HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

The best part is everything is one place. As CMO, I migrated from 6 different CRM/MA/Lead Gen tools when I started to just having HubSpot. It does everything for us. Workflows, Social Media, CRM, Service, website chat, landing pages etc

So far there is nothing I really dislike about HubSpot. It works so well and their support has been amazing especially in the beginning when I was messing up migration of data

Having all our tools in one box. It's actually saved us money as well as making us more effective

The incredible support throughout the whole process, from on-boarding to on-going support. Everyone is always happy to help and always works to find the best solution, however long it takes. The platform itself is robust yet simple to use, which allowed us to get started quickly and start hitting and measuring goals right out of the gate. We were able to hit sales and marketing goals within the first two months of using HubSpot! The reporting within HubSpot is incredible.

I don't have any complaints. We have been using HubSpot for over 6 months now and are extremely pleased.

Where do I begin? We use HubSpot to do many things, but the most important are contact organization, email marketing, lead follow up, lead attribution, sales and marketing reporting, and building out effective workflows to create better automation.

East of cloning social posts, tracking competition

Cannot get it to connect to Instagram, despite lots of help offered by HubSpot support team.

Automation saves lots of time. Reports are useful.

Customer service, always there to help. Easy to use. A lot of training materials. HubSpot Marketing Hub has everything I need to run successful marketing campaigns, analyse the performance of my Ads and create forms, landing pages and CTAs. Email: easy to create emails with the current templates.

-Dashboards. You can have only 10 reports per dashboard. -Integration with Sales Navigator, to import the contacts directly there. That would be awesome. -Create more complicated dashboards with more than 3 variables.

Have an overview of the performance of my business. Automation marketing. With Automation, I can create workflows and organise the process of all my work. With Lists, i can track people who reach on my campaigns and create retargeting ones. Easy to use a Calendar and track your meetings.

That there are multiple approaches to every task I try. Creating landing pages, setting up sequences and workflows, even developing call to action buttons, it does it all.

There are certain, fairly obvious features that I wish they had, like A/B testing of automated emails.

HubSpot has made it easier to track and reach all of our customers/leads as well as work more effectively as a team.

Tracking leads, creating workflows and automating emails and social posts all in one place makes my job as a marketer so much easier!

A few things that need working on are A/B testing functionality for translated pages, and we are currently unable to archive inactive workflows instead of deleting them.

We can translate our pages to help with SEO in other countries, which is a great benefit to our sales in the USA.

HubSpot offers perfect e-mail integrations, deep filtering options, an easy-to-learn UI and best of all, the new Sequence option which I absolutely love!

At times there are errors appearing while working on my contacts or deals, but otherwise there are no real cons. It is a little bit pricey to get extra features, but manageable

Me and my Sales team use it daily as a lead and deal database and to semi-automate some of our Marketing and Sales tasks that we previously did manually, which was just tedious. HubSpot saved us a lot of time as we can now focus on more important and complex tasks.

The upsides of Hubspot is that we can do all our work in 1 database (Hubspot). This has assisted our business greatly since integrating over to Hubspot, I myself use Social Media, and hubspot makes it very simple and easy to use for someone that has never had previous experience in scheduling content. Thanks hubspot!

There isn't too much to not like, we have everything that we require to do our job in 1 place

For my primary job, We use hubspot for our data reports and deals. We use this to record our conversations with potential clients and for our revenue.

It's easy to use, handy to schedule content across multiple platforms. You can see when other people have scheduled content on the channels too which is great.

It doesn't offer optimal posting times like other scheduling platforms sometimes do.

Scheduling on multiple channels in one go and easily being about to see who else has scheduled content.

The scheduling of social media function is great and easy to use. Also, workflows you can create are a very powerful tool we use when creating campaigns.

Would like warnings about certain files not able to be uploaded. For example, GIFs can no longer be published by a 3rd party app/ platform onto Facebook. This caused some issues with scheduling.

Being able to split support requests and enquiries through the contact form and subsequent workflows. Saving a lot of manual office time.

Hubspot is constantly listening to user feedback and improving their systems to work better for real people. I love the social planning and automation tools! We've been able to automate many aspects of our business which has been great.

There are features I'd love to see within HS like the ability to post videos to social and easier coding for landing pages. I'm glad that our account rep is always asking what we'd like to do next so he can either point us in the direction of a tool we may have missed, or submit our feedback to the team for consideration of new features.

