HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

The automation workflow tool has proved to be one of the most important aspects. It provides seamless integration between forms on webpages and communication both within our team and with the customer.

HubSpot has improved reporting, but I think it needs to continue to develop ways to view output the customer profiles using reporting.

We use Hubspot within an institution of higher learning (college and graduate school). It has allowed us to segment the qualified leads and follow up with appropriate messages more quickly. We also love the automation of workflows, allowing us to communicate with our customer when they reach out to us. The benefits thus far have allowed us to work together as a team, sharing data on each contact.

Super responsive customer support team! They are usually approachable and there are various ways to get in touch with them. I like the online chat box best for quick questions (instant gratifications!) They also have a great user community, in which you can get free courses, webinars, and certifications in digital marketing. The user research team not only actually listens to users' struggles and advice, but also improves Hubspot's functionality with the development team based on users' advice.

With some bigger problems that I've encountered, I would prefer an assigned tech support but in our recent case, it was not possible because the way they operate their customer support. This means that we have to call in every time for the same problem and get a different person every time, and we will have to explain the problem every time, which is a little bit annoying but overall all of them are really helpful. The integration between Hubspot automation marketing tool and Saleforce CRM has been having hiccups - it's recommended that you subscribe full/bundled services from either of them if possible.

We use it for lead capturing and generation. It has a great CMS built-in for creating landing pages, as well as hundreds of templates to choose from. Lots of flexibility and very modular interface. It also a great data analysis/reporting tool and data visualization tool. AND it's customizable!

I like the user-friendly way I can make email campaigns and the numerous ways I can track the results.

If there is any drawback, it is that I have to go through the entire creation process to make single changes.

I am able to maximize my leads using HubSpot Marketing. I can see in real-time the effectiveness of my stragedy.

Hubspot is by far the best CRM I have worked with. It is very user friendly and intuitive, everything just works and it is constantly improving.

There is nothing I can think of - it does the job brilliantly

We get great customer insight. The full traceability / transparency of every change to every field has been invaluable when syncing with other databases - we always go back to HUbspot to trace any issues. Practically speaking it works perfectly for managing an individuals sales process and the automation and workflows mean we have a lot of control as a business. I love it!

I have been using HubSpot for almost a year. The software has allowed my company to become more efficient and productive. I've built, managed and done just about everything for marketing in one tool: it's amazing

For the moment, nothing to complain about

We have truly become more proactive

Marketing email campaigns plus the reports afterwards.

The reports are not always accurate. Close deals should be only closed deals from that campaign and not during .

Getting more people to attend our events and selling our products from getting people to attend after using marketing campaigns.

I started in a marketing position a little over a year ago. This is when our marketing team at SUCCESS Computer Consulting started using HubSpot. It was new to me as a new hire, but also new to my direct boss, Vanessa, so we learned how to use it and leverage it together. We plan on moving our sales team into HubSpot in the near future, but for now, it's mostly just marketing who uses it. I cannot imagine how Vanessa was sending event emails, posting socials, and basically doing anything with marketing before HubSpot. It's easy to use once you get the hang of it, which generally only takes doing it once. I love that we can link our social accounts to HubSpot. I send out an email to the sales team every day that links to our social post, so instead of having to open a new tab, search for our page, and find the post, I can access it straight from HubSpot. Our quarterly meetings with our HubSpot rep, Kristin Guilmette, are always helpful and she seems to really care about educating us and getting our questions answered. I have found the HubSpot Academy very useful and engaging. The process of creating and scheduling event emails is satisfying in a way. I love the fact that I can clone emails rather than starting from scratch every time. I could talk about how much I love HubSpot for days!

When saving social posts as drafts, then going back to them, it's annoying that I have to edit them all separately rather than being able to edit all of them altogether. I like how when creating a social post, I can make the post exactly how I want and it will copy down when I click on the rest of the accounts. Editing the content slug is very easy to miss in the landing page tab. The "apply changes" button is also easy to miss when editing the form of a landing page. I have had a lot of trouble understanding the correlation between forms and landing pages. It seems like an entire separate tab to edit/create a form is unnecessary. I feel like editing the form could just be a section within the landing page tab. I don't have any other dislikes!

We are solving tons of problems. Being able to upload lists of contacts and use those lists to send the correct emails has been very valuable and leaves very little room for error. While there is a good amount of room for error when creating a landing page, an email, and a workflow, having the option to send yourself a test email is a great way to double-check that everything is working the way you want it to. Being able to schedule emails and social posts gives me more time to focus on other things throughout the day.

