Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
1. Preheader preview 2. URL destination validation 3. Unlimited email preview and testing 4. Dark and Light mode testing
If I want to unsubscribe some of the test email addresses I can not do that directly withim Litmus
1. Saves time and helps reach more subscribers 2. Check our emails against spam filters 3. Get snippets and code shotcuts where we need them
Link checking and tracking are including with every Checklist test It's possible to optimize email while in the preview pane The Litmus Checklist includes actionable insights on optimizing crucial items
I would like to test all emojis and special characters instead of a few to see whether they are supported across various email clients
Validate the broken links, subject line, loading speed of the images, and preview text in web pages and emails
Good tool to check email previews across mobile devices and email clients.
None. We mainly use for email previews and it works well.
Email rendering across mobile devices and email clients.
The two most helpful features on Litmus are Previews and QA and Analytics. They both provide valuable insight into our email marketing initiatives for the quality of our email designs and user engagements across all digital devices. Not related to the platform, but Litmus's email newsletters are extremely valuable. I open every email from Litmus! These guys are doing it right!
Litmus can do much better with its Accessibility feature. For example, the screenreader is pointless. I don't use it as it needs a major upgrade. The first Alt text for image path always says missing although it never is. Might be a bug that Litmus needs to address.
Litmus is so crucial for our email marketing programs. Not only does it help us preview our email templates across all devices but the analytics feature allows us to track metrics our email marketing and marketing automation platforms don't support. For example, Read, Skim read, and Glanced rates. Reading environments, top email clients, and Dark Mode usage.
Strong spam detection techniques to carry out a spam analysis Easy to set up due to its intuitiveness Combines all the email testing functionality that we need into one easy-to-use platform
Not a simple approach to come up with useful regexes that cover all possible cases
Catch broken links and continously improve recurring outbound emails I get to know what happens to our mail when i hit the send button Checking the spam score for our emails
The ability to view dozens of different email clients in one UI has been a major unlock for us. Before Litmus our team was managing canary accounts on several email clients but it wasn't scalable.
The only missing feature is a mobile app for iOS. We often test deep links on our app and there isn't a great way to check these using Litmus. Hopefully this will be added soon.
We are now able to troubleshoot rendering in dozens of email clients in a seamless UI. We didn't have a scalable process before using Litmus. This has been a big unlock for us.
Inspecting email contents in a development setting rather than sending it to actual recipients. It has a simple implementation and a simple GUI
Some customers may not receive emails so I have to perform a blacklist check to ensure our email has not been blacklisted to reduce spam
Creating a sense of urgency in my subject lines strategically to get people to take action. Viewing my email and see whether it will be considered as spam
There is a library of custom modules so i can use them across various campaigns. With it, i get real screenshots of my emails across all popular email providers in one click
This tool can improve on email analytics to help us understand our email audience better
It helps display our emails properly across all clients. It also tests for poor formatting, broken links, and code problems
A/B test different elements of our emails such as subject lines amd clickable subjects. With this tool i can see instant previews of our HTML emails
This is a simple, easy to use email preview tool that i completely trust
Helps take the pain out of inbox and spam testing our emails
HTML editor that offers syntax highlighting Statistics on which email clients are used, engagement reports, geo location, etc.
One of the previewing tools worth mentioning is the link checker that help make sure the links are not blacklisted
Lets know which email clients or device our prospects used to open our emails. Allows us to test our emails easily and lets chose which clients we want to target
Litmus values instant communications, a factor that improvises the business needs through proper engagement and immediate marketing. Besides, Litmus generates a systematic email delivery note, that allows the sender to know if the message is well delivered. Besides, Litmus allows the encryption of personalized communications, which increases the privacy of the business.
Litmus is the right gadget in matters communications, and there are substantial software needs that increase the reliability and the reach of customers without defects or challenges.
Litmus has internalized all the email communications demands from the market by companies and it provides a genuine and validated approach to business marketing. Further, various marketing options have been integrated to bring a solid digital platform that reaches customers immediately and effortlessly.
Multiple QA testing points Organized navigation Doesn't require coding knowledge Variety of templates
In-app tips not included and fee integrations
Captures our outgoing emails and lets us inspect them and see the spam score of each mail
Litmus is a digitized approach in matter email marketing, where communication is made instant and cost-efficient. Besides, Litmus collects information directly from customers through polls and other survey procedures. The integration with other marketing approaches and systems is another beneficial considering that the developer deployed. The email testing and screening are also well articulated by Litmus
Litmus is standard, accessible, and fully digitized to support all forms of communications through digital marketing and inference determination. Litmus is determined, flawless, and magnificent.
Litmus provides satisfactory marketing streams, through solid emailing and other digital integrations. Moreover, Litmus conducts the information collected from customers, in a way that enhances the decisions that companies make. Finally, Litmus is cloud-managed, with a standard global reach.
Saves time. Very reliable and trustworthy User friendly.
No negative feedback.It is serving as required.
Saves time. Very reliable and trustworthy.
Full visibility into every aspect of our email program so we can pinpont and react to any changes in our deliverability or audience behaviors. Adjusting our code and watching the preview update in real time
This software is great in all aspects. It ensures exceptional results while making email preview faster and less stressful
By testing every email, we preserve our reputation and avoid the extra work of sending an ''oops'' email
With on-brand, customizable templates, we easily create our emails in Litmus Builder and then exports them to whichever ESP our team prefers to use
With the company's evolving email needs, the team is getting bigger and the solution can run slow at times
We get great emails out the door faster and ensure a consistently great subscriber experience for all our emails
Reliable, comprehensive solution that help across the entire email production process. Brought our code from the code editor into Litmus Builder and use saved snippets and partials to share coding knowledge across the team
Streamline the process of tagging reviewers and tracking approvals so that we can make sure we hit every deadline
Thoroughly testing emails with Litmus Email Previews, Checklist, and Spam Testing to create a great experience for every subscriber
Improve on email analytics to provide more in-depth subscriber engagement data to help better prioritize the email clients that matter most
We were able to access the power of the Litmus Platform to preview emails across 90+ email devices and clients as we build, easily catching any errors or issues early on
Its subaccounts help keep our client's work separate and secure without having to juggle different logins or constantly switch between tools
Being able to check my coding on all viable platforms as well as mobile and dark mode
I wish the previews were updated faster or real-time though I know that would be a logistical nightmare
Making sure emails render correctly throughout all applications but especially on outlook because our clients and their customers use it for email.
I like the previews the most in Litmus.
I'm not quite satisfied with the user interface.
Looking at email previews most of the time. I solve issues for rendering on multiple clients and date underlining. Also use for coding practices. Benefits: practice coding without overriding live template, can identify problems for several email clients.