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Litmus Email Marketing Software logo
Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews: 4.6/5 — Highly Rated

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to Stripo?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
Litmus Email Marketing Software logo
382 Litmus Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 12, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Very easy to use and valuable tool."
What do you like best about Litmus?

Rendering tests and builder capabilities

What do you dislike about Litmus?

how rendering counts are done and cost. Would like to be able to easily create listed of testing clients when troubleshooting issues instead of having to constantly check and uncheck boxes. Makes us less efficient to do that, but if we don't then we can quickly blow through our allotted renderings for the month if we don't.

What problems is Litmus solving and how is that benefiting you?

Rendering issues especially with Outlook.

Mid Market (51-1000 emp.)
May 10, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Director of Email Marketing"
What do you like best about Litmus?

Litmus checklist within Salesforce Marketing Cloud Ability to tag/collaborate on email proofs within Litmus Email upload speed Unsure how it compares to competitors!

What do you dislike about Litmus?

It was a little glitchy at first, but we were able to resolve that with help from customer service. I'm not sure how the tool could be much better! Perhaps it could be easier to find read time based on emails.

What problems is Litmus solving and how is that benefiting you?

Checking email links, upload time/size, collaborating and reviewing emails among various teams at my company; We are more productive because of it! We have also been able to review emails within the SFMC platform which cuts down on production time.

Small Business (50 or fewer emp.)
Apr 12, 2022
 Source
Overall Rating:
3.5
SB
Steven B.
Consultant
Share
"Expensive, but best in class. Good for smaller companies and very large ones"
What do you like best about Litmus?

As advertised feature set, testing renders faster than any other platform out there. Customer support is incredible. Add-on features are neat for ppl who like them. The tracking feature with the big brother type device data is quite good if you're using an email platform that doesn't provide that data. Weirdly litmus is great for huge companies who can afford an overpriced testing platform (built-in integration with SFMC is fantastic), and also great for tiny companies on platforms that don't have tracking features that litmus supports.

What do you dislike about Litmus?

Overpriced for so many people. If you don't need your emails to render at instant speed, go with any other service. Even emailpreviewservices is sketchy but eons cheaper. If all you're looking to do is render your emails in various browsers, check out a cheap alternative or just go buy a few old iphones/androids and get a mac.

What problems is Litmus solving and how is that benefiting you?

email rendering in all clients. benefits are that and the tracking features by campaign (device usage)

Enterprise (> 1000 emp.)
Mar 30, 2022
 Source
Overall Rating:
3.5
SM
Sushmita M.
Tech Analyst
Share
"It's easy , flexible and super great for email marketing"
What do you like best about Litmus?

Litmus builder lets you build email quickly and easily while ensuring you consistently deliver a good brand experience for everyone.you can also seamlessly sync your HTML with your mailing platform in a single click .Get your emails scanned by every major spam filter before you send.

What do you dislike about Litmus?

It very useful but the cost makes me think about it .cost is high and when your usage get high you will have to switch the next plan to accomodate your needs

What problems is Litmus solving and how is that benefiting you?

Litmus allows our organization to tracks us with roi.it increased our sales ready leads.

Small Business (50 or fewer emp.)
Mar 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great collaboration product"
What do you like best about Litmus?

The fact that I could work real-time with people from other timezones to edit copy for my emailers to the organization and clients. I haven't worked with competition but this was a great product

What do you dislike about Litmus?

Sometimes it takes a bit of time to load - but in my case mainly due to me being new to Litmus. I also found that sometimes I needed to log in frequently as I kept getting logged out for some reason.

What problems is Litmus solving and how is that benefiting you?

I was trying to send emails with global language taking into account company and country nuances and culture. Litmus very clearly helped me in ensuring that copy was accurate and well articulated

Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great service"
What do you like best about Litmus?

User friendly Clear Troubleshooting Supportive Customer Service

What do you dislike about Litmus?

Cost, technical knowledge makes it not accessible to everyone

What problems is Litmus solving and how is that benefiting you?

data management and disseminating that information to my staff

Mid Market (51-1000 emp.)
Aug 16, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Simple to Use"
What do you like best about Litmus?

I love how user-friendly the site is to use

What do you dislike about Litmus?

