Unclaimed: Are you working at Capsule CRM?
Capsule CRM Reviews: 4.6/5 — Highly Rated
Help your customers and audience make easy work of their sales and customer relationships with Capsule's easy-to-use CRM while you build a new revenue stream at the same time.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Capsule CRM keeps you on a single sales pipeline until €28 per user per month. The €15 Starter plan raises your contact limit from 250 to 30,000 but does not add a second pipeline — multiple sales pipelines arrive on Growth, alongside workflow automations and most of the AI suite. If your business sells more than one thing in more than one way, that is the number that matters, not the entry price.
- What it is: A straightforward CRM for small businesses, covering contacts, opportunities, tasks, and light project delivery.
- Best for: Small teams who want a tidy, uncomplicated CRM and can live within one pipeline at the entry tier.
- Pricing: Free for 2 users, Starter €15, Growth €28, Advanced €49 per user monthly on annual billing. Verified July 2026.
- The honest catch: The free plan caps at 250 contacts, which is a genuinely small list.
What Is Capsule CRM?
Capsule is a deliberately uncomplicated CRM: contacts, opportunities, tasks, and — from the mid tier — project boards for delivering the work you win. It has been around long enough to be mature without having accumulated the sprawl that makes larger platforms daunting, and it is rated 4.7 on G2 by its own citation.
The 2026 product leans into AI across the upper tiers — business enrichment, contact enrichment, summaries, and meeting preparation in beta — and Capsule is currently offering early access to Capsule MCP, which would let AI agents work with your CRM data directly. That places it among a small but growing group of business tools shipping agent access rather than talking about it.
Contacts are the meter: 250 free, then 30,000, 60,000, and 120,000.
How Capsule CRM Works
- Priced per user, per month, with a free tier for up to two people.
- Contacts are the primary limit, rising steeply between tiers.
- One sales pipeline on Free and Starter; multiple from Growth.
- The AI suite lands at Growth — enrichment, summaries, and meeting prep.
- Project management arrives at Growth, with boards laddering to 50 on Advanced.
- A 14-day free trial on every paid plan, no card required.
Capsule CRM Pricing
Captured from Capsule’s pricing page in July 2026 on the euro price list with annual billing, which is the page default. Capsule advertises saving up to 26% on annual billing; we were unable to read the monthly rates directly and so quote only the annual figures the cards label as such.
| Plan | Per user/mo | Users | Contacts | Pipelines | AI |
|---|---|---|---|---|---|
| Free | €0 | Max 2 | 250 | 1 | — |
| Starter | €15 | Unlimited | 30,000 | 1 | Pipeline generator only |
| Growth | €28 | Unlimited | 60,000 | Multiple | Full suite |
| Advanced | €49 | Unlimited | 120,000 | 50 | Full suite |
What actually decides your plan:
- Multiple pipelines start at Growth. Starter’s list of additions is generous — 30,000 contacts, email templates, a shared mailbox, premium integrations with Xero and Zendesk, goals, and an AI pipeline generator — but a second sales pipeline is not among them. A business with two distinct sales motions, or one selling to two segments, needs €28 rather than €15.
- The free plan takes two users, which is unusual. Most free CRM tiers are single-user; Bigin’s is one seat. Two people sharing a CRM at no cost is a real proposition for a founder-and-assistant setup — provided 250 contacts is enough, which for most growing businesses it will not be for long.
- Almost all the AI is on Growth. Starter gets the AI pipeline generator; business enrichment, contact enrichment, summaries, and meeting prep all sit at €28. If AI-assisted prospecting is why you are interested, price from Growth.
- Project management is a Growth feature too. Boards, team and access controls, and advanced reporting all arrive together, which makes Growth a much bigger step in capability than the €13 price gap implies.
- The contact ladder is steep and generous. 30,000 on Starter is far more than most small businesses will ever use, so contacts are unlikely to be what pushes you upward — pipelines and AI will be.
- Compare the entry tier honestly. At €15 for one pipeline and 30,000 contacts, Capsule sits above Bigin at €7 for three pipelines and 50,000 records, and OnePageCRM at €8.95 with unlimited contacts. Capsule’s case rests on interface quality and the project layer rather than on price.
Who Should Use Capsule CRM
- Small teams wanting simplicity. The clearest case — Capsule asks less of you than most CRMs and looks better doing it.
- Two-person businesses. The free tier genuinely supports a pair, which almost no competitor does.
- Services businesses. Project boards from Growth mean you can track delivery as well as sales.
