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BenchmarkONE
Effortless Marketing Automation
4.5

( 186 )

(Formerly Hatchbuck)
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BenchmarkONE Reviews & Product Details

BenchmarkONE Overview
What is BenchmarkONE?

BenchmarkONE is an all-in-one sales and marketing platform that combines email marketing, CRM, and marketing automation to ensure positive conversions for its users. It’s a powerful, all-in-one tool that gives marketing agencies a great solution for their small business clients.

Company BenchmarkONE
Year founded 2012
Company size 11-50 employees
Headquarters Saint Louis, Missouri, United States
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What BenchmarkONE is best for?
How does BenchmarkONE compare to Pipedrive?
What are the pros and cons of BenchmarkONE?
BenchmarkONE Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
BenchmarkONE Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
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BenchmarkONE Screenshots
BenchmarkONE Homepage
BenchmarkONE Homepage
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2025
BenchmarkONE Logo
186 BenchmarkONE Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 13, 2016
 Source
Overall Rating:
5.0
NS
Nick S.
Director Of Revenue Operations
Share
"Amazing for small teams"
What do you like best about BenchmarkONE?

I love that I can organize my clients, and manage email marketing campaigns, and keep track of everything they do.

What do you dislike about BenchmarkONE?

Don't like that their isn't a mobile application for it, and that it is not perfectly incorporated with our email system

What problems is BenchmarkONE solving and how is that benefiting you?

Helping companies go through massive amounts of content. Hatchbuck is helping me keep track of potential clients and organize my sales funnel.

Small Business (50 or fewer emp.)
Nov 19, 2015
 Source
Overall Rating:
5.0
Mandy M. avatar
Mandy M.
Online Speaker/Influencer/Contributor/Course Creator/Facebook Group Founder
Share
"Awesome Marketing Automation Platform That Small Business Owners Can Afford"
What do you like best about BenchmarkONE?

One thing we love about Hatchbuck is how easy it is to learn and use. We were up and running in just 1 week and our email marketing staff was able to quickly learn the platform so there was no lack in productivity due to training.

What do you dislike about BenchmarkONE?

A few bugs here and there that we've come across but nothing major. And the tech support is always very quick and does their best to solve the problem in a timely fashion.

What problems is BenchmarkONE solving and how is that benefiting you?

Simple CRM Visitor Tracking Easy Email Marketing Automation that saves us time and prevents us from sending manual emails Helps us to better organize our entire business and communicate with our community and prospects better.

Small Business (50 or fewer emp.)
Nov 19, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"This is Hubspot without the ROI Tools"
What do you like best about BenchmarkONE?

It is very easy to use and very affordable software that brings lead capture, lead scoring, lead nurturing, marketing automation and CRM under one system.

What do you dislike about BenchmarkONE?

There is zero ROI functionality. You can not track a lead until they fill out a form or until you send them an email. You have no idea what source your lead came from or what search terms they used to find your website. You have no way to gauge the effectiveness of your digital marketing. I hope these features are coming, but they are not forthright about what is in store. There is no public development plan.

What problems is BenchmarkONE solving and how is that benefiting you?

Lead Capture, Lead Scoring, Lead Nurturing, Email Marketing, Marketing Automation, CRM

Small Business (50 or fewer emp.)
Nov 18, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hatchbuck is great - easy to use, responsive support and great interface "
What do you like best about BenchmarkONE?

A combination of both how easy it is to use and how responsive their support staff is. They really take a long time making sure you understand the platform when getting started - and are available for any questions.

What do you dislike about BenchmarkONE?

I can't think of anything that I dislike at this point.

What problems is BenchmarkONE solving and how is that benefiting you?

It has become much easier to track my agency marketing efforts.

Small Business (50 or fewer emp.)
Nov 18, 2015
 Source
Overall Rating:
5.0
JT
Joel T.
Managing Director
Share
"Easy, Economical, Effective"
What do you like best about BenchmarkONE?

We were using Salesforce, which is robust. However, we were looking for a solution that was more economical, easier-to-use, and not so complex. We were referred to Hatchbuck. We took a test drive with a demo, interacted with their sales and support folks, and then pulled the trigger. We've had great follow-up from the Hatchbuck team and they are open to ideas and feedback we share. The system is good to use and it's met the needs we have as a company.

