HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the software, you gather enough data to optimize marketing efforts. The platform is used by over hundreds of thousands of customers all over the world who rely on HubSpot to attract and engage customers.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I like how simple and straightforward it was to get started and grow with the platform.
Some of the interfacing can be a little counter productive, like reporting in multiple spots etc. Still very easy to find though!
It's cutting back on overall time spent on day to day tasks.
I like that I'm able to schedule out social posts for blogs and other content super easily and in a timely manner
The lay out of the social posts could be better especially wish there was a way to preview your items
That I'm able to ache future content
The user interface and ability to quickly figure out how to function within the platform is uncomparable when put up against Pardot and other competitors. It still provides a very advanced level of marketing automation and ability to easily craft campaign pieces, but you don't have to be overly technical to try to make what you want to happen become reality.
Trying to find where features may have moved within the system after not using it for awhile or in trying to find where permission settings live within the setup is about the only issues I tend to have.
Being able to execute marketing campaign deliverables and get high level and more detailed analytics and reporting across those tactics. We've been able to get a better picture of what our marketing efforts are driving for demand generation.
I think the most helpful tool (beyond the basic needed assets like email, social etc.) is the tracking URL building to help track ROIs as well as campaign manager. Love that both marketing and sales teams have full visibility on both. Thank you hubspot!
Specifically within the social planner, it would be nice if we could tag accounts. The purpose is to schedule posts in bulk through hubspot but then having to manually log into the social platform to tag users/ accounts somewhat defeats that purpose.
bringing everything together in one place (sales info on pipeline, tracking, and marketing project visibility)
It's a great place to manage all of our content marketing, from social media. email creation and contact management. It's also extremely user friendly and they're constantly releasing Betas and updating the experience to stay ahead of the game. I'm excited for all of the new AI features to come in 2024.
I's say the only con is that it's pretty expensive, but I've been happy with our experience.
Managing social media and collaborating to view deals across the Sales team. It's great for lead tracking, analytics and reporting.
I like the email template builder the best for my specific purposes.
I don't like that in the social, specifically with LinkedIn, and I am unable to tag other individuals, only businesses.
I like that I can log in and use one dashboard for email, social, etc. I love that!
I love all of the resources available and how intuitive setting up marketing programs are. When I get stuck I know the question has been asked and has a variety of different responses available to me.
I strongly dislike the lack of landing page tracking capabilities. I would love to have similar heat map capabilities to email.
Our company was using very manual email marketing techniques so connecting HubSpot to our CRM has made our lives so much easier. It also has increased our ability to pivot quickly and change content, create new landing pages and test out a variety of different campaigns in conjunction with automation.
keeps everything organized for me and my marketing team
nothing, i swear. I cant think of anything wrong.
organizing customer data and creating profiles
The marketing tools in HubSpot Marketing Hub are extremely easy to use and extensive, but the best part about marketing is the ability to manage and optimize campaigns based on data across every customer touchpoint (marketing, sales and service) on a single platform.
I don't have much that I dislike about HubSpot Marketing Hub or HubSpot in general, but if I had to say anything it would be that while HubSpot can do a lot of different things really well, there are point solutions that can do some things better.
HubSpot makes it easier for me to scale my marketing efforts and understand what's working well and what's not. I can make better decisions and prove the value of my marketing efforts to my finance and executive team.
HubSpot marketing hub is a suite of marketing tools that help businesses attract, engage, convert and manage leads, in on place. it has email marketing, lead generation, forms, webpages, AB testing, analytics and many features that help businesses to make better decisions for customer journeys. I can say every beginner should try this tool to enhance their marketing solutions.
Hubspot marketing hub has some limitations if we compare it with other CRM tools like Salesforce. as it is a complex tool that needs technical experience to manage campaigns
Marketing automation, lead generation, lead capturing, real-time control, email marketing, social media, drive marketing campaigns with ab test. reporting of marketing campaigns, budgets and ROI.
I enjoy the drag and drop email builder, automations and workflows, it's been an easy transition for my users to learn.
Ability to customize options within the CRM are not as robust as other enterprise level programs. I wish there were more customizations geared toward the nonprofit industry.
Hubspot has helped us to develop automations for our marketing programs.
Marketing Hub is intuitive, easy to use, and incredibly powerful for the SMBs that I with on a day-to -day basis. The new AI functionality has made it incredibly easy to create, tweak and deploy content across a variety of platforms.
It's not HIIPA compliant (yet). but they're constantly adding new features and solutions, so if there's something that isn't there yet, chances are it will be soon.
Marketing Hub ties together all of the elements of our work for clients and for our own company. It saves time, integrates well with other solutions, and provides and all-in-one solution for most of our needs.
Automation is amazing, e-mail health tools are awesome, prospecting tool is phenomenal.
Not being able to say if a number is on this list assign to this person in a workflow.
Automation for our lead routing
ease of use, intuitive platform that makes it effective.
Some use cases cannot be done, like unlimited loop in workflow. custom html email.
Automated emails, nurture flows, campaign management, fast follow up.
HubSpot Marketing Hub has been integral for our small, tight knit marketing team. All content / assets are visible to all teams, easily edited / managed by teams, and provides deep insights into performance. Additionally, HubSpot Marketing Hub's newest AI prompts enable easy success for small marketing teams like mine -- allowing us to manage tons of projects with ease.
There are no downsides I could provide about HubSpot Marketing Hub.
HubSpot Marketing Hub helps our team solve the blocker of, well, having a small team. We have less hands onboard, but HubSpot Marketing Hub (especially the newest AI additions) make our work so much easier. This Hub allows for easy analytic tracking, management of content, and accessible information for all teams.
HubSpot marketing hub has made creating landing page, forms, email campaigns and CTAs a breeze. It is easy to navigate, the support team always has an answer and we are able to report on our success!
Sometimes the limitations in creating workflows leave us stuck.
HubSpot Marketing Hub allows us to see engagement with the customers/prospcets we are contacting. It also has been able to help us see the success in our campaigns.
Marketing Hub is super intuitive and very easy to use.
The fact that you can upload 1000 contacts without an email address - but can't manually create one without.
It allows us to keep all of our marketing activities in one location..
Intuitive. Modern. Easy to use. Focuses on the metrics I need to drive results. Reporting dashboard are growing in functionality. HubSpot is LIGHT YEARS ahead of my previous Marketing automation system, and gives me a 360 view of the customer for Marketing and for CRM purposes for my company. I have used HubSpot at two companies and it feels like the platform made not only for this generation, but for the next! There's nearly nothing that seems antiquated but instead I'm often thinking I wish I had more time to really focus and optimize in all the possible ways. Hard to imagine working for a company that doesn't use HubSpot for future job opportunities. INBOUND is also Top Notch!
I wish we could throttle our email sends over multiple hours, instead of sending large sends all at one time. This would helps prevent our call center from being overwhelmed by customers calling in all at once from the email that goes out.
My previous marketing automation platform was incredibly manual and challenging to get data on basic things. HubSpot provides a 360 view of the customer that was not available previously.
it integrates all of my work and data in one place.
Somtimes it van be very slow and hard to navigate but customer service is great.
It puts everything in one place and it hleps me see how all of my content is performing all at once.
Hubspot Marketing hub is great. I love it.
I have no complaints about hubspot marketing hub
Customer targetting, automation, segmentation, ad and campaign tracking, team access to tools and resources, search, all of these things are wonderful for us and it's great