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Litmus Reviews: 4.6/5 — Highly Rated
Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Litmus with other popular tools in the same category.
They have such valuable and fun newsletters to read and webinars that they put on. The customer service is stellar. They get back to you quickly. I'm always discovering new tools that they come out with.
It seems like when I zoom into the previews, they come up in a different order than they are in the smaller view and then I kind of lose my place.
I mostly use it to resolve rendering issues which Litmus is fantastic for. They also provide so many helpful tools and tips just generally about email.
Litmus can show how your email will render across countless email clients. Renderings can be so different and finicky across email providers that this is a marketers dream. No more making two dozen fake email accounts to see how emails will look...
It's great for basic editing and html updates but there is no WYSIWYG editor for building emails from scratch.
Being able to test across multiple email clients at once is worth it's weight in gold. Html edits are also easier because it let's us highlight regions we need to update.
I love how I can add a client to Litmus, share an email with them, and I don't even have to walk them through it. It's so easy to use and is excellent for multiple clients.
I haven't found anything I don't like about Litmus.
Email proofing, it is easy to add clients to single emails or folders, depending on creating one or several emails. I love how specific you can make the edits as well. Most proofing systems are not this simple to use.
I like that I can easily view how responsive an email is and what it looks like in different clients.
I've never found a good way to auto-format my line breaks.
Litmus has helped our business ensure that our emails look good no matter what device they are viewed from. It has also helped us optimize our emails for dark mode. It's also helped us create templates and snippets that we can reuse easily for multiple different emails.
The browser and devices options available for testing.
The interface is slightly difficult to navigate with all the options.
Delivering better emails to users and reducing errors.
The ability to easily pass email proofs for review over. The high res images that are created of the proofs has been really helpful to pass along.
The insights could be a little more helpful. It would be great to be more explicit when your email may be falling into a spam trap.
Email proofs - updating templates, submitting proofs for review internally for approval.
Litmus saves lots of time for us, is simple to use, and we can check different email clients, Easy integration.
Nothing that we feel is not up to the mark.
We check for several email clients. Also ensure our emails go through without any restriction.
Litmus is very easy to use and checks against all possible email clients so you save time by not having to go to each one individually. I also like that it integrates with SalesForce so I can do the checks directly there instead of having to toggle between the two platforms.
Nothing that I can think of at the moment
Making sure our emails work across all email clients and views for consistency.
The ability to quickly scroll through all browsers and devices and look at your email to make sure it's displaying properly.
Nothing really. I think Litmus' platform does exactly what we're paying for.
- The ability to view my email in multiple browsers and devices that I don't have access to - Saves large amounts of time by loading all previews at once
I can keep using the same share URL and send multiple new tests to that URL instead of constantly making a new one for each new test for the same email.
Sometimes I can't see certain email clients because they don't load properly, and I have to resend the email.
The ability to test emails to make sure they're all consistent before they get sent to the client.