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Kit Logo
Kit
Email Marketing Simplified
4.4
(193)
(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to Mailmodo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 26, 2024
Kit Logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great platform for solopreneurs, creators, and more"
What do you like best about Kit?

ConvertKit has great automation and tagging features that make it easy to make the most of email marketing in your business.

What do you dislike about Kit?

I don't love the email design interface in ConvertKit. However, they have introduced more templates to make this a bit easier. The best option with ConvertKit is to focus on text-based emails.

What problems is Kit solving and how is that benefiting you?

ConvertKit makes it easy to automate email marketing, whether that's welcome sequences, automated sequences based on user activity, etc. It also makes it easy to organize your list so you can send more targeted campaigns based on where subscribers come from and how they interact with your emails.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Email Marketing Made Easy"
What do you like best about Kit?

The ability to create and sell digital products. This feature has created a way for my business to earn additional revenue. They've also made it easy to create upsell sells.

What do you dislike about Kit?

The number of templates. Although they have quite a few, it would be great to have hundreds of templates to choose from .

What problems is Kit solving and how is that benefiting you?

I can create a lead magnet in a matter of minutes. It's also easy to create sequence emails and automation. The most important benefit for my business is the tagging that allows me to segment my customers based on what they like.

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit Easy User Experience"
What do you like best about Kit?

It's easy to use and quite intuitive. You don't need a lot of technical experience to create a sharp looking landing page. It's much simple to use than mailchimp, for example.

What do you dislike about Kit?

I've had a problem verifying my email address. I created a info@gmail account specially because convertkit recommended it and it won't send the verification message. Can't find any help in the FAQs so for now my problem is with out a solution.

What problems is Kit solving and how is that benefiting you?

It has solved my problem of square space charging to send email campaigns. It's enabled me to create a landing page with a freebie for signing up. No financial benefits yet but expect to see them in the future

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit converts customers!"
What do you like best about Kit?

I love the ease of use and plug and play templates. I can create a landing page in literally 10 minutes or less.

What do you dislike about Kit?

It's difficult to connect a custom domain because they usually don't authenticate.

What problems is Kit solving and how is that benefiting you?

I'm solving my email marketing problem - it's the easiest solution that I've used on the market so far. I am able to convert customers and see high level insights quickly.

Small Business (50 or fewer emp.)
Dec 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit has only gotten better over the years!"
What do you like best about Kit?

I love that it's super simple to use, set up and get going on day one. I've tried a lot of email companies and the ability to easily create a landing page that's already connected to your email list is fantastic. I love a lot of the new features they're adding to be more content creator-focused as well. That's been super helpful!

What do you dislike about Kit?

I've used a lot email providers and I honestly can't find any issues with the service. I think they work very hard to keep making it better and it shows in the new features they release.

What problems is Kit solving and how is that benefiting you?

The biggest thing was always landing pages. Having to previously link a bunch of tools together to make sure all these various programs communicated so when someone completed an opt-in action, it registered with the email service provider was huge for me. At first I didn't have a website but I still wanted an email list and ConvertKit made that easy to do.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome system to use even if you're new at marketing!"
What do you like best about Kit?

Easy to use, beautiful templates, great for those that aren't tech savvy. It's not a huge learning curve which is a major plus.

What do you dislike about Kit?

Would always love if the price was a bit less, but overall cannot find much to complain about.

What problems is Kit solving and how is that benefiting you?

Email marketing, capturing leads, creating beautiful emails quickly and easily.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great email marketing tool"
What do you like best about Kit?

Ease of access and great response rate from the team

What do you dislike about Kit?

The sequence setup takes a little getting used to and could be a little more user-friendly in terms of creating lists, etc. before setting up the sequence

What problems is Kit solving and how is that benefiting you?

It's helping not only me better understand marketing funnels but also explain /show them to our clients

Small Business (50 or fewer emp.)
Apr 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really Amazing Email Marketing Software"
What do you like best about Kit?

When we did email marketing, especially for blog content and welcome emails to all new investors, convertkit was super helpful in creating automations and workflows for emails. It's super easy and intuitive and I believe it is priced very well.

What do you dislike about Kit?

The only thing I didn't like was that it didn't have as many integrations to crms or other tools like mailchimp might.

What problems is Kit solving and how is that benefiting you?

Automations for welcome emails and tracking open rates and such is super useful.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly useful and easy!"
What do you like best about Kit?

It’s EASY to use for such a complex and powerful marketing program.

What do you dislike about Kit?

I wish i could export old broadcasts more easily than copying and pasting individually, and see the relative reach/effectiveness at a glance.

What problems is Kit solving and how is that benefiting you?

Connecting with audience regularly. I need to make sure I’m getting through to my audience so they’ll connect with me, and vice verse.

Small Business (50 or fewer emp.)
Aug 31, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Streamlined and reliable"
What do you like best about Kit?

I am a fan of convertkit and that it has advanced segmenting and automating features but is still easy to figure out.

What do you dislike about Kit?

The visual automation tool had glitches when it was first introduced.

What problems is Kit solving and how is that benefiting you?

I can segment emails and personalize them based on previous customer behavior

Small Business (50 or fewer emp.)
Aug 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best bang for your buck "
What do you like best about Kit?

What I like best about ConvertKit is it’s automation. It’s self-intuitive and user-friendly.

What do you dislike about Kit?

I switched from Infusionsoft and their customer service was second to none. I wish ConvertKit would up their game to answer questions quicker as I usually don’t have the time to wait around for technical questions.

What problems is Kit solving and how is that benefiting you?

