Unclaimed: Are you working at Brevo Marketing Platform?
Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
I can control all of my own designs. Easy to use platform.
Limit on daily emails for single campaigns
I have many people that contact us & have varying sxhedules so it's easy to communicate with all of them at one time via this platform.
Brevo is an exceptional email marketing platform. Its intuitive interface makes campaign creation a breeze, and its robust analytics provide invaluable insights. The automation features streamline workflows, and the customizable templates ensure stunning emails. Brevo's deliverability rates are top-notch, making it a must-have for any marketer.
From time to time, it just hangs and freezes up on me
The benefits of using Brevo Marketing Platform include increased efficiency in email marketing efforts, improved campaign performance, better user engagement, and a higher return on investment. By addressing these common challenges, Brevo helps businesses build stronger relationships with their customers and drive revenue growth.
Je suis en pleine découverte de Brevo et j'apprécie beaucoup la réactivité et la patience du service client. J'aime le côté outil tout en un et le fait qu'ils soient sans cesse en train d'ajouter de nouvelles fonctionnalités pour en faire un service très complet.
Certains aspects de fonctionnement demandent un peu de recherche avant de les maitriser.
J'utilise Brevo pour créer et diffuser la newsletter de mon agence et interagir sur mon site avec mes futurs clients via le chat. Je vais bientôt intégrer la fonctionnalité CRM. Le fait que Brevo pûisse répondre à toutes ces demandes est très appréciable.
J'apprécie les templates proposées pour les campagnes email, l'ergonomie et l'utilisation intuitive. La création de listes de contacts ainsi que l'ajout des contacts est très simple et pratique. Suite à une question, j'ai contacté le support qui a été très réactif et efficace.
Pour l'instant, je ne trouve rien à redire
Un envoi qualitatif de campagnes emails avec un suivi des actions faites par les destinataires, dans un rapport consultable d'un coup d'oeil
user friendly constant updates of new tools compatible with most browsers fast and efficient customer service easy "contact" maintenance add/remove/edit I wouldn't use any other polatform again
i can't think of one thing because they take customers' feedback into consideration and constantly add new tools, maybe just the fact that is sometimes glitches so i have to save and quit while working on a campaign and get back into it again. also when i am moving boxes around sometimes they get stuck, but they added the arrow up and down button to move things around so that really helps
it is helping our school communicate messages and announce news to parents in a very fast and efficient way
transactional email, global phone calls.
I dislike nothing. Brevo has many features to offer like free transactional email, free global phone calls and free chat widget.
Sometimes the SMTP email is not working. Recent issue is that I cannot send email using SMTP server. The error said that I cannot connect to smtp-relay.brevo.com. The customer service said that they encountered an SSL certificate problem with their domain, Brevo.com, which caused issues with webpage accessibility. The customer service also apologize for any inconvenience this may have caused and confirmed that they successfully resolved this issue yesterday https://status.brevo.com/.
Brevo has taken all of the things that made SendInBlue great, and improved them. We were able to keep our entire account set-up as it was prior, and now get to benefit from improved administrator experience on our end!
Nothing! We were not expecting a change from SendInBlue to Brevo, but we have been more than happy with the results.
Brevo helps us send automated emails to new, existing, and expired customers. It has greatly improved our ability to grow and maintain our customer base, communicate effectively, and improve our overall UX!
Several Features which I really like. 1.Ease of Design: The platform makes it easy to create visually appealing email marketing campaigns which can be crucial factor in audiance engagement. 2.Segmentation: It offer a user friendly way to create customer database segment. 3. Schedule: It offers users to schedule campaign on different timings. 4. Timings Suggestions: Provide suitable time suggestion to run campaigns.
There is a lack of an option to delete campaign. Not being able to delete the campaigncan lead to a cluttered campaign list which make it harder to find important draft campaign
I did email marketing and it helps in effective and efficient. It helps our organisation to achieve its marketing goals and drive sales, which is a key benefit for any business engaged in email marketing activities
Fast, Simple & Robust Interface. Once scripted, it's like magic and does exactly what it promisses!
