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Semrush Reviews: 4.5/5 — Highly Rated
SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Semrush Pros and Cons
- Intensive keyword analysis
- Reasonably priced platform
- Offers demographic insight
- Identifies spammy backlinks
- It’s an all-in-one solution for keyword research and content optimization software.
- Reports of inaccurate data on ad spend
- Requires a steep learning curve
- Only one user login
- Only available via SEMrush plans
- Asks you to pay $45/month per additional user
Compare Semrush with other popular tools in the same category.
Its keyword and competition research features are the best! Its link data has also improved a lot in the last year.
It has so many features it can take a bit of time to get used at the start.... other than that: nothing! It's a great platform.
Identify keyword opportunities Identify market competitors Content optimization Link profile analysis
I have been using SemRush for years now and I can't imagine working without it. We use it for KW research, content writing, website audits (helps a lot with on-site optimization), social posting, and all the way to reporting for our Clients. What can I say..if you are serious about running a digital agency, then SemRush is a must!
I wouldn't say I dislike anything. Sometimes it is hard to adapt to the new tools that SemRush is launching so fast. The team is hard at work and it is a good thing new tools or features are coming out. So sometimes it is just hard to keep up with everything. They are just making sure we keep up with the game in the digital world.
1. Technical audits (client's websites technical issues) 2. Content audits (improving content)
SEMRush gives me such a complete overview of a website, it's traffic sources, competitors etc, that by the time I've looked at all the information about a site, it almost feels like I work there. I personally use the organic research section, global & local rank tracking, traffic analytics, keyword magic tool on a daily basis and I would be blind without it.
No Google Sheets export, Google Data Studio connector only for business accounts, making it impossible for smaller business to make use of this important feature.
rank tracking and competitive analysis, allows me to discover new kws all the time + spy on my competition, kw organised in silos
It is difficult to say. I like many SEMrush features including keyword magic, competitor analysis, position tracking, content analyzer, and so on. They all work best to find new opportunities, optimize content, and spy on other websites. It also has friendly customer support that will answer all your queries in a few hours.
In the beginning, its interface was not good for me. But after using it for many days, I am addicted to it. So I can't point out any major drawbacks.
SEMrush's Keyword Magic tool is really powerful to find profitable and less competitive keywords in any niche. It's already famous, so I don't want to explain it again. The Backlink Analysis tool is best to get details of your competitor's backlinks. It also helps you to keep an eye on your own new as well as lost backlinks. It will analyze the quality of your backlinks and display them with a toxic score. If the score is high, it's better to disavow links with Google to avoid penalties. SEMrush will generate a disavow file and you just need to upload it to Google webmaster tools. Thus it will save your time and protect your site from unexpected risks. It's a unique SEMrush feature and you can't find it in any other SEO tools. SEO audit is another major SEMrush tool. Audit your website to find SEO issues, broken links, slow loading pages, etc. FIx them to improve your authority score and rank higher in search engines. I also like Content Analyzer on SEMrush. It will analyze your content automatically and organize them in boards that need to be updated or removed. They are low-performing content. So you should update them to get traffic. I recently removed over blog posts using this tool and thereafter, I can see positive changes in traffic also.
I love SEMrush as a SEO tool. A good database of keywords, a good database of links and a lot of information in general.
I love all the features that the tool has
It is a tool that I use in my daily life and helps me both when studying competence and when doing keyword studies, routine checks, etc
SEMRush is one of the best all-in-one tools available on the market. As a day-to-day tool this is the one businesses need to be utilising The backlink analysis tool has evolved rapidly and is quickly becoming an outstanding tool in the field. For any business wanting to keep an eye on their backlink profile - whether to watch for negative SEO or positive link gains - this is an easy-to-use and understand tool
The UX is clunky and it can be difficult sometimes to intuitively find things but once you do, it's easy!
I'm working with businesses from small to enterprise trying to improve all aspects of their marketing through auditing and formulating strategies
SEMRush Suite is an excellent tool for both in-market web site owners and new market generators. I'd like to express my thoughts about the “new market generation” concept with an example.This month, one of our clients have launched their website. The website is new for the market, and it means new keywords and new user intents. We created a project for our client, and we can easily track the new keywords and intents for the market. Thanks to SEMRush’s historical data, we will compare the differences easily in the next months. Thank you
Position tracking is essential for many SEOs. SEMrush position trackers sometimes stucks and provides wrong data.
I easily track the health of SEO projects; - On-page issues, - Backlink audit, - Content ideas And historical data help me to improve my strategies.
I am delighted with the Semrush tool, for me one of my essential tools every day to work on my projects and to be able to create valuable content for my audience and with good results. What I like most is its great keyword tool with which I can know which are the best keywords for my blog articles and also allows me to inspect the competition to see which are their best contents and which keywords are positioned. And that gives us a lot of ideas for creating valuable and effective content for a web project.
What I like least is the price of the tool for freelances, if we compare with the competition other tools offer options for freelances much cheaper.
