Leadpages is a website and landing page builder that is focused on helping small businesses engage their intended audience, capture leads, and acquire customers. Established in 2013, it’s one of the most recognizable names in the drag-and-drop landing page builder marketplace. It has a full suite of conversion-optimized, mobile-responsive templates and designs, from sales and checkout pages to newsletter signups, webinar registrations, and contest/giveaway mini-sites. As a marketing solution that traces its roots to lead generation, Leadpages differentiates itself with conversion-focused capabilities. One of these key features is the Alert Bar which enables marketers to deliver browsing behavior-based offers and messages across different sections of the website. Another built-in technology that is unique to Leadpages is Leadmeter which delivers real-time and data-driven recommendations during the build process. It analyzes content based on four key conversion categories (page layout, call-to-action, readability, and lead collection) and predicts page performance before publishing.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Leads are the heartbeat of any company.
Without leads, you don’t get conversions, customers, or client loyalty.
Leads may start off as visitors to your website, or people who see your content on social media, but they quickly become the investors at the core of your organization, helping you to grow.
The more you build your leads, the more opportunities you’ll have to encourage conversions through things like email marketing and online offers.
So, how do you find leads?
Well, you can invest in PPC and organic advertising in the hope that companies arrive on your website. However, if they do make it to your content, that won’t necessarily mean that they’ll make the transition from visitor to lead. You’ll need something else.
Leadpages, the leading landing page builder and form creation tool, is a state-of-the-art solution for gathering and nurturing your leads.
Here’s your complete guide to Leadpages.
Leadpages is a software solution designed to help businesses of all sizes connect with their audience, close sales, and collect leads. Essentially, you can use this service to build a range of pages and online environments which encourage interactions with customers.
Options range from landing pages, where you might offer a free eBook or discount in exchange for an email address, as well as popups, alert bards, and even entire websites.
Leadpages advertises itself as the all-in-one tool you need to get on the web and grow your business. Aside from giving you the tools for building your “lead collection” assets, Leadpages will also help you to optimize your interactions and conversions with things like split-testing, and analytics.
With Leadpages, you don’t need to spend all your budget on expensive graphic designers, coders, and developers. Anyone can build the perfect touchpoint in their customer’s buying cycle, just by dragging and dropping modules into place.
Leadpages is quite an immersive solution for lead nurturing.
The service used to focus only on landing pages, but you can now use the same software to create high-converting websites and popups too. We’ll take a closer look at how you can use Leadpages in a moment, but let’s start by listing some of the most valuable features:
You can instantly design and publish simple websites in a matter of minutes. Leadpages offers conversion-optimized templates that are mobile responsive. You can also customize your templates within the included drag-and-drop builder.
The core of the Leadpages offering conversion assets include alert bars, popups, and opt-in forms that you can embed into your sales and marketing pages. Once again, you get a range of templates and customization options to work with here.
The most obvious way to turn visitors into leads, landing pages and forms allow you to convert potential customers with compelling experiences.
You’ll be able to see which of your campaigns are driving the best results with detailed reports. You can use things like Facebook Pixel and Google analytics in your accounts and even set up A/B tests to see which of your pages perform best.
Integrations from Leadpages include options to add your pages to an existing website, WordPress plugins and integrations for Squarespace too. You can also connect to your email marketing service provider, CRM, payment gateway, and more.
The further you dive into each element of the Leadpages platform, the more features you discover. For instance, the central landing page and website builder comes with 5 free sub accounts, so you can connect with your team as you work, and 99.9% uptime for peace of mind.
The builder automatically saves changes as you work and allows you to preview content according to device or social media channel. You’ll also get digital file hosting, duplicate and editing features, extra-fast page loading speeds, and a comprehensive image library for visual appeal.
Bonus features include CSV downloads, lead information, drag-and-drop editing and page grouping. You can use your landing page and website builder to take payments or build entire sales funnels with connections to your CRM or email account. There are also a host of awesome widgets available for things like countdown timers, and unique forms.
The builder is just one component of the entire Leadpages experience. Once you’ve designed the assets intended to bring leads to your organization, you’ll also get a host of conversion tools, including 10 opt-in text campaigns for SMS, and email trigger links.
Unlimited alert bars and popups allow you to capture the attention of your customers any way you choose. There are even plenty of ways to customize the popups you create, through things like button changes, image integration, and privacy policy attachments.