What do you dislike about BenchmarkONE?

I wish they had a mobile-friendly web platform or an app. I want to check in on prospects and leads from anywhere, which can be a little tricky on my smartphone to pan and zoom. I also think the wizards (e.g., creating an email template or uploading a file) can be a little sluggish from time-to-time.

What problems is BenchmarkONE solving and how is that benefiting you?

1. It streamlines our communication in our sales process. I love the tracking and notification features so I know when someone opens an email and clicks a link. Tags are super helpful for a quick glance, too. 2. It keeps us organized. 3. It engages our team.

Small Business (50 or fewer emp.)
Nov 16, 2015
 Source
Overall Rating:
5.0
MW
Mary W.
Marketing Director
Share
"Powerful User Friendly Solution"
What do you like best about BenchmarkONE?

Hatchbuck allows you to easily manage and actually use your data to the fullest. The tags and tags rules allow us to quickly segment data and automate actions that we previously had to do manually. There are a variety of options when it comes to the different templates and emails can be quickly sent. Our sales team has used other platforms in the past and they picked up Hatchbuck quickly and use it comfortably throughout the day. The Hatchbuck team is great and always there to answer any questions we have!

What do you dislike about BenchmarkONE?

Like any platform there are always features and options you wish were available. Hatchbuck is good about listening to things we would like to see in the future and rolling out and explaining new features.

What problems is BenchmarkONE solving and how is that benefiting you?

We previously had been using a separate CRM and email platform. With Hatchbuck we have everything in one place. We are saving time, money and frustration by using Hatchbuck's platform.

Small Business (50 or fewer emp.)
Nov 10, 2015
 Source
Overall Rating:
5.0
Jasmine H. avatar
Jasmine H.
Owner + Principal
Share
"Hatchbuck is perfect for small businesses."
What do you like best about BenchmarkONE?

I like that Hatchbuck seems to really get small businesses and has developed their product accordingly. Everything they do from the software itself to the training uses plain language that anyone can follow. They break the concepts of automation and email marketing into simple steps. I've worked with many similar applications and none of them are as small business friendly as Hatchbuck.

What do you dislike about BenchmarkONE?

I haven't found anything to dislike yet. It does take a little time to get used to the Hathbuck vocabulary—understanding how they refer to features and functions. But it's nothing that can't be easily picked up.

What problems is BenchmarkONE solving and how is that benefiting you?

Simplifying marketing automation and making it truly attainable for small businesses. Up till now I had not found a product that a small business owner could reasonably use on their own.

Small Business (50 or fewer emp.)
Nov 09, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hatchbuck Automated Marketing & CRM"
What do you like best about BenchmarkONE?

Even though we have just started, the Customer Service and training support have been excellent.

What do you dislike about BenchmarkONE?

I wish that Hatchbuckk carried file level security. In a competitive IP market environment we often work under Non-Disclosure Agreements and the current file security setup prevents us from using Hatchbuck fully.

What problems is BenchmarkONE solving and how is that benefiting you?

The business problems include lack of timely follow up and prior lack of alerting our customers to new and or imporved product offerings.

Small Business (50 or fewer emp.)
Nov 09, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, sophisticated automation"
What do you like best about BenchmarkONE?

Easy to use, intuitive, great support....

What do you dislike about BenchmarkONE?

needs more integrations to be extra effective

What problems is BenchmarkONE solving and how is that benefiting you?

More organized, less prospects falling through cracks, more intelligence on prospects

Mid Market (51-1000 emp.)
Nov 09, 2015
 Source
Overall Rating:
5.0
MA
Madison A.
Marketing Specialist/Analyst
Share
"Great Email System"
What do you like best about BenchmarkONE?

The tagging is extremely useful. Anyone that clicks a link in an email I send, I'll assign a tag to them, and be able to start a campaign or send them another email on that topic.

What do you dislike about BenchmarkONE?

There are a few things that need help, like saving drafts of emails in a intuitive place and editing the HTML of a drag-and-drop template. I also wish I could share a URL of an email I sent out on my website. The reporting could use a little more work too, it's hard to compare emails to each other.

What problems is BenchmarkONE solving and how is that benefiting you?

I work in the healthcare industry, so we're trying to get more patients to utilize our services. I've found that a little strategic nurturing w/ emails will help a potential patient take the step and make an appointment.