HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

HubSpot has everything you need for CRM and marketing automation in an easy-to-use, out of the box solution that still has customizations. On the sales side, it cannot be easier to organize contacts and track activity. On the marketing side, making email blasts, landing pages, and forms is very easy to pick up and learn. What is very much one of the best features is found outside the platform - and that's the people and stellar customer service. There is a human element to the HubSpot platform unlike any other out there. They actually go beyond "customer service" and strive for "customer success." You can actually get a human on the phone to help you with your issues or for solving challenges in a way that fits your needs. 11/10 for the customer experience!

There are tiny features that would make the platform even better, but no deal-breakers. For example, you can't stop a form from accepting submissions.

CRM, Marketing Automation, Event Registration. We have seen benefits in getting the data behind who our customers are, their engagement with us and our marketing efforts, and easy reporting.

Hubspot Marketing Hub is user friendly, provides insight into campaigns, landing pages, and anything you are using in hubspot.

Our sales team seems to have challenges using it sometimes.

Email campaigns, landing pages, the convenience of an all-in-one platform.

I love Hubspot's free courses, weekly and monthly emails, and blog. They effortlessly provide up to date information from marketers just starting out to marketers who have been in the industry for a long time. I think everyone who is in the digital marketing space can greatly benefit from subscribing to Hubspot's blog. Hubspot's CRM is user-friendly as well. Hubspot has been a great resource as a digital marketer for me and my team. It is nice to receive emails from Hubspot's team alerting me on updates to the product and industry as a whole.

A few of the CRM features can feel a bit archaic at times but it gets the job done.

I have been able to answer most of my marketing questions through Hubspot's courses and blog material.

Hubspot Marketing Hub is absolutely the best Marketing platform I have ever encountered. All of Hubspot's features, not just Marketing Hub, is the best. Hubspot's Marketing Hub is an absolute package of Marketing - from emails to get more leads all the way to reports of how effective your marketing is, Hubspot will surely deliver you what you EXACTLY you need for your organization. They even have complete and effective training materials for every feature. We have started using Hubspot since the launch of our company, and it was definitely a huge help for my team to start getting leads. I love Hubspot!

So far, nothing at all. Every Hubspot features work for my team and the Hubspot team is very attendant to us whenever we need help, or if we ever encounter any issues.

We only started our company a while ago. We have absolutely no leads as we only got started. Now, with the Marketing Hub, we acquired leads that have been adequate for us to keep running as a company. These leads have been acquired by marketing emails, landing pages, and social media posts that are the main features of the Marketing Hub.

Hubspot landing page creation is easy to use. The functionalities are complete.

The reports are hard to build. I need to create a lot of workflows to create new properties in order to get the best data.

Analyze the traffic and create connections between sales & marketing.

Emails, automation, and landing pages are all managed in one single platform. Landing pages - It took some time to get used to how it works, but once I got - I felt like I could build any landing page I want with only basic knowledge in HTML & CSS. Emails - felt quite confident that my emails are going out the time and the way I wanted them to. comprehensive testing capabilities.

Lead scoring - the regular scoring is not intuitive enough and we couldn't get the most out of it. I believe that their predictive scoring do better, but I believe there should be some recommendations and templates for the lower tier version. Reporting - the reporting capabilities is quite limited - I would expect them to allow users to play with the data with more flexibility, including workflows and users data for example. Ads - they have a nice platform enabling users to sync lead lists from Hubspot with advertising platforms (Adwords, FB, Linkedin, and more), but it's limited to only a few.

With Hubspot, I drastically improved Marketing & Sales collaboration with lead enrichments, workflows and notification. We also use Hubspot to understand what leads are doing prior to their form submission, and thanks to data enrichments (Hubspot Intelligence) to get a better idea of who they are.

Hubspot easily enables the modern marketer to easily access what matters to them quickly and intuitively.

Dashboards and campaign analytics could be easier to manage but not a dealbreaker

Email marketing is efficient and the workflows easily allow me to fully set up a multi touch campaign with ease

I like the ability to segment audiences and that we have been able to get rid of disparate systems.

I dislike that there's so much to learn and do that I can't do it all at once!

It helps us conduct automated marketing, emails, and blogs with very few staff. It helps us track the most relevant content for our users.

Great support, automation and workflows are very useful, forms, landing page, lots of integrations. We also use lists. There are lots of assets to chose from.

The designer tools need to improve, marketing email layout is limited. You need to know HTML for some of the more advanced template editing.

Email marketing, lists creations, tons of workflows and automation, forms creation, landing pages creation, CRM management.

I like how the data talks to each other, so I can see what content leads interacted with before they became a deal. The CRM integration with the content and marketing activities are gold, but be sure to set up the campaign correctly in the beginning and learn the tool so you can get good reports at the end. It's not set it and forget it.