Semrush helps me a lot to improve the SEO of my projects with Backlink Analytics, it is fantastic. With it I can know what authority backlinks I have on my website and it also allows me to know the best backlinks from the competition and that helps a lot to know where to get better links. And then it also allows you to see what low-quality links are linking to our website and thus be able to disavow to help improve the quality of our website's backlinks.
The features. The tools and features that SEMRush offers makes you sometimes wonder how it's possible. The user interface is quite wonderful as well. It's very easy to navigate around and I didn't needed to read any tutorials to understand where each feature is and what purpose they serve.
In short, it's expensive. In my experience, not every company is willing to pay $99/month just for an SEO tool. Hopefully, that's just my experience, since I think SEMRush is very well worth it. But the main downside of me using the tool was convincing some of my past bosses to get the tool for our SEO efforts.
SEMRush takes SEO to the next level and makes the SERP results management much-much better. Competitor analysis tools make it possible to understand exactly how well your brand is performing compared to other competitors. It also helps a lot with paid advertising efforts, since you can check out your competitors' Google Adwords ad copies and see what keywords they have bid on. Oh, and last but not least, keyword research. SEMRush is a great source for keyword ideas.
What I love best is that it has so many tools under one platform. Instead of having to have many SEO tools I can just use this one for auditing, onpage analysis, link building, keyword research and much more.
There's nothing I dislike about the tool. The user interface could be improved but that could be said for all tools!
I'm using it for my websites and clients websites to identify ways of driving more relevant traffic the the websites. The clear benefits we have seen is much higher traffic on websites where we use SEMRush. The more time we spend on SEMRush the more traffic we generate.
It's easy to use and offers insight on everything from domain basics to traffic sources, backlinks, keywords, and competitors.
Although the price is definitely worth paying, I wish there was a more affordable version for freelancers and beginning entrepreneurs.
I use it for everything from website and affiliate program audits to gathering competitive intel, optimizing promotions, and affiliate recruitment.
There's a ton of stuff I do with SEMrush, but the major task is to help me create a content outline and conduct keyword research when writing SEO copy. I use the keyword magic tool to find cluster topics, the topic research function to find topics that I'll cover as a subheading and semantic words in the copy. The SEO content template helps me to create a content brief. Love that they also tell me when a blog post needs video.
Honestly, for the price, it's hard to find fault with SEMrush
The major problem I'm solving is creating a content outline optimized to rank for my clients as well as finding content gaps (via competitive research) that I can exploit for quick wins.
I use it since 2010 and every time they are improving the tool with more functionalities. Allways in touch with markeitng professionals for new needs and ideas. Incredible team
Nothing, the team surprise me every time with new functionalities
Can analyze my competitors, detect site errors, keep clean my linkbuilding profile, search new oportunities for get links, and much more things
Grazie a Semrush il lavoro di analisi dei siti web e ricerca per avere le informazioni giuste in termini SEo è semplificato, diretto, facile.
Niente, sono pienamente soddisfatto di ciò che posso fare con questo SEO tool.
Posso ottenere tutte le informazioni necessarie per confezionare i migliori piani editoriali per i miei clienti.
Grazie a SEMrush risparmio ogni giorno un sacco di tempo che per noi consulenti è oro! Devo dire che trovo sempre ottimi spunti da mostrare ai miei clienti. Inoltre riesco a monitorare anche i competitors, un bel vantaggio competitivo!
In linea general non c'è niente che non approvi di SEMrush, lo consiglierei a tutti. Rispetto ad altri tool ha un costo un po' più alto, ma è del tutto meritato!
Con SEMrush riesco ad effettuare AUDIT SEO completi che spesso mi aiutano a concludere i preventivi. Inoltre utilizzo moltissimo il Keyword Magic tool.
Having trustworthy and insightful data to analyse performance, see where there's room for improvement, and also see the evolution in time.
It takes some time to understand all the options (but that's a matter that can be solved of using it more)
At the moment I haven't started using it for a professional way, but it's a great tool to have data based facts and therefore have strong arguments when implementing strategies with clients.
Pretty much everything. From Auditing through GAP analysis, brand tracking and position tracking.
Hard to say. I am using SEMRush since 2008 so probably there is not much what I don't like.
I am using SEMRush every day serving SEO consulting to my clients across Europe and United States. SEMRush makes me able to see what is going one regarding my client website as well as competitors of my clients.
All in one software. Content tools and keyword research is great. We also track our projects progress thus giving us quantifiable results.
Everything is pretty good no complaints.
Ranking websites efficiently.
It's something it will be developed! Guys at semrush making tons of features but so far the that really made my life easier is traffic analytics . The module helps you to evaluate a given domain through various channels showing you where the traffic comes from. Social, referral, organic, direct and from what devices. Pretty massive. Also Authority Score has improved a lot as it takes organic traffic into the calculations like no other tools in the industry !
Bugs, do they appear from time to time but are being fixed at the drop of a hat! When doing Bulk Analysis and exporting it via CSV you can't see the AS metric. It's been like that from ages however when I spoke with the product owner they made it real for me and it's working now!
