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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
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iContact Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"iContact is an aweswome service!"
What do you like best about iContact?

iContact has recently updated their templates and editing platform and it is now so user friendly. I can upload everything into their templates or create my own without having to use a third party platform like Dreamweaver to assist.

What do you dislike about iContact?

I wish that if I have a subscriber assigned to two different lists that if I send a blast out and hit both of those lists that it wouldn't send that email to that particular person twice but instead filter it out so they only get it once. Many of our people are assigned to multiple different lists and occasionally we hit more than one list at a time with sale details or other promotions.

What problems is iContact solving and how is that benefiting you?

It's great to be able to really track the open rates and use the new dashboard to get a quick glimpse at how our email blasts are preforming.

Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Email service"
What do you like best about iContact?

Love customer service , they are very nice, very willing to help when we need them.

What do you dislike about iContact?

not open on the weekend. We like to see if you open on the weekend.

What problems is iContact solving and how is that benefiting you?

Delivery rate. They help us to improve it.

Mid Market (51-1000 emp.)
Apr 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, easy to maintain - a huge win!"
What do you like best about iContact?

iContact is constantly innovating and adding new tools and value to their product.

What do you dislike about iContact?

That I can't see a "summary" of everything (lists selected and suppressed, time the message is scheduled for) before I hit send.

What problems is iContact solving and how is that benefiting you?

We are making sure we are connected with our constituents for communications as varied as our newsletter or renewing memberships. iContact is a direct source of revenue for us while making engagement with our community easy.

Small Business (50 or fewer emp.)
Apr 05, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"iContact has good Tech Support"
What do you like best about iContact?

The few times that I have ever needed to contact iContact's Tech Support, they have been quick to get a hold of, and they have been knowledgeable and able to resolve issues in a short amount of time.

What do you dislike about iContact?

Nothing complaints. iContact has been working well for us for many years.

What problems is iContact solving and how is that benefiting you?

iContact is a very economically viable solution for email marketing.

Small Business (50 or fewer emp.)
Apr 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wonderful software, easy to use"
What do you like best about iContact?

My favorite aspect of the software is that I’m able to easily schedule emails.

What do you dislike about iContact?

I don’t like that I can’t schedule multiple emails at once.

What problems is iContact solving and how is that benefiting you?

I am not currently working to resolve any problems.

Small Business (50 or fewer emp.)
Mar 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"iContact Pro is Great!"
What do you like best about iContact?

I love how easy it is to build comprehensive workflows. These workflows allow for greater automation, which makes my life as a marketer easier! I also love the support team. Our Strategic Advisor, Kate, is helpful and responsive. She is a rock star!

What do you dislike about iContact?

We're having some issues with open/click discrepancies, which affects our reporting and analytics. I'd also like more comprehensive analytics. Kate pulls reports for me each month with full stats, but I'd like the ability to do this myself.

What problems is iContact solving and how is that benefiting you?

We used a different ESP for about two years until we realized that utilizing their automation features would cost us way too much money. We switched to iContact, and I've been able to implement tons of automated workflows that would've cost my company hundreds of dollars a month with the other ESP.

Small Business (50 or fewer emp.)
Mar 20, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and easy to use"
What do you like best about iContact?

Ease of use, reporting fuctionality is great as well! I have used other companies in the past and this one is much more user friendly

What do you dislike about iContact?

Design fuctions could use more improvement, sometimes the site will freeze or crash causing me to start over.

What problems is iContact solving and how is that benefiting you?

Outbound Marketing. Extremely easy to contact hundreds of customers at a time.

Small Business (50 or fewer emp.)
Mar 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Customer Service and Flexibility"
What do you like best about iContact?

Whenever I have contacted the staff at iContact they have always extremely helpful. They have taken the time to understand my needs and have always been able to answer my questions and find a solution that fits my organizational needs.

What do you dislike about iContact?

I have not disliked anything about iContact.

What problems is iContact solving and how is that benefiting you?

We have three ministry organizations that we use iContact for: a church, an outreach ministry and a para-church ministry. Through iContact we are able to stay in touch with the congregation, followers and donors of these organizations. iContact makes it easy.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent service"
What do you like best about iContact?

Really simplified automating our newsletters

What do you dislike about iContact?

Nothing to dislike. Easy set up and implementation

What problems is iContact solving and how is that benefiting you?

Having to send emails individually

Enterprise (> 1000 emp.)
Jan 03, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Iconnect "
What do you like best about iContact?

Easily used and nicely designed I recommend it to all my friends

What do you dislike about iContact?

Nothing at all it is really awesome website

What problems is iContact solving and how is that benefiting you?

Contact with my friends and colleagues

Small Business (50 or fewer emp.)
Dec 31, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Intuitive, easy-to-use"
What do you like best about iContact?

I like the wide range of designs available for a variety of newsletters. The toughest part of using iContact is deciding which design option to use. Also importing mail lists is a snap.

What do you dislike about iContact?