Hands down, the support. If I'm stuck, I can live chat right in the platform. And the answers are truly helpful - it's never just a link to an article - they actually walk me through until I'm satisfied with the answer. That said, the user interface is intuitive enough that I rarely do need to ask for assistance. And, the certifications and free courses made it easy for me to ramp up and learn the platform quickly. I've used Pardot and Marketo previously, and HubSpot is far and away my favorite. I hope I never have to go without!

There are some opportunities to make the landing page/blog page design tools better (and I know that's something they're working on). For example, it can be hard to make changes to a page that has global elements. Depending on the element used, I can't always change a font or a background color, for example. And, I don't know of any simple way to copy-paste between various pages. And it's not always simple or possible to switch into HTML mode to figure out where a problem lies. When I'm making changes, sometimes I need to publish a couple times before they're reflected on the page. And there isn't a lot of control over how the page looks on different screens: it's fully responsive, but sometimes I might want to make my own adjustments for mobile, but that is not supported to my knowledge. Some of these might just be that I haven't figured them out yet.

Definitely improving the reporting capabilities that we had previously. Getting the job done faster. Better collaboration between team members. And more built-in SEO tools.

Easy to use but robust with strong integrations. Visibility of property usage and subsequent data management is a breeze. Lists are an extremely powerful feature and combined with reports it is clear what is happening with all the data. Creating SMART content is perfect for creating personalized experiences for contacts. Making Landing Pages and Website pages is quick and easy, especially if a template exists and A/B testing is actually fun.

HubSpot is not cheap and some features are a bit too 'easy' and simplistic. Reporting could use an update in the UX and depth. Having a paid cap on the total CRM size is a hindrance. Workflows are amazing but are a bit laggy and buggy at times, especially in larger flows.

HubSpot is a great central 'hub' for all integrations and managing top of the funnel contacts in a CRM. Strong workflows ensure a lead is ready for sales to follow up no matter which sales software is used. It has a strong connection with Salesforce and allows for easy sync. Chat software connects seamlessly and updates contacts in HubSpot and Salesforce so reps have a holistic view before a sale.

Hubspot enables me to get a full view and take action across the full lifecycle of a contact. Because the CRM and Marketing Automation are so close, all my event triggers can run smoothly on both low and high touch contact flowing through our systems. We get a clear view of contact created from our paid channels, down to the very keyword and creative, without having to jump through hoops to connect the dots between multiple platforms.

I would love for Hubspot to be able to report better on things outside its ecosystem, such as our external blog or landing pages. The design of the embedded forms is still far from perfect, despite some unofficial tools offered for this. Requires a ton of CSS and patience to get it right.

Hubspot enables me to personalize our marketing touchpoints at scale. Aside from the obvious email drips, we can also tailor our on-site chat based on customer status, for example, logged-in customers on the support site vs unidentified prospects on the marketing site. We can handle a scale of contacts with a small team.

Being able to automate all sorts of nurturing campaigns for different lead stages. Custom reports make it easy to measure the success of our Marketing efforts. And the Support crew is THE BEST I've ever seen - always fast and eager to get down to work to show how to fix or build something up.

Pricing might be a little high for startups. As a result, sometimes Marketing users might lack some interesting features that are only available for Sales/Sales Pro users. In terms of functionality: there's a gap between what Marketing workflows and Sales sequences can do - for some campaigns I've found that none of them were able to provide the level of automation, customization, and metrics that I needed combined.

We now have a better understanding of the quality of our leads and were able to improve the hand off to Sales.

Automation is definitely the feature I love the most in HubSpot as it resolves lots of problems, from email campaigns, lead management, database cleaning and others. The CRM includes a feature called HubSpot Insights that automatically associates a contact with a company. The email module includes fantastic reporting, including heatmaps. Having everything in one place is also an important advantage.

Reporting around campaigns is not easy to get, especially when the complexity starts growing.

Automation has been the feature that is bringing the best benefits as we can manage leads very easily. We have recently implemented a lead management project and the workflows are making thinks much easier to flow.

HUBSPOT has increased my sales overall. The fact that I can see the clicked emails and use mobile app to engage my potential prospect is great. I really like the HUBSPOT meeting calendar integration to my office 365. If your role involves hunting for new clients this application is KEY. It's great to call a customer that just clicked on your email campaign or the fact that they clicked on your website link. By far the best tool I use daily to make my job easier and create the cadence I need to fill my sales funnel. The Social feature to post on my LinkedIN is GREAT!

My company provides this to Me so I do not have any dislikes. I use it to the full potential.

