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iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
iContact Categories on Findstack
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What iContact is best for?
How does iContact compare to Mailmodo?
What are the pros and cons of iContact?
iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
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iContact Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2024
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Aug 31, 2018
 Source
Overall Rating:
4.0
GW
Gregory W.
Videographer
Share
"Great for small business"
What do you like best about iContact?

The greatest thing about Icontact is that you're able to create newsletters easily with decent templates they provide and track the interaction your emails recieve from your customers. Having those analytics helps us as a small business know what our customer demographic best responds to and are interested in.

What do you dislike about iContact?

There isn't a lot to dislike about the program, however, sometimes the newsletter builder will have issue loading pictures you upload and may take more than one attempt to upload them.

What problems is iContact solving and how is that benefiting you?

Were able to know if our customers got our email. We used to mail out newsletters physically, and never know if they arrived with our customers, now Icontact gives you stats on the emails you've sent.

Small Business (50 or fewer emp.)
Aug 28, 2018
 Source
Overall Rating:
4.0
JM
Julianna M.
Founder
Share
"iContact Improves with each update"
What do you like best about iContact?

With the newest update, our email lists load quicker for a faster sending time.

What do you dislike about iContact?

I am unable to tag contacts based on what I am sending, as some of our contacts fall into multiple categories.

What problems is iContact solving and how is that benefiting you?

Icontact helps us reach our customers with our weekly newsletters and any other email communication needed.

Small Business (50 or fewer emp.)
Aug 22, 2018
 Source
Overall Rating:
4.0
CV
Christina V.
Founder
Share
"A great platform to get your customers attention "
What do you like best about iContact?

I like the functionality and the ability to create different looks with emails. Uploading contacts is easy and I am also using the auto responder.

What do you dislike about iContact?

The cost - mail chimp is free and I’m unfortunately considering switching. As a small business looming at ways to reduce expenses is important.

What problems is iContact solving and how is that benefiting you?

I feel like people no longer want long emails so moving to a short blog like set up is best with clickable links.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
4.0
WF
William F.
Founder
Share
"Good but needs improvements - see below. A lot of our emails get blocked by spam filters."
What do you like best about iContact?

It does what it is supposed to do................. ........................... .............................. ...........................

What do you dislike about iContact?

The 2018-08 update makes it harder to review new sign ups and to reassign to different lists - clicking the boxes was easier. Long segment names now have to be truncated which makes them less meaningful.

What problems is iContact solving and how is that benefiting you?

Sending monthly newsletters. Resending Newsletters to new sign ups, Repurposing past emails.

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
4.0
TC
Taylor C.
Junior Account Executive
Share
"IContact has always been a great source for our company!"
What do you like best about iContact?

I'd say the customer service aspect is what we like best. We have a dedicated employee who constantly reaches out and offers her help. She always answers the phone and is quick to respond if she is away from her desk. It makes the whole service very personal and convenient

What do you dislike about iContact?

The one thing I dislike is the storage issue. I keep getting notifications that my iContact directory is almost full so I have to manually go into old email distribution lists and delete each one. I wish old distribution lists would just expire and go away.

What problems is iContact solving and how is that benefiting you?

iContact helps us send out well-formatted invites, evites and notifications to a wide group of people. It is a great resource for us.

Mid Market (51-1000 emp.)
Aug 13, 2018
 Source
Overall Rating:
4.0
AC
Amy C.
Founder
Share
"Mass Email Provider"
What do you like best about iContact?

Emails are the most responsive methods for communicating current sales, events and notices to a large group. When we send a mass email, we see results immediately. I like the ease of use to design and set-up an email, and the personal attention from my account representative who often outlines strategies with my contact list to help on deliverability.

What do you dislike about iContact?

Sometimes have issues with our media 'storage' that doesn't appear accurate. Wish I understood better how to reach the people who are listed on the dashboard results as 'NO INFORMATION'. Don't like the alternating IP addresses as I'm unable to ask our local email service to whitelist our email IP (since it has numerous IP addresses that might be utilized by other advertisers).

