Are you a non-designer looking for graphic design software? If you need to create designs for your business, Canva is one of the top rated tools to choose. In this post, we’ll explore Canva’s pricing, features, and alternatives.
Canva is an online graphic design tool used by 55 million monthly active users to create visual content for offline and online marketing. Over 9,400 Capterra reviewers have given Canva an average rating of 4.7 out of 5 stars.
Canva offers hundreds of thousands of templates and elements you can use to create designs for personal or business use. Customize your visual content with your brand kit and media from your own library.
Canva offers three pricing plans. The Free plan includes the following.
- Over 250,000 free templates.
- Over 100+ design types including business cards, presentations, and social media posts.
- Free photos, logos, fonts, photos and graphics.
- Share, collaborate, and comment on designs with a team.
- Save your designs with 5GB of cloud storage.
- Share designs to multiple platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack, and Tumblr.
The Pro plan starts at $12.99 per month (or $119.99 per year) for up to five people. It includes everything from the Free plan plus the following.
- Over 100 million premium stock photos, videos, audio and graphics
- Over 610,000 premium and free templates with new designs daily
- Up to 100 Brand Kits with your companies colors, logos, and fonts
- Access to Background Remover and Magic Resize.
- Create templates from your own designs.
- Save your designs with 100GB of cloud storage.
- Schedule your social media designs on up to 8 platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack, and Tumblr.
The Enterprise plan starts at $150 for five people. It includes everything from the Pro plan plus the following.
- Use brand controls to manage your team’s access to apps, graphics, colors, logos, fonts, and uploads.
- Get approval on your designs with built-in workflows.
- Control what your team can edit and stay on-brand with template locking
- Save your designs with unlimited storage.
- Log in with single-sign on (SSO) and have access to 24/7 Enterprise-level support.
To get started on Canva, you will need to create an account using your email address, Google, Facebook, or Apple. You will then choose your account type between student, teacher, small business, large company, non-profit, or personal. Templates and additional resources will be recommended based on your chosen account type.
You can choose to start a free trial of Canva Pro or begin with the free version to see if it’s the right graphic design tool.
For your first design, Canva will suggest different post types to choose. Based on the type of account you set up, you will see template categories like social media posts, documents, presentations, marketing, events, ads, launch your business, build your online brand, etc.
Begin by choosing the type of post you want to create or searching for something more specific. Search by social network name, for example, to see a list of templates by post type on each network.
Next, you will be able to choose a template. Templates come ready to go, with customizable photos, text, and additional elements.
You can start your design by choosing a template, searching for a template, or working with a blank template.
Canva has a lot to choose from, so start with a specific search. If you’re in the horticulture business, you’ll find plenty of templates for a variety of post types just by searching for plants.
You may not find the perfect template, and that’s ok. Remember there are plenty of ways to customize any template. So choose the best fit and move on to Elements.
Inside the Canva designer, the Elements tab gives you access to lines and shapes, graphics, photos, videos, audio, charts, photo frames, and photo grids. You can use the search box on the Elements tab to search everything on Canva.
Again, Canva has a large library of elements to choose from, so be specific in your search query. You may also want to search in the following tabs to see various elements separately in the search results.
The Photos tab allows you to choose from millions of free, paid, and Pro-only stock photos.
You can replace photos on your templates to create a new look or to match a particular template to your industry.
Alternatively, you can use photos from another stock photography site or your own photos. Simply upload them in the Uploads tab.
Once you choose a photo, you can use Canva’s photo editing features to add filters, adjust the photo’s settings (brightness, contrast, saturation, etc.), crop, animate, and change the transparency.
Canva Pro subscribers have access to the Background Remover. This will remove backgrounds from stock photos in the Canva library as well as photos you upload to the Uploads tab.
The Text tab allows you to add headings, normal text, and fancy graphical text to your design.
When you click on the text on a template, you’ll see options to adjust the font, font size, color, format, spacing, text effects (like shadows), and change the transparency.