I am finally able to do roughly everything in one box! From keywords research, backlinks audit to full scale competitive analysis, and content marketing / analytics.
SEMRush Social Media Toolkit is the best in the business. You always trust SEMrush to come up with something special every time and the same is the case with the social media toolkit. I'm using this tool to great effect and it has helped to increase my client business visibility on Social Media. In the current scenario, It is the only tool for Digital Marketing that provides you everything in one place. For me, SEMRush is like a DIGITAL MARKETING HUB. In Semrush you find all the things in one place like website audit, competitor analysis, keyword ranking, social media scheduling, Spammy backlink solution, Client report, lead generation ideas with keyword magic tool, Brand Monitoring & daily update with Semrush sensor. So, no separate tools are now needed Kudos to the entire team of SEMRush. Highly recommended.!
I am usingSEMRush for the last 6 months but I haven't found any things that I not like about SEMRush. Because this is the only tool that fulfills all the requirements in one place.
Daily getting updated keyword ranking with Semrush Mobile App. So no needed to check each and every keyword ranking manually. Social Media Scheduling is very easy with SEMRush Extension(SEMrush Social Media Poster). SEMRush Keyword Magic Toolkit is awesome for your business if you used it properly.
SEMRush is a must have for SEO Optimization, offering businesses the best chance at being found. What I love best is the Keyword Magic Tool which helps identify all keyterms for specified keywords.
I wouldn't say this is a thing I don't like, but there is ALOT available within SEMRush which makes it impossible to fully utilize all its powers. Its a tad bit overwhelming with all the things it could do and I dont think their training videos cover everything in a way that is helpful for a deep dive into what it has to offer.
I use SEMRush to cross reference and add keywords for client landing pages (along with other keyword planning tools ) It has made us sure we are providing clients with a comprehensive list for the best chance at optimization
I like that I can get full visibility into a website or a piece of content in just a few clicks. If I'm looking into a website, I can quickly see what keywords they are ranking for, top content, top backlinks, and identify keyword gaps. If I'm creating content, I can quickly check search volume and find related topics. It's also not limited to SEO, with robust SEM features for finding paid keywords, and many other digital marketing tools.
My biggest complaint is they require you to be on the top plan to get API access, which is needed if you want to import your data into another tool, such as Google Data Studio. I wish they would make that same functionality available on lower plans.
One of the biggest problems that we've solved with SEMrush is making the content creation process very quick and painless. Additionally, we've been able to do keyword research right, and efficiently, which lets us get onto executing on the recommendations. If you are doing any sort of marketing or online content creation, you need to have SEMrush. Rather than relying on gut feelings or guesses, you can back those up with data and produce the best content you can.
SEMrush provides ideas and suggestions for keyword research and blogs
Some of the navigation in SEMrush is not intuitive.
Keyword research, website audits that help us correct technical SEO problems and a section for ideas for blogs. As a result our website if functioning better in the organic search nationwide and also in local search.
From Competitive Analysis/SWOT to SEO to SEM, and everything in between, SEMrush is the most useful tool I use every day. It helps me keep track of where I am at with multiple properties. I receive my reports each morning and they are always actionable and easy to pass to the business. Now its become not only useful for the business but vital to ongoing success. I find myself praising them all the time to friends in the industry, but honestly, if you are a Digital Marketer, you already know that SEMrush IS A MUST HAVE TOOL in your toolset.
I think the only thing I struggle with is that it offers so much data that I only really know a fraction of its power at this point.
SEO, SEM, and Competitive Analysis.
I like that the tool has so many useful features.
I wish there we more free premium features for the Pro account level.
We use SEMrush to improve and track our rankings.
The Ad PPC Map & Copy Sample, Social Media Analytics & Calendar. Additionally, the SEO features and UI. Also, I can add client websites and campaigns as projects which is definitely a plus.
I believe the Upsells like adding more Keywords and more Clients Projects or Individual projects can be annoying a lot of times. Also, if you could add the SEMrush blog SEO optimization tool to the basic program would be nice and add value.
None so far but I believe adding keywords into projects you want to track can be an issue. Primarily due to the one line requirement and the separated commas would be a lot better for adding a bulk amount of keywords.
I love being able to do such great keyword research for my blog posts. My top-ranking post on google gets me the most pageviews and product sales and I would have never written the post if it weren't for finding the keyword phrase in the keyword finder tool.
I really don't dislike anything about SEMrush. The price is a little bit high but it is a tool I could no longer go without!
I am writing articles that I know people are actually searching for versus just guessing. I also am adding keyword suggestions that are great for SEO.
Easy to use tool with the ability to deep dive into SEO.
The only thing I dislike is the error deleting. It would be awesome to delete all at once. There are minor inconsistencies that I can't resolve fast enough.
Keyword tracking. Technical SEO issues with sites.
Navigation and ease of use of tools and content to suggest to us to use.
Tool loading times that take forever sometimes.
Page rank and visibility
Helps give Analysis needed to grow my company.
I do not dislike anything about semrush!
Understand where I need to put money into my business.