One of the most impressive features of Leadpages is all the access you have to amazing designs and templates. You’ll get section templates, (over 100 to choose from), Shutterstock premium images, a built-in icon library, and countdown timers. When you click on the “Create a Page” option within Leadpages, you’ll visit a massive repository of template options, which you can search through by choosing the kind of page you want, or the industry you’re in.
If the templates available don’t suit your needs entirely, don’t worry. It’s easy to change various aspects with HTML, CSS, or just the drag-and-drop visual editor. You get the same robust template and editing experience with both landing pages, and websites on Leadpages.
Leadpages ensures you can set your entire lead capturing strategy up in a way that suits you. When you purchase your package, you’ll get as 1-on-1 start call, phone, chat, and email support, and a free set of Leadpages virtual workshops to check out.
If you’re comfortable seeking out help yourself, the knowledgebase is a great place to start, but you can also take weekly coaching sessions to develop new skills or connect with the Leadpages community. On top of support and guidance, Leadpages also helps you to improve your overall experience with high-level security, custom Zapier integrations, and GDPR compliance all built in.
As you’ve seen above, there are a ton of ways that you can access Leadpages to increase your leads and build stronger relationships with customers. However, the landing pages are still the most attractive feature for most Leadpages customers.
So, how easy are they to use?
To start building a new landing page, simply head over to your Leadpages interface, and click the option for Create new Leadpage.
Once you’ve done that, Leadpages will give you a host of templates to choose from. Remember, you don’t have to love the Leadpage template completely because you can edit various parts of it with the drag-and-drop editor (or the standard editor if you prefer).
Leadpages will also give you the option to use a blank page as a canvas – although this might be a little tricky for beginners. We’d recommend using the templates initially, until you feel comfortable using all the unique components of Leadpages.
The drag-and-drop builder on Leadpages is by far the easier way to develop an effective landing page. You’ll get a live preview of what your page is going to look like on the right side of the screen, and a selection of modules to choose from on the left. These modules include:
Each widget you add will come with dedicated settings for that widget.
Once you’re ready to publish your landing page, you have a range of flexible options to choose from, including:
If you already have your own website, setting up a landing page with Leadpages should be simple enough. If you don’t, then you might prefer to build a website right there on the Leadpages app. After all, it’s nice to have your landing pages and site in the same space.
Notably, Leadpages integrates naturally with most website building solutions and email marketing services. However, it also has a relatively high-quality website builder of its own. Not so long ago, you could only use the drag-and-drop functionality of Leadpages to create landing pages. Now, you can use the same drag-and-drop system to create entire websites.
Just click “create a site” on your Leadpages account, and choose from the site templates:
Appearing in 2019, the website builder is similar to competing solutions from Squarespace and Wix. The experience should be pretty similar to using the landing page builder, although you will get more settings, like navigation menus and integrated conversion tools. The site builder comes with:
You can design your site one section at a time, using a range of pre-made sections, for things like “About” pages, or “contact” pages. As you create your site with the drag-and-drop builder, you’ll also be able to access page previews to see what your creation looks like on any device.
There’s support for various website settings, like creating global website footers, or embedding CSS. You can also access your popups, landing pages, and alert bars, to embed them into various parts of your site.
The “Settings” part of the builder also gives you access to various SEO features, like meta descriptions and alt text, so you can boost your chances of better ranking.
Whether you choose to build a single landing page or an entire website, Leadpages makes the process quick and simple with minimal coding (unless you want to use code) and built-in modules, components, and pages to speed things up.
As we noted in the section above, one of the main selling points of Leadpages is its simplicity. The drag and drop editor that originally delivered landing pages and nothing else is now a component of all the assets you can built on Leadpages. Plus, it helps to know that you only ever have to start from scratch if you want to.
The templates available for your landing pages, forms, and websites are high-quality to begin with, and then you can edit them however you choose with the style settings and editor choices. You even get things like pre-built add-on pages, so setting up an entire site doesn’t take long.
Leadpages can essentially give you all the tools you need for a full online presence in one package, complete with the must-have functionality to collect leads through popups and forms.
There’s even a dedicated WordPress plugin if you already have a website of your own, so you just log into your Leadpages account through WordPress and start importing content. You can use your lead page as a welcome gate this way, or cache Leadpages to improve page loading speed performance.
