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WooCommerce E-Commerce Platforms logo
WooCommerce
Your Online Store Solution
4.4
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WooCommerce Reviews: 4.4/5 — Solid Choice

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
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Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Stan Store?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
WooCommerce Media
WooCommerce video thumbnail
WooCommerce 0
WooCommerce 1
WooCommerce 2
WooCommerce 3
WooCommerce 4
WooCommerce Screenshots
WooCommerce screenshot 1
WooCommerce screenshot 2
WooCommerce screenshot 3
WooCommerce screenshot 4
WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 22, 2026
WooCommerce E-Commerce Platforms logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Oct 03, 2019
 Source
Overall Rating:
4.5
DL
Davika L.
Seo Manager
Share
"Most Popular and Efficient eCommerce Solution For Wordpress"
What do you like best about WooCommerce?

So plugins satisfy the requirement of sites WooCommerce is a platform. What I enjoy most is WooCommerce helps me save operating costs compared to some other platforms. In comparison to Shopify, I don't have to pay charges in addition to transaction fees. Something else I enjoy is that WooCommerce enables me to personalize plenty of things. I'm a developer, and I do not satisfy; therefore, I updated the code and optimized it. Also, WooCommerce enables me to perform it without limits or any issues.

What do you dislike about WooCommerce?

Additionally, WooCommerce's aid is constrained. You can't talk using a supporter. You have to speak to the plugin's writer rather than WooCommerce if your issue is in the plugin. At times the quality of those plugins isn't excellent. Even though there are lots of suppliers of plugins such as WooCommerce. Numerous plugins are free, but the plugins are pricey. Woo-commerce's capacity is high, but a few plugins are complicated to set up and use. Users will need to possess comprehension and some abilities of Wordpress.

What problems is WooCommerce solving and how is that benefiting you?

I utilize WooCommerce to market products online. I have changed to WooCommerce for a couple of decades, although Shopify was used by me earlier. WooCommerce helps me a great deal and meets my requirements. After some time, you will get accustomed to it, although the interface is much more complicated compared to Shopify.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Expandability, Flexibility and Reliability Highlight WooCommerce"
What do you like best about WooCommerce?

With plugins, we can make WooCommerce do just about anything we need it to do. And as a WordPress product, we can modify code with confidence that other WP developers will be able to understand and take over operations of the code if needed. We like WooCommerce as the shopping experience for our WordPress websites. We add autoship features, cart recovery features, free trial-to-autoship features, and more which gives us the flexibility we need for our clients.

What do you dislike about WooCommerce?

We do not have dislikes, but are aware that using WooCommerce does require some level of WordPress coding skill to optimize its effectiveness.

What problems is WooCommerce solving and how is that benefiting you?

Our clients need quick shopping experiences that are user friendly. They want to add additional features easily and have a reliable system. WooCommerce provides that and more.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.5
TL
Theresa L.
Administrator
Share
"Popular & Powerful eCommerce Platform"
What do you like best about WooCommerce?

What I like most is WooCommerce helps me save on operating costs when compared to some other ecommerce platforms. I do not need to pay monthly fees as well as transaction fees if compared to Shopify. Another thing that I really like is that WooCommerce allows me to customize a lot of things. I am a programmer, and sometimes some plugins or themes don't satisfy me, so I optimized and upgraded the code. And WooCommerce allows me to do it without any problems or limitation. In addition, WooCommerce is a very popular open platform so there are many plugins that suit the needs of eCommerce websites.

What do you dislike about WooCommerce?

Although there are many providers of plugins for WooCommerce, sometimes the quality of these plugins is not very good. There are many free plugins but the paid plugins are quite expensive. The customization ability of woocommerce is very high, but some plugins are quite complicated to install and use. Therefore users need to have some skills and knowledge of Wordpress. In addition, the support of WooCommerce is limited. You also cannot chat with supporter, you can only send email. If your problem is from the plugin, you must contact the plugin's author instead of WooCommerce.

What problems is WooCommerce solving and how is that benefiting you?

I use WooCommerce to sell products online. I used Shopify before but I have switched to WooCommerce for 2 years. WooCommerce meets all my needs and helps me a lot. The interface is more complicated than Shopify, but after a while, you'll get used to it.

Small Business (50 or fewer emp.)
Sep 13, 2019
 Source
Overall Rating:
4.5
Enrico M. avatar
Enrico M.
Developer
Share
"The most complete plugin to build e-commerce with WordPress"
What do you like best about WooCommerce?

I build more than one e-commerce using this plug-in and I never had to buy the pro version. The free version is very well refined and it allows to manage all the different aspect involved in a website with e-commerce requirement.

What do you dislike about WooCommerce?

There are a lot of menu and sub-menus to manage all the settings but the navigation is not to the easiest. Also, when I had to integrate this plug-in with other plug-ins I always hat to pay for the pro version of them.

