ActiveCampaign for Marketing Reviews & Product Details

Easy, Efficient, User Friendly. Also the support team is amazing

You cannot easily export the campaigns as html to send externally.

Communicating with our audience and tracking their engagements

The dashboard and support have been the most helpful. When I log in I can see exactly what's happening and where my attention is needed. I've been using it for 3 years now and I've always been able to to reach out to support and get help within a reasonable time frame. I've even upgraded a few times since my needs have changed and grown with this software.

I wish the sms texting service was more robust.

It's helping me stay in touch with my audience. I meet them on social but keep them in email :)

I was looking specifically for a CRM app that I could integrate with our SaaS application, after looking at a few, Active campaign came out on top with easy integration and a great designer to create custom emails.

I haven't encountered any downsides yet, the application has been very easy to use and everything I have expected has been available to use.

When users subscribe to our application we want to send various welcome and getting started emails, this as solved the problem without having to build this funtionality.

It's pretty easy to use, and it has helped me increase my deliverability and open rate.

I'm not a fan of the monthly cost as a function of number of subscribers. That's a reasonable idea, but when you get over 5k subscribers then the next level is 10k! That being said, the customer service has been good and they have worked with me on my subscription level.

Email automation, list building, and email deliverability

The email automation and campaigns are intuitive and super user-friendly.

Before becoming a regular user, I had to watch several videos on how to navigate the site.

AC solves the problem of the time it takes to create automations and campaigns. It's a paint-by-number system that's easy to navigate once you understand how the platform works. It's benefitting me because I don't have to think about how to roll an automation out; it's virtually "plug and play," and for a non-tech-savvy person like me, it saves me a ton of time and thinking power that I can use to focus on other aspects of my business.

This tool is ideal for e-commerce marketing, automation, and sales. The customer support is truly excellent, with quick responses both in chat and for tickets, and a fast solution to all problems. Tracking is exceptional and offers a detailed analysis of the user experience.

There isn't free plan but the basic plan can be used for the start marketing.

It's perfect for automation and so for my e-commerce.

Active Campaign is the best for email marketing automation. The support is ready for anything

in this moment I have a little bug. Hope it will restore early

The email automation

The best aspect of ActiveCampaign for marketing is its robust automation capabilities. It allows for the creation of complex, personalized email sequences that engage customers effectively. Additionally, its user-friendly interface makes it easy to manage campaigns, segment audiences, and track performance metrics. The integration options with other platforms are also a significant advantage, making it a versatile tool for a comprehensive marketing strategy.

One downside of ActiveCampaign is its pricing, which can be steep for small businesses or startups. While it offers a range of powerful features, the cost can be prohibitive for those on a tighter budget. Additionally, the learning curve for mastering all its functionalities can be steep for beginners. Some users might find the advanced features overwhelming at first, and the need for initial training or tutorials to get the most out of the platform.

Marketing automation

I've been using ActiveCampaign for many years, both for myself and my clients, and I think it's fantastic. Easy, intuitive and within everyone's reach! The number of my customers has increased thanks to this software! ​And I really like that it's in Italian!

Nothing, I really like everything! Of course, if the subscription cost less, I would be even happier! 🤣

It allows me to have continuous and frequent communication with my potential customers! ​

ActiveCampaign is EASY. The drag and drop creation of emails as well as the ability to see reports, send test emails, and easily use templates made it amazing. It's been one of the best ways to grow my small business this year. The switch from MailChimp was seamless and a game changer in so many ways.

Honestly, the only thing that bugs me is having to log in each time I return to the website. For some reason (probably privacy), it doesn't hold my password nearly as long as other sites.

The biggest problem I was trying to solve when I switched was making my emails professional-looking without headaches. The drag and drop builder is so simple and easy to use. The first few templates took me a bit to create and now it's just using the same templates over again.