I'm not sure why HS is getting rid of the draft mode of uploading a blog post from Google doc. I love this feature. Hoping I can paste a new blog post easily from a Doc file with the other method of creating a post. This will save time with formatting the post.

Figuring out which posts are performing well as far as views and conversions. I can easily see what emails people are clicking and converting with. I can see what subject lines are getting opens. I can see what campaigns are influencing deals and revenue.

From Hubspot I allowed you to perform multiple functions, it is a good application to start with all the Marketing processes that one requires and wants. At the time of campaign creation, A / B tests, creation of landing pages for web pages and the same emails for shipments

I still do not find anything negative to the application

At the moment I have handled the application well and have implemented other actions. It gives me advantages in all marketing issues and push up management for marketing efforts

Easy to create emails for campaigns, track leads and communications, organize contacts

Expensive as your contact list grows. Increased functionality gets pricey too

Marketing campaigns and lead generation. Getting sales and tracking communication with customers

With the HubSpot Marketing Hub, marketing has never been easier. As marketers, we all know that it can be very complex at times. From content creation to nurturing email workflow campaigns to SEO, it can be difficult to stay on top of every initiative. With an all-in-one marketing platform like HubSpot, I love being able to see all of my marketing projects in a single location and access the tools I need at the click of a button. Also, there are so many resources available if I have a question or don't understand something.

Despite loving the functionality of the platform, I sometimes struggle with the analytics feature. I occasionally find inconsistent data with Google Analytics.

HubSpot Marketing Hub has helped my organization collaborate more efficiently and see have access to projects we are working on. For example, if I am writing a blog post, it's very easy for a co-worker to access that blog post and make proper edits and publish. It also has allowed us to make easy changes to any content or website landing page. The SEO optimization features have been super helpful, as well!

I love that HubSpot is constantly releasing updates and improvements to their platform, which reflect the constantly changing industry. They also seem to incorporate customer feedback in everything they do since the updates they push are exactly what I want. In addition, HubSpot's positioned themselves as thought leaders in marketing and marketing automation, so I love the commitment to inbound methodology initially and then a re-imagination of that via the flywheel more recently.

There are few things I dislike about HubSpot, including that sometimes, the settings aren't always very intuitively located. Design Manager isn't the most enjoyable experience is you're attempting to build your own custom website or landing pages. It can be difficult to find code and I wish staging was a little bit easier. Overall though, the benefits of having our site built in HubSpot far outweigh the usability concerns.

We use HubSpot for our CRM, marketing automation, and sales sequences. It allows us to quickly launch email campaigns, landing pages, social, new templates, tracking, and more. We also rely on HubSpot for our social media campaigns and website management.

I love the fact that all of the tools in Marketing Hub complement one another. It makes it extra quick to set up campaigns and make sure that everything is accurately being tracked. For example, if I'm creating a new campaign, then bringing in its associated landing pages, forms, calls-to-actions, emails (as well as any other assets) is really easy to stay on top of as I can have them all associated under the same campaign, which makes it really easy to not only find them all at a later date but it makes it really easy to build consistent reports for all of them too.

The main downside that I can think of is that sometimes a find the folder system a little counter-intuitive. Like, the folder system works fine but it doesn't feel as smooth or quite as easy as other systems, so sometimes that's a little annoying as it feels like it can take a little longer to find certain assets.

I think the main problem we've solved is having reporting visibility on each step of our campaign. HubSpot has really helped us to attribute the value of certain deals to certain marketing activities, and align particular elements of a deal's timeline with the appropriate marketing campaigns and initiatives.

At the same time, so easy to use and so complete. We use every single tool in Hubspot to generate, track, nurture and convert our leads. It makes our job much more simplier, automating a lot of repetitive tasks, enabling our marketing/CSM/sales team to focus on the added value they can bring, and not on administrative work ! Support and FAQ very appreciated. Special mention for the customer onboarding :)

Lack of personalization on some points (on chatflows)... Some issues on managing the social media tool (differenciate several pages on Linkedin for instance) Analytics should me more detailed

Generate Leads Nurturing them Aligning marketing and CSM Automate a lot of tasks Track our performance x4 leads - x4 opportunities in 6 months

If you are striving for perfection in nurturing your users, customers and/or leads, do not even bother looking elsewhere: HubSpot is what you need. After you find your way between the menus, options & properties, everything else comes naturally to you, and you reach zen. You achieve peace of mind and soul, but also with your wife, neighbors, children, etc. Nothing else bothers you anymore - because your business is running just as planned.

Maybe, just maybe, the pricing plans are hard (more expensive) at first sight, but try to make it.

Landing pages, Emails, Zoom webinars, SMS integrations and we are using more and more features everyday.

Hubspot has a tool for nearly every aspect of our marketing initiatives. Yes, the SEO tools aren't as good as SEMrush. Yes, the ads tools are more granular in Adwords (as I'd hope they'd would be). However, when it comes to the interconnectivity of every major marketing facet (outside of direct mail, and there's integrations for that), Hubspot is the go-to for omnichannel marketing.

