HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

The tool comes with all functionalities we needed to streamline and build our marketing activities while at the same time remaining easily accessible. The Hubspot support, academies and our Customer Success Manager have always been very helpful and make sure we get out most of the platform. After using Hubspot for 6 months, our communication has become more efficient and targeted at the same time.

There is not really something I dislike about the platform.

We have streamlined most of our inbound marketing activities with Hubspot, from Social Media Management, to Emails and Newsletters, to running intergrated campaigns. Having all data in one place helps us to communicate in an efficient and targeted way while at the same time keeping an overview on the effectiveness of the individual activities.

I love how powerful the tool is, different small tools working together: landing pages creation, email creation, automated workflows, contact management, analytics dashboards, social, ppc...

Nothing to be honest. I do think it's a great tool.

Being able to create automated workflows and segment my contacts list is the best way to create detailed marketing campaigns for each audience. Also, being able to see the navigational behaviour of each contact is such a TREMENDOUS insight. You can see how many pages each user visited before contacting you, from which url they submitted a contact form... Endless information...

I enjoy the campaign tracking, the formatting and how user friendly blog posting is, I also enjoy the integrated social media outlets and the reports.

I would like if the resizing and image uploading for things like background headers was easier or if there was a tool within Hubspot that would allow you to reformat without having to do it outside of the program.

Understanding where leads are coming from and tracking attribution with the amazing new attribution reporting tool.

Hubspot Marketing hub has helped improve efficiencies, reporting, and communication between multiple departments. We now have data to help us make better decisions! The ability to track a contact's activity on our website and have a wonderful visual to move them through the funnel with pipelines has helped us our sales people keep track of more leads and actually follow up with them!

There's not much I dislike, but I'll say getting the whole company to adopt has been a challenge. It's difficult to teach the sales people how to use it as they already have processes they are used to.

Before we used a static excel sheet to track leads and now we have dynamic reports with extensive data that has decreased quarterly reporting time immensely. There are tons of benefits, so to name a few: helped us track progress and exceed our goals, the automation and website manager is a dream to use (compared to word press) , we have seen a significant increase in digital leads and ultimately- sales!

The Hubspot marketing hub makes it easy to get all your marketing needs met in one place. The best part? Their customer service team. You'll never wait more than a few mins and usually the representative will do everything they can to get your ask done while on the phone. Super easy.

There was a time when I needed to get important emails sent out and there was a brief outage, but hours later it was fixed.

If not creating your website with a developer who really knows Hubspot you may find some issues in easily making changes. Luckily the team is a phone call away.

Ease of use and the integration between different systems. Easy to navigate and understand where things are located. I also think the automation tool is excellent, is very easy to use an allows a plethora of capabilities in a very easy system. I think that it's an excellent system for a team that doesn't have a lot of available development bandwidth to implement landing pages, lead gen forms, drip campaign, lead field mappings.

Limitation in what I can accomplish. Lack of clarity on the landing and blog page backend. I also think that certain features aren't fully baked but rolled out to customers. I would like more best practices or easy explanations of how to improve marketing tactics. I also think that there are too many field/properties and it can get confusing as to which fields are actually being used and which are just 'gathering dust.\

Tracking leads. Communicating with leads effectively. Tracking effectiveness of marketing campaigns. Making sure that we understand which leads are receiving which marketing assets. Useful in segmenting our lists and understanding our database. Great task/next steps tool. I've realized looking into our CRM and knowing who should be involved in which email campaign and who should not.

Very easy to create a Marketing campaign, the landing page builder is so easy to use and navigate. Fantastic detail of personalised content in your communication with your potential or existing customers. Virtually unlimited fields for Contacts that you can customise for your business. Loads of templates you can use or purchase to achieve your results. Very convenient to schedule your actions and automate a huge part of otherwise manual work with emailing customers and prospects. The software automatically allows creating dynamic lists from your marketing email audience, i.e. the ones who opened the email or the ones that did not open the email as well as the bounced contacts and unsubscribes if any. The software also provides the heat map of clicks on your marketing emails in case you have more than one CTA. It is very easy to build links into the email or have a CTA placed. Integration with Zoom webinars and G Suite is another thing that makes everything work in a very very well orchestrated way for me.

User rights could be more diverse to access more features, i.e. the roles of users could be more configurable.

Potential customer reach is great with Marketing tools as well as conversation templates that allow a more personal approach. And the functionality and level to what you can personalise your communication is fantastic! You can also collaborate with colleagues very easily. You have statistics at the tip of your fingers either on mobile or on PC.

