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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
Simple, easy to navigate dashboard. Easy to use and create emails.
There are problems with creating html messages. I'm not able to make breaks between paragraphs and style the email, how I want to.
I'm staying in touch with my websites' subscribers.
I'm very happy with how helpful the staff is, I am not a techie so really appreciate how they help me out every time!
nothing I can think of as I've been very happy with the service
This great service helps me keep in touch with my list and build relationships
GetResponse combines ease of use with sophisticated ways to automate my email marketing based on the behavior and actions of people on my list. And for anyone who is designed challenged, their form and landing page builders are super helpful. Finally, their tutorials and support are exceptional.
There are always specialty features I wish any platform could add... In the case of GR, I really want to be able to automate moving people to a general list once they've received the final email in an autoresponder campaign.
I use email to develop relationships with my list, GR has great deliverabilty, and it's easy to format my emails in all sorts of ways.
I like the Newsletter Templates the best. There are just so many to choose from, and the ability to add my own images to my newsletter. Although there are other great features and benefits, the newsletter templates are the major reason for my switch to GerResponse.
There are any features that I can think of right now that I dislike. Everything is working better than expected for me right now.
Able to get my message out to my audience at the exact time they want it, no matter the time zone.
i experienced easy access to the home screen and other functions from the beginning. I even got a personal call from the support team to answer my questions. There are loads of tutorials availble to learn more as you go.
I cannot figure out why pictures and graphics do not display when received by my Gmail from Get Response unless I enable pictures in Gmail every time. Other emails received to my Gmail display pictures just fine. That's it.
Building my list to communicate and sell value products and services
I like the ability to contact support via chat when I get stumped which is not that often. But when I do I can get immediate assistance.
The autoresponder can get confusing when it comes to attaching a specific web form or selecting when/how to release message.
The ability to use mass email and isolate subscribers to certain lists.
The email templates are very valuable regardless of how you are communicating and offering to your list.
At this time, there is nothing that I dislike about the service since I am fairly a new user.
Helps me actively communicate with my subscribers. The benefits I realize is that I can test a variety of templates and analyze the date given to help me make tweaks. Plus I am able to segment my list and target those subscribers who are not as active or non-responsive.
The straight forward templates that make it non-technical. Almost anyone can use these and set up is easy. The tools inside the templates like editing images are easy to use and I like the feature of scheduling my newsletters and timed emails.
Would like to see more easy options for fields and easier to use tools in creating them.
Staying in touch with clients. More upsells of product and services
I've used a ton of email marketing tools to create customized campaigns and emails that go to targeted demographics and Get Response is by far the easiest to use and integrate. I have been switching each of my clients over to Get Response over the last 12+ months because of that and the way you can easily create landing pages that convert.
If you are not experienced in HTML or have a designer on staff to create customized email designs the template designs can be somewhat limiting. That being said, the interface to create basic designs is very intuitive and easy to use.
Get Response has helped me streamline by email marketing and increase the leads I've been able to generate for my clients. Segmenting those leads into more specific groups used to be far more difficult as well and Get Response has helped with that as well.
The support is awesome. When I have a question or need help learning a new feature, I pick up the phone and call -- and I get to talk to a support person who knows exactly how to help me and treats me with respect. This "live" help is so rare these days. I applaud GetResponse for their commitment to their customers.
That is hard to say. I've been using GetResponse to 10 years and I really can't think of something that I dislike. Sorry!
I use GetResponse to send emails to newsletter subscribers, using both autoresponders and broadcasts. GetResponse allows me to do both, quickly and easily.
The responsive design options, ease of creating new content. It's very easy to make our emails look good. GetResponse was a great improvement over our previous service provider.
The survey statistics could be better. Managing contacts and figuring out why a message bounced would be helpful.
Communication with our customers. It's much easier to set things and forget them. Autoreponders are excellent.
I like that they have 24/7 Customer Service and usually can resolve the problem in the first conversation. I also like how quickly I can get my campaigns out.
