HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

The Social Media tool within HubSpot Marketing is our key management platform for our LinkedIn, Twitter and Facebook accounts. Having a single calendar to manage our content scheduling as well as having pre-set time settings ensures we are pushing content daily at the appropriate times. It also enables multiple team members to work on social who can focus on the content while leaving the time to post for the tool to handle. Finally, the Clone feature provides automatic re-send capability for our top posts without having to re-write the content; thus saving time which is always a challenge.

I would like to have the ability to write content and select multiple social media channels to send the content without having to redo the process for each social media challenge.

As HubSpot Marketing is our primary marketing tool it saves us considerable expenses in having to purchase an additional tool for social media; obviously this is a nice benefit to save operational expenses. This tool is also allowing multiple marketing team members to create new social content and easily post without having to learn a complex social tool. Overall, we are saving time and money while offering an opportunity for our entire marketing organization to create social content.

I like that everything is in one simple hub. I don't need to work between 2-3 different clients or software. I stay in the hub and get stuff done!

I wish it was easier to target subscribers who did not open a particular email, then try sending that to them again. MailChimp makes this easier. Having the ability to create more variants - I know hubspot released A/B testing, but other ESP allows multivariant testing. I dislike some of the reporting. I do love how everything is in one hub. It makes my job so much easier.

Problems solved - the ability to track ROI from our email marketing efforts. I am able to streamline reports and make edits on the fly. I think the software is great overall, I do love that Hubspot offers so much training and customer support. Anytime I have a question, I reach out to them and they get back to me ASAP. It really helps my day to day and allows me to visualize what we're doing from a marketing standpoint. Not many other software can help do this. I would like it if there were more resources for some of the more difficult problems like setting up different form fills for landing pages, right now we are tracking everything as one and it's not as efficient as it should be. Maybe this is due to me being a new user, not entirely sure, but I hope I find a solution soon!

It's so easy to use for any application but I especially enjoy using it for email marketing and social media. Using Hubspot allows us to do everything from one platform vs. using several to get the same functionality. On top of that, the analytics are fantastic. I like that I can easily compare time periods for our social media channels; it makes reporting a breeze.

Sometimes the social media posting functionality isn't always reliable. There are times where posts can be delayed or just plain don't work.

I like being able to use one platform for everything (emails, social, sequences, workflows, landing pages, etc.) It makes it easy to pull lists for marketing campaigns and the filters can get so granular, making it very effective for targeting.

It's incredibly simple to use and can be shared within the whole team.

Some things can be long winded, having to create a button then the email for example. But once you use it a couple times you become used to the process.

We didn't have any marketing in place before Hubspot, being able to schedule social media posts is a huge benefit.

Having all emails, contacts, workflows, chatbots, social media and ads in one place makes my job much easier

My only dislike is that Hubspot doesn't connect super well yet with interfaces we already have for other uses. Also, navy blue bullet points that we can't edit drive me crazy ;)

Too many benefits to name! It is so user friendly and rarely has glitches or issues. It's a life saver for any marketing team!

I like the ability to customize emails, forms and create automated workflows to decrease the amount of work our Sales department has to do to nurture a lead.

I dislike that there is no way to create an automated email without using a template. I would perfer to work from scratch in many situations, in order to custom tailor our marketing communications to our clients based on certain qualifiers. I also wish there was a way to more effectively rotate the contact owner equally, instead of it being randomized. We are often finding that MQLs and SQLs are not being equally divided between the contact owner.

Using the HubSpot Marketing Hub, I've been able to automate more tasks that our Sales department would otherwise have to waste time on, including phone and chat time with customers. The Form flexibility has allowed me to gather pertinent information about our clients and then provide those details directly to our Sales team via the Slack API, so they never miss a lead.

Being able to schedule emails and social media while also housing contacts all in one spot.

Not being able to post longer videos to Instagram or to be able to tag people on LinkedIn posts.

A centralized place to deploy email and social media marketing while also having KPIs being measured automatically in the same place.

Using workflows and forms to acquire and tag leads for future campaigns.

I don't like the fact that I can't export page view history or see page views by Company.

We use HS for lead acquisition, email marketing, and nurturing.

It's convenient to use, never complicated.

Truthfully I am yet to find any downside!

Having easy access to all of my company social platforms in one place has made for a much easier and more streamlined process.

I love being able to pre-schedule social posts across multiple platforms. Email Sequences allow me to step up my follow-up game and target specific clients. The Vidyard integration allows me to send marketing and client service videos to multiple clients at once.

