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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 15, 2026
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use system for email marketing"
What do you like best about ActiveCampaign for Marketing?

IKt is easy to create, there are lot of templates and preset autmatizations

What do you dislike about ActiveCampaign for Marketing?

Somtimes site loads slow, but it is ok. Pricing is not cheap for Croatian economy

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is solving our ecommerce abandoned cart, and occasional neswsletter about new products.

Small Business (50 or fewer emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
Dion D. avatar
Dion D.
Digital Marketing Strategist
Share
"Most user friendly and best priced email automation service"
What do you like best about ActiveCampaign for Marketing?

Creating campaigns and automation is the easiest compared to many of their top competitors. Integrating into other tools is also incredibly simple.

What do you dislike about ActiveCampaign for Marketing?

Some additional tools cost extra, and there's no option to try them out first. At least I couldn't find them, but I didn't contact their support for confirmation.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The top problems being solved are email newsletter list building and follow-up with automated emails.

Small Business (50 or fewer emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
JK
Johnson K.
Business Development Lead
Share
"Actively win more business with Activecampaign!"
What do you like best about ActiveCampaign for Marketing?

A very useful, proactive Sales and Marketing tool to have indeed! User-friendly, easy-to-set up, full of business development features with outstanding lead conversion. Have frequently used it for years. Its designed to help you win business like never before thanks to brilliant qualifying and engaging, backed by an amazing help and support centre. A real asset.

What do you dislike about ActiveCampaign for Marketing?

For me it's been an ultimate business development tool. Has amazing targeting, reach, engagement, marketing campaigns. It integrates superbly with relevant applications too that help with prospect targeting and conversion including Salesforce and HubSpot. Nothing concrete to yap about.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Naturally its solved Sales and Marketing Campaigns automation. Building up contact bases and avenues for engagement. Consequently increasing prospects for leads, settling up platforms for pitching, leading to closing deals.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience with great onboarding"
What do you like best about ActiveCampaign for Marketing?

The onboarding experience was fantastic. Active Campaign took care of importing my lists and had me set up and ready to go very quickly. The tier that I have also includes one-on-one time with a specialist that can help you when creating your automationa. Very helpful.

What do you dislike about ActiveCampaign for Marketing?

I encountered some bugs when using the email composer where I couldn't click in some boxes. It's been fixed now though.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am able to create a CRM with a pipeline for our team. This wasn't something I was expecting on using, I was more interested in the email automation so it's an added bonus.

Small Business (50 or fewer emp.)
Dec 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An exceptional blend of marketing prowess and CRM efficiency for any start up!"
What do you like best about ActiveCampaign for Marketing?

The most helpful aspect of AC for marketing is the CRM integration with campaigns and external platforms and APIs to website. Everything can be house under one roof.

What do you dislike about ActiveCampaign for Marketing?

The number of features avaiable for bespoke and complicated reporting, although it does offer a plethora of items within it's foundation.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automatically capturing consent and data through website integration. It also allows for automations following subscriptions and newsletter mailouts.

Small Business (50 or fewer emp.)
Dec 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Like putting client contact on autopilot"
What do you like best about ActiveCampaign for Marketing?

Once I got going with Active Campaign it became easier to understand how it all works. Regular insights and emails from Active Campaign remind me what I can do in my service based business with Active Campaign to help clients revisit course materials meaning they get a better return on investment without me having to worry about when to contact them

What do you dislike about ActiveCampaign for Marketing?

There are so many things I can do, even at the basic level I am at that it is finding the time to work out what is relevant and useful for my service based business.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Making it easy to have forms on my Word press website pages for lead magnets, reminding clients to access courses they have putchased and I love how it integrates so well with Thinkific, the course platform I use,

Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
LV
Lauren V.
Founder
Share
"Melbourne Tree Services"
What do you like best about ActiveCampaign for Marketing?

Having a lead generation automation set up from a web form that sends a confirmation email, sets a new lead and adds a task to call them. The email looks professional and was easy to design. Easy integration with Squarespace and Zapier.

What do you dislike about ActiveCampaign for Marketing?

Not being able to use the SMS function in Australia. Addresses not auto-filling.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automated the inquiry process and saved me time individually emailing new clients.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
SU
Stefan U.
Founder
Share
"Perfect CRM for Small to Medium Sized Companies"
What do you like best about ActiveCampaign for Marketing?

Their automation features are very intuitive and make it easy to ensure all new marketing leads are proptley engaged with content to keep them engaged.

What do you dislike about ActiveCampaign for Marketing?

The only thing that wuold be nice to have would be a simple method to see all automation triggeres and where they were located. For older campaigns it can be difficult to find how the process flowed unless you really dig.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

They make it easy to take newley captured leads from our paid marketing efforts, and engage them quickly with confirmation emails and nurturing campaigns.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
HB
Helene B.
Founder
Share
"outil d 'organisation et de gestion formidable, gérer ses prospects est facile avec ActiveCampaign"
What do you like best about ActiveCampaign for Marketing?

les interface de creation de mail sont aisées et bien structuré, les emails font vraiment pro. Le CRM est facile d'utilisation aussi

What do you dislike about ActiveCampaign for Marketing?

Je n'ai pas encore trouver d'éléments négatif pour l'instant

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Cela m'a permis de gagner beaucoup de temps , d'etre plus pro dans l'envoie d'email et d'avoir des prospects plus precis

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
CB
Claire B.
Founder
Share
"ActiveCampaign is extremely user-friendly and all-inclusive!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign makes it easy to design great newsletters and funnels for our business. It is so much more user-friendly than other services I've used!

What do you dislike about ActiveCampaign for Marketing?

Historically their customer service has been extraordinary, but it's been less than stellar the last few times. I'm hoping it's just some bad luck on my part and not a permanent issue.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign makes it easy to design funnels and newsletters and keep our various audiences organized and tracked.