Their wysiwyg program is can be not as responsive I would like. While the customer service is usually great, they do have some policies that they could improve on. That could be frustrating at times. So much so, I do think about leaving at times. But I think that is true about any system. It doesn't happen often, but over all, I think the product is pretty good.
I am marketing for myself and clients. The main benefit is that I can keep track of results so I can working on improving them. I'm still discovering new benefits all the time!
Simplicity is key- I have a lot of customers who are new to email marketing. GetResponse makes it easy for them to start their campaigns with just a few simple steps.
At first, I wasn't a fan of the forms setup, but after getting used to the new way, I'm finding it easier to navigate than the plain html.
I love the ability to connect with my lists via newsletter. I can reach all of my leads in a single email. Also, the statistics help me keep track of my performance.
I love how easy it is to email your contacts about your products or just general company news. I think it's great being able to see the statistics of your emails and how many of your contacts are opening and reading your emails.
The desktop version. I like the app more than the desktop version as I think it is simpler and easier to see my analytics and results of my emails.
I am reaching a lot of people by emailing them through Get Response. I'm able to see how many people aren't interested in the company anymore, which allows me to try to revamp some things so that people want to continue to receive my emails.
I like the way the system puts everything on autopilot. No need to constantly tweak it. As a Realtor, it's a great way to stay in touch with clients, and send both ongoing and occasional communications.
The only thing I did not like was getting to know the system. They provide plenty of good training, but for some reason it took a while for the process to sink in for me. Once it did, it was great. Their customer service support was top notch as well during this process.
Keeping in touch with past clients, and nurturing on line leads with a drip email campaign.
I enjoy the simplicity yet powerful aspect of get response. Being able to add contacts in seconds and setting up eNewsletter is a very simple process. Also, when we do handouts, extracting the list is very easy for generating a winner.
It's a little harder to add a newsletter- or make a newsletter. We typically don't make it look like a newspaper article, but instead write a few paragraphs and send it out to clients. Making a newsletter gets a little more bogged down if we add more items on our computers.
We use this as an avenue to reach out clients via email blasts and adding clients when other systems may lose information.
The fact that it has email management, landing pages and webinars all in one package. User friendliness of the system beats any other email marketing system out there. Support chat built in for instant support is awesome.
Support tickets not solved after a week.
Easy broadcasting to leads. More in contact with email list and more interaction, awareness of our services.
I truly love the chat support feature that is always available at my discretion. Whenevr I have a questions about the product or a concern about my account they are always there to help me instantaneously. There really isn't anything more I can ask for when it comes to the support.
I dislike the fact that more people are't using getresponse. I've tried a few different email service providers and these guys are truely number one in my eyes. I wish more people would leave there providers and give getresponse a try. If they diid, i believe this company would be number one in email marketing.
I'm solving lack of business in many industries. We provide advertising for companies within the new york city market. Getresponse makes it easy to reach out to clients about new ways we are able to help them on our advertising platforms. We are always coming out with new products and services.
I have tried many email marketing/list building platforms. But I have to say Get Response is by far the very best of them all. They have the best price, many various features - but the best part I like is their 24/7 customer support online chat. Since I work during the day, I don't have time to call a normal customer service department which are usually only open during the day times. I have the assurance that no matter what time of day or night, I can contact them and via online chat feature (which I happen to find more convenient than a traditional call service center).
Extension Fee (would be great if we get a notice that we are nearing our list limit).
Mainly staying in communication with my list. A great benefit I like is their feature to send out the email the best time they notice the person will open their emails. This has greatly increased my open rates.
I like that when I log in to the interface it is clean and easy to use. The help section is easy to use and the account adjusts with your usage rather than turning off when you go over your numbers.
There is nothing I actually dislike abut GetResponse. I have used several of the top auto response programs and I find Get Response gets ME the best response, open rates and click throughs.
Using this helps with follow up on my sales. I build lists and keep them alive by staying in touch. Also use it to communicate with recruits in other businesses that are not about selling to them but as a newsletter distribution.