We're able to post to social when our audience is most active despite work and personal schedules. We're able to automate the buyer's journey to meet customers where they're at with the most relevant content.

I like the way hubspot has made template, landingpage structured. Flexibility to make any kind of template and use it for multiple landing pages and than tweak a little and use for more landing pages. I like the way, I can just clone the landing page and retain everything it had and clone and edit the template and make anything out of it.

I dislike the fact that, templates are a little slow sometimes. Other than that there is no issue. Hubspot is a great tool to use.

It is solving the problem of designing new new designed templates because it is very fast. I like that there are many useful templates for emails & landing pages.

Extremely easy to schedule social media posts and has good analytics on social media interaction.

That many places still allow dirty data (does not format phone numbers or capitalize country names, etc. As well, simple suggestions like these seem to be ignored for a year or more even if multiple users bring it up.

In general, it is a pretty standard CRM, great customer service, would recommend. The benefits for us is that it is doing its job for the most part at a much more reasonable price than Salesforce.

HubSpot keeps track of things that we forget about. It gives us the tools to see if emails, social posts, or landing pages are working without a ton of effort on our part. It automatically sends me email when we have a new lead.

I really haven't found anything that I don't dislike.

It keeps track of automated emails and social post I make. I can also create landing pages for special projects we are doing across multiple platforms. We are also looking to transition from using CRM and only use HubSpot for keeping track of Sales leads.

HubSpot is an extremely customizable CRM, and it is for that reason why we have chosen to use it. It integrates easily with email and marketing platforms, and doesn't require a lot of technical knowledge in order to optimize it's functionality.

There isn't a very robust platform of 3rd party apps or add-ons.

I have realized how easy it is to manage massive amounts of contacts and companies without requiring a lot of manual work.

Hubspot landing page and template builder have been the most helpful tools in creating positive user experiences. The landing pages are customizable and the template builder helps my team save time and helps lighten the workload along with giving analytics that we can learn from to keep improving.

The only thing I wish hub-spot offered more in-depth programmer resources for new users to learn and keep improving their skills. For example, how to customize things in Hubble vs css.

My team has successfully created a useful email client list that help us nurture our customers, and give them additional resources to continue to grow with our company. Our workload has lightened significantly and the analytics that are given help us learn what works best for our market and keep helping us improve.

It is so user-friendly and easy to use. There is so much you can do and manage there!

I really cannot come up with a downside.

An easy way to mass email/invite clients/consultants to events and to track and organize the results. It makes my life a lot easier.

I'm a web designer and I just love building on the platform. For the types of sites we build it's just the option out there. Everything you need to start generating and reporting on lead gen is in place from the start and if you want to further customize content types or add additional features to your site the updated version of their Design Manager is a pleasure. It's also a really great tool for us to use internally. I think my time supporting our internal marketing team for site maintenance is like 20% what it was when we were using WordPress. So yeah it's great for both our needs and for our customers needs.

It's pretty expensive... But honestly if you're actively using it and making it a core part of your marketing and sales strategy its a great investment. Beyond that I just want them to make it a little easier to leverage smart content within custom developed modules ;) But this is a pretty small concern in the scheme of things. Aside from that I wish they offered more advanced training for developers building on their CMS but in general training for the product as a whole is really solid.

It's giving my end users a clean easy to use interface to manage their websites. We're also setting things up with leveraging fluid areas in our templates where end users can simply drag and drop custom modules that we design to give users unprecedented flexibility within an enterprise-grade CMS.

The automation tools are very useful for cutting down on some of the repetitive tasks.

Pop Up Forms, not very customizable beyond a few basic things but they do get the job done.

HubSpot is pretty much being used in all of our marketing, and we have realized some of the benefits of keeping a very rigorous lead classification system.

Hub sport is very feature complete, you can do almost anything you need with it

It is one of the most expensive marketing automation tools

Hubspot makes it easy to to create feed emails to update your users, it also has a very good ux when compared to its competitors

The entire INBOUND experience. Starting with attending their conference all the way to the on-boarding process with the customer support team. I've never experienced a support system so professional.

I have not found anything yet to dislike except for a few topics in the set up process are harder than I expected but the support team guides me through it every time I call for help.

Automated marketing, Email Marketing and Lead Generation

It's really great to have email, social, URLs, files, all in one spot. I also really like the courses.