I would like Call tasks to auto-populate to my Google Calendar

I manage a network of almost 16,000 contractors. With this, I am able to manage clients' expectations and deliver information as well as target specific clients, educate them and nurture their needs through the process.

The best thing about HubSpot are the training modules and tips available for new users. The menus are very interactive and easy to navigate. A new user can easily learn and master HubSpot as the single point of marketing activities. And the best part, schedule a post and forget about it. HubSpot is the best tool I have used so far.

One feature which would be good to add is the ability to post stories on Instagram and Facebook. With Twitter and LinkedIn also adding similar features, it would good to have this facility. The only irritating feature is the automatic disconnection of social media accounts. This should not be happening with such a high frequency.

I'm primarily taking care of all my social media marketing activities with HubSpot Marketing Hub. The biggest benefit is the ease of use and scheduling functions for multiple platforms. It has helped me save a lot of time which I have been able to utilize for other marketing activities.

Usability and design, beautiful emails in minutes

it is complicated to create the list sometimes

Any person from the team can use it, stats are very easy to read, ab testing is a plus

With constantly changing marketing technology -- AI, email marketing and social HubSpot continues to innovate and make marketers lives simple. Would recommend this tool to everyone - Advanced, Intermediate and Simple coding free person. Best tool ever.

Keeping up with constant updates (not much of bad thing eh?)

Marketing Outreach, Website Building, Landing pages, Multiple Automations, Integrations and reducing manual work.

I love how I am able to schedule posts over the course of weeks! All we ever have left to do is check-in with comments or any other engagement that we may get. I also love how everything is really in one place. Love this tool!

Not much to dislike at all. I had some issues opening creating posts however, I got a solution immediately from the Live Chat help.

-Time-management with scheduling posts. -The ability to add the correct format of photos for each platform -Full schedule list available to all my colleagues

the possibility to create any workflow, and having all of the revenue structure inside one platform

The dashboards are not perfect, because it's not possible to create analysis via percentage

We tried to make our sales people answer the minimum of fields as possible, and thanks to the workflows this is possible, it's been very helpfull

I love that the platform not only allows you to post to social media and interact easily but it also helps with drip campaigns, email marketing, and learning.

You do have to put in some work at the beginning just to learn all the ins and outs.

I no longer have to log into all social media channels every day. I love that everything is in one place.

All the way they help and support what you need to do. b000

i didn,t face any issue yet.as a suggestion i would like to recomend colour change

increased my traffic and automate my work and easily reached to my customers

With Hubspot it's easy to monitor the quality of all our marketing operations regardless of the channel they're being conducted in. Hubspot's landing page configuration templates are very comprehensive.

The catalog of email templates is too simple. You can't manage predictive sales processes as you can on other marketing and SEO platforms, which shows that Hubspot is not focused on the sales application, but on marketing.

Hubspot remains one of the best acquisitions when it comes to working with research and market segmentation. We like that it can be applied to achieve high results in marketing analytics and SEO management.

It is very effective in ensuring that our products are marketed at the right time. Customers receive our marketing emails from time to time on the update of our products. We have won many clients since we started using this platform.

This platform works well and I have not experienced any drawback from the functionality and the services it renders to our organization.

It helps us on updating our customers on our products. It also gives us feedback from our clients on how our products should look to fit their needs.

I cannot praise HubSpot enough for my fellow product marketers! The data that the tool provides for every piece of communication is invaluable to my job. The tool is simple enough for me to do exactly what I need, and if I ever need to make some modification to a template, I'm able to do so without any background in code. It's this combination of simplicity and breadth of features that really helps HubSpot standout. Unlike other bloated marketing automation or CRM tools, the HubSpot design team really knows how to put their users front and center. It's a beautifully designed software that puts what matters front and center. I also have to give kudos to the product team at HubSpot. The throughput in which they push out new features is impressive given the massive scale and complexity of the product. They have a roadmap and they deliver on it! I'm a big fan of HubSpot and I can't recommend it enough.

The data that you can get from HubSpot is robust, but I do wish there were easier methods to cut data at the user level.

HubSpot allows the Marketing and Design teams to collectively manage our company's marketing site and it's information architecture. We can quickly spin-up landing pages, blog posts, eBooks, and so much more!