What problems is WooCommerce solving and how is that benefiting you?

It allows me to create an e-commerce site with a lot of useful features without needing to pay for the pro version. It's the most famous and well-supported e-commerce plug-in.

Small Business (50 or fewer emp.)
Sep 08, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great program for e commerce"
What do you like best about WooCommerce?

I like that you are able to connect with customers orders.

What do you dislike about WooCommerce?

I dislike that it requires you to place internal notes on the customer page.

What problems is WooCommerce solving and how is that benefiting you?

I think the problems I have experienced are with managing subscriptions and making sure customers receive a refund

Small Business (50 or fewer emp.)
Aug 16, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Platform for Free"
What do you like best about WooCommerce?

The system itself is free and it's on a free system in WordPress. So you can get set up without any investment. Then it has a lot of add ons you can find for free as well.

What do you dislike about WooCommerce?

Some add ons cost money to run well. So shipping you need a paid one.

What problems is WooCommerce solving and how is that benefiting you?

We're getting our products listed online and have it integrated with our payment provider and shipstation to automate everything quite well.

Small Business (50 or fewer emp.)
Jul 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cost & function can't be beat"
What do you like best about WooCommerce?

FREE, customizable, very easy to use. plug-ins provide support to those inexperienced with website design

What do you dislike about WooCommerce?

various markup errors and missing pieces that cause warnings within google

What problems is WooCommerce solving and how is that benefiting you?

cost great, ease of use, transparent

Small Business (50 or fewer emp.)
Jul 11, 2019
 Source
Overall Rating:
4.5
oluwaseun b. avatar
Oluwaseun B.
Manager
Share
"Outstanding plugin "WooCommerce"
What do you like best about WooCommerce?

WooCommerce has all the SEO options you need. You will need external plugins like Yoast and All in One SEO Pack The backend gives user control of many cart functions including a one-page checkout (paid feature). There’s also a paid add-on for cart abandonment emails. WooCommerce is a beautiful content management system because it runs on WordPress). It also allows one to customize different design with a visual builder or through the code. Its extremely easy to use

What do you dislike about WooCommerce?

Its setup can be pain for inexperienced use Lack of support: users wont get central support

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce provides detailed reports about orders, customers, stock and taxes. If you need users needs more insights, they can also add Google Analytics. I discovered that WooCommerce is as powerful as Shopify, because it gives users more control since they can decide where to host their online store

Small Business (50 or fewer emp.)
May 29, 2019
 Source
Overall Rating:
4.5
AA
Anderson A.
My Name Is Anderson Agha
Share
"Best Platform To Sell My Products Online"
What do you like best about WooCommerce?

* It's free and easy to use, easily integrated into wordpress. * No commission sharing and lots of compatible payment processor integration * Shipping and tax integrated makes shopping easy on woocommerce sites * Flexible and easy product handling and inventory

What do you dislike about WooCommerce?

Very expensive add-ons, I had to resort to third-party plugins for some these features.

What problems is WooCommerce solving and how is that benefiting you?

* Best platform to sell products * Best platform to sell subscription

Small Business (50 or fewer emp.)
May 17, 2019
 Source
Overall Rating:
4.5
Ross C. avatar
Ross C.
Ceo
Share
"The best tool for a well optimized eCommerce."
What do you like best about WooCommerce?

I love this platform, I like that it allows me to integrate it into WordPress in a very simple way, this platform allows me to optimize my online virtual store, it allows me to add the products that I want to sell very easily. In addition, I love that when using this software I can integrate other applications that are designed only to operate with WooComemerce, such as JetPack and others. Also how easy it is to edit the articles, add prices, offer prices, characterize them by size or weight, add them in different categories. I also love how easy it is to manage my stock with this tool, it allows me to control all the available stock and as [i keep everything in order.

What do you dislike about WooCommerce?

We know that WooCommerce is free, but the only thing I do not like about this platform is that all the additional plugins needed to optimize WooCommerce are available only in paid version, this generates an additional expense that ranges from $ 20 to $ 300. These plugins are necessary to have the virtual shop 100% optimized.

What problems is WooCommerce solving and how is that benefiting you?

I have been able to solve many problems when using WooCommerce in my company, it allows me to manage my online store more easily, I can also create products very easily and without much knowledge in the area of web development. It has also allowed me to manage the online inventory of my company more easily. Actually my experience in using this platform has been very good.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The Best WordPress Plugin! "
What do you like best about WooCommerce?

WooCommerce is my favorite WordPress Plug in. It makes selling products on your WordPress website a breeze and the add ons available are amazing and make running a small business Easy.

What do you dislike about WooCommerce?

I do wish that the back end had a better design. It's not the most easiest to use or attractive.

What problems is WooCommerce solving and how is that benefiting you?

