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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
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Ask Questions about Apollo.io
What Apollo.io is best for?
How does Apollo.io compare to ZoomInfo?
What are the pros and cons of Apollo.io?
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
Apollo.io video thumbnail
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Apollo.io Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 18, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 29, 2024
 Source
Overall Rating:
5.0
PT
Praviksha T.
Founder
Share
"Good for reaching out to people easily and keep a track of activities on every lead"
What do you like best about Apollo.io?

Ease of use Intergration is good Features available like - Email tracking Automated emails for follow ups

What do you dislike about Apollo.io?

Some contact numbers aren't updated properly

What problems is Apollo.io solving and how is that benefiting you?

Email tracking Lead buyer intention

Small Business (50 or fewer emp.)
Jan 28, 2024
 Source
Overall Rating:
5.0
Chris M. avatar
Chris M.
Marketing Specialist
Share
"Apollo.io has tremendously improved the efficiency of my day-to-day marketing work."
What do you like best about Apollo.io?

The contacts database is made accessible using a highly intuitive interface which is very easy to use whether you are searching for people or companies. The depth and breadth of the contacts information held are very impressive, covering a very wide range of business sectors and levels of personnel. The search results are presented clearly and concisely and well supported by the ability to save information for future reference.

What do you dislike about Apollo.io?

Only one minor issue is that, sometimes, the contact details identified (e.g. email address), although verified no longer work as the person has moved on to another company. I have only come across this whilst searching for directors where the company has been acquired and thus some of the directors may have resigned. This is easy to mitigate by just checking an up-to-date list of the company's leadership team where directors that have recently resigned are identified.

What problems is Apollo.io solving and how is that benefiting you?

As a freelance marketer, I am frequently confronted with the need to contact the directors of a range of companies to establish their level of interest in SME mergers and acquisitions. I have found that Apollo.io makes the job of contacting directors very easy as I can quickly get verified email addresses for a very high percentage of the companies in my search list. The list of personnel presented by a search often provides unexpected results which allow me to explore new avenues of communication. In summary, even if you have no idea who to contact in a company then Apollo.io will often, as not, provide you with a solution to try!

Mid Market (51-1000 emp.)
Jan 27, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Valuable business tool"
What do you like best about Apollo.io?

Apollo is great in many different aspects. It has an extensive database of contacts and companies with a large percentage of up-to-date information. Many various handy tools are already built into it, and what's more, they are constantly working on adding new, relevant tools and functionality. Apollo has helped us streamline and optimize much of our workflow.

What do you dislike about Apollo.io?

Nothing specific. You just need to understand that as a constantly evolving system, Apollo can very rarely show you something unexpected :) Two clarifications - we've never had this issue with data quality, just a couple of times there were some small bugs with the interface. And second - Apollo has a fantastic support team which reacts immediately and always helps us to solve problems.

What problems is Apollo.io solving and how is that benefiting you?

Through Apollo we get access to a large database of contacts and companies that are easy to search, sort, create dynamically updated lists, etc. And we also automate the process of working with these contacts and, thanks to built-in analytics, we can constantly improve this process.

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
Uswa S. avatar
Uswa S.
Lead Generation
Share
"one of the best extension I have used so far. I highly recommend this"
What do you like best about Apollo.io?

Apollo is one of the best extensions I have used so far. As a freelance lead generation expert, I often use it to generate emails database for my clients. It always creates verified emails. I highly recommend this to used it for email marketing campaigns. Leads are 100% valid and accurate. Data is easily available along with lot of information regarding companies. eg company revenue company funding information empolyee count company industry company description company location

What do you dislike about Apollo.io?

Nothing! Apollo is the best email generator extension I have used, and I highly recommend everyone use it for email marketing campaigns. Simply one of the best tool i am using., I often use it to generate emails database for my clients. It always creates verified emails. I highly recommend this to used it for email marketing campaigns.

What problems is Apollo.io solving and how is that benefiting you?