The email analytics is what helped me solve my email marketing campaign. I guess to see when a client clicks on the email. That gives me the opportunity to make that cold call while it's top minded from the prospects.

Conveniently create and capture analytics all in the same place.

When designing landing pages, if you don't know coding, some of the templates can be restrictive.

Combining four brand personalities under one brand now. Establishing forms and landing pages that leave impressions for our prospects and customers.

Tightly integrated with their CRM and Sales products allowing for strong cohesion across all team members that are involved in the customer lifecycle. I also love that they are constantly rolling out valuable features and enhancements to the platform.

Although I said I liked the integration between Marketing Hub and Sales Hub, there are still some strange decisions which they could easily fix to enhance the cohesion such as being able to see Marketing emails sent in the company feed. They could also help enhance multi-country team usage by allowing multiple timezones per instance.

Self-service onboarding through re-active emails in addition to alerts and prompts for sales enablement. We have realized full visibility on our customer pipeline and are able to pro-actively engage prospects and clients.

The ease of use for creating workflows, nurtures, lists and reporting

Certain capabilities surrounding sales professional and sequencing

Having an all in one marketing automation system that provides easy salesforce integrations, analytics, email and page creation

Hubspot Workflows are the best - super easy way to handle large quantities of contacts and deals automatically.

The product is a bit bloated, with a ton of different facets to it. For smaller companies this can be overwhelming.

Managing a large marketing funnel, with many contacts and deals. We've been able to get better transparency into the efficiency of our funnel.

The user experience is superior to previous tools I’ve used. The time it takes to implement a landing page or workflow is much shorter than other marketing automation.

Zoom integration help isn’t consistent between zoom and hubspot. Would like more clarity and training about the zoom workflow

Automatic attribution reporting. Able to finally see revenue coming from marketing activities

Seamless integration of the marketing features, combined with easy to use set up and powerful data tools make Hubspot Marketing Hub my bulk communication tool of choice. I haven't loved a CRM since ACT 6, and Hubspot nails it. Better than that, the workflows help me keep my data clean, which gives me incredible ability to target specific customers. 10 / 10 on this one.

A bit more flexibility with filtering contacts vs companies, and some minor in-contact navigation would be helpful

We shed multiple softwares that had difficulty communicating and had very limited ability to filter specific contacts to target. Because the marketing tool is both powerful and fully integrated, we spend much less time and money for 5x the results of our previous set up.

It's a beast. Literally anything I want to do within a CRM, it can do. And if by some chance it doesn't work the way I expect it to, they make a note and ask questions to get it updated.

There are so many options sometimes it's hard to find what I need without Googling instructions BUT there's tons of info online to find!

I am in appropriate contact with my prospects, leads and customers constantly. My team is able to work better now that we are using HubSpot as well. Things stay organized and uniform which is so important.

An all in one platform for all of our marketing activity - email, social media, blog, paid ads, landing pages and more. It gives me, as a Director, one place to view how all of our efforts impact the bottom line.

This has improved massively but there are some property fields that are still quite difficult to edit and amend. Generally, I've found HubSpot Marketing to be a lot better in every way than it's competitors.

We were struggling with reporting and with scaling our marketing. We now have hundreds of custom reports for every metric we want to measure, as well as frequently use workflows to automate our campaigns and follow up. The impact has been significant, particularly in aligned sales and marketing teams. We can now deliver more, with better quality through personalisation and segmentation, and ensure the sales team follow up on all leads properly.

The ease of using the drag and drop function to quickly make emails and as well to segment users and place them into correct workflows.

Would like to have the reporting functionality to be a bit easier to use and understand.

The ability to make sure we're communicating the correct language to each of our different users and making sure they're going down the correct user journey.

I like that Hubspot has a thriving developer community and that it has driven me to learn basic development to fully leverage the true power of the tool.

I sometimes feel like more complex documentation is hidden behind some of their marketing material.

We automate everything. Our hand-off to sales is flawless as a result of Hubspot.

How easy it is to use Hubspot. Many other CRM and Marketing tools are not extremely easy to use. Most platform requires a lot of 'clicking' to get to what you needed it to do, but I find Hubspot UI extremely easy to use. The platform is amicably powerful for both sales and marketing. Amazing automation (it was so-so 12 months ago, but with new updates, it's now flawless). And possibly one of the best customer service. Super easy to reach out, the knowledge bank is great.

Almost none of the features are 100% perfect. We constantly find some weird data shows on our report. It is not the end of the world, as we could check it but it's not as straightforward as you wish if it were to be flawless. Advertising area has a lot of potentials, but it's not quite there yet. Social reporting and scheduling could be slightly improved. But nothing massive. Landing page is useless (as of right now). At its current level, it won't be able to provide the best results you will expect from a landing page. I hope it will get better.