What problems is iContact solving and how is that benefiting you?

iContact emails allow us to communicate sales, promotions, services, benefits and safety information quickly and to a large crows. Results are noticed immediately by the phone calls we receive.

Small Business (50 or fewer emp.)
Aug 09, 2018
 Source
Overall Rating:
4.0
BH
Brent H.
Founder
Share
"Keeping customers informed"
What do you like best about iContact?

Icontact allows me to create an extra "touch point" with my customers. It also allows me to have a "leave behind" in a digital format for further information gathering. The analytics help me change my message and keep customers clicking.

What do you dislike about iContact?

the design is a little clunky. It needs to be more similar to wix.com's design features

What problems is iContact solving and how is that benefiting you?

How to reach certain contractors that insulate themselves from sales staff.

Mid Market (51-1000 emp.)
Aug 08, 2018
 Source
Overall Rating:
4.0
VA
Valentina A.
Founder
Share
"EASY AND BUSY"
What do you like best about iContact?

It is very easy to use and gives you enough space to store users and images. Through this email newsletter program I can easily send beautifully designed emails to hundreds or thousands of subscribers at once. It is 0a great way to share news, announce new promotions, share new product features—or even send out an annual email update to all of your friends and family. It can organize your contacts into lists, add new contacts easily via a signup form, send beautifully formatted messages in a half-dozen clicks, and analyze how your email performed.

What do you dislike about iContact?

The graphics is sometimes a little too simple, I would like more variety.

What problems is iContact solving and how is that benefiting you?

I can keep constant contact with my users and I can update them with our company news in a very easy and satisfactory way. By reading statitics after sending the emails, I can also keep track of the people who are reading my newsletters and know who is really interested. Years ago, that might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer. Today, reaching our customers and contacts is as easy as clicking a button in an email marketing app.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.0
CJ
Carolyn J.
Founder
Share
"Works great to get the word out!"
What do you like best about iContact?

I can reach as many or as few as I need to within minutes of when I hit deliver now.

What do you dislike about iContact?

For the holidays I wish there were more themes

What problems is iContact solving and how is that benefiting you?

Much easier to use when sending mass emailings

Mid Market (51-1000 emp.)
Aug 07, 2018
 Source
Overall Rating:
4.0
RT
Rachel T.
Founder
Share
"Overall positive experience with iContact"
What do you like best about iContact?

User friendly, we really like all the improvements made this year, I always enjoy working with our account reps.

What do you dislike about iContact?

Response time from support can be slow.

What problems is iContact solving and how is that benefiting you?

Email marketing, improved sales, email database storage, marketing analytics

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.0
DB
Dan B.
Manager And Founding Editor
Share
"iContact customer support and resources help use write better emails and get more opens."
What do you like best about iContact?

I like that I can contact customer support when I need them.

What do you dislike about iContact?

Our company does not send many emails, but maintains a substantial email list. I wish there was a payment plan that took our low frequency for email into account.

What problems is iContact solving and how is that benefiting you?

We write better emails using the email templates that iContact provides.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.0
ND
Naomi D.
Founder
Share
"Good email solution"
What do you like best about iContact?

iContact updated their email builder recently and it has become much more user friendly. The ability to sort contacts into specific lists is also very helpful.

What do you dislike about iContact?

It would be extremely helpful to be able to resend a subscription confirmation email, as these tend to get lost in people's boxes.

What problems is iContact solving and how is that benefiting you?

The ability to keep in touch with a variety of contacts through email newsletters.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
4.0
MH
Megan H.
Social Media Marketing Intern
Share
"Great Product"
What do you like best about iContact?

I love how easy iContact Pro is to use! So simple to navigate!!!

What do you dislike about iContact?

I have had it crash on me a few times, other than that, it is great!

What problems is iContact solving and how is that benefiting you?

I use iContact Pro for marketing automation. Must simpler!