I would say there is not as much support beyond the help center

What problems is Litmus solving and how is that benefiting you?

Litmus has been great for testing and creating new email templates.

Small Business (50 or fewer emp.)
Jul 23, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Litmus makes necessary easy!"
What do you like best about Litmus?

The previews and code builder are by far my favorite features. I would use the "push to ESP" feature more if we hadn't just swapped most of our clients over from Mailchimp to Klaviyo.

What do you dislike about Litmus?

The UI can be a little confusing at times when you are in a hurry. It's tough to quickly jump to a section when you need to.

What problems is Litmus solving and how is that benefiting you?

Really solving accessibility and keeping the design intact.

Small Business (50 or fewer emp.)
Jul 20, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Browser extension is essential for testing email development"
What do you like best about Litmus?

Screenshots of out top 10 emails clients are essential to our workflow.

What do you dislike about Litmus?

You have to be a premium user to connect to Salesforce.

What problems is Litmus solving and how is that benefiting you?

We have enjoy getting the live previews locally in the browser with the extension.

Mid Market (51-1000 emp.)
May 18, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Perfect for QA before clicking send!"
What do you like best about Litmus?

The checklist/QA feature is ideal when building out HTML emails to catch any last-minute changes and accessibility requirements.

What do you dislike about Litmus?

The reporting could be more robust and provide more details into performance.

What problems is Litmus solving and how is that benefiting you?

We are able to make our emails more accessible to those using screen readers and ensure our HTML is properly tagged. It made us realize our templates needed a closer look.

Enterprise (> 1000 emp.)
Apr 29, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Litmus"
What do you like best about Litmus?

Email proofing, sharing a link to others easily

What do you dislike about Litmus?

So many steps to follow through in order to get the email proofing even with the integration with the MAP.

What problems is Litmus solving and how is that benefiting you?

Definitely email proofing, approval.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Litmus Review"
What do you like best about Litmus?

The best thing I like about it is that It gives you all the email previews you could ask for. It has an editor built out just for developing emails. It is very cost effective.

What do you dislike about Litmus?

The interface could be better. And the pricing is a little too expensive for a small company or a start up.

What problems is Litmus solving and how is that benefiting you?

We don't have a developer in our team. So it's very handy when we can easily code stuff without any breaks in our emails or links.

Small Business (50 or fewer emp.)
Jan 20, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"If you send a lot of e-mails, this software is for you! "
What do you like best about Litmus?

When I send out e-mails with links, I would have to go back and click on them to make sure it works. But with Litmus, it does it own it's own. It will confirm the link, instead of you clicking on it. You can also review your picture that's attached, and they will notify you if you are missing any pictures. The software is also good for Marketers.

What do you dislike about Litmus?

There are no Cons so far, still experiencing the software.

What problems is Litmus solving and how is that benefiting you?

Problems we can solve are making sure that the marketing communications is presented across the market and multiple email clients.

Mid Market (51-1000 emp.)
Jan 19, 2019
 Source
Overall Rating:
3.5
CC
Carney C.
Senior Web Designer
Share
"Litmus is pretty solid for testing emails in email programs."
What do you like best about Litmus?

I like how effective Litmus is when testing email templates/designs. It has almost never not outputted exactly what the final product will be. Basically, it's really reliable and trustworthy in what it generates from the code you give it. It's not finicky and doesn't result in contradictory email displays on different email programs.

What do you dislike about Litmus?

Lately, the website has been down for a considerable amount of time/days, which is very inconvenient. The only other thing I'm not the most fond of is how long the test emails take to go through - they do take a few minutes.

What problems is Litmus solving and how is that benefiting you?

We use several different email programs (i.e. Outlook app, Gmail, Outlook online, etc.) so sending our corporate, designed email templates through Litmus PutsMail has drastically improved the efficiency of our emails that go out. After sending it through PutsMail, we're able to see the errors we can't see on just the email link itself. It makes our email blasts pretty seamless.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
3.5
SK
Shahbaz K.
Manager It
Share
"Litmus for Emails Development"
What do you like best about Litmus?

