HubSpot CMS Hub Reviews & Product Details

There are many free to use tools and solutions available through HubSpot and the blogs and free additional marketing resources are excellent.

The only time I lost my temper with HubSpot was after switching on live chat - the system overloaded me with messages and alerts...I turned them all off but not before I was super stressed by the volume of shouting reminders I was receiving!

Communication issues mainly - and we've realised a lot of benefits such as all the analytics

The platform makes inbound marketing and deal management accessible to small and medium-sized businesses. The platform has a well-guided learning curve and HubSpot produces great content on both using the platform and on marketing/sales knowledge.

It is primarily an inbound marketing platform and as such the system has been designed around this format. It may not meet requirements for other sales formats such as outbound sales.

SMBs often do not have the resources (people, time or money) or knowledge to have an inbound marketing strategy or deal management system. HubSpot makes it easier for sole traders and owner-operators manage these operations without the need for specialist roles or outsourced services.

Hubspot has a great support team, they are great at answering all the questions that you may have. They also provide answers to your questions very quickly! The templates are great for emails, and it makes it easy to manage email marketing, sales, and our website! We also use Hubspot for Social Media Posts, and love being able to schedule through Hubspot.

The workflows could be a lot better. I wish you didn't have to choose "center around a date" to choose when emails are sent out, so definitely better scheduling. The software to edit website pages could be updated better, and the ways files are organized can be a bit confusing sometimes. Sometimes email deliverability and the way Hubspot determines low-engaged contacts is confusing!

Following up with clients is very easy and we can keep track of our MQLs and SQLs.

I love how it is able to allow me to manage multiple clients and their work all within the same application. The builders for landing pages and emails are easy to use and look great. I also really love the "campaign" aspect. Being able to put everything into categories helps separate content instead of having a sea of emails or landing pages and getting lost looking for one. I think it would be cool to be able to connect campaigns with each other. Like if I'm running the same campaign for a different year, I can easily look at everything else in the past campaign but still able to notice that it is old content.

There isn't much that I don't like about HubSpot. If I had to pick something, I wish things like footers were more customizable with the formatting. I also wish the mobile app had more capabilities. The ability of the desktop app and the mobile doesn't match up.

I am able to understand the best times to send emails to improve open and click rates. The analytics are conveniently connected to what I need them for.

Simplicity of use. Creating, managing and editing pages withing the HubSpot platform is very simple. Their tool set is very intuitive for every skill set, beginner to expert.

A few features I'd love to see HubSpot have that they currently don't. One would be a customer portal. Two would be the ability to build out an intranet page. Only other issue I experience is within chrome a contact or company record page will not fully populate.

Removing friction for our clients. The ability to know what they are looking at, experiencing and being able to put them at the forefront of our mind. Helps with our website for the simple fact the CMS platform is simple to use and we no longer need an agency to maintain our site.

I like the ease of switching templates without losing the content on the page. And I really like how easy it is to add modules to each of the individual templates as well.

Sometimes it is difficult to pinpoint the CSS that is causing behavior issues within a template.

Hubspot has made the process of analyzing how a website is performing, what pages resonate the best with our customers. The reports are also really helpful.

We really appreciate the way HubSpot integrates its various functionalities. The CRM part of the system is well integrated with the CMS part, and this makes use of additional tracking codes etc a thing of the past. We also appreciate the automated log and track functionality in the email.

HubSpot CMS still needs a bit of work to ease the work for non-html users. The need to work both in design tools as well as website pages is a bit cumbersome. Yes, you can use website pages only and custom modules, but these have too many limitations in terms of lay out.

We use the fully integrated product, with CRM, CMS and all the marketing and ad tools available. The calendar functions is both effective and efficient.

The hub is a very easy to use platform.

The design tool Limit developers in the use of codes

Coding, website & lead generation

Email automation in Marketing Sequences .

uX could be better and chatbot workflows are complex to create unless you are an expert

After discovering the value we have built our entire website on Hubspot CMS. speaking to the fact we have our entire sales, marketing, service desk . We have been able to align marketing - sales - Customer success teams on same page

Usability. I've used Marketo, Eloqua, and Pardot. HubSpot is by far the easiest Marketing Automation tool I've used.

Workflows... I haven't been able to really get them to work well for some automated projects. Perhaps I need more training. :-)

Understanding what marketing is doing to fill our pipeline and nurture our customers. We're new and have limited resources (people) but we're starting to build out email templates. We also launched a new website that performs much better from an Organic standpoint.

The hubspot platform is very powerful and well built. It helps us organize our marketing strategy. I also love all the resources they provide to help creating a content strategy.

Nothing so far. We are pretty immature users so I’m sure there is a lot more we could do.

Marketing content strategy and workflows.

I like the integrations. Both on the marketing, creative, & automation side and the sales integrations.

Some of the templates and web design tools are still a little cumbersome to maneuver in, it's still a little foreign if you want to customize them.