I have been using GetResponse for about a year and have been very pleased with simplicity, customer support, training, and cost. It is a great value for a low volume beginner email service which is probably all that most people need.
I would like to be able to see bounced emails so that I can easily determine if there was simply a typo in the email address.
I am building a community and a following. As a speaker I am able to easily segregate leads from various events to offer them customized specials.
I love that customer service is always available whenever I have a question. I love the functionality of Get Response. I am able to do so much with my emails at a very reasonable price. My favorite function is the autoresponder. Get Response works for me while I sleep.
There isn't much that I dislike. If anything it would be that I probably don't fully understand the breadth of the product and all it could do for me.
Leveraging- reaching more people at a deeper level with less time and energy from me.
I've tried to send my own emails out via my own email account it isn't as easy as it sounds. When your list starts to grow it can be tedious. With Get Response your list is here and you can create your own emails or use an autoresponder.
I would like it a little more if instead of "Friend" listed as contact, there was a way to get more information of the contact, when they sign up. I usually have to do a search myself to get this information.
The benefits of Get Response I explained on top. You have your list and now you can simply send messages to them rather than sending it through personal email which may get spammed.
It is easy to manage multiple mailing lists and campaigns. The mailer creator is simple to use and lets you make responsive mailers quickly. I also really like the AutoResponder feature. It is easy to send out a series of mailers to customers. We use ours to send monthly lessons to our customers.
I wish it was easier to setup the API integration. I have to hire a programmer to do it as it is too complex.
Generate inquiries from specific groups of people: We have multi campaigns for different types of customers.
The robust features of the form creator. I love the fact that there are "apps" that allow you to create top bar forms, light boxes/popovers , exit forms, and more. I love the simple, clean and elegant designs of the forms and the huge variety of them.
I'd like easier to use list segmentation, but that's probably just user error since I recently switched email automation providers.
Not only am I able to effectively build up my lists, engage my subscribers, and drive conversions, but I'm able to do so for my clients.
I like the comprehensive selection of email tools such as the autoresponder and landing pages as well as the pricing that allows small businesses to be competitive even when their budgets are small.
That in the smallest package only one landing page is available.
Building email lists has always been a challenge and with Get Response we can grow our lists and track results very easily.
I am non-techie person and their "chat with now" option has been a money saver for my business. Having assistance at my fingertips is invaluable. I love that I can do everything myself and this allows me to stay connected to my followers.
Sometimes the people on the chat are not good at understanding a non-tech person problem.
The benefit of being able to segment my list and talk separately to my followers at a reasonable price has proven to be profitable.
I have tried 2 other auto-responders and like GetResponse the best. I can schedule deliveries way ahead of time and deliver at the same time zones around the world. It tracks all my stats and I can resend to all the un-opens. I like the form that you can create that I use for my squeeze pages. I can also do split testing to optimize my opt-ins. GetResponse just works the best!
One thing I wish it did was let me program to re-send to the un-opens automatically at the time I choose. Currently it is a manual operation but I was told that this is something they are working on as well as other requested functionality.
It allows me to pre-program many emails to go out ahead of time at the time that works best for me which frees up the rest of my time for other activities.
I like that it has everything I need for email marketing and to run my regular store business. The pricing is reasonable for what they offer.
It isn't always use friendly. Sometimes I have to chat with someone to figure out something in their program. I also don't like that I can't edit a customers email address for them when they notify me to change it. Lastly,
Getting the information out to my customers and automating the process. Haven't really felt the benefits yet at the level that I am using the service
Easy to use interface for designing newsletters. I also like to be able to review all of the statistics.
Not having plans between the $15 and $50 one - I'm a small business and $50 a month is more than I want to spend, but I really would like access to have my assistant have their own log in.
By setting up a month long autoresponder I've been able to answer questions for potential customers and convert them into paying customers at a decent rate. It's nice to be able to "set it and forget it."
