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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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What Buffer is best for?
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What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
Buffer Logo
1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buffer is mostly great"
What do you like best about Buffer?

Great for small businesses. Fairly affordable for the number of channels you can connect for an annual or monthly fee compared to other comparable software.

What do you dislike about Buffer?

If you are working with multiple channels, they have now disabled the ability to rearrange them. I like mine alphabetical by client and then listed in the same order based on what challennels that client has (Facebook, Twitter, Linkedin, Instagram). They've taken this away so now I have clients mixed in with other clients and have to hunt for the right channel. This makes it way too easy to accidentally schedule on the wrong account. I have 100% canceled our subscription and moved to a competitor for this specific feature change which I've requested they edit several times.

What problems is Buffer solving and how is that benefiting you?

I do like the queue feature so I don't have to take time to select a specific time to schedule a post each day.

Small Business (50 or fewer emp.)
May 21, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Liked it, but expensive"
What do you like best about Buffer?

I liked the convenience of planning, managing, and reviewing social content in one place.

What do you dislike about Buffer?

Very expensive paid plans, wish they had a free option with limited features

What problems is Buffer solving and how is that benefiting you?

I liked that I could use Buffer for all social platforms we need

Mid Market (51-1000 emp.)
Oct 29, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Gets the job done, but there are better tools"
What do you like best about Buffer?

Very easy to schedule social posts across multiple platforms.

What do you dislike about Buffer?

We used the free account so obviously limited features. Many times would schedule a post and it either wouldn't post (especially on LinkedIn) or would drop the link and link preview (especially on Twitter and Facebook).

What problems is Buffer solving and how is that benefiting you?

It made scheduling social posts for four platforms much simpler than going to each network individually. Could move through my tasks more quickly.

Small Business (50 or fewer emp.)
Oct 20, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"high potential tool to easily reach your goals."
What do you like best about Buffer?

The tools offered by the buffer software are complete and precise to attend to the enabling of social network approaches of your company, working with account and dialing methods of audience creation in the form of a base platform, comprising developments analyzed and oriented under systems of adaptation, intuitive positioning, web access references, connection management, fruitful digital traffic, working with a composite landing, with intelligent integrations, under complete terms of predetermined publication and facilities of dynamic action of data understanding, these being part of the tools offered by the incorporated experience of your services.The tools offered by the buffer software are complete and precise to attend to the enabling of social network approaches of your company, working with account and dialing methods of audience creation in the form of a base platform, comprising developments analyzed and oriented under systems of adaptation, intuitive positioning, web access references, connection management, fruitful digital traffic, working with a composite landing, with intelligent integrations, under complete terms of predetermined publication and facilities of dynamic action of data understanding, these being part of the tools offered by the incorporated experience of your services.

What do you dislike about Buffer?

The relationships in terms of social networks and operational information management dictated by the buffer software are wrongly coordinated, where their content management is interrupted by area encoding s that prevent the correct suggestion of steps and corresponding automation's for the programming of publications and the adequate supply of multi-user collaborative inspection that maintains the execution of this platform, having to be addressed and worked on its digital design of organizational plantations.

What problems is Buffer solving and how is that benefiting you?

We see the execution of different safeguard positions and creation of plans of excellent domains of planned flows, simplified with updated tendencies of professional organizational improvement, which when managed with buffer can handle the commitment of relevance of significant qualified objectives in its totality for the operational advance of the functions developed by the company, within the scopes of technical appropriation of resources, good appearance and prosperous visual values, a compatible analysis of high performance, applied learning and a present order of mobilizations in its interface, demonstrate the great amount of uses given to this system.

Small Business (50 or fewer emp.)
Nov 30, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Amazing tool for cross platform social media management"
What do you like best about Buffer?

The ability of post content on multiple platform from one place.

What do you dislike about Buffer?

It could provide more data and insights.

What problems is Buffer solving and how is that benefiting you?

As a marketing specialist, I had to post content on multiple platform, and with buffer I had one tool which helped me post content.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to use and time saver "
What do you like best about Buffer?

East to use across the team for multiple platforms

What do you dislike about Buffer?

Analytics could be better and more accurate. Several times the data is different from the platform data.

What problems is Buffer solving and how is that benefiting you?

Scheduling on various platforms with various members of the team.

Small Business (50 or fewer emp.)
Nov 01, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Unfortunate downgrades "
What do you like best about Buffer?

Being able to implement my online presence through one application and being able to set schedule for each platform.

What do you dislike about Buffer?

Instagram was very difficult to post to automatically

What problems is Buffer solving and how is that benefiting you?

It has increased my reach in my target audience and has helped with ideas to implement for future projects.

Mid Market (51-1000 emp.)
Oct 26, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great social media planner "
What do you like best about Buffer?

Easy to use, Android app availability, fast planning

What do you dislike about Buffer?

Limitations put in place by Facebook, such as not being able to tag other people in posts

What problems is Buffer solving and how is that benefiting you?

Increasing frequency and quality of social media presence for my nonprofit

Small Business (50 or fewer emp.)
Aug 31, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easier said than done "
What do you like best about Buffer?

I like and use Pablo for Buffer more than buffer.

What do you dislike about Buffer?

I find buffer hard to use with instagram but it is better with Facebook.

What problems is Buffer solving and how is that benefiting you?

Scheduled posts. More organized posting.

Small Business (50 or fewer emp.)
Aug 26, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Awesome for automation of social media posts "
What do you like best about Buffer?

It’s a greasy way to have things you create in advance post at chosen and higher traffic times - streamlines your day

What do you dislike about Buffer?

Had some issues with cross posting on more than one platform - not frequent but still a thing

What problems is Buffer solving and how is that benefiting you?

