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Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to SendPulse?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Litmus screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 15, 2026
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jan 19, 2022
 Source
Overall Rating:
5.0
EK
Edward K.
Engineer
Share
"Litmus...an outstanding and exceptional product for email marketing."
What do you like best about Litmus?

What i like most about Litmus, is how it simplifies and speeds up testing my content. I like the fact that i can access it from anywhere anytime and from any of my devices. It also enables me to create professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive and friendly interface which makes it easy to learn and use so no extra training required.

What do you dislike about Litmus?

I think it would be more advantageous to have more options for integrating mail platform into the spam test. Apart from this i have nothing else to mention as a dislike about Litmus.

What problems is Litmus solving and how is that benefiting you?

Litmus is a solid and robust application suitable for any company doing email marketing. It is a straightforward and lightweight application that enables us to effectively and efficiently engage with customers and business partners around the world. It has made our work more easier and efficient by allowing us to market our services and products across the world thus saving us much time and money. Availability of customer support team is also an added advantage.

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
5.0
AS
Alexandra S.
Partner Relationship Manager
Share
"Easy way to share and approve emails"
What do you like best about Litmus?

I really like that I can click on any part of the email, or highlight a passage of copy and leave a comment. This makes the amends process really easy as without it I am having to waste time describing what is to be changed over email. I like that I can share the email proof and tag different approvers with ease which then sends an email reminder too. I also like that the email creator can sort emails into folders so that I can see which emails are part of which campaigns easily. Finally, I love that I can preview what the email will look like on a phone as well as a desktop - this is great for checking if an email is too long, or if the graphics or titles are rendering correctly in the mobile version.

What do you dislike about Litmus?

I would love to be able to have a search function for the emails that I have been sent to approve so that I can go back and see them at a later date, incase any updates need to be made.

What problems is Litmus solving and how is that benefiting you?

* mobile view - emails that we were sending previously were too long in this view and we now yield better click rates by addressing this * saving time on the approvals process * having a documented approval system so that I can prove that someone has signed an email off to be sent

Small Business (50 or fewer emp.)
Jan 14, 2022
 Source
Overall Rating:
5.0
Donnell D. avatar
Donnell D.
Digital Marketing Specialist
Share
"Invaluable tool for email marketers"
What do you like best about Litmus?

Everything that I need to build, proof, and create emails and email campaigns in one platform

What do you dislike about Litmus?

i don't really dislike anything about the platform. Maybe being able to run Salesforce ampscript personalization within the litmus builder itself? not that big of a deal though since there is litmus integration in salesforce.

What problems is Litmus solving and how is that benefiting you?

Saving a bunch of time with their design library, and proofing tools. Also being able to create a design system within litmus.

Mid Market (51-1000 emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool needed for any email program"
What do you like best about Litmus?

I like that I am able to see exactly what my supporters will see across email domains and catch any weird errors before the email is deployed.

What do you dislike about Litmus?

I wish that the user interface was just a touch more intuitive and not as clunky.

What problems is Litmus solving and how is that benefiting you?

Graphic optimization errors and also button optimization.

Small Business (50 or fewer emp.)
Dec 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My go-to email testing tool!"
What do you like best about Litmus?

I have used Litmus as my email preview/display tool in both Pardot and now HubSpot for years. It's indispensable when you want to see how your email campaigns will display on different platforms.

What do you dislike about Litmus?

I have found it to sometimes be slow-loading when generating previews, but not too terrible.

What problems is Litmus solving and how is that benefiting you?

One of the main problems I have solved with Litmus is the Outlook previews. As you may know, Outlook can be tricky when designing emails, but with Litmus it takes the frustration out of not knowing how emails will display on specific email providers.

Mid Market (51-1000 emp.)
Dec 16, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for email marketing"
What do you like best about Litmus?

Litmus is a great tool to test out our emails deliverability before sending, and saves us countless hours testing.

What do you dislike about Litmus?

The only downside is highly personalized emails are hard to test in litmus since they won't show up.

What problems is Litmus solving and how is that benefiting you?

Solving code issues on different email clients.

Enterprise (> 1000 emp.)
Dec 16, 2021
 Source
Overall Rating:
5.0
Arshad S. avatar
Arshad S.
Senior Executive
Share
"A very handy and Effective Software for Email Marketing"
What do you like best about Litmus?

Litmus is an effective tool for email marketing with a very high speed. There are various features that are included for effective execution of my work.

What do you dislike about Litmus?

The price is a single dislike that I see about Litmus. May be the price could be affordable for the users.

What problems is Litmus solving and how is that benefiting you?

From the entire experience, Litmus enables me to boost my productivity and upgrade my overall performance. Its user interface is extremely simple to operate and it's speed is also flawless.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Litmus a must have in your testing arsenal"
What do you like best about Litmus?

Ease of use, multiple client support pricing

What do you dislike about Litmus?

Nothing was identified that was unpleasant to use

What problems is Litmus solving and how is that benefiting you?

Multiple email campaigns tested on different clients

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
Chris Z. avatar
Chris Z.
Practice Director, Marketing Cloud
Share
"Email's Best Friend"
What do you like best about Litmus?

My favorite thing about Litmus is how it simplifies and speeds up testing my content. It doesn't matter what email tool I'm using. I can leverage Litmus to render and preview my emails before sending them.

What do you dislike about Litmus?

I would like to have the ability to seamlessly update my content in Litmus when making changes after previewing it there. I have to switch to the email tool where the email lives or copy and paste if I edit the content in Litmus. This would be a great enhancement.

What problems is Litmus solving and how is that benefiting you?

It saves me time and simplifies testing. Instead of managing multiple test email accounts and related test email lists I would send tests to, I can focus on identifying issues uncovered by Litmus and applying the corresponding fix in my content. This saves hours and centralizes my testing process.

Enterprise (> 1000 emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Litmus Fan experience"
What do you like best about Litmus?

Ability to proof emails and check rendering cross multiple clients and devices

What do you dislike about Litmus?

It takes time to get proof. also builder could use some improvement

What problems is Litmus solving and how is that benefiting you?

I Build emails for my clients and it is important to UAT rendering