The reliance of software lends itself to a complete disregard for direct mail. With the malleability of Hubspot's properties, we're able to patch together a solution (physical products are a big part of our marketing, as a promotional products vendor).

One single source for all marketing tools, and the connected reporting that stems from it. No longer are we using an ever-growing marketing stack. Hubspot, and a couple other tools relevant to our industry.

Great user experience. Everything is intuitive.

I don't have anything negative to say about HubSpot.

- Marketing KPIs measurements. - Marketing & Sales departments synergies

Incredible market place with great templates for free that actually help my company convert visitors into very qualified leads (most of them are get pricing / get demo landing pages). It's great to work with the HubSpot landing pages, since I rarely need the help of developers. I feel very autonomous to do things on my own.

Somethings I struggle with the Design Manager, but that's okay. I've learned so many things so far :)

Right now, we're not experiencing any issues.

The design tools that hubspot offer allows to quickly mock up, discuss with team and set up custom looking landing pages, emails and more, it really saves a lot of time and it offers everything needed to capture leads easily.

Some of the design functions can be expanded to make it even easier to customize material. Also I wish there was a way hubspot could assist in helping set up emails in a way that reduces the chances of having them go to spam or promotions for gmail users

its very easy to be able to have control over the companies CRM from one platform and easily work on marketing strategies with a team in a common platform

I like how they update you with your analytics directly to your email. It makes it very easy to keep track of any accounts that you want to connect to Hubspot.

Sometimes I find that the numbers are slightly different than if you look directly at your accounts. Some of the leads get messy sometimes depending on how closely you monitor them.

We send emails to all of our contacts through here. It makes creating lists incredibly easy and when you have multiple contacts for one person, it is easy to dedupe them in Hubspot.

it is very user friendly, their resource hub and community to solve any issue is amazing!

I would love our acc. manager to give more support or invite us to specific trainings of the tool updates, it would be great for keeping us updated with any innovation in features.

our main marketing automation tool, we are exploring all the uses but lead routing and sync with salesforce is the main use

Workflows are the best part that I like about HubSpot. As it gives me the freedom to play with my logic.

Tracking issues & Salesforce Sync Issues - These 2 are the major pain areas for my team these days. Also, I would like to share that HubSpot default scoring has been a part that many people dislike but I have found a way to overcome the same.

Using HubSpot Marketing Hub I was able to create the complete Lead Routing Model. As well as. I was able to create custom scoring model. Other then that, there are various other things in which it has helped me a lot.

HubSpot has an excellent user experience and is very intuitive. I have used many email marketing tools over the years that took a lot of user training to figure out, but HubSpot was so easy to jump into from day one. It has so many features and capabilities that make it a truly complete marketing hub.

I find the reporting feature is a bit more complex than other HubSpot tools, so I sometimes have to work with the support team to create the reports I need.

I save so much time with HubSpot's email marketing and workflow capabilities. It allows me to create emails so quickly and easily automate them.

The integration between all the objects (contacts, lists, workflows, ad's, CTA's automation...)

Custom development options, because of is an standart software

Join all the Marketing activity in the same place (Lead generation, MKT Campaigns, SEO, SEM, Ad's)

I like the ease of use, landing pages creation, social management tool is also enough for need of our software business social media activities.

I am still struggling with generating reports and dashboards. Also support is very slow, usually they are offline.

Marketing automation tool of lead gen for sales, doing socials, creating landing pages.

HubSpot Marketing is really easy and intuitive. It's quick and easy to create distribution list and send out emails to the contacts who really matter.

Some email service providers have blocked emails from us, although the recipient has asked to receive these and I just can't seem to get the emails through without asking for a new email address.

HubSpot is really customisable and we have been able to create very business-specific properties. This allows us to have all the information in one place. HubSpot is so much more than a great marketing platform!

The platform of HubSpot is very intuitive and has all my company need for making, email marketing, calcification, and automation in a very intuitive application, it’s a very awesome look at how can put many functionalities in an app if don’t lose the user experience. Hubspot the curve of learning in hubpsot it’s incremental, the beginner user can prove the initial functionalities and late 1 year continue discovering new applications or new functionalities for make more rich the experience.

It’s clear to the focus on Hubspot is on marketing automation, your CRM not it’s bad but they can improve making Querys more fast I thing can work more in the reports.

Hubspot solver the problem of constant communication multichannel with our customers and centralize all the resources in a single page.

Can track the whole customer/ web-visitor journey; create landing pages, directly run and monitor fb/ google ads through it

Nothing as of now. all good . so far the best. Earlier we were using zoho marketing hub, but Hubspot marketing hub is the best of the all

Tracking the whole prospect / web-visitor journey and monitoring how ads are attributing to final conversions