- Xero and Zendesk users. Premium integrations from Starter connect the tools small businesses actually run.
It fits poorly for multi-pipeline sales at a budget, where Bigin gives three pipelines for €7; for very large contact databases, where OnePageCRM’s unlimited model is cheaper; and for marketing automation, where Keap or HubSpot bundle campaigns.
Honest Pros and Cons
Strengths
- A free plan for two users, which is rare in this category.
- Genuinely clean interface, with a 4.7 G2 rating by Capsule’s own citation.
- Generous contact limits — 30,000 from the entry paid tier.
- Project management included from Growth, not sold separately.
- Capsule MCP in early access, ahead of most CRMs on agent support.
- A 14-day trial with no card on every paid plan.
Limitations
- One sales pipeline until €28, on both Free and Starter.
- 250 contacts on the free plan, which is a small list.
- The AI suite requires Growth, not Starter.
- More expensive than close competitors at the entry tier.
- Custom activity types need Growth, and custom milestones need any paid plan.
- Monthly rates are not shown by default, only the annual figures.
Capsule CRM Alternatives and How It Compares
- Bigin by Zoho CRM is markedly cheaper at €7 with three pipelines and 50,000 records, and a stronger free tier for a single user.
- OnePageCRM gives unlimited contacts on every plan from €8.95, built around a next-action method rather than pipelines.
- Pipedrive is the pipeline-first specialist with stronger deal visualisation, at a higher price and with no free tier.
- HubSpot CRM has a free tier with unlimited users, and costs escalate sharply once you add hubs.
- Insightly is the closest match on the sales-plus-projects combination, metering records more aggressively.
- Freshsales and monday CRM are the modern-interface alternatives at comparable cost.
For a broader survey, browse our CRM directory.
The Verdict
Capsule is a well-made CRM that knows what it is. It does contacts, opportunities, tasks, and — from the middle tier — the projects that follow a won deal, and it does them with an interface that will not intimidate anyone. For a small services business that wants to see both its pipeline and its delivery in one place, that combination is genuinely useful and not especially common at this price.
The gate to check before you buy is pipelines. Both the free plan and the €15 Starter plan give you one sales pipeline. Starter is otherwise a substantial upgrade — 30,000 contacts, shared mailbox, email templates, Xero and Zendesk integrations, goals — but if you sell two different things, or sell to two segments with different stages, you cannot model that until Growth at €28. The same tier also brings workflow automations, project boards, team controls, and the AI suite, so Growth is a much larger step in capability than €13 suggests. Many buyers will find it is the plan they actually needed.
Two other things worth weighing. The free tier takes two users, which is unusual and genuinely useful for a founder plus one — the binding constraint is 250 contacts, not seats. And on price, be clear-eyed: at €15 for one pipeline, Capsule sits above Bigin at €7 for three pipelines and 50,000 records, and above OnePageCRM at €8.95 with unlimited contacts. Capsule’s argument is the quality of the experience and the project layer, not the number on the card — which is a perfectly good argument, provided you know you are making it.
FAQ
How much does Capsule CRM cost?
On the euro price list captured July 2026 with annual billing: Free for up to two users, Starter €15 per user per month, Growth €28, and Advanced €49. Contact limits are 250, 30,000, 60,000, and 120,000 respectively. Capsule advertises saving up to 26% on annual billing; the cards display annual rates by default. All paid plans include a 14-day free trial with no card required.
How many users does Capsule’s free plan allow?
Two. That is unusual — most free CRM tiers allow a single user — and makes Capsule’s free plan genuinely workable for a founder and one colleague. The real constraint is the 250-contact limit and the single sales pipeline, so it suits a very early business rather than one with an established customer list.
Which Capsule plan includes multiple sales pipelines?
Growth, at €28 per user per month on annual billing. Both the Free and Starter plans are limited to one sales pipeline, so a business running two distinct sales processes needs Growth regardless of contact volume. That tier also adds workflow automations, project boards, advanced reporting, team and access controls, and the AI enrichment and summary tools.
What AI features does Capsule CRM include?
Starter includes an AI pipeline generator, which builds a custom sales pipeline from a description. The rest of the suite — AI business enrichment, AI contact enrichment, AI summaries, and AI meeting prep in beta — arrives on Growth at €28. Capsule is also offering early access to Capsule MCP, which would let AI agents interact with CRM data directly.
Is Capsule CRM better than Bigin or OnePageCRM?
