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BenchmarkONE
Effortless Marketing Automation
4.5
(186)
(Formerly Hatchbuck)
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BenchmarkONE Reviews & Product Details

BenchmarkONE Overview
What is BenchmarkONE?

BenchmarkONE is an all-in-one sales and marketing platform that combines email marketing, CRM, and marketing automation to ensure positive conversions for its users. It’s a powerful, all-in-one tool that gives marketing agencies a great solution for their small business clients.

Company BenchmarkONE
Year founded 2012
Company size 11-50 employees
Headquarters Saint Louis, Missouri, United States
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BenchmarkONE Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
BenchmarkONE Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
BenchmarkONE Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 10, 2024
BenchmarkONE Logo
186 BenchmarkONE Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Quality product with great training and outstanding support"
What do you like best about BenchmarkONE?

Ease of use and very good online tutorials

What do you dislike about BenchmarkONE?

Some navigation issues and also some issues when we have multiple contact entries

What problems is BenchmarkONE solving and how is that benefiting you?

Building email campaigns that are education-oriented

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy CRM & automated marketing system for small business"
What do you like best about BenchmarkONE?

It is easy to use and scale to a small business.

What do you dislike about BenchmarkONE?

CRM is not terribly robust. We have alot of information to keep and it's a bit cumbersome to build out.

What problems is BenchmarkONE solving and how is that benefiting you?

keeping in touch with leads. We have a long sales cycle so it's important to email frequent updates about our product, etc.

Small Business (50 or fewer emp.)
Feb 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Love Hatchbuck"
What do you like best about BenchmarkONE?

It has made our life so much simpler. Everything we need is in one place, and it's so easy to find and use the data we want!

What do you dislike about BenchmarkONE?

Email editor is sometimes a bit sensitive, but overall, it's easy to use and gets the job done well.

What problems is BenchmarkONE solving and how is that benefiting you?

It has streamlined our tracking of customers and relationships, and made it a lot easier to remember where our proposals are at.

Mid Market (51-1000 emp.)
Feb 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"National Director of Marketing and Business Development"
What do you like best about BenchmarkONE?

Hatchbuck manages marketing campaigns, customer contacts, CRM, Deal progression in one solution, even providing the ability to track emails sent to the client during deal progression as an activity. We love the integration with the google suite and deal tracking.

What do you dislike about BenchmarkONE?

When marketing email templates are generated, they populate in a list that you can select from based on the template that was created first (years ago). Also, it doesn't yet track IP addresses that visit our website that are not contacts in our contact list (like Hubspot).

What problems is BenchmarkONE solving and how is that benefiting you?

Hatchbuck is our CRM, Marketing Automation, Deal Tracking. It allows us to stack rank by "points" prospects that have viewed our website, allowing us to target marketing to them.

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use, and fits all of our needs that other services didn't."
What do you like best about BenchmarkONE?

The drag and drop email creator is easy and looks great! I'm not that great with design and my emails still look really nice and professional.

What do you dislike about BenchmarkONE?

My emails are still going into the junk mail of peoples inboxes and I can't figure out why it's still doing that.

What problems is BenchmarkONE solving and how is that benefiting you?

Our lead generation is going so much better. We have a better sales funnel to catch people when they are ready to buy and nurture them along the way until they click "Buy Now".

Mid Market (51-1000 emp.)
Jun 15, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about BenchmarkONE?

Ease of use, easy to learn. You can figure most things out on your own.

What do you dislike about BenchmarkONE?

There is absolutely nothing to dislike about it.

What problems is BenchmarkONE solving and how is that benefiting you?

Able to send bulk emails easily, and first contact emails.

Small Business (50 or fewer emp.)
Jun 07, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"This is how customer service should be everywhere"
What do you like best about BenchmarkONE?

The support is awesome. The people at Hatchbuck are excited, energetic and enthusiastic. And they help you with a problem until it is solved.

What do you dislike about BenchmarkONE?

There is no app for the iPhone. So I must have a laptop or a desktop to work properly on Hatchbuck.

What problems is BenchmarkONE solving and how is that benefiting you?

You can see if potential customers speak the truth about opening an e-mail. So you know if your future partner is a liar. You can see how much time someone opened an email. So you know if someone is really interested.

