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BenchmarkONE
Effortless Marketing Automation
4.5

( 186 )

(Formerly Hatchbuck)
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BenchmarkONE Reviews & Product Details

BenchmarkONE Overview
What is BenchmarkONE?

BenchmarkONE is an all-in-one sales and marketing platform that combines email marketing, CRM, and marketing automation to ensure positive conversions for its users. It’s a powerful, all-in-one tool that gives marketing agencies a great solution for their small business clients.

Company BenchmarkONE
Year founded 2012
Company size 11-50 employees
Headquarters Saint Louis, Missouri, United States
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Free plan available
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What BenchmarkONE is best for?
How does BenchmarkONE compare to Pipedrive?
What are the pros and cons of BenchmarkONE?
BenchmarkONE Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
BenchmarkONE Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
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BenchmarkONE Screenshots
BenchmarkONE Homepage
BenchmarkONE Homepage
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 19, 2025
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186 BenchmarkONE Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 29, 2018
 Source
Overall Rating:
5.0
MH
Michelle H.
Founder
Share
"Love this CRM!"
What do you like best about BenchmarkONE?

Easy to use, straight forward and integrates with marketing efforts and client nurturing seamlessly.

What do you dislike about BenchmarkONE?

Would be great to have some form of expansion modules, but with the API;s for so many, it is hardly missed. I so wish there was a mobile app for Hatchbuck (oh please please) I could use from the field. Let me know if there is some 3rd party integration that I can achieve this.

What problems is BenchmarkONE solving and how is that benefiting you?

Total awareness, total organization, one platform to hold all client and prospect data with metrics....so key. Goodbye days of multiple spreadsheets, software and MS Office attempting to keep me organized and orchestrated. I (heart) Hatchbuck.

Small Business (50 or fewer emp.)
Nov 29, 2018
 Source
Overall Rating:
5.0
AW
Amanda W.
Office/Marketing Manager
Share
"Great Marketing Tool"
What do you like best about BenchmarkONE?

The ease of viewing stats and being able to use a drag and drop builder.

What do you dislike about BenchmarkONE?

Not being able to add contacts to lists instead of adding them with tags!

What problems is BenchmarkONE solving and how is that benefiting you?

We have had way more incoming flow of traffic!

Small Business (50 or fewer emp.)
Nov 29, 2018
 Source
Overall Rating:
5.0
SW
Stephen W.
Ceo
Share
"Excellent tool for small/medium size business"
What do you like best about BenchmarkONE?

I really appreciate the toolset, and the templates and guidance they provide, The ability to set up campaigns and tasks based on website activity has given us insights into real-time feedback on the effectiveness of our site and systems. Ask for help - they are very responsive with ideas and best practices you can use right away.

What do you dislike about BenchmarkONE?

The downside is managing all of the automations - it's easy to get carried away, particularly when you're initially setting up, having the system generate tasks as checkpoints, rather than things that actually require attention. Going back and modifying that later and updating can be an intricate process. Take your time early to design touch points and in the campaigns and response process and you'll save this challenge altogether.

What problems is BenchmarkONE solving and how is that benefiting you?

We have fully automated our sales and follow-up systems with Hatchbuck. We have made many, many sales from our site that were fully automated and managed by the HB system. It's helped immensely in getting our arms around our sales processes.

Small Business (50 or fewer emp.)
Apr 11, 2018
 Source
Overall Rating:
5.0
CC
Chelsey C.
Director Of Operations And Marketing
Share
"Updated, after 6 months of heavy use: Still, hands down, the best CRM system I've ever used. "
What do you like best about BenchmarkONE?

The support, hands down. The team at Hatchbuck is amazing, and has answered all of my questions promptly, and helped me to think creatively with how best to use the software. I also love the automation available - the ability to trigger emails, campaigns, tasks, reminders, and deals based on contact actions. The new built in advanced filtering system is great, and makes it easier than ever to segment our database based on location, tags, whether they have an email address or not, and more. We've also used the email reporting to our advantage, helping us to get to know our contacts - what they interact with, what they click on, what they do and don't care about - our database has new life!

What do you dislike about BenchmarkONE?