HubSpot is incredibly simple and easy to use.

At times it's challenging to design a landing page or webpage

Realized the benefits of using personalized landing pages with our marketing campaigns

Very easy to use interface. Perfect for beginners like I was!

I wish you could copy templates over from one account to the other since we work between two companies.

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I like all the automation action options. I can automate email follow up based on how they interacted with the email, I can automate form submission follow up, I can automate list creation and the list goes on. Hubspot takes all the manual work out of tracking leads and segmenting lists so its easy to manage high volumes of activity.

It's difficult to manage multiple brands on one platform. We share a portal with our parent company so we have limitations with reporting, analytics and subscription types because you can't separate our data out from our parent company's. We had to create properties to keep all our contacts and emails separate.

We are automating follow ups to actions taken on our website and emails. Hubspot makes it easy to see lots of different interactions that recipients are taking with an email and it's easy to define automated next steps to follow up. We are also managing lead statuses automatically and its super easy to share them with my team. We also manage our contact lists and keep them updated by making them active lists making it easy to segment our lists.

Ability to create lists based on the desired data points. Probably Hubspot is the only platform that gives us such ability to segregate the lists. The Campaign metrics are absolutely effective and helping us in making decisions more quickly. Email personalization options are one such thing which I use frequently and I really love it. Drag and drop the layouts our own wish is definitely an added advantage that saves more time and helps us in designing the emails quickly. There are many other features like Cloning, Archive, Folder creations which are really useful. Thank you Team Hubspot for this wonderful tool.

At present, I don't have anything which I dislike, but I request you to add more font options at present the font options are limited as far as I know. Also please give the platform ability to divide the lists with a huge number. With this, we can send email to a list of people with limited numbers, let's say 1000 per campaign. If possible give an option to crop or make edits to the image, yes it is connected to Canva but staying in the single window while working would help us more.

Tracking the email metrics and gazing at the performance. Previously we were unable to get the list of influenced contacts, but with Hubspot, we can now get the list of those influenced contacts. The ability to reach people on mass in less time and leaving an impression of the brand.

The automated workflow system, it saves our team a lot of time where we would have to send a lot of emails out as our customer base is big and as a telecoms company, we have a lot of customers in different stages of their build. With the automated workflow we can let them run on their own journey so they're touched enough times but not too often without us having to keep checking in.

That the 'sales' side of it isn't great. I know it's a pure marketing system but sales and marketing tends to link together quite strongly, especially in our company we're both dependant on each other so the functions in the sales side could be a bit smoother. I've used salesforce before and some of the functions in those are good. Also we use our own system on the back end of our website, and it has been quite a struggle to link our system with Hubspot through the API but we're getting there!

It's been a massive time saver with the automated work flow for emails. When a person registers on our website, they get an automatic email workflow come through until they become a customer. Before we'd have to keep collating registered contacts at the end of every month and sending them out an email. This has allowed the team to focus on other campaigns and bespoke offers that we can push through which is helping us keep our contacts engaged.

Automation is key when using HubSpot! Using the workflows to automatically trigger emails is so helpful & saves time for us. The cloning functions for eDMs and Landing Pages allows us to work efficiently and utilise existing designs with ease.

I would really like to see more depth in the analytics tools, rather than simple engagement metrics.

The problems we are solving using HubSpot include managing a huge database of contacts, many of which are completely different audiences! HubSpots lists & segmentation allow us to manage these effectively.

Our company switched from Act -on to hubspot Jan 2020. I am a digital marketing specialist and really enjoy using landing page, email and forms for my marketing needs.

I was hoping we could schedule IG/FB stories with it. I wish there is a preview of my business social accounts.

I never had to worries about contact duplications and hubspot filtering out all those people who unsubscribes our marketing emails. I never had to worry about complaints.

They are always upgrading the reporting features which I appreciate. As well, the customization of HubSpot allows us to really track our leads transparently and nurture them accordingly.

There are instances where numbers don't line up for no apparent reason and require a little more digging to get an accurate picture. But I do understand we're inputting A LOT of data.

We use workflows to both nurture our leads, as well as connect with our Zoom account for easy webinar registration and tracking.

I love the Inbound Marketing philosophy of Hubspot. I base 100% of my own marketing strategy on this strategy and this is the strategy that I sell to my clients. My favorite tools ? Workflows and Automated Emails.

Hubspot updates it tools frequently, so there is nothing I dislike for long.