Small Business (50 or fewer emp.)
Jun 01, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"For the value Hatchbuck is a no brainer"
What do you like best about BenchmarkONE?

Easy to use, fast support, impressive segmentation and reporting

What do you dislike about BenchmarkONE?

Sometimes slow load times and small design flaws but neither negatively impact UX or efficacy of campaigns

What problems is BenchmarkONE solving and how is that benefiting you?

Generating qualified leads and following up with those leads at the right time. Response rates have improved dramatically

Small Business (50 or fewer emp.)
Jul 19, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A great customer service experience & very user friendly!"
What do you like best about BenchmarkONE?

The Hatchbuck platform is very intuitive and user friendly. The modern look and well-organized information makes it easy to navigate and keep all of the various pieces of CRM/marketing automation straight. Also, the customer service is very responsive and helpful on an individual basis.

What do you dislike about BenchmarkONE?

There are some features that would be useful... such as being able to automate actions based on users who DON'T click in emails, not just those who do click, and being able to clear out data on forms after you do a few "tests" of the form to make sure it's working properly. Also, Contact Details do not include an "Address 2" line, even though a lot of addresses have suite numbers or secondary locators. And, it would be nice to have a direct email integration, instead of having to forward all conversations to a BCC email address (too easy to forget to do so).

What problems is BenchmarkONE solving and how is that benefiting you?

We needed a CRM system to manage our contacts, but also wanted to use email marketing to stay in touch with our prospects. Having an "all-in-one" system to do both has been the best solution to that problem.

Small Business (50 or fewer emp.)
Nov 18, 2015
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great start"
What do you like best about BenchmarkONE?

Helpful and responsive both in the sales process and onboarding. The system is generally very intuitive and so the onboarding is good because you can focus on the more complex/ strategic questions. For me it is really important for the system not to be too complex - simplicity is key and I think the design really helps with this.

What do you dislike about BenchmarkONE?

Nothing so far - that is nice to say! It is clear to me that this company is trying to do a great job.

What problems is BenchmarkONE solving and how is that benefiting you?

It really does make you think! It makes you think about campaigns and about individual prospects. A normal email does not give you that insight of "wow that really senior guy has opened my email 11 times this week!"

Enterprise (> 1000 emp.)
Nov 10, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"User Friendly"
What do you like best about BenchmarkONE?

It's a wonderfull tool both in terms of integrations and collaborations. Highly recommended

What do you dislike about BenchmarkONE?

Latency and high data consumption. That's it

What problems is BenchmarkONE solving and how is that benefiting you?

It just makes your work much easier by just rasing the implementation. Multilevel integrations and also they are very user friendly.

Mid Market (51-1000 emp.)
Oct 22, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Marketing automation meets CRM in a great way"
What do you like best about BenchmarkONE?

The automation of marketing through forms, website visits, email campaigns, ect. Saves time and cost on a marketing effort.

What do you dislike about BenchmarkONE?

Would like to get more customization within our business needs - some fields in the system are limited. Email deliverability could be better as well.

What problems is BenchmarkONE solving and how is that benefiting you?

Time and costs associated with digital marketing. Competitive pricing on the CRM forefront.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"So far so good"
What do you like best about BenchmarkONE?

Hatchbuck's user interface is very intuitive and easy to use. The email, campaign, and landing page templates are great. Having the ability to customize them to my liking is beneficial as well.

What do you dislike about BenchmarkONE?

I would like to see more powerful segmentation/conditional emailing capabilities.

What problems is BenchmarkONE solving and how is that benefiting you?

Hatchbuck is a very affordable option for our MA and CRM needs. We have realized more efficient email marketing, and a better idea of what our pipeline looks like at any point in time.

Small Business (50 or fewer emp.)
Nov 18, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great so far"
What do you like best about BenchmarkONE?

Nice UI, the learning curve is a little steep with their "tagging" system (I'm speaking as a developer who's used to directly querying customer data), but once I got the hang of it it's fast, flexible, and gets me the info I need.

What do you dislike about BenchmarkONE?