It is more expensive and, for many small businesses, better looking and easier to live with. On raw value, Bigin gives three pipelines and 50,000 records for €7 against Capsule’s one pipeline and 30,000 contacts for €15, and OnePageCRM gives unlimited contacts from €8.95. Choose Capsule for interface quality and the built-in project boards; choose the others if pipelines or price are what decide it.
Compare Capsule CRM with other popular tools in the same category.
It is user-friendly, easy to learn, and simple. And, great customer service.
The only missing feature for me is that a Person can't be associated with more than one organization. Otherwise, all good.
The team has more visibility into our sales pipeline and we are avoiding duplication of efforts.
This is a quick and simple tool to learn and share with co-workers. Simple first glance and reference from contact to organization. Great Email BCC features saves time and effort to keeping track of correspondence.
So far so good, it fits the bill as our sales tool.
Tracking sales CRM
I like that its functions allow you to customize the activities you want to do with this tool, gives you the options to schedule and organize the entire calendar of activities in a practical way.
It fulfills the functions that it offers and it works in the ideal and practical way, to if that I do not have any negative aspect that to limit.
Gives you the ability to easily manage everything that involves the CRM achieving easy handling of the entire process.
Capsule is a software that covers almost everything related to my business, and it provides me with a nice features list that work well and helps me keep my pipeline organized. The way Capsule works is simple and automatic, allowing me to keep information tracked in the program and to manage all my contacts, enter specific data about organizations and customers that I usually do business and campaigns with. It creates a easy way to track milestones and link them to factors of success depending on the type of milestone, and makes it easier to manage sales-related business.
Capsule is a simple software that lacks some important marketing features.
Capsule does perfectly when it comes to keeping and managing contacts in one single place, which is something I like. As of benefits, I find that using a software that is this user-friendly makes the work easier and since it’s cloud-based, I have access to it on my phone, which is another thing I find beneficial and does not interrupt my workflow. Using this software was not difficult at all, and setting everything up was very lightweight and it adjusted to my way of working instead of me doing it so. I like that they seem to be updating the platform constantly too.
I liked the calendar and event tracking, the Google Apps integration and also the possibility to create workflows. Feature list: * Contact management * Event (calls, mails, meetings) management and tracking * Selling/Partnership workflow * Reporting: ROI, income, selling, future perspectives * Social Networks and services integration (loved it) * Email seamless integration (worked amazingly perfect) * Google Apps and other integrations * Support cases * Mobile app support
It felt that it could have a more productive UI in some times, specially on the calendar view.
I used Capsule CRM to keep track of commercial contacts over the phone, email and personal meetings. The calendar helped me organize the contacts and I kept track of all contacts, the discussed subjects and date/time of each event. The workflow feature allowed me to setup a workflow that made my life way easier because I could keep track of the stage I was on the conversations with each prospect.
It is easy to understand and use. The whole team can use it with no issues to update each other of developments within specific accounts. Capsule is an excellent bridge between Sales, Marketing and Support teams. Emails, repsonses, developments within specific accounts can be viewed real-time, providing valuable insight to all the teams.
There is not much to not like about Capsule CRM Tool as no one in the organisation has shown any dissatisfaction with the tool. The only thing is the management of 'opportunities' - would be better to have full pipeline view - stage, value and probability of time.
Lead generation, nurture campaigns, prospecting, team communication
I really like this system because it gives my business a unique comfort in handling, thanks to the interface it has that is very friendly and allows us to have everything organized. It has functions that make my company grow. This system also allows me to modify my control board at my pleasure and to prioritize tasks with it. This system is very versatile and I like it because it allows me to integrate it with other sales systems in order to better see some functions of customer behavior and detect better sales opportunities.
At the moment I have no complaints about this great tool, however I can say that some errors in the system are annoying, but they are not from the other world.
Thanks to this system, I can group clients into different sections, for example: responsible clients and irresponsible clients, in order to be more effective in collecting their respective invoices. Thanks to how light this system is, I can have it without problem in my laptop, allowing me to be able to make good plans, also at leisure I can return to the classes of this system that was taught to me by the excellent customer service team , in order to reinforce knowledge to be more optimal in the use of this system.