Canva Pro subscribers can set brand fonts via the Brand Kit or the Styles tab. Enterprise-level controls will ensure that your team keeps visual content on brand.
Creating an animated image or video? Search for audio elements to add to capture user’s attention in social news feeds.
Alternatively, if you want to use audio from another stock site or your own audio tracks, you can upload them in the Uploads tab.
Want to create video content? Choose from thousands of free and Pro-only stock video clips. You’ll find videos that range from a few seconds to two minutes long.
Similar to photos and audio, if you want to use videos from another stock site or your own videos, you can upload them in the Uploads tab.
Once you choose a video, you can use Canva’s video editing features to trim the video, flip it, and change the transparency.
In the Background tab, you’ll find free photos specifically geared to act as backgrounds on your designs. Change out the background on a template to give it a more custom feel.
The Styles tab allows you to change the look and feel of your template quickly with different color palettes and font combinations. If you have a Canva Pro subscription, you can upload your brand’s custom colors and fonts to keep designs on brand.
If you have a Canva Pro subscription, you’ll have a Logos tab. Here, you can upload variations of your brand logo to use throughout your designs.
You can also create logos with Canva. Note that you can’t trademark logos with stock content in them.
Free users of Canva can download their designs or share their designs to multiple platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack, and Tumblr.
Canva Pro subscribers can use the Magic Resizer to create multiple post formats from one design. For example, you can start by designing an Instagram post. Canva’s Magic Resizer can resize it for posts on other networks, Stories, Reels, and other formats.
Canva Pro subscribers can also use Canva’s Content Planner to schedule updates to up to eight profiles/accounts on Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack, and Tumblr.
Canva Pro subscribers can work in teams to improve the visual content workflow. Designs can be created inside Canva and sent to the appropriate team members for approval. Teams can make comments, edits, revisions, and keep track via the version history.
If you create a design for offline marketing, Canva has a Print division to compete with companies like VistaPrint. They will print your designs on banners, wall art, mugs, t-shirts, business cards, stickers, invitations, cards, flyers, and more.
Canva Print is perfect for any business that wants customers to do some word of mouth marketing for them. Create designs people would want to stick on, wear, etc. Hand out business cards that people want to keep and share.
Canva offers their own mobile app on the Apple and Google Play stores. Canva has earned a 4.9 out of five stars from over 3 million Apple users and a 4.7 out of five stars from over 188,000 Google users.
With that said, the mobile app doesn’t have all of the features you’ll find on the desktop browser version. Fortunately, you can access most of them via a mobile browser by going to the Canva website and bypassing the app.
In addition to mobile apps, Canva has apps and integrations that allow you to access elements from third parties. You can add maps from Google Maps, Emojis, photos from Google Drive and Dropbox, YouTube videos, Flickr photos, Bitmojis, and other popular visual content elements.
Review networks like TrustRadius allow people to leave specific pros and cons about their Canva experience. Amongst the over 500 reviews, here are some of the highlights from the pros and cons users have identified.
- An easy to learn and use interface
- It allows people with limited graphic design skills to create professional graphics
- Tons of templates so you never have to start from scratch
- Branding kits to keep teams matching the brand colors and fonts
- Ability to create visual content on the go
- Templates that cover a wide variety of uses and networks
- The ability to search for royalty free images, video, and audio without another service
- Missing advanced photo editing features like blurring or erasing a specific area
- Seemingly basic elements (graphics, shapes, etc.) and features are Pro-only
- Elements that fall outside of the design area are tricky to retrieve
- Newer features (like Canva presentations) need work
- The UI can be cluttered
- Users of Adobe tools may find Canva features limited
- Would like the ability to work with vectors, especially on logos
- No analytics when sharing designs
- Expensive enterprise pricing
- The artboard could be larger
- Everyone has access to templates/elements, meaning your graphics may not be as unique
If Canva doesn’t sound like the right fit for you, you may be interested in trying the following Canva alternatives.
