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Frase.io
AI-Powered Content Creation
4.9

( 294 )

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Frase.io Reviews & Product Details

Frase.io Overview
What is Frase.io?

Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.

Company Frase Inc.
Year founded 2016
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
Frase.io Categories on Findstack
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Ask Questions about Frase.io
What Frase.io is best for?
How does Frase.io compare to Writesonic?
What are the pros and cons of Frase.io?
Frase.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Frase.io Pros and Cons
Pros
  • 'Elaborates on why it generated a particular output
  • You can easily use it with other AI writing tools (from Frase)
  • It’s a time-saver if you have to attend to other content creation needs
  • Built-in SEO features to improve your chances of ranking with search engines.
  • Rephrasing for up to 400 words at a time, so you can rewrite entire paragraphs.
Cons
  • The autosave feature can be unreliable
  • It can only generate one slogan at a time
  • No options for changing tone of voice, beyond making your content more formal.
  • No options for expanding content, shortening phrases, or adding keywords.
  • The platform is still relatively new and sometimes glitchy
Frase.io Features
API Integration
Autocompletion
Automated Citations
Browser Extension
Content Idea Generation
Content Structuring
Content Summarization
Contextual Thesaurus
Customizable Writing Styles
Data Privacy and Security
Document Formatting
Grammar and Spelling Check
Language Translation
Markdown Support
Mobile App
Multilingual Support
Personalized Writing Insights
Plagiarism Detection
Punctuation Correction
Readability Analysis
Real-time Collaboration
SEO Optimization
Sentence Rephraser
Style and Tone Suggestions
Synonym Suggestions
Templates Library
Text-to-Speech
Tone Detection
Vocabulary Enhancement
Voice-to-Text
Frase.io Media
Frase.io video thumbnail
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Frase.io Screenshots
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Frase.io Homepage
Frase.io Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 09, 2026
Frase.io Logo
294 Frase.io Reviews
4.9 out of 5
Mid Market (51-1000 emp.)
Sep 25, 2021
 Source
Overall Rating:
5.0
IB
Ian B.
Marketing Manager
Share
"My bestfriend and Manager when it comes to SEO!!"
What do you like best about Frase.io?

I LOVE that Frase has created a process that I can easily follow each time I'm creating content. It's almost like a recipe that allows me to focus on the writing and not worry about spending that extra time pulling in research and links. Cuts my time in half!

What do you dislike about Frase.io?

I think the writing interface could be a little more interactive. Sometimes it pulls in the styling if I copy and paste and I'd rather it didn't and just kept it plain text

What problems is Frase.io solving and how is that benefiting you?

Th problem of researching a topic then analyzing the top results. Which is a big task and often takes longer than writing the article itself. Giving me a structure in writing really helps.

Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
SD
Seth D.
Seo Analyst
Share
"Frase Changed the Game - Writes Content For You! and Other Great Features for Content!"
What do you like best about Frase.io?

Using the questions that people are asking along with the Find Passages and Paraphrase tool is really helpful when providing more content recommendations to our clients. We also use the Content Brief to share with clients so they can see what is happening in the SERP from the top-ranking pages for desired queries.

What do you dislike about Frase.io?

Nothing specific, but we are curious about potentially being able to connect Frase to a Google Data Studio to help see high volume trends in terms that a page might not be ranking for or something like that.

What problems is Frase.io solving and how is that benefiting you?

Finding additional questions to create headers along with the find passages and paraphrase tool helps save time. One of our clients wanted more heavy content recommendations in some of the briefs we do, so it is easier to give options using these tools.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"AI Writer the super time Saviour"
What do you like best about Frase.io?

The powerful AI writing feature and it just picks from wherever you want the bot to start writing

What do you dislike about Frase.io?

A bit more enhancement is required as sometimes the bot starts writing over irrelevant stuff

What problems is Frase.io solving and how is that benefiting you?

Writing projects Biggest benefit is definitely time saving. I am able to finish a 2000 word blog within 2 to 3 hour which used to take more than 6 hour before.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"For anyone who is interested in improving all aspects of writing, Frase is highly recommended."
What do you like best about Frase.io?

It is easy to use and the team is very active. They provide high-value video content and always reply quickly to requests.

What do you dislike about Frase.io?

Even though Frase was an LTD purchase, you have to pay a monthly subscription add-on to get the full potential. Here, the team was great and offered Appsumo customers a 50% discount.

What problems is Frase.io solving and how is that benefiting you?

Creating highly targeted, well researched, and SEO-optimized documents takes a fraction of the time it used to. The AI writer saves lots of time and has huge potential

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Research Tool"
What do you like best about Frase.io?

If you're short on time you can generate content briefs in under about five minutes and boost your over all ranking.

What do you dislike about Frase.io?

One problem with Frase is that it can be hard to understand and use for new users. But, after you put some work into it, it can become a useful tool for researching your competitors!

What problems is Frase.io solving and how is that benefiting you?

I am able to streamline my research and organize it better to create fluid content.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
HH
Heath H.
Owner
Share
"Worth the trip down the learning curve - it's time well spent."
What do you like best about Frase.io?

Frase can truly help you improve your content. Between the various tools they offer, you can polish your content to a point where everything you SHOULD cover is covered. I like that Frase helps you cover the topic thoroughly, quickly scan high-ranking content for things you may have missed (or should add), find additional questions you can add and "paraphrase" content using an AI bot the help you write faster. After publishing content you can link to Google Search Console and optimize existing content (and track how it's doing) - this is one thing I love having come to Frase with a few hundred posts already published. It's worth the time it takes to figure it out - and it ends up being more powerful than you even thought. I also really like that you can share documents with external people and they can edit using all the same tools you have available.This saves time (and money).