CRM & nuturing workflows. By being able to track within one app instead of many....a real time changer!

It is great to see all of the lead behavior in one place. I also like the automation of the processes within workflows. Last but not least is the number of connectors with 3rd party apps that can be used together with Hubspot. Large online documentation is also very helpful when I need to set up something what I never did before.

CMS part of Hubspot can be easier to manipulate and adjust to minimalize the need for a webmaster - a more intuitive drag-and-drop system will be a great starting point.

We have so specific needs, that we need to customize some workflows directly to our purposes and that is often nearly impossible even when doing some workarounds. We will also appreciate the possibility of showing a GDPR disclaimer only to people from the EU, but at the same time, we are happy that Hubspot is GDPR ready. Beneficial is that Hubspot is saving my time and that all tools are in one place. There are also a lot of tools that help us with our marketing effort.

It is a very intuitive system and I learn something new every time I use it.

Unfortunately I don't have permission to make all of the amends that I want, however the support from HubSpot is excellent. Always quick and informative, often with videos to explain how to make the improvements.

A streamlined communication channel to our customers, with the opportunity to follow up on their interaction.

I absolutely love that all aspects of our online presence & communications can be managed from one "hub." Email nurturing, landing pages, forms/lead collection, CRM, website, blog, social media management...it's all there, without having to manage multiple platforms and logins. For someone like me, who had no background in coding, I love that I can build page templates "from scratch" with the design tools to suit specific needs. There are plenty of useful modules from which to choose. And the customer service/tech support is excellent. I can always reach a knowledgeable, friendly person who can help me figure out any glitches or problems I am experiencing. I can't personally speak as much to the SEO/analytics because we use a subcontractor who manages that (we have her set up as one of our Hubspot users, but I have not dived into the analytics as much as I probably should!

It's expensive. We sometimes struggle as a non-profit to justify the cost.

Being able to create event landing pages with registrations and automated emails and reminders through forms for our school events; Sending our school communications/newsletters; creating a variety of website page types (video galleries, info pages, content offers, etc.).

I love how HubSpot can house all of your most important marketing tools, including social media, email campaigns, blogs, landing pages, lead gen forms and so much more. I love not having to have a bunch of tabs open for the various projects I am working on and leaning on HubSpot to be my one-stop-shop for all things digital marketing. HubSpot is also great for teams. We can all work under one platform without stepping on toes or creating friction between projects. The user experience is extremely easy to navigate, for new team members it's intuitive and doesn't require a crazy amount of training.

For social media specifically, I wish HubSpot had a live feed of all channels that you can view at once (like Hootsuite). The social media calendar can be useful as it shows you what posts you have coming up for the month, but it's not as detailed of a view that other platforms provide, and doesn't show a snapshot of your feeds.

Setting up email workflows and being able to have consistent touchpoints with our clients or prospective customers is huge. We can create the workflow, turn it on, and know that Hubspot is doing what it's supposed to behind the scenes. The creation of landing pages and accompanying lead generation forms has also been supremely helpful.

As a Marketing Communication Manager with social media just one of many responsibilities, I find the social media tool in HubSpot easy to use for both posting, monitoring and reporting. I like having all three accounts - Facebook, LinkedIn and Twitter - in one spot for efficient management purposes.

It would be helpful if we could tag individuals in posts created in HubSpot. It would also be fantastic if HubSpot social media was capable of creating an auto-responder messaging service for new followers.

HubSpot has helped my company launch our inbound marketing strategy in 2019. Since January, we have seen an increase of 4x new contacts. HubSpot is also helping me to streamline many marketing activities, which adds value to our users' experience.

I like how easy it is to schedule blogs and social media posts. HubSpot also has great reporting metrics that assist in content creation.

You can't post videos to Instagram on the social media scheduling feature. Also, there is no option to unselect automate social posts/ instant blog subscriber email for one blog post without jumping through a lot of hoops. Additionally, I dislike that when you edit/ build web pages, you have to edit it in a very small box on the left. It would be nice to edit it straight from the page or at least a bigger box. I also suggest having more modules available in the marketplace. Also, I suggest having the social approval button.

With automation and workflows, it has allowed less time to spend on email marketing. Also, it is very helpful to see how leads are formed!

Super simple interface, integrated systems, amazing/responsive support team, accessible how-to guides, marketing tips via newsletter, drag and drop editing capabilities

Lifecycle stages mismatch Salesforce making it difficult to identify customers vs leads vs subscribers

Easy content management, social integrations, and analytics make it easy to promote our offerings and measure our success.

HubSpot fully integrates Website, blog, email, marketing automation, social publishing, CRM, analytics and much more in a single platform.

Analytics are comprehensive but are not as flexible as is Google Analytics. Also the web chat is limited compared to other chat vendors

Working across all Marketing functions, HubSpot touches all of our campaigns and programs. One system to learn and integration across its functions are great benefit that creates efficiencies for our team