ConvertKit has allowed me to stay in touch with my email list. It gives me open rates, click rates, and other pertinent information I need to make sure my emails are performing. I haven’t used this feature, but I like that I can split test subject lines.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit - The worlds BEST email marketing service for bloggers. Period."
What do you like best about Kit?

All the features that you want to have as a blogger/marketer are right where they are supposed to be. An easy to use interface, great help system and pre made forms. For beginner and advanced businesses this is exactly what you need.

What do you dislike about Kit?

It is hard to list something to dislike, as convertkit pretty much has all of the features you want in mailingsoftware. If anything, the addition of extra templates would be nice.

What problems is Kit solving and how is that benefiting you?

Reaching my audience at the right time. Delivering great emails with no tech issues that take time. Setting up an email sequence that welcomes new customers to my services really takes of the load of my workflow. It is a one time setup, and it will work forever.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best Email Marketing Platform"
What do you like best about Kit?

I've used countless email marketing platforms for my own business as well as for clients. ConvertKit is my favorite! The interface is great and easy to navigate. That may be one of my favorite parts of it. They've put so much effort into creating a beautiful product. The opt-in forms and landing page templates are beautiful, making it a great solution for anyone who wants great forms on their blog, but doesn't know the CSS/HTML to customize it to match their brand. By far the best email marketing tool for bloggers. Creating sequences and automations is easy, but still incredibly robust, so I can do everything I need .

What do you dislike about Kit?

My only complaint is that I didn't think the support from one ticket was great. It didn't fully answer my question about why I was getting bots subscribing to a list. But this was only one ticket and potentially a pretty complicated / out of scope request so I wouldn't let it deter anyone! But I would recommend that they really try to give the best support possible to customers to really stand out from the rest of the email softwares out there.

What problems is Kit solving and how is that benefiting you?

We use ConvertKit to capture leads and subscribers on our blog. We've seen great conversion rates from our email lists and I couldn't be happier! Email marketing is must for all bloggers and ConvertKit makes it easy!

Small Business (50 or fewer emp.)
Feb 12, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome solution for our business!"
What do you like best about Kit?

ConvertKit is KEY to communicating with our audience and generating sales. The ability to create tags and segments based on interests is so important in making sure that we're not sending people information that they don't care about. We love the analytics and the ability to track email performance and subscriber details.

What do you dislike about Kit?

Wish there were a mobile app version of ConvertKit instead of just web-based. We've also had some issues with text formatting (specifically hyperlinks and bulleted lists) but nothing major.

What problems is Kit solving and how is that benefiting you?

ConvertKit helps us connect with prospective and current customers so that we can communicate effectively and drive sales.

Small Business (50 or fewer emp.)
Jan 13, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So easy to automate"
What do you like best about Kit?

What I like best about ConvertKit is it is truly easy to use. I've used other systems, but ConvertKit has a great tutorial, they use layperson's language so I don't feel like I need a degree in CS to figure it out. Because of its ease of use, I've been getting my newsletter out every single week. And, that's huge for me.

What do you dislike about Kit?

There's not much at all that I don't like. I wish they were better known because when I brought on a team member, she had no experience with it.

What problems is Kit solving and how is that benefiting you?

It's helped me with my marketing. I'm staying in front of customers, when before it was a pain to figure out how to send a new campaign, how to segment, and how to interface with my website. I'm able to do all of this myself with ConvertKit.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit experience "
What do you like best about Kit?

I like the ease of use and functionality

What do you dislike about Kit?

Pricepoint is a little high, wish it was lower

What problems is Kit solving and how is that benefiting you?

Communication with readers

Small Business (50 or fewer emp.)
Jan 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Automation and Sequencing Easy"
What do you like best about Kit?

Email sequences are phenomenal. As a blogger and a person that writes ecourses, it's scary thinking of all the things that could go wrong. With ConvertKit, I feel like the instructions and the ability to preview the emails are so good that I can trust my emails will launch correctly without a doubt. The instructions on each page are phenomenal. They have a video on each page talking about potentially confusing topics and an extensive blog that answers all your questions. ConvertKit makes me feel in control of the moving pieces in my content and I love that!

What do you dislike about Kit?

The only thing I dislike is how dated the form templates look. I hate that you can't make them look sleek or really customize the text size, position, format, etc. It looks dated. For a platform that has amazing features, it would be great if what our customers saw is as good as what we see and work with on the back end.

What problems is Kit solving and how is that benefiting you?

ConvertKit puts your product straight in the inbox of potential customers. It eliminates the step of having them go to your site first.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ConvertKit make email marketing a breeze"
What do you like best about Kit?

I love the on boarding experience with ConvertKit. Everything from welcome emails and videos to quick tutorials, to facebook groups. Very nice experience overall.

What do you dislike about Kit?

I have nothing negative to say about ConvertKit at all.

What problems is Kit solving and how is that benefiting you?

List building and email marketing.

Small Business (50 or fewer emp.)
Jan 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great!!!"
What do you like best about Kit?

They are easy to use, have great customer service

What do you dislike about Kit?

I would like it to be less expensive! Specially in the beginning when we don’t have many people

What problems is Kit solving and how is that benefiting you?

No problems with them. I had a problem with my payment (my problem) and they were great.

Small Business (50 or fewer emp.)
Dec 18, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerhouse email marketing tool"
What do you like best about Kit?

The segmenting capabilities are awesome. You can create so many different rules and tags so that even though you're automating your emails, your users will still get a custom experience depending upon how they joined your list.

What do you dislike about Kit?

Not very user-friendly compared to some other email tools. .

What problems is Kit solving and how is that benefiting you?

I can provide more specific and customized emails to my users depending on how they respond to the emails and opt-ins I'm providing them.

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