- Workflows are easy to setup - Everything is user friendly - Easy to show to clients - Smart ways to setup leadflows - Very good support from Hubspot by chat

- Limitations in forms - Lack of integration with some social media management tools

We automated the whole marketing funnel. From automated emails to follow up with the account managers

I love how interconnected features are for campaigns. From email campaigns to social media posts, landing pages to contact forms, we can tie all our marketing efforts to the same campaign then analyze results. Plus they seamlessly connect to our contacts. I also love HubSpot's educational materials. From blog posts to the annual INBOUND conference, HubSpot training is top-notch!

Wish there was an easier way to see the images tied to an add when analyzing performance. Same with previewing social posts on the calendar view.

Integration of our marketing efforts and campaign tracking. Also above mentioned benefits of education and training.

The fact that I can perform Email, Ads, Social Media, Conversational, and other marketing activities - all from one platform - HubSpot - with clear visibility of what is working and what not - for me, this is what I like the best.

You need time to get to know and use all the features because there are so many and within each there are sub-features.

Email marketing, Camping tracking, Converting offers, Blog, Landing Pages, Lead generation, Lead nurture, Digital Marketing analysis, and reporting...

HubSpot Marketing Hub is great for automating workflows and syncing ad accounts to the marketing automation platform.

HubSpot Marketing Hub can be expensive when you get to the professional and enterprise levels.

HubSpot Marketing Hub enables my team to sync leads from other sources and segment them to be able to market to them more effectively.

It's a user friendly platform, which allows the experience to be quite enjoyable.

Some updates done recently on how some features of the platform look like.

Implementation of LP, TYP and emails. The overview of results is super easy to see.

The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact information, as well as reducing the additional risk, cost and admin that come with using a combination of different third party tools to achieve your marketing needs. Instant support is available through phone, email or online chat. The academy provides useful videos on how to use the different tools and you can usually find answers to your questions in the community forum. There are also plenty of blog posts that provide how-to guides on all the different bits of functionality. The interface is very user friendly and easy to navigate.

Reporting on email performance is limited so I am currently exporting data to a spreadsheet in order to report on the specific metrics we need. Another limitation is the way folders are organised within the different areas - landing pages and emails can be organised into sub folders but you can’t have sub folders within forms and workflows. Also, it’s possible to view the number of times someone opens an email but this info can’t be extracted and would be very useful info for lead scoring and retargeting. That said, if there is a feature missing that you need, you’ll usually find someone else who has requested the same feature in the community hub, and it’s possible to up-vote the idea. If there are sufficient up-votes, the idea will be considered for development.

Marketing automation to improve our comms and make processes more efficient. Compared to other platforms, HubSpot is a very flexible and powerful marketing automation tool.

A month after migrating our site onto Hubspot's platform, I still find something new and useful everyday. I especially enjoy the lead notification capabilities, how they integrate with Slack, and the ability to report from nearly any angle you can think of. Definitely provides metric-based content strategy and inbound activity guidance on a consistent basis.

Nothing considerable to speak of. I was initially frustrated with some of the website WYSIWYG Editor's idiosyncrasies... but that lasted about a day and I just needed to get used to them. Now I prefer HubSpot's editing tools to CMS platforms I've used in the past.

Hubspot makes it far easier to trace leads back to channel source than ever before. The CRM and related account information capabilities are second-to-none. The reporting dashboard customization ability is extensive. The article/post/page-specific metric readout at the bottom of each main editable area is efficient and very convenient.

It's easy to use, you have all the necessary marketing tools at hand. No need to go back and forth. No need to choose several different marketing platforms because HubSpot offers all the necessary tools.

I like all the aspects of HubSpot. Except for the loading. Sometimes the marketing Hub takes too long to load

I use it for marketing purposes of our company. We schedule our social media content, we create landing pages, forms, email marketing campaigns.

I really love that hubspot uses a local programing language that allows you to interact with the html structure based on users selections inside a website, landing page, mail editor, etc.

What i dislike of hubspot is the accesibility to files or folders while i ended to edit a landing page, like if i exit the editor i lose the order where i started editing landing pages one by one or is just hard to access a folder again and clicking again the number on the page result.

It helps me with my development code, for example when i need to do some logic on javascript but sometimes there's a moment where i don't know how to solve the problem so i realize that Hubl has a logic side when i need it.

Flexibility in design and reporting. Marketing hub makes it easy to execute beautiful marketing assets like email campaigns, landing pages, and forms while retaining complete reporting visibility.

The cost - the price has risen steeply since I started using the platform in 2013.

Engagement of top accounts, reporting on lifecycle stages, running our blog and podcast, newsletter, social media, website forms, coversion assets and more.