The API does required a bit of work to get going but it behaves much like others.
SMS Pager-like equivalent from custom application
Me ofereceram logo de inicio , ainda no plano free , todas as funcionalidades da Plataforma. E preços adequados no plano pago. Suporte com muita rapidez e efeiciência
Até o momento não tenho do que reclamar. Estou satisfeito
Nesta plataforma , tenho automações relacionadas a todas as entradas de leads; seja facebook ads, meu site , Página Facebook e Instagram. Fácil usabilidade das ferramentas
Brevo, ex Sendinblue, est une plateforme que nous utilisons en particulier pour nos campagnes d'e-mailing en BtoC et en BtoB. La prise en main est très facile, l'interface est intuitive et le service client est très réactif. De plus, les statistiques sont faciles à lire et à exporter.
Je trouve que c'est une plateforme complète. Malgré tout, si je peux suggérer un point d'amélioration, c'est de mettre un peu plus en avant les coordonnées de leur service client qui ne sont pas évidentes à trouver.
La plateforme Brevo nous aide surtout à rester en contact avec nos clients BtoC et BtoB. De plus, ayant déjà travaillé avec d'autres plateformes, je trouve que le taux de délivrabilité des campagnes est plus que satisfaisant.
Réactivité des équipes lorsqu'on contact le service client par mail. Appréciable lorsque nous sommes bloqué ou avons besoin de retour rapide ! Merci à l'équipe !
Dommage qu'il n'y est pas de possibilité de louer des listes d'email comme le propose certaines autres plateformes. Afin de crer des campagnes ciblées à des prospects.
réponse à des questions (possibilité de louer une base, non, possibilité de mesurer le taux d'atterissage des mes email dans les spam de mes destinataires (non))
Su experiencia de usuario, full amigable e intuitiva
Nada, todo esta cool. Me parece que la plataforma esta muy bien diseñada
La facilidad para hacer la gestión de contactos y la automatización
They are very quick with responding to queries, offer a lot of choices with their products.
Adding new contacts from a csv is tedious at first but once you know how it works, it is no longer a problem.
They offer affordable SMS marketing plans.
I am integrating Brevo with WordPress for marketing, user acquisition, and retention. Works brilliantly, robust analytics, stastics, and insights help me improve my mails.
Not much to dislike, though I would really appreciate if there was more variety in the pricing plans offered, especially for the lower end users.
It helps me ensure higher email delivery rates, better analytics for open percentage/click percentage, and ensures faster delivery to the recipient compared to the WordPress core mailing capabiltiies.
Brevo Marketing Platform offers a free plan with a limited number of daily email sends but unlimited contacts, which is very useful for me. The setup was really easy. Adding contacts to the platform was also easy.
The basic email template does not meet my expectations. While opening the basic email on mobile devices, it shows black background. I expect better from Brevo regarding this.
Brevo provides multiple pricing plans. They also have a free plan for beginners, which might be sufficient for many like me(as I do not need to send many emails). Brevo lets beginners try and use their email marketing platforms, and they send emails smartly to avoid emails landing in the spam. After starting a campaign, I get to track the emails, like how many people opened the email, how many people clicked on the links and how many people unsubscribed from the emails.
Brevo is a powerful marketing tool that I have had the pleasure of using. Its user-friendly interface and smooth functionality greatly enhance the overall experience. Compared to other similar tools, Brevo stands out with its exceptional performance and efficient features, making it a valuable asset for any marketing professional.
I Don't think so their is any problem . Brevo is awesome tool for marketing..but some users may dislike the initial learning curve while using Brevo Marketing Platform.
Brevo Marketing Platform helps solve the business problem of efficient lead generation and conversion, benefiting users by improving their marketing campaign performance and increasing ROI.
Brevo marketing platform is very good for email marketing and checking a update.
Brevo marketing platform only one dislike point is your not add videos or ads in your email.
It's very helpful for everyone beginner who want a easy running campaigns over here.
Good for beginner and connected with a lot of cms like wordpress, prestashop, magento etc
become too muhc expensive for 10k emails
Easy setup template builder with a lot of template.