Lead gen : at least +20%. Conversion : +10 % conversion and less time spent. Sales automation : +25% time saved.

HubSpot Marketing has enabled us to integrate all of our tools to a single platform. We can quickly see analytics and performance of our ads, landing pages, email outreach and forms. This includes our campaigns on Facebook Ads, Google and YouTube. The craziest part of it all is that I believe we've only scratched the surface! I look forward to seeing our business propelled further as we discover and utilize more of the tools provided by HubSpot Marketing Hub.

Situations that don't allow out of the box tools for problem solving can be frustrating. Another area is ROI. Due to our business structure ROI is not necessarily measurable and sits at -100%.

We're utilizing HubSpot Marketing Hub to get conversions! Tools such as automated email, customizable forms, CTAs and file storage make the platform ideal for most use cases. Also, I can't overstate the ease of integration with other platforms!

I like how user friendly HubSpot is. It's pretty clear and easy to understand where you're at in the system so that you can do what you need to be successful. And I like that it's all-in-one for what I need to do. Contact/Company/Deal records are in one system so marketing campaigns and sales follow-ups can access the details they need to follow-up successfully.

Sometimes I feel like hubSpot is too simple because there are a few things I would like to do but cannot. Most of these are items on the product roadmap though because I know others are keen to have these features added as well. HubSpot is great about listening to customer needs and acting on them.

HubSpot Marketing Hub helps us to keep out content organized and share our content with prospects and customers. Marketing Hub is used for both of those channels in a streamlined way.

The list building tool is amazing. You can literally create a targeted list of prospects on any criteria .... the number of pages viewed, which pages they've viewed. It's amazing

You do need to be prepared to create workarounds. I've had to use Zapier several times to complete basic functions that are standard in other email tools, but don't come out of the box in Hubspot. e.g. only send an email on a specific day of the week e.g. Thursday.

We are giving our clients tailored email content based on what they actually want to hear about. BUT, you need to realise that you need to create that strategy yourself. The software doesn't create the strategy for you. You create the strategy and the software is the enabler. If you don't have strategy then you will be disappointed with any software you use.

HubSpot Marketing is by far the best marketing platform out there. Their email marketing solution is easy to use and provides a ton of different data points to analyze after the fact. We use it in conjunction with their CRM and it's made our lives much easier. We also like the workflows and automation a lot as it's much easier to use than competitors.

HubSpot is still rolling out Related Companies, which allows you to assign a contact to more than one company. It's still very quirky though and creating lists off it is not easy. Hopefully when it's out of beta, this will be fixed. More generally, you're paying a premium for what you're getting. They're definitely much more expensive than the competition.

We use HubSpot to manage all of our email marketing, social media posts, blog, and some action-based automation. We've streamlined our systems and it's made it much easier for our teams to work together.

I like the detailed report about each lead's activity. Really helps figure out a prospect need before making contact, so I can seem like even more of an expert to the prospect.

as of now I truly have no complaints about hubspot. all is good thus far.

keeping track of leads and prospects is very easy and clear, user friendly. Helps when I connect with the prospect and can sorta pinpoint their pain based on their activity.

Being able to report on traffic, landing pages, blog posts by views etc is an incredibly helpful and convenient tool integrated in the CRM system which means we don't have to create these reports externally. The fact that you can create blog posts and share to different social media platforms with the click of a button is really helpful. The calender view of when each post is due to be published is incredibly handy too.

I have yet to found a downside to the HubSpot Marketing Hub!

HubSpot Marketing has enabled us to do almost everything we need to do in one CRM system which makes our workload significantly smaller and our work far more streamlined. The reporting tool is something we use on a daily basis for a multitude of departments. We have several workflows in place which makes tasks that would usually be done manually far easier and quicker.

A huge number of the marketing tools we need, all in one place, means that the whole team gets value from HubSpot and uses it on a day-to-day basis. Less hassle managing lots of integrations also means better, more joined up data right through marketing, sales, and customer success. Unlike some competitors, HubSpot has a great user interface and is actually nice to use - which makes a huge difference to adoption and reduces the time to value for new team members. It's easy to create dashboards that are easy for the whole business to understand which helps with engagement and transparency between teams.