Occasionally the screen refreshes do strange things to the formatting. Usually resolved itself in a few seconds. Annoying because you suddenly see formatting which is not what you had input.

What problems is iContact solving and how is that benefiting you?

We send 2 weekly newsletters and 1 monthly. iContact saves countless hours or preparation.

Small Business (50 or fewer emp.)
Dec 21, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fanastic Email Marketing Solution!"
What do you like best about iContact?

I've used several email solutions. iContact is by far the best. It's easy to use. It's priced very fairly and the support is always there when you need them.

What do you dislike about iContact?

There is nothing that I dislike about iContact. No complaints here ...

What problems is iContact solving and how is that benefiting you?

iContact allows us to keep top of mind with our customers via monthly newsletters and special offers.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Comprehensive service I have used for many years"
What do you like best about iContact?

We have been using iContact for many years. We have an email list of around 200,000 addresses. We use iContact to maintain the email list, and to send targeted emails to the list on a weekly basis. iContact does everything - manage the list, handle adds/unsubscribes, provide useful reports and stats, and more. We also have a second need for an autoresponder to handle a smaller list of a couple thousand emails. This autoresonder contains around 100 messages and lasts around three years. We set up the autoresponder mechanics - everything else runs automatically.

What do you dislike about iContact?

There is nothing obvious that we dislike. We have had other email services in the past and iContact has everything we need.

What problems is iContact solving and how is that benefiting you?

We have had a weekly email since 2001 for customer marketing, branding and loyalty. This allows us to provide tips to our readers, and also keeps us on top of mind if they have needs. We are also able to positively promote our services.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple. Customizable. Supportive."
What do you like best about iContact?

iContact has made this entire process easy for our organization. As we move to a more focused content marketing plan, we saw the need to transition from a free service to one with more support and tools. As a non-profit, budget is always a challenge but our Strategic Advisor has made sure that we get the most bang for our buck!

What do you dislike about iContact?

I wish that I had more time to set up drip campaigns prior to purchase. You really need to have content ready to go before seeing iContact work to its full potential.

What problems is iContact solving and how is that benefiting you?

iContact has helped up get consistent branding across the organization. We have several different departments that have been accustomed to sending out their own thing. Now we have one brand, one voice. We will have data on volunteers versus donors versus program recipients and be able to make better decisions about what content to appeals to different segments.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Create Emailing Masterpieces"
What do you like best about iContact?

I really like that I am able to upload all of our images and edit them inside the template. I LOVE LOVE LOVE the drag and drop feature and how I am able to customize the templates with colors, fonts and images!

What do you dislike about iContact?

My only wish was with borders being able to be added to individual text blocks to add an extra POP! of color or personality.

What problems is iContact solving and how is that benefiting you?

We realized that we are able to use the data for sales leads, areas of interest from our student engagement and what we should be focusing on for our future schedule!

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Always helpful"
What do you like best about iContact?

The assistance from my account representative and the support team.

What do you dislike about iContact?

I wish I could see deliverability stats for specific email providers within I-Contact.

What problems is iContact solving and how is that benefiting you?

Communication with our customers. We have improved out engagement with customers.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Thank You iContact!"
What do you like best about iContact?

The customer service is unparalleled. No endless wait times, always a helpful person on the other side. (Emily is THE best!)

What do you dislike about iContact?

That more of our vendors are like iContact

What problems is iContact solving and how is that benefiting you?

Quality of inbound leads, traffic

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"VP Sales"
What do you like best about iContact?

The ease with which we can contact a large group of people - with proven results!

What do you dislike about iContact?

Nothing. The product is great.I would say they should upgrade their DO not contact rules. We should have a change, in our business, to mark a company that we are emailing, out of business before we are marked, "Do not contact" in the file.

What problems is iContact solving and how is that benefiting you?

I can send mass emails out to a group of people without server problems, being black balled on the internet and can contact a large group of people in a individualized way and it gets the job done quicker.

Small Business (50 or fewer emp.)
Dec 18, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Product with Amazing Customer Service"
What do you like best about iContact?

iContact has an easy to use platform for creating great looking mass communications. The Customer Service I get with iContact is amazing! My CSRs have always been incredibly responsive. We are a small nonprofit and many of us are doing double duty. iContact is perfect for us to create polished pieces in a short timeframe.

What do you dislike about iContact?

There are some little bugs that we wish were easier to fix, but as I understand, this the case with many other products. For instance, we don't always love the way our emails look in Outlook but that appears to be an Outlook issue.

What problems is iContact solving and how is that benefiting you?

We have increased our use of iContact for marketing publications and have seen an overall increase in sales.

Enterprise (> 1000 emp.)
Dec 18, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and Intuitive"
What do you like best about iContact?

I use iContact quite often and enjoy the interface and the ease of use.

What do you dislike about iContact?

I wish there were more templates to choose from and the ability to easily customize existing templates.

What problems is iContact solving and how is that benefiting you?

I've found this is a great way to reach people and drive results.

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