What do you dislike about Frase.io?

As mentioned in the title, there is a bit of a steep learning curve. This is good, because, while there's a lot to learn, it doesn't take too long. The platform is fairly intuitive, but it's not intuitive at the same time. Let me explain; while it's easy to figure out how to get started - create a document, target keywords/topics, write and optimize - it takes a little while to really become efficient at it. It also takes some time to figure out what all the tools do and how to use them correctly. I found myself wondering what the best way was to use all of the different "bells & whistles" in order to not only write GREAT content but also do it quickly and at scale. After a few months, I've finally started to figure it out and am only now realizing how powerful it is. There are probably tutorials out there but because the UI is so intuitive I thought I didn't need them... because the ease of use belies the complexity of use. The other thing I don't like (maybe because I haven't figured it out, or because it doesn't exist yet) is that you can connect to your website via a Wordpress integration, but I can't find any way to publish directly to my site from Frase - which is the pitch in the description

What problems is Frase.io solving and how is that benefiting you?

I need to optimize a few hundred existing articles across a few websites. At the same time, I have hundreds of article ideas ready to assign to writers. With Frase, I'm able to optimize existing content fully (not quickly yet as I'm too particular), assign design briefs (documents) to writers and allow them to write optimized content using Frase without any additional licenses. Frase has helped me get started on this task and it's already showing results as some of the early content I optimized has moved from page 3 in the SERPs to position 9.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
Hendrik D. avatar
Hendrik D.
Ux/ Ui Designer
Share
"Frase - always steps ahead of the competition"
What do you like best about Frase.io?

Frase is my go-to content optimization tool. Actually: It's not - it's much more! Since signing up for the product a couple of months ago (Appsumo LTD), the tool has gone through various growth spurs. I now own a swiss knife that helps me with content planning (content analysis), keyword research (outline builder) as well as writing (A.I. writer). I use all features daily, along with my writers. The UI is solid, and the product is robust. While tools like Market Muse are multi-step slow, Frase feels "instant." The roadmap is very community-driven, with a lively Facebook group.

What do you dislike about Frase.io?

I can't think of anything. Frase is like a gift that keeps giving.

What problems is Frase.io solving and how is that benefiting you?

Content planning, keyword research, writing. I use all features daily, along with my writers.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
TC
Tony C.
Cmo
Share
"Amazing content optimization and AI writing tool!"
What do you like best about Frase.io?

I use Frase.io to write an optimized blog for my website. This is an excellent time-saving tool for me because it gives me an outline of contents for my article based on top articles found on Google related to my topic, and it uses artificial intelligence to help me overcome writer's block. Also, being able to optimize my content based on the keywords found allows me to write SEO optimized blog with ease on one platform. The founder is also very active in the Facebook Group community, and he is constantly improving the product. I have high expectations for Frase. Additionally, they have AI-assisted chatbots that I have not really used yet, however I am interested in exploring it more.

What do you dislike about Frase.io?

It is possible that the information that AI generates is not factual. As a result, I hope Frase implements output based on Serp data to generate related content. When implemented, I believe it will be a true game-changer and outperform all competitors, including Jarvis or Scalenut. Also, I wish they add in more AI templates to use such as blog conclusion.

What problems is Frase.io solving and how is that benefiting you?

Overcoming my writer's block and creating SEO-optimized content that will help me rank. It has saved me tons of time. It's a must tool for all writers.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
ES
Eli S.
Businesses Owner
Share
"Frase is the Best Content Writing Platform"
What do you like best about Frase.io?

Frase combines some incredible features for individual writers and teams. It provides a great and visually engaging platform easily shared between clients. The sidebar on the right side enables you to optimize for the top 20 SERPs based on common terms found there. I've used this platform to rank high on SERPs. The platform compiles things in a way that recalls links, headers, overall topics, questions, and headers. Recently introduced AI features are still being worked on, but the community has created numerous templates to make things easier. It's a work in progress, but it's a strong work in progress.

What do you dislike about Frase.io?

Because Frase is WIP, the navigation can change from time to time. Like other AI platforms, it throws out a lot of nonsense. SurferSEO's content score platform has more. development. But Frase is much easier to approach and has a better way to help develop your blog structure

What problems is Frase.io solving and how is that benefiting you?

With Frase, I can easily and quickly produce high-quality content. It takes up fewer computer resources than Google Docs, making it more efficient.

Small Business (50 or fewer emp.)
Sep 15, 2021
 Source
Overall Rating:
5.0
Chris B. avatar
Chris B.
Speaker Radiofonico/Pubblicitario/Voice Over
Share
"An extremely useful tool"
What do you like best about Frase.io?

I am new to creating content and Frase.io is making things way fast and easy. Their SEO Addon is the icing on the cake, especially for the AI Writer Assistant, becoming better and better every day. It's not using GPT-3 but a proprietary algorithm, and this makes it even better for future developments and to avoid GPT-3 "sensitive topics" limitations.

What do you dislike about Frase.io?

I don't have any complaints as of today. Maybe the only one is that AI Writer is still not ready for non-English languages, but the staff is working hard and I know they will release an update on this in a couple of days. The platform is evolving very fast.

What problems is Frase.io solving and how is that benefiting you?

First, I can analyze in a couple of minutes all web pages ranking for a specific keyword in the first 20 positions of the SERP. I can find in a fast way what topics make the rank for that specific query, the content gap I need to fill, the topics and keywords I need to cover on my content in order to increase the chance to rank in that same SERP. The AI Writer helps a lot, giving good ideas on what and how to write, and avoiding white sheet syndrome.