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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Insightly CRM Categories on Findstack
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Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great and Easy to Use CRM!"
What do you like best about Insightly CRM?

Love the easy to use interface. Our team has learned to use this and it's been a wonderful asset to connecting with our clients. The phone app is great.

What do you dislike about Insightly CRM?

I'd like to see more integrations with Microsoft Outlook (that's not 365).

What problems is Insightly CRM solving and how is that benefiting you?

We're using Insightly to improve our communications with clients across our team.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very helpful"
What do you like best about Insightly CRM?

I like how you you can classify existing vs. potential customers

What do you dislike about Insightly CRM?

I wish that there were more filtering options on mobil app.

What problems is Insightly CRM solving and how is that benefiting you?

I am able to reach out to more customers quicker.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Love it - scan cards on the go"
What do you like best about Insightly CRM?

Scan business cards with your mobile and the custom e-mail address you can BCC to log things.

What do you dislike about Insightly CRM?

Some features have a maximum and they force you to upgrade

What problems is Insightly CRM solving and how is that benefiting you?

Working together and filing mail/contacts

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Straight forward CRM, easy to use"
What do you like best about Insightly CRM?

interaction with other systems, email sending creates contacts, excel extractables.

What do you dislike about Insightly CRM?

customisation needed depending on definitions.

What problems is Insightly CRM solving and how is that benefiting you?

High volume business contacts and opportunity follow up.

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great integration and layout, easy to get started!"
What do you like best about Insightly CRM?

Insightly's Task and CRM integration is superior to the other program I've used - being able to call up emails sent while looking at a task is of great benefit

What do you dislike about Insightly CRM?

We're a very small business, and ran out of space on the free plan. If I were bigger, I would certainly consider a higher level of service.

What problems is Insightly CRM solving and how is that benefiting you?

Communication with potential clients is much easier when you have all the previous notes and correspondence.easily accessible.

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great customization for organizing customer data for an outstanding value!"
What do you like best about Insightly CRM?

We love the ability to customize fields that is very important to us. The import and export feature is also important so we can make bulk edits. So far Insightly has been developed in a way that makes things easy to setup and start using right away, but also gives you a good deal of customization which is essential to the intricacies of our business.

What do you dislike about Insightly CRM?

Sometimes the import feature is a bit clunky and insightly fields themselves are not recognized, making things difficult when trying to import.

What problems is Insightly CRM solving and how is that benefiting you?

Managing our quoting queue, and also getting reports regarding quotes, sales, etc. The benefits are being able to look both at a high level with ease but also to get fairly granular and look at the details.

Mid Market (51-1000 emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightly benefits"
What do you like best about Insightly CRM?

Most useful to me is capturing important emails and attaching them to contacts or creating a new contact and organization.

What do you dislike about Insightly CRM?

It's hard to believe tasks cannot be sorted or filtered. It's very cumbersome to make the tasks useful when I can't easily rearrange or sort.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping all my contacts, history, progress, projects and tasks in one place that I can access from my laptop or my phone is a huge timesaver and keeps me better organized.

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Insightly CRM?

I really like Insightly. The activity sets are a huge time saver and great tool.

What do you dislike about Insightly CRM?

I would like the email features to improve.

What problems is Insightly CRM solving and how is that benefiting you?

Managing our client relationship.

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A great CRM tool that stands up to the big dogs"
What do you like best about Insightly CRM?

Loved the full featured CRM platform in general and loved that fact that it was free for first two users. This allowed my small company to utilize a great CRM platform while we were small with no cost and as we grow we will become a paid user. I love this business model and am surprised more SaaS platforms don't take this approach.

What do you dislike about Insightly CRM?

The mobile and iPad app needs attention. Not nearly as fully featured and not very useful when on the go. The change to the new format left some features behind so it would be good to make sure all features come over when new platforms are released.

What problems is Insightly CRM solving and how is that benefiting you?

Sales activities are definitely much more organized and efficient once we utilized this service. Before we utilized CRM, it was only managed via emails and was not tracked at all. Now we have a very good handle of our sales activities and project pipeline.

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Sales CRM"
What do you like best about Insightly CRM?

I love how it connects to G-Suite and my calendar.

What do you dislike about Insightly CRM?

It isn't really meant for project management.

What problems is Insightly CRM solving and how is that benefiting you?

We are keeping track of our leads and creating follow up. This product makes it so any follow up does not fall through the cracks.

Small Business (50 or fewer emp.)
Nov 05, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good CRM for the pricepoint"
What do you like best about Insightly CRM?

Insightly is a good CRM for the price point. The workflow is decent, it offers customizable features and training resources. I also enjoy the UI and overall look and feel.

What do you dislike about Insightly CRM?

I feel Insightly is lacking in a few areas, that more enterprise solutions seem to offer. One thing our team has noticed is that if you convert a lead into an opportunity, there is no "back button." This can be cumbersome if someone accidentally completes an action that they were not supposed to do.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly is definitely helping our team manage our business development workflow.

Small Business (50 or fewer emp.)
Nov 03, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best Budget Friendly Crm"
What do you like best about Insightly CRM?

I love that it's easy to start up and sync with my google account

What do you dislike about Insightly CRM?

I don't like the limitations fir the lower priced packages

What problems is Insightly CRM solving and how is that benefiting you?