Solving needing to be a slave to social media in order to stay top of mind with my clients

Small Business (50 or fewer emp.)
Aug 07, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"If you need to schedule posts to social media"
What do you like best about Buffer?

I like that I can schedule posts to multiple social media platforms all in one go.

What do you dislike about Buffer?

I wish there were at least a bare bones summary of analytics with the free service. I’m also not a huge fan of the automatic link shortening.

What problems is Buffer solving and how is that benefiting you?

I’m able to schedule posts to social media for my nonprofit with relative ease.

Small Business (50 or fewer emp.)
Aug 06, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy Social Media Scheduling"
What do you like best about Buffer?

It's very simple to use. The layout is great and it's very easy to navigate.

What do you dislike about Buffer?

It often has issues with posting, but does nothing to remedy the situation. Also, I have had to reconnect my accounts multiple times.

What problems is Buffer solving and how is that benefiting you?

The issue of having to manually post each time on social media. Also, since you can't post on Instagram from a computer, it makes everything a lot easier.

Small Business (50 or fewer emp.)
Mar 30, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buffer is a decent service! "
What do you like best about Buffer?

I enjoy that there are multiple social media platforms that I can use through this platform. They are easy to connect to and manage. I really lik that they offer a free membership that you can essentially stay with forever. However, as you grow you will find you do need the additional services. The good thing is that there are lots of upgrade options that range in price.e

What do you dislike about Buffer?

I was having a lot of difficulty with automatic publishing. When I requested additional assistance I was pretty much told to figure it out myself (it was said professionally but not very helpful...what's the point of 'contact support' if they don't actually assist you). The pricing to upgrade also jumps drastically for the different packages. if there was just one think in another package you needed it can increase your fees a drastic amount.

What problems is Buffer solving and how is that benefiting you?

I was using Buffer as a social media organizer. Where I can manage what's going on in all platforms in one place. I was also using this to manage my posts and scheduling of posts. Therefore, I would say that my main business solutions I was trying to achieve through using this program were; organization and planning when it comes specificall to social media.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buffer Social Media Review"
What do you like best about Buffer?

You can access multiple social media platforms at once, and it's easy to navigate in comparison to hootsuite.

What do you dislike about Buffer?

It doesn't automatically show you a preview like hootsuite does.

What problems is Buffer solving and how is that benefiting you?

Same things that any multi social media platform solves. I like the benefits of having all the analytics in one spot.

Small Business (50 or fewer emp.)
Jan 26, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Works great!"
What do you like best about Buffer?

Easy to go between desktop and mobile app.

What do you dislike about Buffer?

When posting a gallery on Instagram, Buffer only lets you use 4 photos.

What problems is Buffer solving and how is that benefiting you?

Buffer makes it easy for me to schedule all my social posts when I am at work, so that it is easy to get them posted at any time.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to Use"
What do you like best about Buffer?

Buffer is easy to use and makes it simple to schedule & post social media updates. I like that you can schedule all your posts at the beginning of the week and not think about it again.

What do you dislike about Buffer?

I wish there was an easier way to format for the various platforms. Plus, the free version limits the number of accounts you can connect and the number of posts you can schedule.

What problems is Buffer solving and how is that benefiting you?

Having the app on my phone makes checking my posts and scheduling new ones really easy.

Small Business (50 or fewer emp.)
Dec 28, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buffer is good overall- has some flaws though"
What do you like best about Buffer?

I like the convenience of scheduling out posts ahead of time and how you can schedule the exact time.

What do you dislike about Buffer?

I hate that you can't attach GIFs to your Buffer posts. I also don't like that Buffer will sometimes disconnect and you won't receive a notification that this happened until it's too late. When my colleague reached out to Buffer to complain about this, they simply said that it's a bug that they're working on fixing.

What problems is Buffer solving and how is that benefiting you?

It definitely makes scheduling out social media more convenient

Small Business (50 or fewer emp.)
Nov 09, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective social media posting"
What do you like best about Buffer?

The interface is very user friendly and it’s easy to change between social media platforms.

What do you dislike about Buffer?

There is a limit on how many posts you can have on Buffer, and you have to pay a premium for that. Also, Buffer does not produce picture web links on Twitter.

What problems is Buffer solving and how is that benefiting you?

Buffer helps me spread business related content to attract more customers.

Small Business (50 or fewer emp.)
Oct 30, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Management All In One"
What do you like best about Buffer?

Is easy to keep social media accounts updated. It has an automated feature for timing social media posts. Also can initiate a social media post from the webpage of the content currently in. Plus allows you to customize messages for each social media account, so you will not be limited.

What do you dislike about Buffer?

Not as user-friendly for Pinterest. I have found Tailwind to be better for that platform. Also seems to be hit or miss with Instagram posts. Wish could personalize the features more to what own personal needs are. Hate paying for what I don't need or use.

What problems is Buffer solving and how is that benefiting you?

I work with different venues and help with social media. Instead of traditionally logging in on Facebook, LinkedIn, Twitter, Google+, and other social media sites, Buffer will do it all at once. It also makes it convenient for users to create posts and have them uploaded with a single click.

Small Business (50 or fewer emp.)
Aug 20, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buffer para gestionar las redes sociales de tu empresa."
What do you like best about Buffer?

Su facilidad para usar esta aplicación. Con ella podras desarrollar la tarea de mantemnimiento de todas tus redes sociales juntas y no separadas, lo que te permite ahorrar en tiempo durante tu jornada laboral.

What do you dislike about Buffer?

Gratuito te ofrece pocas herramientas. La opcion de pago es mucho mas completa. Debería dejar abiertas otras opciones en la version libre o gratuita.

What problems is Buffer solving and how is that benefiting you?

El tiempo que te hace perder es excaso.

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