A nice online tool which allows to design/code email. We belongs to hospitality industry and our marketing team requires a lot of different types of email for regular system's processes (i.e Customer Reservations, Welcome email) as well as different marketing campaigns. For development team it's an important task to design emails which should be lightweight, compatible for all type of devices / browsers and almost zero bounce rate. This simple tool is very awesome for handling such kind of issues in less time.

What do you dislike about Litmus?

Basic plan is a bit expensive because it charges USD99/month and provides only 1 user and just email preview. Some more features should be included in Basic plan as well.

What problems is Litmus solving and how is that benefiting you?

As I stated above that designing emails which are compatible for all devices in short time. We use it mostly for email campaigns. its spam testing tool is also good.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Litmus Email Creating Software review"
What do you like best about Litmus?

Litmus Email has user friendly options to designing a professional looking email. It creates an email that can include your images, links, proper tracking id's, etc. Using Litmus for online marketing helps the user get their emails (their ad campaign) to the inbox instead of the spam box.

What do you dislike about Litmus?

I wish Litmus was able to detect why we're experiencing certain issues between email clients. It's probably wishful thinking at this point given all of the variables Litmus would need to consider in order to make a sound suggestion.

What problems is Litmus solving and how is that benefiting you?

I was trying out Litmus for a election campaign - marketing campaign. It was helpful in creating email content - which was quick and easy. It's honestly a reputable software but there are tons of similar programs out there that can equally do that job.

Small Business (50 or fewer emp.)
Sep 24, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Copy editor proofing litmus pages"
What do you like best about Litmus?

Seems helpful to our marketing team; efficient

What do you dislike about Litmus?

Kind of bulky, loads slowly, direct links sometimes don't work properly

What problems is Litmus solving and how is that benefiting you?

Great program to build email and other marketing items

Mid Market (51-1000 emp.)
May 10, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Litmus Review"
What do you like best about Litmus?

Shows a huge number of email inbox providers, including the versions. Also love that it provides specific things to update when testing. UI is pretty user-friendly as well.

What do you dislike about Litmus?

I haven't set up the MKTO integration yet, so that's on me. Everything else works fine!

What problems is Litmus solving and how is that benefiting you?

email deliverability/quality. Realized that our email template/HTML is not optimized and that we need to add blank space after the preheader copy.

Mid Market (51-1000 emp.)
Feb 07, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Admirable emulator for email clients"
What do you like best about Litmus?

This tool saves me a great deal of time. Rather than maintaining a multitude of test email addresses and devices, and signing in and out of them, I am able to sign into one easy to use tool to quickly review them for rendering issues. I am then easily able to share the results with other stakeholders.

What do you dislike about Litmus?

I have found the renderings to be short of 100% reliable. I have come across many situations where Litmus showed rendering issues, where the actual email client in question on the relevant OS/version did not.

What problems is Litmus solving and how is that benefiting you?

Email render testing. Tools such as Litmus and Email on Acid greatly increase the speed you can accomplish these tasks in.

Enterprise (> 1000 emp.)
Oct 19, 2021
 Source
Overall Rating:
2.5
BM
Bryan M.
Sr Web Developer
Share
"depends on if they have adobe campaign or not. if they do, then no. Not very useful due to bugs."
What do you like best about Litmus?

client previews. snippets, templates, partials.

What do you dislike about Litmus?

advertised as an adobe campaign solution yet the inliner disables all adobe campaign scripts. Long standing bug they know about but will not fix. Also bugs with file and folder renaming not sticking when you download the emails into files.

What problems is Litmus solving and how is that benefiting you?

the client previews help speed things up.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"litmus for the future"
What do you like best about Litmus?

Litmus give us the flexibility to move forward

What do you dislike about Litmus?

alot to learn to fully utilize the ability of it

What problems is Litmus solving and how is that benefiting you?

publishing web pages

Mid Market (51-1000 emp.)
Jan 16, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great email marketing tool"
What do you like best about Litmus?

Easy to use marketing tool with simple email designs. Best way to attract customers is to send powerful emails and this helps with just that

What do you dislike about Litmus?

Not a whole lot. Does what it promises to do.

What problems is Litmus solving and how is that benefiting you?

Designing impactful marketing emails to customers and potential buyers