It's easy to maintain customer relationships

Small Business (50 or fewer emp.)
Nov 01, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightly is pretty, easy to use"
What do you like best about Insightly CRM?

I like the way it manages clients, it makes it easy to navigate. I can track things easily with the software. I can put notes, tasks, etc...that is very helpful. I think there is a small learning curve to the software, but overall it is easy to use. I found it a much better system then similar crm softwares.

What do you dislike about Insightly CRM?

I disliked the email templates, they don't seem to fit the purposes of the software. I know you can change that and edit it, but it seems like a bad starting point. I also think having to constantly update things makes the usage software a bit daunting, it feels less useful that way.

What problems is Insightly CRM solving and how is that benefiting you?

It solved the problem of organization for me, it allowed me to get organized with my clients in a way that's effective. I realized that getting organized was extremely beneficial to my business because it provided me the opportunity to stay better connected to my customers and clients.

Small Business (50 or fewer emp.)
Oct 19, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Communication and Organization Simplified"
What do you like best about Insightly CRM?

It can serve as a singular place for all emails, documents, attachments, contact info, and more. Really great planning and organization software.

What do you dislike about Insightly CRM?

The interface could be a bit smoother/easier to navigate, but overall I am satisfied.

What problems is Insightly CRM solving and how is that benefiting you?

Cross-user project visibility, client communications, project portal.

Small Business (50 or fewer emp.)
Sep 13, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"User-friendly and flexible"
What do you like best about Insightly CRM?

Have been using Insightly for about two years. The best feature is that almost everything is customizable and it is intuitive to figure out.

What do you dislike about Insightly CRM?

Worst thing is that leads cannot be connected to organizations. They are only connected to contacts. You should be able to convert a lead to an opportunity. Not possible in their current set up.

What problems is Insightly CRM solving and how is that benefiting you?

We use Insightly to build and report on our sales pipeline. It helps us see how many orgs we have in the funnel across our different domains.

Small Business (50 or fewer emp.)
Aug 31, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Tool... Super Compatible with G Suite"
What do you like best about Insightly CRM?

This tool is so compatible with Gsuite and so easy to use it really makes keeping track of clients and projects a breeze.

What do you dislike about Insightly CRM?

Sometimes it syncs into other gmail accounts.

What problems is Insightly CRM solving and how is that benefiting you?

Sales, lead nurturing, projects - marketing/sales

Small Business (50 or fewer emp.)
Aug 13, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightly for SOHO business"
What do you like best about Insightly CRM?

It is very intuitive and easy to use tool that complements daily use of Gmail for business purposes.

What do you dislike about Insightly CRM?

Insightly add-on keeps popping up at the bootm of each received e-mail on Gmail regarding Freshdesk plugin and I cannot understand if the recipient on the other side might see this as well.

What problems is Insightly CRM solving and how is that benefiting you?

I am using it as advanced planner that goes ideally together with Gmail environment.

Small Business (50 or fewer emp.)
Aug 07, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Customer Insight "
What do you like best about Insightly CRM?

BBC emails to keep track of them as Opportunities. Trying to follow up with prospects in my email isn't always effective even when I have tried to keep folders for them. With so many incoming emails, I would rather have the prospects logged in a different set up so that I can run through them all at once without having to do the email scavenger hunt. The reporting the system provides is ok.I haven't used it extensively. I really like the tabs for shared emails, templates, and scheduled. It keeps everything organized better than my email does. The status icons for tasks make it easy to keep track of the progress. I often have to follow up with several people and even little functions like this help me move along faster.

What do you dislike about Insightly CRM?

Though my use of it is limited, I still have not found any hangups or issues for the activities I use it for. Even though I stated about that the tabs for the emails options were great, I still find myself having to switch back and back to my email. I have to make a point to check both in the morning. It would be great if there was more integration with Zoho Gmail Business. Not sure if that is something that is already in place that maybe I have missed or need to look into for future use. I'm also using the free version since I'm an independent consultant and mostly work by myself. When I bring in someone else or use a back-end team I don't really need them on this system. I just need it to follow up with them on the progress of projects.

What problems is Insightly CRM solving and how is that benefiting you?

It's mostly for keeping track of opportunities and projects in a separate system than my email. As a consultant it works fine for me on these activities.

Small Business (50 or fewer emp.)
Jul 17, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very helpful sales and organizational platform"
What do you like best about Insightly CRM?

It's easy to use, great free version, can import/export excel contacts spreadsheet, set us reminders, pipelines etc..

What do you dislike about Insightly CRM?

there really wasn't anything that I didn't like

What problems is Insightly CRM solving and how is that benefiting you?

helping the bosses see where we are in sales with different schools, keeping correspondence/pipelines current, setting reminders/deadlines for important tasks; ability to be accessed by many people

Small Business (50 or fewer emp.)
Jul 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insighlty Insight"
What do you like best about Insightly CRM?

Easy to navigate from task to task. Love that it puts everything in a chronological order so that I can see what needs to be done and whats coming up.

What do you dislike about Insightly CRM?

I do have some issues sometimes with the program being slow.

What problems is Insightly CRM solving and how is that benefiting you?

I am able to work closely with my boss to know exactly where we are in a transaction and it helps to keep our sphere up to date.

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