If you have problems with automation, building better retention & inbound marketing - Hubspot will fix almost all that. The Workflow and ability to track are 2 of the most powerful features they can offer you. Those tracking abilities really come in handy when you need to trigger automation base on behaviour.

HubSpot is (1) intuitive, (2) easy to use, and (3) really efficient. As an ops professional, I spend most of my time inside of HubSpot, particularly within the workflow automation tools. It's so easy to setup and integrate with our CRM and additional applications. We've been able to rely on HubSpot to help scale our automation processes as our business grows. There's also a great support team behind the platform. As a relatively new user, I'm still learning, and the support team is great at resolving issues.

I'm really eager to see how the reporting tool grows over time!

We're solving automation, efficiency, scalability, data hygiene, and reporting. HubSpot integrates perfectly with our CRM and two platforms speak to each other so well. We've been able to fill a lot of reporting gaps and see where gaps might still exist.

What I like best is both the reporting side of things in the marketing hub and the simplicity of everything I need to create effective marketing strategies in the one place.

The downside is that everything needs to be done in HubSpot to get reporting. I wish that if we posted organically or create lives, stories, or what not directly on our socials Hubspot could track this and monitor it so we could get the reports as close to accurate as we can

There are multiple problems being solved with Hubspot Marketing. Before we used to post for the sake of posting and didn't really understand. Now we have campaigns linked to posts liked to SEO and we are seeing what works and what does and this is allowing our social presence to grow rapidly.

The several integrations available within the HubSpot Marketing Hub make it an absolutely necessity for my team. I love that we can easily build everything we need for digital marketing within the platform and that they're constantly testing and innovating to continuously make the platform even better and more agile. Also, as large and robust as the platform is—which can make it confusing at first for someone starting to use it for the first time— I appreciate that they have an entire academy and knowledge base area where one can read up and take courses to better understand and utilize the tools within. Even from when I began using the platform in 2015 and took a break from 2017 to 2018, a lot of new bells and whistles had been added to the Marketing Hub, and I was easily able to go in and take training to better my understanding of the new implementations.

The only downside to HubSpot continuously tweaking and working on improvements is that (a) bugs come up from the new rollouts that take a bit to correct, and (b) sometimes suggested edits take quite a while to be implemented since their innovation team is focused on other projects first. Other than that, I really don't have a lot of dislikes with this platform. We used a different platform beforehand that gave us headaches on the daily, and it was night and day when we moved over to HubSpot.

We are focusing more on the cleanliness of our contact send lists for digital email communications. Before, it was just asked of us to send whatever Excel sheet we were given. Now, with HubSpot Marketing Hub, we can better identify what contacts aren't engaging with us, or which ones are throwing send errors. We can also better identify what content is resonating with our audience across all channels—social, landing pages, and email.

When using the Marketing Hub I find it so helpful the maintain all of our social media content in one place without having to move from platform to platform. Being able to schedule days, weeks, months in advance is so convenient!

I wish there were more tools to crop/resize an image in the Hub and that there were more analytic tools when it comes to the social media platforms.

We have struggled in the past with coordinating our posts and this puts us at ease knowing everything is coordinated and going up at once. I also find having a place for emails and templates is extremely beneficial when we are having our sales team refer to what content we have already created to send to clients and prospects.

Using the Social tool in Hubspot, I can plan, schedule in advance, and then see the results of my social posts to create a cohesive, effective connection campaign.

I love Hubspot. There is a learning curve, as it is a robust system, but they have very helpful training videos. I caught on quickly.

I can easily see what content is thriving, so it helps with strategy.

The key feature we love about hubspot is how comprehensive it is. Having tools for landing pages, forms, SMM, blog etc all in one place is a big time saver and makes each tool more valuable. Every tool comes with great documentation and is easy to teach to others on the team.

I think what i dislike most is the lack of granular control we have over creative aspects in Hubspot marketing. I understand that this is more of a swiss army knife than a scalpel but sometimes we feel really hamstrung by having to conform so tightly to templates. There is not a lot of opportunity to colour outside of the lines. This has advantages but as a power user i would prefer to be empowered with opportunities to take greater control.

The biggest problem we solve is centralizing customer communication in one channel. Phone calls, emails, chats, web meetings all occur in one place so tracing the customer journey is far easier. The direct benefits are hard to quantify but we know that we could not run our business or scale without this piece.