As a freelance lead generation expert, I often use it to generate emails database for my clients. It always creates verified emails. I used it almost every day for different tasks., I highly recommend this to used it for email marketing campaigns. This tool is very eeasy to used and help a lot to schedualed meeting with cleints.Leads are 100% valid and accurate. Data is easily available along with lot of information regarding companies. eg company revenue company funding information empolyee count company industry company description company location

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
RC
Ryan C.
Founder
Share
"Excellent app for prospection leads in Brazil"
What do you like best about Apollo.io?

The facillity interface end user, is very nice, incrible for capacibily detect leads

What do you dislike about Apollo.io?

the small number credits free in the plan basic

What problems is Apollo.io solving and how is that benefiting you?

The time in prospection is very otimized with Apollo, the SDR winner the time in jobs

Mid Market (51-1000 emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
SK
Sai K.
Senior Staffing Specialist
Share
"Easy way to find anything Apollo"
What do you like best about Apollo.io?

Finding Emails and phone numbers of unknown persons. The best way to reach any person through Apollo

What do you dislike about Apollo.io?

There is no dislike in apollo. All i loved it Apollo

What problems is Apollo.io solving and how is that benefiting you?

There is no problem with Apollo.io

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
Jerry S. avatar
Jerry S.
We Design, Produce, And Deliver Outstanding Displays So Your Products Stand Out! | Founder & Ceo
Share
"best tools to close deals"
What do you like best about Apollo.io?

This software help me a lot to research my targeted audience and get email list as well as send email outreach.

What do you dislike about Apollo.io?

it's simply the best...the best email sequence tool

What problems is Apollo.io solving and how is that benefiting you?

i use it to get emails as secduled a scequce on it.

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
CS
Coby S.
Founder
Share
"Very helpful"
What do you like best about Apollo.io?

Their database of emaill addresses is fantastic. Also the snippet tool on emails is very helpful because there are a lot of things I have to send multiple times a day.

What do you dislike about Apollo.io?

I only use it for the emails and snippet tool so only positives so far.

What problems is Apollo.io solving and how is that benefiting you?

Helping me contact people I wouldn't be able to otherwise

Mid Market (51-1000 emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
PR
Pranathi R.
Founder
Share
"Streamlining Sales Outreach with Apollo.io"
What do you like best about Apollo.io?

Apollo.io has a user-friendly interface. It does not have an overly complex learning curve making an easy implementation. The tools are very effective and they provide the direct contact numbers of professionals mainly of those who are present in the sales industry. It integrates with various platforms and has a great customer support experience.

What do you dislike about Apollo.io?

I think there is nothing to dislike about Apollo.io. The product is simply awesome.

What problems is Apollo.io solving and how is that benefiting you?

Apollo helps in saving my time and facilitating follow-ups. Its integrity with various platforms enhaces its utiity. The most important thing is, its user-friendly nature helps me in using it on a daily basis.

Mid Market (51-1000 emp.)
Jan 25, 2024
 Source
Overall Rating:
5.0
Danny M. avatar
Danny M.
Account Strategist, Pharmaceutical
Share
"#2 yet #1"
What do you like best about Apollo.io?

Apollo has great data quality, a full feature set, every integration you may need, the ability to perform execution within the platform and have it reflected accurately in the crm, superior support, and it's easy to start and integrate. I use it every day. You're able to instantly implement, and then it's just you that needs to catch up and learn the platform. Also, the price/value is a big factor. The #1 player in this space would have cost me $38k/yr and that's with negotiations. This platform to me is considered #2 in terms of data quality, but will cost us about $1,200/yr unless needing to additionally append contacts, which are done so at a minimum by the way. The Value is what turns this #2 to a #1 for me.

What do you dislike about Apollo.io?

Clarity in their knowledge base is somewhwat lacking, but they do make up for that part with webinars, resources, and fast and attentive support which has a 'we care' vibe, as opposed to some others.

What problems is Apollo.io solving and how is that benefiting you?

As a niche provider selling to a competititive space where people move from time to time and data quality and intent is imperative, I needed a provider that hits every mark. It's amazing to see that now the data providers are also providing additional services such as buyer intent and setup/running email sequences. I'm only just starting to use the platform (a few months) and it's looking to be a key part of our growth strategy. I'm also the Admin and running this for other parts of the organization, so I'm speaking as the one who chose this platform for the company. As I learn to leverage all the nuanced features, I expect an even greater impact.