Drip Reviews & Product Details

Unlike many other top marketing automation systems, Drip has an easy-to-use, intuitive interface.

It's a little less flexible than other systems

We've been using Drip for monthly drip campaigns. It's helped us stay in touch with customers who aren't ready to buy

I really like the UI, layout and that there are so many features for automation. It really didn't take long to wrap my hands around everything. My favorite feature is the trigger links you can place in emails to start up any type of automation you can imagine!

I encountered a bug where when I try to add a label to my rules, they just won't apply.

Cold Lead Campaigns

Their API is really easy to set up and use.

Limited funnel customization on campaign

Email marketing and app user onboarding. I've tried literally a dozen email marketing solutions and none quite matched my specifications. Drip has come closest, and they do it at a good price.

I like the fact that Drip has a great way for you to tag and segment your email list so you can tailor your marketing message further than you ever thought possible.

I think that they tend to change the position of certain items a little too often, and it would help if they would give you an alert to let you know that they moved things. For example, they moved the location of their "split-test" function and it took me several minutes of digging to find it.

The business problem I'm solving with Drip is making my email marketing as profitable as possible. By tagging my list and segmenting them based on their pain points, I have made my email marketing much more effective.

I love its ability to integrate with a lot of different systems.

I don't like the fact I need an API to do a lot of the integrations and I need to know code to customize.

Email automation and campaign workflows

I like that drip creates a visual workflow and has some really sweet templates for email messaging. It has a very friendly interface that is easy to grasp even for the less technical users like myself. I think I would need more time with the tool to be able to better assess it. Although, so far so good! It generates installation code for you, that's a definite plus! I love that it sends from a real person - i.e. First name via Get Drip. Makes it feel less spammy than other tools that send from complicated and lengthy subdomains.

It's a little involved - i.e. I had to get the devs to install the code on our pages. . . I wasn't super fond of the fact that we couldn't integrate with our own. . . that was left to the devs though and not myself. So maybe this can be avoided-

Trying to find the best tool for this still - this one is still in the running. Trying to be able to cater to separate marketing channels and automate a bunch of it. This might still be ahead of our current scope, but time with the tool and continued learning will shed light on this matter.

Visual workflows on automation. Very easy to get started and use.

Weak on templates to include graphics/images in emails. When copying text from Google Docs into Drip, formatting gets messed up with bolding text and spacing.

- Nurturing campaigns - Broadcast emails for offers and informational updates

The idea of campaign drop marketing is strong in principle

The drip marketing mechanisms itself did not match up with what I wanted to do with it.

It's not really solved business problems (namely, bespoke drip feed campaign email marketing) in the manner we had hoped for.

I like the simplicity of drip vs mailchimp which seemed to have a more drastic learning curve

I dislike the limitations of plans without a high monthly cost

Drip is helping solve abandon cart automation problems on Shopify

Powerful options for editing and distributing to my list.

Expensive price, not out of proportion with other services, but tough for me to afford.

The automated emails I send my new list members are important.

Visual way to see workflows and easily tag subscribers. The ability to preview emails before they are sent and schedule broadcasts. Good ability to customize and segment audience. Interface made it easy to get started without a steep learning curve.

It costs 20% more than Convertkit and I don't think it's necessarily 20% better. It was also free up to 1000 email subscribers when I signed up, and then it changed to free for the first 100 only. So I ended up paying a lot sooner than I expected. I also have trouble with automations. I set up workflows so that new subscribers get a weekly newsletter tag after going through a welcome sequence, but for some reason not all my subscribers have the weekly newsletter tag and I can't figure out whether it's a glitch or if I made an error somewhere. The visual builder also needs some work. I also wish I could select an option to filter who is consistently engaged and who is not.

Growing email list, segmenting audience, and track how many opens and clicks each email gets.

I liked the ability to create very sophisticated automated workflows with tags and triggers without too much fussing around, although the visual language you use to create the workflows is not terribly intuitive, and my developer and I had to scrounge around for examples (which were not easy to find) and ultimately try some tests. The other operations - creating an email campaign, editing a series of emails, adding subscribers to the campaigns was all pretty straightforward.

The biggest disappointment was the low open rate on our emails, which makes me wonder if their batch email system is really able to get past the spam filters. I don't know this is the case, but our open rates were low with all our audiences. After six months, we canceled our Drip subscription this week, and will try an alternative.

We are a start-up and had some decent success building a social media following and driving a decent flow to our website where they would sign up for the free service. We wanted to use Drip to share content, keep them engaged, and convert them to paying customers. It did not work out.

The fact you are easily able to tag subscribers with interests or ass information depending on when they signed up. We use this to apply tags for our local customers who sign up at trade shows.

It's not as straight forward as I would like. Some of the ways you get to things, as well as some of the processes that have to be taken are kind of hidden within menus.

Keeping in contact with our recent customers, keeping them segmented based on interests and locations.

In general terms it is a good marketing automation tool.

The technical support needs to be improved and the tool is not very intuitive. They increase the prices and do not care how many years you have as a customer. We have used the Drip service for approximately 3 years. From one day to the next they have increased (too much) the prices without respecting the original price. This company is not recommended.

Marketing automation.

User friendly interface. It's very simple to understand.

Woocommerce integration hasn't worked for some months. Typeform integration needs improvement when working with multiple forms.

Sending automated emails

I really like the platform and find it easy to use.

Lately, I've been in contact with support once a week regarding an outage with their service. The only response I get from support is "the outage is out of our control" or "our development team is working on it". If you check their drip status page you will see a lot of issues listed. And they don't even list all of the issues on this status page. This software is not reliable as of November 2020. It has caused me dozens of headaches and thousands of dollars in ad spend because it just breaks on a regular basis. Now, I'm going to have to invest so much of my time to rebuild everything under a new platform. I would not recommend their software since it is not stable. I regret using it.

API Integration with Integromat

My favorite feature of Drip is the ability to utilize tags and visual funnels.

I do not like the lack of features and integrations.

Drip helps you segment and automate your funnel based upon behaviors and actions.

The 24/7 support, branding, marketing, fonts, colours, and email builder

You basically can't do most of the most basic email automation action items for an ecommerce store. Example - Very complicated to set up abandon cart based on product - after 5 hours of trouble shooting the support team can't figure it out. They only do abandon cart by bulk. You can't do a supression list based on people who haven't visited the website. Drip doesn't even have "hasn't visited website" option in their tool.

I actually can't solve that much. I managed to only send one off emails like mail chimp and even after two weeks of diving deep into the tool they can't set up the most basic automation sequences because of the way rules fire, workflows are triggered, tags etc... I have spent about 30+ hours on this tool and they can't perform the basic functions. This was a tool made for devs and not marketers. They invested heavily in branding and marketing but the tool is for basic ecommerce stores that group all their products together.

Just lead scoring and campaign manager accettable

The bounce rate block alla campaign. terrible. The work flow if and else is too rigid

No one