With any social media tool, there are issues with compatibility. I would love for them to incorporate a way to post videos to Instagram, though and tag accounts like we can with Facebook and the others. There are a lot of positive things to consider, like the convenience of having my tracking URLs in the same spot as my social media tools. One thing I would love to see HubSpot do is create a landing page builder that doesn't have to be code, but that can be drag and drop like the email builder.

We are always trying to find new ways to utilize HubSpot's tools. but it's really great to have the courses on HubSpot. When I first started this job, only one person in the office was HubSpot certified and now we have several (someone from each time like a developer, etc.) and it's really good. I love the courses because it teaches about the tools but more concepts about marketing as well. It's a great feature.

There is a lot to love about Hubspot. It makes a lot of high-level marketing tasks totally achievable for beginners and there is no option for failure with their learning academy, support team and ample blogs about how to do everything. Their support teams are the best I have ever come across before. Aside from that their product is always improving, modern, and easy to use.

The only negative I have about Hubspot is that the templates, as much as it is fantastic users can do a lot of high-level tasks with these templates, I do wish they were a little more adaptable/flexible.

Nurturing our customers with the transparency and capabilities to see all contact, views, actions they have made. Simplifying our processes to engage with more customers.

The data that it provides, the certifications they offer, and the ease of use.

The analytics export cannot be exported with filters.

Tracking analytics. Understanding where customers come from.

HubSpot is just that a Hub for all marketing needs. It is very user friendly and makes tasks a breeze ! I can post to all social media accounts from one spot, while creating an email campaign and landing page- all in one program.

Waiting for some better email editor- more of a drag and drop function instead of backend editing to get the theme just right. Some functions for sending email campaigns are a little funny , ie. opt-ins.

HubSpot as increased my production without sacrificing time!

Once you have content to publish it makes it easy to go in and schedule a month's worth of posts. I do this when we have new blog posts and there's even a calendar view so you can see at a glance where you might be missing something. You can sort to show only a certain campaign, only a certain network, or which accounts on that network if you have multiple (as I do).

Sometimes Hubspot will tell me I'm going to have an issue with a featured image on a post, but I've discovered that sometimes there is no actual image. I'm not sure if this is a Facebook issue or a Hubspot issue. It's also much better for posting than it is for monitoring when it comes to social media.

We're posting more now than we ever have and we like the ability to see our results right inside of Hubspot. Our social accounts are another area that we're using to drive traffic to our website. We haven't been able to track a sale yet to a person from a social channel, but I think we'll get there. (We have a very long sales cycle.)

The automation of the site is fantastic, it makes my job so much easier.

The only thing I dislike is having to go back in to each individual social media post in order to edit them, it would be really nice if you could pull up the whole day at once and be able to edit information or categories.

Social media is a very big part of the world today, knowing that having a tool that can help you schedule out posts months in advanced to several different social media sites is a great help and time saver.

I love how easily we can track customers and deals and improve our attribution analysis. Learning more from where the customers are coming from provides us with the insights we need to further develop our channels and improve the return on online advertising. We can also keep a track on successfull activities and perform quick tests to improve and optimize SEO. Most sales functionalities are also great. Our sales team had a great success with setting up and using sequences to target people they met on conferences.

I would love to see more reports and improved dashboard capabilities. Sometimes is hard to keep a track on specifi data such as forecasts, win rates and also customizing with formulas is someting that could add value in the reporting capabilities.

We are better tracking our customer journey and by understanding our customer we can better service them and more easily find new customers. Also we can keep a track on past conversations with client to understand exacly the situation where the customer is. As a merketer I get great insights from looking at the questions we get from customers both trough e-mail and online chat.

The best part about HubSpots Ad tools is the ease of use. From hooking up your accounts to tracking performance there is nothing like it. To be honest, I stopped using the Facebook and LinkedIn view and strictly use HubSpot to track campaign performance. My favorite feature is its ability to track contacts inside of your CRM. When we run targetted campaigns in different metro areas I always know where it came from. Love the tool.

The one thing I wish HubSpot would add to their ads tool is better reporting. You can make lists to determine what contacts came from what campaign, but you can't pull that out of the backend or create reports based on 'ad interaction'. Other than that, solid tool.

The problem the HubSpot Ad tool solves for me is the visibility into campaigns. Facebook or LinkedIn can tell you impressions, clicks etc. but it can't show you who actually converted which is a major benefit.

The social media management platform is super user-friendly and effective.

The calendar is ot the most user-friendly on the market.

The calendar. I never uses it. I don't know why but I think it is not very appealing. And I prefer to use shared tools like Asana or Microsoft teams to do so.