Capsule CRM has a clear yet nice design that makes it very easy and enjoyable to use. As a 'one-man-band' it supports my business in several ways: The pipeline gives me a comprehensive overview of opportunities I am working on. Its Milestones are adaptable. Importing contacts is easy. Lists can be filtered by tags. Crosslinks are quite effective (to Companies, Opportunities, 'Cases' et cetera). 'Cases' help me organise projects. I also use them to store information that is not related to clients in. I use 'Tracks' for standard workflows; they are basically lists of tasks that you compose once and then use where and whenever you want. I use 'Tasks' a lot! I can link them to anything I like. They are presented in lists or in the calendar. Almost all lists and overviews can be adapted / filtered easily to make them fit your needs. Capsule also comes with an app for iPhone and Android. Oh, yes: the service is fantastic! All of this is priced very reasonably as well.
Capsule CRM tasks do not support 'end-times'. This means, that tasks and appointments have a standard duration time of one hour. I use color-coded tags to overcome this problem.
Capsule solved my problem with clarity mainly. I now have everything in one place, from email correspondence to 'cold-calling lists' (click-to-call) to standardized replies (Cases) projects and proposals. The app allows me to be up to date everywhere I go. Capsule also made it possible for me to plan sales activities or projects in a standardized way through 'Tracks', so I never miss a step.
Simplicity: Parties, Tasks, Cases, Opportunities... that's it. By being so simple it's immediately effective. There is really very little to learn in order to start using it effectively. From first sign-up to productive within the hour is a good expectation. Capsule has several API connected systems, e.g. Xero and Zapier so, in general, you can find a connected solution that will fulfil the bits that Capsule doesn't deliver.
In that classic balance - it's simplicity can be limiting. For most organisations in the Capsule target demographic this is unlikely to cause concern. It's possible to customise the system using custom fields, 'tags' etc but that can lead you to an elaborate workaround. For instance managing customer support contracts is simple - create a 'Support Contract' data tag for cases, start date, expiry fields... but adding a list of supported components is less straightforward.
Centralising customer information, keeping track of outstanding tasks.
The Zendesk integration is very useful for moving non- support queries to sales. Clean interface with only relevant headings which are customizable. Reasonably priced. Great for one or small sales teams. Google gadget for capturing Gmail exchanges in people record.
The data capture from Zendesk takes only name and email, although that may be a Zendesk issue.
Straightforwrd CRM and pipeline management.
Being able to create a rich customer database which includes a detailed profile for each of the contacts and companies you come in contact with both via email and those you import from previous systems.
There are a few missing features which seem easy to implement and yet often cause me a lot of manual work through their omission. Features such as: The ability to export and then re-import contacts using their unique id number as given by capsule. The ability to auto-search and correct for duplicate entries/similar company names. To include more detailed search functions, sometimes it requires some creativity to create custom searches that match simple criteria.
Not provided
Pulls in social media links based on a contact's email.
For our business, clients either sign on for a full contract, or nothing at all. Yet, Capsule calculates what's in the pipeline based on percentage chance of winning a piece of business. This gives an inaccurate way to measure what's really in the pipeline (at least for our business). I also wish it had integration with our project management system (5 pm).
Not provided
Great tool - I like the customizability best - can tailor it to your custom requirements Customer support is brill too - I've reached out twice and have got a very prompt response every time
Maybe just the bit that it copies all email trails into every activity logged
Helps keep all lead and sales data in one place - consolidated info by opportunitiy
The major upsides of Capsule CRM are it's ease of use, management of new contacts or customers in proper and hassle free manner.
Things which could be improved are: Customisation of user interface and its appeal. Lack of customisation in terms of dashboard, overall software experience. Integration with MailChimp or any other mailing address. Third party integrations must be improved.
In managing leads which we receive through various portals. Managing contacts of prospects which we are sure of closure. Managing & maintaining active sales pipeline is easy. Budget friendly for small organisations.
It's intuitive and easy to use. Fairly customisable too so you can fit it to different kinds of businesses.
Like any CRM, these software programmes are only as good as the data inputted. Tagging and labelling is labour intensive but absolutely necessary to ensure your lists for marketing are kept up to date. This relies heavily on human participation!
I have a central repository for all client information. Overtime, other users will be added so we can all see what's happening with those clients. We can also keep track of our pipeline of sales, at the different stages. And finally, we can integrate with the likes of MailChimp to keep our mailer lists up to date.
I love how simple and straightforward it is.
I wish there was a better way to automate sending contracts and invoices.
Keeping track of leads.
One of the standout features of Capsule CRM is its user-friendly interface that streamlines contact management and organization.
One area where Capsule CRM could improve is in its reporting and analytics capabilities.
Capsule CRM effectively addresses the challenge of organizing and managing customer relationships. It provides a centralized platform for storing contact information, communication history, and tasks, streamlining the process of staying connected with clients.