WooConmerce is free and most of the plug ins are free too, you can create a shop with many features for a fraction of the cost.

Small Business (50 or fewer emp.)
Apr 03, 2019
 Source
Overall Rating:
4.5
Lane B. avatar
Lane B.
President
Share
"WooCommerce makes my shoppingcart easier to manage"
What do you like best about WooCommerce?

Easy to use inside of WordPress. It is easy to set up and fine-tune products.

What do you dislike about WooCommerce?

Sometimes difficult to get specific answers from a human service consultant.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce makes connecting my product pages and checking out easier for my clients. It is also mobile friendly which are a lot of my transactions.

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"WooCommerce is amazing!!!"
What do you like best about WooCommerce?

I love how I can sell pretty much anything I want and it's so easy. I love how I can modify and customize anything I need, I feel like I am in total control and I love that as a seller! Everything I need is in one platform and that really helps.

What do you dislike about WooCommerce?

I needed some help with a few things and it took a little while to get in contact with customer service but it eventually worked it self out so everything is fine now.

What problems is WooCommerce solving and how is that benefiting you?

Integrating shopping cart in WordPress. It makes it easier to collect payments from my clients instead of manual directly billing them. The level of accuracy I get from this platform is amazing so I really appreciate what you have created.

Small Business (50 or fewer emp.)
Mar 14, 2019
 Source
Overall Rating:
4.5
Austin J. avatar
Austin J.
Travel Advisor
Share
"Amazing platform and ease of use"
What do you like best about WooCommerce?

The ease of use with the platform and ability to sync

What do you dislike about WooCommerce?

That is is very expensive and hard to pay for

What problems is WooCommerce solving and how is that benefiting you?

The ability to sell products online easily

Small Business (50 or fewer emp.)
Mar 13, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"It is really good platform to make it things easier for selling the products."
What do you like best about WooCommerce?

Easy platform to sell the thing with dropshipping.

What do you dislike about WooCommerce?

Some plugins are really expensive. Instead of selling some plugins on time, commission for each product will be good for new starter.

What problems is WooCommerce solving and how is that benefiting you?

Easy platform to sell the thing with dropshipping.

Small Business (50 or fewer emp.)
Feb 06, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"WooCommerce is a powerful platform, but it can be intimidating at first if you’re new to ecommerce."
What do you like best about WooCommerce?

It is possible to install professional-looking templates or even develop your own template. However, be aware that it may require technical knowledge. Modern themes are optimized for mobile devices.

What do you dislike about WooCommerce?

If you find WordPress.org difficult to use then WooCommerce is not the right platform for you. Hosted store builders like Shopify and BigCommerce are easier to use.

What problems is WooCommerce solving and how is that benefiting you?

I finally get a premium feels like platform for my ecommerce

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
RE
Rick E.
President
Share
"Solid ecommerce platform"
What do you like best about WooCommerce?

Easy to use and reasonable to integrate with our WordPress site.

What do you dislike about WooCommerce?

It does need someone with web programming experience to set it up.

What problems is WooCommerce solving and how is that benefiting you?

We use it to sell books on our website. It has been a great fit for that.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
AC
Amy C.
Digital Marketing/Web Designer
Share
"WooCommerce Review "
What do you like best about WooCommerce?

The Blog pages and testimonial pages, there easy to post customer testimonials and blog postings.

What do you dislike about WooCommerce?

I dislike the e-commerence shipping plugins, no work 100% fantastic. I also dislike the store locator its geo-mapping needs help.

What problems is WooCommerce solving and how is that benefiting you?

The geo-mapping, we had to install a plug-in and I wish we wouldn't have. Benfits is google analytics works great with woocommerence.

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
4.5
JG
Julia G.
Marketing Adviser
Share
"Great for E Commerce Clients"
What do you like best about WooCommerce?

I like that I'm able to easily manage customer orders and follow up on them. From small to medium sized enterprises we implement this plugin for them and have almost no issues

What do you dislike about WooCommerce?

Sometimes there are issues with updating the site right away but within a few minutes we're able to get everything current.

What problems is WooCommerce solving and how is that benefiting you?

Helping our clients who own businesses and do mostly online transactions stay organized and in touch with their customer base.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
4.5
KK
Kirsten K.
Owner
Share
"Woocommerce is easy to use for beginners"
What do you like best about WooCommerce?

I like the woo commerce was very easy for me to set-up and manage as a small buisness owner. I had never set-up and online store before I had no idea what I was doing. It easy integrated with my wordpress site and with mail chimp which makes it very convenient.

What do you dislike about WooCommerce?

It was difficult to set-up my digital product sales initially.

What problems is WooCommerce solving and how is that benefiting you?

I use to to sell products directly through my website and set-up payment plans for customers.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
4.5
MC
Morgan C.
Virtual Cio
Share
"WooCommerce is a powerful e-commerce solution"
What do you like best about WooCommerce?