A lot of the limitations that I've struggled with in the past on the Professional tier (that led me to start evaluating some more "enterprise" competitors) have recently been resolved—there's now much more reporting available, they're expanding their ABM feature set, and calculated fields are now available. That said, their first line support is a bit hit or miss—you often get someone who doesn't "get" marketing or doesn't have the depth of product knowledge to answer fairly basic questions. I'd also love to see more complex attribution models (currently only available in Enterprise) available in the Professional tier. That would make HubSpot a complete "no brainer" for almost anyone choosing a marketing automation / sales CRM tool. The reporting functionality, whilst simple to use, is quite basic in terms of being able to create complex queries so you need a third party reporting tool to support in-depth reporting.

HubSpot makes it quick to iterate on marketing and sales ideas, measure the results, and improve. With everything from social media monitoring to basic organic search and ad ROI reporting in one place it's easy to quickly get a high level overview of how campaigns are performing. Being able to track the contribution every channel and campaign makes to revenue means we can optimise budgets, validate ideas, and iterate faster.

1) HubSpot support is by far the best in the industry! They are incredible. If you need assistance with a report or editing a landing page their support team is so well cross trained! 2) Robust API Integrations! This makes reporting a breeze as well as increased our productivity! This is a huge selling point for me! 3) Intuitive. The entire platform is easy to use and set up logically! You can customize your view based on department as well!

1) I wish they offered more certifications that are not just HubSpot platform focused. 2) Recently, the platform has experienced a few data outages. This can set productivity behind. However, their team is quick to communicate this with users.

Problems Solved: Marketing Hub has made our team substantially more productive. With everything in one platform, you can easily complete tasks. Data aggregation is such a plus! Not all stakeholders are well versed in marketing reporting. However, reporting and aggregation on the platform is robust!

Very friendly interface with extensive material to support and learn how to use all features and diligent customer support. Have been in contact with our account manager and have received great support and tips to get the most out of the tool.

Metrics sometimes don´t match in social media or Google Analytics. Still have to better understand the differences when I prepare reports. Will probably book a meeting with our account manager to clarify this point.

Most of our Digital Marketing efforts are done using Husbpot. And we have came up with more and more ideas to use it based on examples given by other users or our account manager. Our company has become a lot more proactive

Chat is easy enough to customize from the page, and on an individual level, each tool that hubspot offers is powerful. For example, the CRM function (noteworthy that it is completely free) ensures that we can segment customers quickly, and without major difficulties. The platform gathers all the necessary information so that the public analyzes that we want to carry out are carried out automatically, and so that we can retain all clients for as long as possible.

Trying to integrate google analytics to hubspot is practically useless, as the hubspot platform is not enabled enough so that there are no performance problems when tracking data.

Hubspot has so many customizable features that we don't really know where to start. In fact, this marketing software has demonstrated so many utilities that it has simply made a place for itself in the world of quality and functionality advertising. With it we have been able to cover chats with clients, advertising campaigns of different scales, and we have even been able to exercise unique SEO strategies, which have proven to bear good fruit quickly.

It's convenience-everything is right in the same spot. Also very easy to use.

Price! Very expensive for a business. Paid tech support, features that cost money on hubspot are free elsewhere etc...

Hubspot is dedicated to educating its users. All the marketing information one could want is available on the blog.

CRM, CSM, Social, Content, Email, blog, analytics and sales tools all rolled into one is a game changer. Having one portal to be able to do execute all activities makes it so much easier to do my job and monitor progress that marketing have to the business and bottom line.

Would like to have more deep dive analytics. The current analytics is to high level but gives us what we need for now.

Intention is to build engagement and optimise brand visibility. We've been able to do this through HubSpot.

I like the User interface because it has great features and by seeing the interface any body can create any sort of email campaigns and very much satisfied with the performance. Recommended

No dislikes everything seems smooth and good

I have solved all my email marketing solutions by creating critical email campaigns like: Transnational campaigns, trigger campaigns etc.

The interface is intuitive and easy to learn. Hubspot is to Apple as Salesforce would be android. This makes it easy to use, and the design looks great. With HubSpot, you can create and optimize your content, nurture leads, monitor contacts as they become customers and see how your marketing progresses. HubSpot takes customer training very, very seriously. HubSpot also teaches philosophy, marketing, and business principles as a key part of success. The dashboard is really, really gorgeous. So is the mobile app. Well designed, beautiful interfaces are important to me.

The email platform's drag and drop could use more customization. I'm not sure that having an all-in-one tool will be that much more effective. In our industry, content marketing, the internet is pretty crowded with plenty of other companies trying similar strategies. My thought here is that if HubSpot works for us, it should work for any B2B business.

Would like to connect to Tableau for reporting, but the integration costs more.