from the data captured, to the UX, to sorting, to tracking - it's almost useless. Automations are clumsy: over 3 months and 7-8 calls with support, we cannot get basic lead tagging and list assignments to work. Also, vital and obvious triggers can't be set Landing pages are ok: the best part of a bad system, and even then it's only ok. Some truly bizarre design and UI choices. Forms: slow, clunky, confusing
We were trying to get 1-to-1 funnel tracking set up.
Initially it seemed well set up with a great onboarding process & what seemed like a responsive customer service team - the tool feels at first glance to be intuitive and seemed like they would solve a lot of sales and marketing requirements within the business
* Misinformed about product capabilities during onboarding leading to 20+ hours of wasted setup * During the last 6 months, we have had a total of 9 critical bugs escalated to engineering, none of which have had a resolution - some of which are very basic platform functionalities such as reply tracking, link click tagging * Customer service unresponsive once bugs raised and very very slow to respond - so you end up paying for a platform that doesn't serve it's purpose due to the bugs and you are essentially continuing to pay your subscription waiting to hear back from customer service * Essentially the platform constantly rolls out untested updates - it feels like a business that has grown way too quickly with little consideration for product management and comprehensive product testing creating a lack lustre experience for customers * Now we are left with another procurement and migration exercise to find another tool that we can use given that Active Campaign has failed us so completely * I would never, ever recommend this platform to anyone - AVOID AVOID AVOID
Marketing and sales automation - in theory it should have been the answer to our prayers, the reality was quite different
Automation feature works fairly well. Software is organized.
Support is horrible. I had sending issues due to hitting my contact limit. I wrote in to support on multiple occasions to get upgraded, but I never got a reply. All my automations stopped sending out because of this.
Creating email automations
1) The website tracking and segmentation /tag management 2) They have premium support
1) The forms are the worst in the industry (no drag and drop, CSS is somehow a must) 2) They are not flexible - they charge for number of subscribers, no matter how many emails you send/month 3) Starting 5000 subscribers, their plans are a NO NO comparing to the alternatives on the market 4) You need minimum the Plus plan if you want to take advantage of its capabilities 5) When you are close to reaching a new contact limit, they don't send ANY notifications via email, only in their interface. 6) When you surfaced the maximum number of contacts, campaigns cannot be sent, and contacts will not enter automations. 7) You are somehow censored. If you post something negative about AC in their official FB group, it will not be approved. 8) A few weeks after my review, I got this message from them (review manipulation, even if they say "positive or negative"): "Hi, Thank you so much for choosing ActiveCampaign as your Customer Experience Automation platform. We’re grateful to have you as a part of our community. We'd greatly appreciate it if you could take a few minutes to write an honest review (positive or negative) for ActiveCampaign on G2. Your review will be a huge help to other businesses researching software and services for their companies' needs. We would love to have you share your experience on G2 here. As a token of our appreciation for your time spent away from your business to complete this review, we'll send you a $25 Amazon gift card*. Feel free to mention that you received a gift card as thanks for your time spent completing your review. Once you've completed your review, please reply back to this email with a link to your review and your preferred Amazon region so that we may send you your gift. "
1) It's easy to integrate with most of the platforms 2) They have site tracking in place 3) If the email is in a public database, the social media handle will be shown (very nice feature while checking unhappy customers)
I was an Active Campaign user for almost a decade until the issues started.
When my team and I discovered that the campaigns were not firing, we worked with and waited for over a year for a resolution. All the while, AC did NOT take responsibility or fix the issue. We eventually got a small credit, but the opportunity cost lost on growing our business was much too huge to stay with a company that did not communicate that there was a problem, did not take accountability and did not rectify the issue. We are with a new provider now.
Unfortunately, the problems that we wanted to solve with them did not get solved, and some upgrade to their system broke our accounts in their system, which they did not repair.
Very easy to use and the basic features of the platform.
Support is really exceptionally bad. We have reached out quite a few times to enquire about how we can use different integrations with Active Campaign, and we have not received any responses to date. There are no tutorials available on what the best way would be to link data to Active Campaign, and no support either, so your users are left in stale mate. Customer education is a vital part of your onboarding journey, and at this stage it is non-existant.
n/A
The only upside on active campaign is the effort that they put in the software.
Customer service is lacking tremendously. When you first sign up for Active Campaign, you will have a person call you to welcome you to Active Campaign, but I promise you one thing. If you start asking questions, they do the same thing that most software companies do. They will pretend they disconnected by not saying anything and wait for you to hang up. I had a girl called Maggie with the phone number ending in 210-7823 do this to me. The number one reason they do this is that they just want you to hire them for professional help and pay for the subscription at the same time. No such thing as customer service with software companies like this. You can hire outside of the United States from like India to manage your account with Active Campaign. Do no rely on customer service with Active Campaign to help you with anything. They will just put you on mute. Waste of time.
automations
I liked the automation options. You can build very complex automations.
There are so many bugs, it feels like using an early. beta. Only difference, you're quickly charged over $100 per month for it. The email editor is really bad compared to some other alternative. I encountered many bugs while using ActiveCampaign. Which eventually lead to us changing software. ActiveCampaign gets really expensive very fast as they charge per user (Sendinblue has unlimited users). $125 per month to email 1001 users. The customer support tries to be helpful but in the end can't help. The final straw on the camel's back was when I needed to segment users to email them and find out if they're still relevant. Segmenting users didn't work due to bugs (503 errors, lists not actually being segmented). I eventually hit the user limit before the support received my request. They wanted us to upgrade in order to check why their bugs were occuring.
Solving onboarding and email marketing
Nothing. It is not customer friendly, illogical and very VERY slow...
It is NOT customer friendly, NO customer service either, and PAINFULLY SLOW to put automations together... NOT happy at all!
I wanted an automation software and apparently some people like AC, so I followed their advice, although in retrospect I should have chosen Mailchimp