As we've been in the system more, we're finding that we're not using the "deals" tracker tool as effectively as we could, simply based on the fact that for our specific line of business, we could easily use 3-4 pipelines separately. (We are M&A Advisors/Business Brokerage Advisors, and so we have separate pipelines for Sellers, Buyers, Clients doing Exit Planning, and Valuations). If we were given the ability to have multiple Deals pipelines, it would immediately enable us to keep track of that pipeline. Additionally, if I could change a couple things, like the ability to automate contact notes within the record the same way that other things can be automated, I would, but this is such a minor thing that I wouldn't count it as a dislike.

What problems is BenchmarkONE solving and how is that benefiting you?

We previously had three systems holding three separate sets of data: Zoho CRM, Membrain, and MailChimp. Now that our data is all together, we're already starting to make it work for us, instead of us working with it. As we're further into the program as well, and we've executed some campaigns and targeted emails, we're getting to know our database. The tag feature is amazing, and helps to give a more real-time picture of where our prospects are at, whether they've been browsing the website, what pages they've visted (and multiple times), etc.

Small Business (50 or fewer emp.)
Mar 05, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Why I Switched from Hubspot to Hatchbuck"
What do you like best about BenchmarkONE?

As the owner of a small business, I was paying Hubspot's excessive fees for a few years before I discovered Hatchbuck. While Hatchbuck has fewer features than Hubspot, I actually like that. Hubspot could be so overwhelming with all of the customization options. I just wanted to track customers and sales and stay on top of everything. In under one month, I was up and running more smoothly than I was under Hubspot after two years.

What do you dislike about BenchmarkONE?

I do wish that I could customize some some of the core features using my own terminology (like I prefer to say Event Date instead of Close Date for my purposes)...

What problems is BenchmarkONE solving and how is that benefiting you?

I'm using the software to manage event booking and sales for speaking.

Small Business (50 or fewer emp.)
Feb 20, 2018
 Source
Overall Rating:
5.0
JF
John F.
Founder
Share
"Great CRM software, super service!"
What do you like best about BenchmarkONE?

Everything works like you promise, and the service (help desk) is 100% responsive.

What do you dislike about BenchmarkONE?

Whenever I fill in the city and state in the data section of contacts (especially St Louis and MO) it takes forever for it to fill in. Well over a minute, more like 90 secs.

What problems is BenchmarkONE solving and how is that benefiting you?

E newsletter and contact with clients and prospects

Small Business (50 or fewer emp.)
Feb 20, 2018
 Source
Overall Rating:
5.0
PK
Pat K.
Broker, Owner
Share
"Great CRM and Support!"
What do you like best about BenchmarkONE?

CRM, email campaigns, and very easy to use. Very fluid.

What do you dislike about BenchmarkONE?

Nothing - it's great! I really don't have a bad thing to say about this.

What problems is BenchmarkONE solving and how is that benefiting you?

CRM, email drip campaigns, ease of use.

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
5.0
NW
Nicole W.
Founder
Share
"Excellent"
What do you like best about BenchmarkONE?

How simple sending an email that looks like a real email from my personal account.

What do you dislike about BenchmarkONE?

How many options there are for going through each different category.

What problems is BenchmarkONE solving and how is that benefiting you?

We enjoy sending emails that look like personalized emails that do not look like templates. A benefit is that we are able to track and see who has done what.

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great experience working with hatchback"
What do you like best about BenchmarkONE?

easy to use platform for marketing automation - i like that when i need support is fast and easy over email

What do you dislike about BenchmarkONE?

their flexibility with the pricing plans offered is not the greatest for me personally

What problems is BenchmarkONE solving and how is that benefiting you?

marketing automation -making it easy to reach out to customers and stay top of mine

Small Business (50 or fewer emp.)
Feb 14, 2018
 Source
Overall Rating:
5.0
JG
Janeth G.
Export Compliance Manager
Share
"Hatchbuck is the way to go!"
What do you like best about BenchmarkONE?

Everything is very easy to find and very easy to use.

What do you dislike about BenchmarkONE?

It only lets me input 25 purchases. We would like to be able to beyond 25.

What problems is BenchmarkONE solving and how is that benefiting you?

Keeping all our contacts in place and organized. It is easy to record and keep track of sales.