A very easy-to-use interface and excellent tools to setup up email campaigns, template design, import contacts, phone numbers for sms, as well can integrate apps, use via api and best part is once the campaign is run we can see nice stats which gives us clear picture of number of users who clicked , open etc etc.
Do not have anything as such.. I will try or post if I find anything
It is fast and easy to create and start delivering emails via campaigns. Our marketing teams are happy to use this great tool.
It's straightforward; you don't have to check everywhere to create automation; another thing is the fast support that even showed me an example of how to do what I wanted. Also, It's fast platform, that allows you to create complex things quickly
I didn't found any downside yet, even for the free version it's amazing
Sendin Blue creates great automation that allows me to send drip emailing to my leads. It helps me to convert lead into customers doing only one the work and easily.
The best part about Sendinblue is the free for ever starting package. For new businesses is tight and a free entry level is great. 300 emails a day on the free level is great. I also love the template options.
The only thing im not fully impressed with is how to use creating templates but that just needs a little practice on my part.
Sendinblue solves my bulk email deliverability problems.
Il perfetto funzionamento e sicurezza sull'invio delle email
Utilizzo il servizio FREE con 300 email giornaliere e mi trovo bene, magari aumentare leggermente il numero di indirizzi giornalieri
La semplicità nel comunicare con i clienti
Creating the templates for the creation of mail.
nothing to say as such till we understand how to import contacts
Sending bulk mails, which help us for time managment
Me ha ayudado mucho con el crecimiento de mi negocio, es una herrmienta sencilla pero a la par muy eficaz si la sabes usar.
Quizás las opciones premium empiezan de unos precios muy elevados, necesitariamos más opciones para comercios pequeños.
Los precios
The interface is very easy to learn, and the customer service is perfect.
When I send transactional emails I get a little stressed that they don't go out at the same time. I always get an email from sendinblue saying not to worry, but I understand that this must be the case.
In marketing it is said that "the money is in the list", this is why it is important for me to have a good tool that can manage my contact database in a secure and professional way.
La facilidad para el uso de la plataforma, los buenos precios que manejan y sobretodo lo completa que es. Me facilita mucho el trabajo sus plantillas y disenos predeterminados.
Hasta el dia de hoy no he tenido ninguna dificultad con la pagina, por el contrario me he sentido muy bien usandola durante mi primer mes.
Puedo llegar facilmente a todos los clientes de mi base de datos, enviando informacion de valor y recibiendo recompensa con ventas.
Sendinblue's strengths are several. First, the ability to have unlimited contacts, a constraint from other platforms that SB manages to overcome. The automation part complete with every feature, dynamic list creation with Scoring, a performant crm, and a well-stocked API catalog. In GDPR SB is really well developed and provides security and database integrity.
At the moment I could say that native integrations with other tools is a bit limited but I have noticed that they are increasing more and more as developers update the platform
We solve the problems of having a segmented and up-to-date database through internal list-cleaning automatisms and thus a very good reputation, and also on the GDPR part it is the tool that provides more detail clarity and is managed optimally. The automation part is really done well, with enforcement of every rule that makes funnels perform well
Innumerevoli. Su tutte, la creazione di campagne mensili che si ripetono con la possibilità di utilizzare un intuitivo editor per personalizzarle.La creazione di liste clienti con una divisione ordinata e sensata.
Sin'ora nulla.Forse i piani starter e business potevano contenere al proprio interno un numero di mail inviabili mensili superiore alle 20.000. Spesso purtroppo non bastano.
A tutti i problemi legati ad una corretta gestione di un BDC, Marketing e CRM. Il vantaggio è avere a disposizione uno strumento usabile e allo stesso tempo potente.
I have several newsletter delivery systems. This application has won me over with the all-in-one. This is the first time I have had my employees use an application all day. A 10!
I have other programs with more shipping capacity for the price, but nothing as complete. The mobile APP is the only point I would change. I would do something more intuitive. While it is a new app and I have hope that it will improve in a few months in its next version. You guys are great.
It has mailbox, CRM, appointments, video, and newsletters. It's a great Swiss army knife for small businesse