Small Business (50 or fewer emp.)
Jul 06, 2018
 Source
Overall Rating:
4.0
JA
Jarah A.
Founder
Share
"I've recommended iContact to many clients!"
What do you like best about iContact?

They are the #1 name in email. Great reporting, good at getting through spam filters!

What do you dislike about iContact?

I don't use them often, but when I've used the template designer they're not great.

What problems is iContact solving and how is that benefiting you?

I use them for multiple clients, never any trouble, great importing features and good customer service.

Small Business (50 or fewer emp.)
Jun 08, 2018
 Source
Overall Rating:
4.0
EV
Eva V.
Manager Of Communications
Share
"Good. Could be simpler."
What do you like best about iContact?

The integration with Netsuite into lists.

What do you dislike about iContact?

Cannot send just 1 email without making a new list.

What problems is iContact solving and how is that benefiting you?

We would lose contact with people, but now with iContact we can easily integrate with Netsuite & keep in touch with everyone in our state..

Mid Market (51-1000 emp.)
May 01, 2018
 Source
Overall Rating:
4.0
M.
Michelle .
Founder
Share
"iContact is wonderful for creating email campaigns"
What do you like best about iContact?

Their customer service is very supportive. They take the time to have meetings with you and discuss how to use the program.

What do you dislike about iContact?

Haven't worked long enough on it to say.

What problems is iContact solving and how is that benefiting you?

We can track the efficiency of our emails, including how much they're opened, clicked, or even track who unsubscribed. I like the A/B testing to see what email titles and photos work best.

Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
4.0
BK
Ben K.
Founder
Share
"I am happy with iContact"
What do you like best about iContact?

The customer service is amazing. I can always reach them when I need them and they always solve my problem. The chat feature is great as well. There is never any wait time.

What do you dislike about iContact?

The old email editor was horrible. But now that they have updated the email editor within the last few months, I am pleased. When I'm logged into the account, the contacts section has an older look and feel but it's not a big deal.

What problems is iContact solving and how is that benefiting you?

We are staying in touch with our investor base through iContact. Using iContact ensures that the emails get delivered properly and that there are good metrics.

Small Business (50 or fewer emp.)
Apr 12, 2018
 Source
Overall Rating:
4.0
Diane T. avatar
Diane T.
Founder
Share
"Ideal provider for a small non-profit like ours"
What do you like best about iContact?

We send out a weekly newsletter for our small non-profit tango community, and use iContact to manage subscriptions and keep an archive of our newsletters and images. It is easy to re-use the template from week to week, and keep track of those who receive the mailing. We can track how many people receive the mailing as well as how many actually open it.

What do you dislike about iContact?

You cannot sort your saved images in folders or any other way to find what you want quickly.

What problems is iContact solving and how is that benefiting you?

Since we aren't really a "business" but a non-profit, our problems are always small. We do attract people to our tango venue and keep a mailing that includes out of towners who like to know what is going on in our city before they visit.

Mid Market (51-1000 emp.)
Apr 10, 2018
 Source
Overall Rating:
4.0
KS
Kay S.
Founder
Share
"Great customer Service!"
What do you like best about iContact?

-Really great customer service, whether it's a call or email -Fairly easy to use email designer and contact system -Great organization

What do you dislike about iContact?

-Contact segmenting doesn't work for everyone -There's a learning curve for the email designer

What problems is iContact solving and how is that benefiting you?

Good mass marketing service, we reach out to contacts more often than we would have otherwise.

Small Business (50 or fewer emp.)
Feb 17, 2018
 Source
Overall Rating:
4.0
AC
Amber Marie C.
Instructional Assistant
Share
"Review of iContact "
What do you like best about iContact?

It’s very user friendly and easily assessable.

What do you dislike about iContact?

Duplicates form on different servers so I’m seeing multiples of the same contact.

What problems is iContact solving and how is that benefiting you?

All of my contacts in one place and able to group by association.