It's a pretty useful tool. This application will make your job simpler; it not only improves organisational management, but it also increases efficiency and saves effort for making a saleIt enables me to collect and monitor customer leads more efficiently. It also aids in collaborative job assignment. It also improves the effectiveness of sales management..
It takes a lot of time for the initial set up for which they should come with some other alternative to speed up the process.
It has enabled to collect and monitor customer leads more efficiently. It also aids in collaborative job assignment. It also improves the effectiveness of sales management.
CapsuleCRM has a very nice UX and loads of intergrations. It's worked really well for us and helped us grow as a result.
It could maybe include some more automations with regards to email campaigns but it looks like they are working towards this.
It's been at times THE reason we've grown our business.
There are things every think, easest customer experience.
Actually we like it this product. I don't know any missing.
we need all of CRM system customer relationships, service, and interior design calender and some sales platforms. easy for customer relationship and some project managment.
The price-point of Capsule CRM fits our small business budget without sacrificing features.
Having additional API integrations would be very useful, however, the API's available are still quite robust.
Capsule CRM has helped us to organize our leads and customers and has allowed us to increase our sales and productivity in a short period of time.
Simple and easy to use interface, allowing to search profiles efficiently.
Can use more updates, such as additional search tools, allowing users to broaden search results.
Able to collaborate with other sales tools. It's a very user friendly system.
Loving the recent improvements in 2021, they are listening to users and changes are all great.
Wish you can have an email signature with links when sending from the CRM.
Organizing clients and keeping tasks on schedule. A great reference for interactions.
Not provided
Not provided
Not provided
Capsule is easy to use and learn, the UI is great and it integrates well with g-suite. It is free for 250 contacts or less which makes it a great option for small businesses looking for a free CRM.
It has limited functionality so it may not be suitable for bigger businesses.
I needed a CRM that we could use that would be inexpensive and easy to use. We didn't need a CRM that had an extensive list of features that we wouldn't use. Capsule was the perfect solution as we were able to use the free version during the beginning stages of our business when there were not a lot of leads and contact management so paying for a big CRM wasn't necessary.
Capsule is brilliant if you are looking for a light-weight CRM that is affordable, easy to use and integrates well with g-suite.
Capsule free version is very limited. There are limited features when compared to other big CRMs
We needed a simple and easy to use CRM to help with contact management and track sales cycles.
I love capsule CRM. Having previously used salesforce and finding it incredibly difficult to use I am so happy with Capsule. It has great UI and is not hard to grasp. There are often updates and advancements in the software. It is also very affordable when compared to competitors like copper CRM.
It is a bit limited in its functionality when compared to competitors like pipedrive, salesforce and other top CRMs. However, as a small business I don't need these functionalities.
We needed to be able to visualise where our potential sales were and just better understand our whole sales pipeline.
Capsule serves all its purposes very satisfactorily. It doesn't have very many bells and whistles, or email campaign options like other CRM databases, but it is very useful for logging contact information, making notes, generating tasks, and running reports. You can categorize contacts by organization, people, and deal opportunities, and also by customized tags and custom fields.
Very few things to dislike. The only way to export contacts with notes is to export the entire database into Excel and sort from there; there is no option within the database's reporting capabilities to generate the notes for specific contacts. Capsule also does not have email campaign capabilities or drip campaign options, but those are high-price items that only come with the big CRM monsters.
For our small business (5-10 team members), Capsule provides us with one location to input all of our data. We can track contacts, organizations, and opportunities, as well as opportunity stages and milestones, while customizing categories and notes for all of it. It is incomparably more affordable than any of the other CRMs I've used.
It doesn't take long to sign up for Capsule and get started with new cases and opportunities. The interface has a light and pleasant design that is comfortable for me to use. I don't feel like it's too technical a platform. I can go in and understand, for the most part, what each section is for and how to add and edit information in it. I like being able to add tags to various data elements so that they're all connected within the same category, which improves our overall organization and focus.
Capsule isn't incredibly advanced compared to what some other CRM platforms offers. There are no substantive automation capabilities that would allow us to run email campaigns and other types of marketing activities that could steadily nurture leads towards a conversion. The per user pricing for the most premium plan is on the high side, in my opinion.
We were just looking for a simple CRM platform that could help us log and keep track of activities and assignments, which Capsule has done fairly well. The user interface and usability is basically simple for most of us that use it. It's a solid centralized portal that we can use to connect with each other to provide updates on pipeline progress and to collaborate on planning campaigns and lead follow-up actions.
