Typeform is an easy-to-use, fun, and customizable quiz maker that is one of the most popular options used by marketers. Typeform has various editing tools that are versatile and can be tailored to suit the unique needs of your business. And while it can capably create quizzes, it’s also an excellent tool for designing and customizing forms. Other features include a no-code chatbot and a Videoask feature, which provides interactive video questions. It also offers logic jumps, branching forks for possible subgrouping, as well as a unique calculator function designed to present various questions to people according to their results.
Typeform is also often used as Online Form Builder of choice in Indie Hacker and Marketing tech stacks.
Capabilities |
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk |
Training | Documentation |
Languages | English |
I like taht it embeds in our platform and that I can use it for many different purposes.
The platform itself is not particularly user friendly.
Creating quizzes and surveying our users
It has a very great UX and UI, very better compared to other similar services
The pricing plans are very limited; every feature you need is on a higher plan, like Analytics or Tag Manager implementations
We can collect new leads and organize meetings using its native Calendly integration
I love the various tabs you can extract survey results from! There are many ways to model results and drill down to gather specific insights. I also love that there's an auto-calculation for time to completion. It keeps the surveyor motivated to finish!
It's tough to duplicate and customize specific user journeys. For our needs, it can be challenging and time-consuming to get all the screens built out and then ensure all the various paths are functioning as expected for the end user. I would love to see more flexibility in this area.
We constantly engage with our audience to hear their thoughts on myriad topics, so Typeform lets us quickly build and track those results. It also helps us figure out how to optimize when we're not getting a high response rate.
I like the way it is designed. The UI team did a fantastic job. The UI is simple and easy to use. Even a first-time user can easily create survey. Another feature I liked about this tool is that it can be integrated with a variety of software. which makes things quite easy for us to operate
We couldn't find any particular reason to dislike this typeform.
The issue has been resolved. With the help of this tool, we can create surveys and questionnaires easily. Not only that, It is quite easy to analyses the data we collected from the responders.
Typeform set up is really easy. It also allows you to grow - allows you to do more complex things like passing through fields, branching, gathering data in multiple ways - just all around solid.
I don't love that it locks you into 1 question at a time. I (sorta) get it - but it can get annoying.
Allows me to quickly gather data from my users.
Simple interface, focus on survey visual design
Limiting advanced survey features (e.g.: no loops, no conjoint, etc.)
Researching customer preferences in recurring and ad hoc studies
The customizations you can make and the pre-built fields
Birthday requires year, no address field
Quick and easy to create forms that fit the look of our company
The UX has been well studied and it’s user friendly. Pleople joe love our surveys!
It has some problems on responsive backgrounds. Do not use any figurative images. Works best with abstract.
Is fri believe than google forms, so people love it!
- Simple to create surveys - Encourages a "relaxed" survey style, keeping questions casual and closer to a real conversation - Looks beautiful - Customizable to company branding so looks seamless to the survey taker
- Not the most sophisticated survey design capability - Most functions I needed (and would be needed fo real business use) require higher level payment plans
Simple way to have external partners tell us more about themselves. Still in testing phase
We like the payment systems, the flexibility, the design options.
We have real trouble integrating our typeforms in a way that works well for mobile phones. Often they simply don't even load. This is MASSIVE for us, and, we imagine, for everyone else out there. Every time we struggle with this we debate changing to a different company.
See above.
I liked the customizations available in Typeform, we were using it to create in depth surveys and it worked well for our needs!
Sometimes building out branches of a question would be tedious.
We needed a quick and easy way to customize surveys for our customers, Typeform is the answer.
- The UI is great - Support is great - The features and conditional logic are perfect for collecting info on your user base
The datamodel when you collect responses from their API could be improved. Tranforming results to go into a SQL system is always a pain.
Getting insights from our customers in a form that is friendly for them to fill out
Being able to create conversational forms with simple logic. Simple and straightforward.
Not being able to have a more pivot table style to analyzing results in-app. Little clarity on how to integrate in mobile apps.
Asking questions to users and learning how they feel
The typeform platform is a beautiful design on the front end, and allows for professional looking, simple surveys (without complex jumps). It allows allows for a fair amount of customization, including references to earlier answers.
The platform has a complex backend interface, specifically for more complicated forms. The 2.0 version update did not come with directions, and was complicated to adjust to at first (they made a lot of significant changes). The builder allows you to add "logic jumps" which take people to different questions depending on their answers, but it is still a bit clunky to use, and if you change the order of questions or add questions later, you can end up with bad logic quite easily. This does integrate with typeform, but is really NOT designed as a payment platform, and is difficult for payments.
We use typeform for feedback surveys, admissions, and membership payments (which I would not recommend- this is not a good platform for payment processing) The design of our surveys is consistent and allows us to create multiple surveys for different groups easily
Pretty easy to build surveys with fairly complex rules and easy to analyse results
Metrics and reporting are a bit basic for my liking
Finding out more about our customers - market research
It is fairly easy to use and produces very helpful reports.
It doesn't have certain functions that other providers do.
We are surveying members and creating data to product research reports.
It's sleek and simple while staying visually pleasing. Forms are easily created and answers submitted, including being able to download reports for each form.
The autosave feature can lag and become a time suck. I also do not like how each question is essentially 1 page, regardless of how long or short the question is. Visual customization with regards to each question is pretty basic - add a picture, video or maybe italicize or bold some text.
Collecting information in a pretty and straightforward way. Typeform reports are also useful when looking at overall responses and pulling out insights.
The interface is great. Very easy to put your survey together, and more advanced features are accessible. I didn't have to go into documentation too much, but everything I did review was clear.
The price is very steep. I can definitely understand why in some cases it would definitely be worth it, but I wish there was an additional tier for someone who needs a little more but not quite as much as their current first step. The jump in both cost and features/usage is really significant
Getting employee feedback on projects and events. The ability to (with a paid subscription) send an email that starts with the first question is GREAT for actually getting responses.
That I can connect Typeform to Google Sheets to have survey results auto-populate in a Sheet that I can share with others on the team
The survey building interface isn't always intuitive to me so it sometimes takes some time to find the button/function I'm looking for
We're able to solve different problems or achieve different benefits with each survey as we collect needed information from readers. Typeform keeps the info organized and allows us to customize the look and feel of each survey before we send it or embed it.
Easy to use. Didn't really have to think about it.
The way it looks would prefer a form rather than a set of questions that appear page by page, had to figure out that Enter or the hidden arrow is skip a question. Doesn't tell you which answer you missed
Preventing spam to an email box, organizing large numbers of entry. Looks more professional than google docs.