I'd prefer better company-level management, but they are apparently working on that. The product also tends to "hang" a bit after submitting updates with large numbers of contacts, but it appears to just be a cosmetic/display issue.

What problems is BenchmarkONE solving and how is that benefiting you?

We weren't able to get enough info about how prospects were responding to our efforts. Now we can see when emails are opened, links are followed, and can respond in real-time accordingly.

Small Business (50 or fewer emp.)
Nov 10, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hatchbuck: Helpful, Easy-to-Use"
What do you like best about BenchmarkONE?

The Hatchbuck drag and drop email builder is very easy to use, and allows even beginners to create an email that is very visually appealing. Tagging and sorting contacts is also very straight-forward and makes it easy to send to the contacts you want to reach out to. Whenever I've had a question or concern, our Partner Success Manager has been readily available and gotten back to us with a solution or explanation within an hour or two.

What do you dislike about BenchmarkONE?

There are a few updates I'd like to see, like more customizable reports, and a few glitches fixed in the drag and drop email builder. However, we've been able to do everything we need to, and these updates would just be a bonus.

What problems is BenchmarkONE solving and how is that benefiting you?

Hatchbuck makes it easy for us to send out emails on behalf of our clients and easily track and report the email statistics. It's also been very beneficial for our clients to track deals, and see which contacts are most active with their emails, forms, and webpages.

Small Business (50 or fewer emp.)
May 11, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good value and fits our needs"
What do you like best about BenchmarkONE?

Easy to create an eblast. Formatting is fairly intuitive.

What do you dislike about BenchmarkONE?

The appearance of eblasts on a Windows desktop has some formatting issues showing block outlines. We also had delivery issues with eblasts going to spam folders. It got resolved for the most part but required some technical expertise.

What problems is BenchmarkONE solving and how is that benefiting you?

Ability to create and send weekly eblasts to patrons attending theater events

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"My Hatchbuck"
What do you like best about BenchmarkONE?

The interface is easy to learn and convenient to use.

What do you dislike about BenchmarkONE?

Limited filters for cross-referencing clients / inability to open more than one client window at a time

What problems is BenchmarkONE solving and how is that benefiting you?

I'm discovering new ways to find ideal client candidates

Small Business (50 or fewer emp.)
Apr 23, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"so far, the program seems great. lots of capabilities and great templates"
What do you like best about BenchmarkONE?

It has great filtering and tracking capabilities. I also find the daily success reports to be helpful.

What do you dislike about BenchmarkONE?

I think that some of the design aspects are challenging, even when using the templates. It can be a little tricky getting things spaced properly and arranged in an aesthetically pleasing way.

What problems is BenchmarkONE solving and how is that benefiting you?

We were able to cancel our other emailing platform and just use Hatchbuck for this, among other things. We will soon be able to specifically target our customers based on their expressed interests which will be a huge improvement for us.

Mid Market (51-1000 emp.)
Nov 29, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great product though some tweaks would be good"
What do you like best about BenchmarkONE?

We find it very easy to setup marketing campaigns, enter in information, manage contacts, pitch new products and gain valuable feedback from our clients and prospects. Vendors also seem to like what we do and hearing about it through drip emails from Hatchbuck. I used to use Survey Monkey and got terrible results from it. Then we moved over to Constant Contact and we were scolded (literally) every time we sent out an email.

What do you dislike about BenchmarkONE?

Does more than I need which makes me feel like I should do more with it. I would love to use Hatchbuck as a CRM but I'm not sure it's robust enough for that purpose.

What problems is BenchmarkONE solving and how is that benefiting you?

My company uses Hatchbuck marketing to market and send drip emails to our customers. We also manage prospects and customers using Hatchbuck. It's a great drip email program and our customers love that we don't overspend to them.

Small Business (50 or fewer emp.)
Dec 20, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Excellent for tracking; Less so on design "
What do you like best about BenchmarkONE?

The ability to see how prospects interact with our emails and site is incredibly helpful for both content and sales teams.

What do you dislike about BenchmarkONE?

The design of emails and forms is not ideal. Tricky to create custom emails, and never quite looks the way we want it to.

What problems is BenchmarkONE solving and how is that benefiting you?

We're able to see which content prospects are interacting with, which can be valuable for our sales team.