WooCommerce enabled us to deploy an e-commerce website without writing code. It has extensive features built in, and numerous free and paid extensions available. It supports digital and physical products.

What do you dislike about WooCommerce?

WooCommerce is built on WordPress. It's suitable for a low budget deployment. If you have budget to spend on software development, rather choose a non PHP solution for better security.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce enabled us to launch an e-commerce site with a minimum of work to configure it. We were selling online within days.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
BW
Bob W.
Finance Consultant
Share
"Great for startups!"
What do you like best about WooCommerce?

Easy to install, update, and monitor. So far this software is providing my business what it needs to get up and running in ecommerce.

What do you dislike about WooCommerce?

Limited features and hard to edit certain details.

What problems is WooCommerce solving and how is that benefiting you?

So far so good; the problem of bringing our inventory to market online is solved!

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
4.5
NT
Nick T.
Web Designer
Share
"Excelent Way to provide shopping cart for wordpress website"
What do you like best about WooCommerce?

Not provided

What do you dislike about WooCommerce?

Not provided

What problems is WooCommerce solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jan 01, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"First class"
What do you like best about WooCommerce?

Everything. It is a comprehensive e commerce solution for the small business and easy to use.

What do you dislike about WooCommerce?

Having to install plug ins for various different extras, some can be long winded and don't work.

What problems is WooCommerce solving and how is that benefiting you?

Running a e commerce website with a fully comprehensive merchant place.

Small Business (50 or fewer emp.)
Dec 13, 2018
 Source
Overall Rating:
4.5
AP
Akash P.
Self Employed
Share
"Good Application for Ecommerce based websites."
What do you like best about WooCommerce?

User interface is very simple and easy.

What do you dislike about WooCommerce?

Woocommerce booking system is little bit complicated.

What problems is WooCommerce solving and how is that benefiting you?

Developing E-commerce and booking system websites.

Small Business (50 or fewer emp.)
Nov 16, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"quickest and easiest way to launch your ecommerce store"
What do you like best about WooCommerce?

WooCommerce works out of the box to get your store up and running quickly. It is well used by 1000s of people so there is lots of tutorial help.

What do you dislike about WooCommerce?

Many of the best features are hidden behind paid-plugins. So there is a hard-cost to using the platform as you expand your business.

What problems is WooCommerce solving and how is that benefiting you?

My business was looking for an easy checkout solution that was user friendly and not too complicated to setup an manage. WooCommerce is usable by my team even though they have limited experience in Wordpress.

Small Business (50 or fewer emp.)
Nov 15, 2018
 Source
Overall Rating:
4.5
TW
Tara W.
Web Developer And Graphic Designer
Share
"Simple but powerful"
What do you like best about WooCommerce?

It's intuitive and makes it easy to list all types of products, even if they are actually from affiliate links or other websites.

What do you dislike about WooCommerce?

It can be hard to find the PayPal settings to ensure everything is set up properly once you pass the initial setup phase.

What problems is WooCommerce solving and how is that benefiting you?

I have used it to set up stores for selling art, it makes it super easy to organize products and even allow for digital downloads. Plus it calculates shipping based on size and weight.

Small Business (50 or fewer emp.)
Nov 07, 2018
 Source
Overall Rating:
4.5
BK
Benji K.
Facilitator/Actor/Manager
Share
"WooCommerce, Would definitely Recommend!"
What do you like best about WooCommerce?

It is very easy to use, and understand how to setup your online store. It also works very well with my company website.

What do you dislike about WooCommerce?

There are no particular things I dislike about WooCommerce.

What problems is WooCommerce solving and how is that benefiting you?

It was a very easy way to integrate a store on my website. We aren't at a place where we want to pay for a massive program that could handle millions of users, so WooCommerce was perfect for our site.

Small Business (50 or fewer emp.)
Oct 31, 2018
 Source
Overall Rating:
4.5
SA
Sadok A.
Assistant Business Analyst
Share
"woocommerce made it easier for me"
What do you like best about WooCommerce?

It does contain everything you need to set up an online store

What do you dislike about WooCommerce?

There are a lot of paid features, like the woocommerce subscription for example, I can't see why it's a paid feature..

What problems is WooCommerce solving and how is that benefiting you?

selling online

Small Business (50 or fewer emp.)
Oct 29, 2018
 Source
Overall Rating:
4.5
JP
Jake P.
Co Founder And Ceo
Share
"Pretty amazing may to manage eccomerce "
What do you like best about WooCommerce?

Love the easy set up of it and how you can categorize everything

What do you dislike about WooCommerce?

The tags and attributes are a little confusing also the importing could be improved

What problems is WooCommerce solving and how is that benefiting you?

Eccomerce software and management