Adobe has a suite of tools for beginner to advanced level graphic designers, photo editors, and video makers. One tool, Adobe Spark, is a Canva-like tool that makes it easy to create social graphics and videos. They offer a free plan and paid plans with premium features starting at $9.99 per month.
Those with graphic design skills may prefer tools like Lightroom and Photoshop for photo editing ($9.99 – $20.99 per month), Adobe Illustrator for vector graphics ($20.99 per month), or Adobe Premiere Pro for video editing ($20.99 per month).
Alternatively, you can get access to all Adobe tools for your visual content needs for $52.99 per month.
PicMonkey is a Canva alternative that boasts better photo editing features and no hidden fees for premium templates or elements. With that said, PicMonkey does not offer a free plan. Their pricing starts at $7.99 per month for basic features.
Crello is a free graphic design tool that is similar to Canva. It includes thousands of templates and features like the photo background remover and brand kits. The app on the Apple store has an average rating of 4.7 stars from over 600 users.
Piktochart is a graphic design tool that focuses on infographics, presentations, and reports. Their goal is to help you turn data-heavy content into a compelling visual story. They offer a free forever plan plus pricing for premium features starting at $24.17 per month.
If you are a GoDaddy customer, you can access their free tool, GoDaddy Studio. This tool gives you access to thousands of customizable templates.
Similar to Canva, no design skill is necessary to create professional graphics. The app on the Apple store has an average rating of 4.8 stars from over 94,000 users.
Q: Is Canva for free?
Yes, Canva does have a free plan that you can choose to create professional designs.
Q: Does Canva have a watermark?
No, Canva does not place a watermark on your finalized images. You will only see a watermark on copyrighted stock elements in the Canva library unless you purchase the media or a Canva Pro or Enterprise subscription.
If you see a watermark on a previous design, it is because you had a Pro subscription and used a Pro-only template or element.
Q: Can I use Canva for free for my business?
Yes, all free elements included in the Canva free subscription can be used for commercial and non-commercial use.
Q: What is Canva good for?
Non-designers can use Canva to design a wide variety of visual content for online and offline marketing. They include social media graphics, presentations, business cards, reports, infographics, and much more.
Q: Is Canva better than Adobe Photoshop/Illustrator?
Canva markets itself as an easy to use design tool for non-designers. Adobe Photoshop and Illustrator are geared towards intermediate to advanced level photo editors and graphic designers.
Q: Is Canva good for making videos?
Yes, Canva offers an easy to use video tool for visual content creators who aren’t video experts.
Q: Is it worth paying for Canva?
Definitely, when you consider the number of Pro-only templates and elements. You can always start with the free version or cancel after the 30-day free trial if you’re unsure about the platform.
Q: Can I trademark a logo created in Canva?
Yes, unless it has any stock elements in it.
Q: Can I sell content created in Canva?
Yes, if it doesn’t include unaltered Canva media. You can read more about licensing, trademarks, and commercial usage of Canva content here.
Canva offers several free resources for designers.
- If you need to do simple edits, Canva has a free photo editor.
- Canva’s Color Wheel allows you to preview what colors go well together.
- The Palette Generator will generate a set of colors from an image you upload.
- The color meanings and symbolism guide can help you find the right meaningful color palette for your brand.
- The design size guide gives the current best sizes for graphics on social media, video, presentations, and more.
If you want to five even deeper into graphic design, Adobe offers some insightful free guides as well. There are tips for various design types (tattoos, backgrounds, newsletters, logos, etc.) and use of graphic design principles, colors, and symbols.
Overall, Canva is an excellent solution for creators who need visual content. If you’re an experienced graphic designer, you will find their platform lacking in customization and other features – particularly vectors. But if you don’t have a lot of design experience, you’ll find Canva easier to use than advanced graphic design tools like Adobe Photoshop or Illustrator for most projects.