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Buffer Social Media Management Software logo
Buffer
Streamline Your Social Media
4.3
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
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Ask Questions about Buffer
What Buffer is best for?
How does Buffer compare to Zoho Social?
What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 10, 2026
Buffer Social Media Management Software logo
1,002 Buffer Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Jul 08, 2021
 Source
Overall Rating:
5.0
Samuel [SAM] J. avatar
Samuel [Sam] J.
Marketing Manager
Share
"Best Social Media Tool for Small and Medium Scale Enterprises"
What do you like best about Buffer?

Buffer is an amazing social media organizing tool. Buffer can be used to share content on different social media channels at the same time without logging into respective accounts. Buffer supports multi-media format sharing. All the contents shared using buffer can be tracking using custom URLs. Buffer also provides actionable reports to improve social media activities.

What do you dislike about Buffer?

Buffer does not support Linkedin Groups integration.

What problems is Buffer solving and how is that benefiting you?

Buffer is a time-saving tool. We are using Buffer to engage with our social media followers. We have integrated Facebook, Twitter, and Linkedin handles with Buffer. Without doubt one can say that Buffer is one of the best tool for small and medium scale enteprises.

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
5.0
Surakat Opeyemi A. avatar
Surakat Opeyemi A.
Digital Marketer
Share
"Making posting easier than ever"
What do you like best about Buffer?

It's easy to schedule your social post with this. It's swift and very helpful for small business owners like me. Buffer makes it easier to carry out our tasks in a very straightforward and simple way.

What do you dislike about Buffer?

Buffer can't help you reply comments on social post, you'll have to do that yourself. It's sad

What problems is Buffer solving and how is that benefiting you?

Posting one by one through many accounts. Now I can schedule it and buffer will do the work for me.

Mid Market (51-1000 emp.)
Jun 20, 2021
 Source
Overall Rating:
5.0
Oluwasegun O. avatar
Oluwasegun O.
Social Media Manager
Share
"Best content scheduling tool for social media"
What do you like best about Buffer?

I can post content across other social media platforms like Facebook and Instagram, and Twitter all at the same time. It's easy to use, scheduling also very simple; I am confident new users will not find it challenging to use. I also like that I don't get signed out when my computer sleeps or my internet turns off.

What do you dislike about Buffer?

I cannot post videos! I don't know; maybe the feature is available on the premium version.

What problems is Buffer solving and how is that benefiting you?

Convenience, I manage three social platforms on one buffer account; before Buffer, I have to sign in to those pages to post, but with this, I only need to sign in once to access all three-channels

Small Business (50 or fewer emp.)
Jun 08, 2021
 Source
Overall Rating:
5.0
AS
Ashish S.
Freelance Linked In Marketer
Share
"Unmatched social accounts content distribution platform"
What do you like best about Buffer?

Buffer is frequently used by me for different projects. It is easy to use. fast account setup and availability of all major social profiles to link. You can share anything in all the social media platforms immediately. It helps in boosting seo. Happy to use this project.

What do you dislike about Buffer?

I found that there is a wide difference in plan rates and they are not made justifiable. The free account has big limitations and even the basic account has only one user restriction.

What problems is Buffer solving and how is that benefiting you?

Social media content sharing in one click. Helping SMM strategy. Helping SEO

Small Business (50 or fewer emp.)
May 21, 2021
 Source
Overall Rating:
5.0
JL
Jen L.
Outreach + Fundraising Manager
Share
"7+ Years of Use"
What do you like best about Buffer?

Buffer is SIMPLE. It's user-friendly and easy to understand. I love being able to show my boss the quick layout to approve posts. The updates to design in the app that I've seen through the years have only made it better, and I plan to use it for a long time in the future.

What do you dislike about Buffer?

I wish they'd integrate a TikTok feature, but I know it's coming down the line!

What problems is Buffer solving and how is that benefiting you?

I'm keeping my content consistent across platforms and easily getting my message out to our followers and beyond. I've been a user of Buffer through the past three companies I've worked at, over 7 years. It has been extremely beneficial in allowing me to schedule posts on Twitter, Instagram, Facebook and Pinterest through these companies, making my content cohesive with a single voice, and allowing me to schedule all my posts in one sitting, so I can focus on other things throughout my work day.

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
5.0
PS
Prithvi S.
Co Founder
Share
"ALL IN ONE PLACE FOR SOCIAL MEDIA MARKETING"
What do you like best about Buffer?

You can customize messaging and content for different platforms

What do you dislike about Buffer?

You can't tag people/pages on Facbook/Linkedin

What problems is Buffer solving and how is that benefiting you?

Cuts the time spent on pasting content across different social media platforms

Small Business (50 or fewer emp.)
Feb 23, 2021
 Source
Overall Rating:
5.0
KO
Kyle O.
It Analyst
Share
"Scheduled social media posts to optimize digital marketing management."
What do you like best about Buffer?

We use Buffer to schedule content publications in the social networks of our organization, I have been able to efficiently control our active accounts and keep them always up to date, through a software that does not represent any complication, its interface is pleasant, it is extremely easy to use and its functionalities and analytics are excellent references to know how we are doing day after day.

What do you dislike about Buffer?

Only that the mobile version does not have all the features that the web version has, however I think it is normal, as in many applications.

What problems is Buffer solving and how is that benefiting you?

Buffer has helped us enormously to manage our social networks, we have obtained several benefits with its use, we have been able to keep our publications up to date, we even know the best times to publish and improve the experience of our followers generating customers, business opportunities. It has represented a substantial time savings in the fulfillment of the digital marketing work.

Small Business (50 or fewer emp.)
Jan 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent, even on the free plan"
What do you like best about Buffer?

Very easy to use, simple integration, handy mobile app

What do you dislike about Buffer?

Not its fault, but scheduling to Insta isn't ideal

What problems is Buffer solving and how is that benefiting you?

Very easy to schedule posts across platform, changing images etc

Mid Market (51-1000 emp.)
Jan 08, 2021
 Source
Overall Rating:
5.0
AH
Ameer H.
Corporate Communications Lead
Share
"Buffer has made Social Media management so easy!"
What do you like best about Buffer?

I have been using buffer for the last year or so to schedule posts on our social media accounts. It's simple to use and helps us understand how our content is doing through their great analytics tool.

What do you dislike about Buffer?

I have yet to run into any issue with Buffer. It's been great!

What problems is Buffer solving and how is that benefiting you?

It has eliminated the need to sign in to each of our social media profiles and post at each of them. All I have to do is make the post on Buffer, tell it where to post and at what time. That's it!

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
5.0
AT
Abigail R T.
Administrative Assistant
Share
"Social media management has never been easier"
What do you like best about Buffer?

Buffer is a tool everyone can use, but they are really perfect for small businesses. They offer many flexible plans but their free plan is still good as well as it offer 3 social accounts, 10 scheduled posts, 1 user. The features I like best about Buffer is: - Bit.ly or Branded Link Shortening. - Support Twitter / FB Pages / Instagram / Pinterest - Auto / Manual Posting Scheduling - App for iOS/Android - Their customer service was seriously fantastic

What do you dislike about Buffer?

There is not an option to flag/tag comments automatically the user have to tag the comments manually in they are wishing to do comment moderation.

What problems is Buffer solving and how is that benefiting you?

Its definitely a useful app, that makes my social media schedule less complicated and more effective. I saw improvements up to 350% in traffic to my social media platforms.