In terms of usability, some people may argue that Leadpages is restricted compared to things like the Instapages builder. You drag and drop components into set environments, based on the format you chose for your original page. This means that the design functionality isn’t entirely free form. However, this could be a good thing, as it means you’re less likely to make UX mistakes.
Despite some restrictions, everything feels extremely intuitive and code-free. You can add your own CSS in if you like, but you’re not going to miss out if you’re not a coding expert.
Most of the key functionality offered through Leadpages comes within the “widgets” section of your app, where you can add CTA buttons and experiment with different designs. Some of the key features that make Leadpages easy to use include:
Leadpages is a very straightforward service, great for people who don’t want to get muddled with code when they’re trying to convert their customers. However, no matter how intuitive a builder might be, there’s always a chance you’ll need some extra help.
Fortunately, Leadpages does make a lot of effort to make accessing support as simple as possible. In the past, the only option was to send an email support ticket and wait for an answer. That’s still the case for the $49 plan. However, you will have access to a few tools that can help you to help yourself in this case. If you’re using the cheapest product, you can search for answers via the Leadpages knowledge base, which is packed full of articles, how-to guidance, and more.
There’s also the option to check out the free Leadpages virtual workshops. These are online lessons where you can gain insights from professionals on how to do certain things with your campaigns. There are also weekly group coaching sessions available too.
For people on the Pro ($99 per month) plan, support is available through Chat and Email, where you get priority tech support via both platforms and access to phone calls with real human beings.
You’ll also get the bonus 1-on-1 quick start call from Leadpages on the Pro package, which basically walks you through everything you need to know.
In simple terms, if you’re willing to pay, you’ll have plenty of support.
As mentioned above, pricing for Leadpages starts at $49/month for the standard plan. If you’re looking to save more, opting for annual billing brings the Standard plan to $37/month while the Pro plan starts at $74/month.
Options include:
To help you make your choice, Leadpages offers a free trial for 14 days. You’ll need to enter your payment details, and you’ll be transitioned to a paid plan unless you cancel your free trial within the time provided. You can also upgrade your chosen plan during your trial, or if you decide that you need to get more functionality later, you can switch to a different plan.
Leadpages stands out as one of the most popular tools for lead nurturing and capturing. It’s easy to use, regardless of whether you’re just making a standard page or building an entire website. Leadpages also has some of the best templates around, so you can jump straight into action without any coding knowledge and create something stunning.
With a drag-and-drop builder and tons of pre-made widgets to make your life easier, there’s no need to brush up on CSS before you start building with Leadpages. Plus, if you need extra functionality, like email-triggered campaigns, you can simply take advantage of the numerous integrations that Leadpages has to offer.
The biggest problem with this product is the price tag. To truly experience all the advantages that Leadpages has to offer, you’re going to need to spend more than you would on the basic plan. You need at least the Pro plan to access things like A/B testing.
It’s also a shame that you miss out on next-level customer service unless you’re willing to spend a significant amount of extra cash. However, there are plenty of self-help resources that assist in evening this out.
Our advice? Go and check out your free trial of Leadpages. You might find that this tool is something you just can’t live without. Earn enough leads, and the tech could pay for itself.
LeadPages saves me so much time because I don't have to create the design myself. I just plug in the information, and it creates a beautiful looking page. I love the ease of adding header tracking data (which I wouldn't know how to do otherwise) and the easy conversion rate data.
I do wish that LeadPages were more customizable. The main thing that I miss is being able to add a timer. This is such an essential piece to almost any kind of sales landing page. I went through over 20 pages to find the perfect one to meet the criteria that I was looking for, and the one that I liked the best had everything except the timer. Because the product is an evergreen product with just a one week sale, I figured that it wasn't worth it to make a completely new page just for the one-week promotion. But I know that part of the deal with LeadPages is the pre-made templates instead of creating something from scratch.
LeadPages is helping me to give away my free opt-in e-book and to host my sales pages to bring in more customers. I've been able to tangibly see the conversion rates to test different headlines for better conversions.
They have a ton of great templates to use for your landing pages. They are categorized into groups like for webinars or upsells. Leadboxes are also a great way to get leads on blog posts. Each leadbox can be configured to send out a different lead magnet without having to jump through hoops with your email provider.
As nice as the templates are, if you want to use their infrastructure for more custom landing pages you're out of luck. It's part of the balance between simplicity and customization.
In particular their G+ hangout page is really great. If you want to run a webinar without paying for GoToWebinar. It has a chat window and you embed your hangout before the event. After the event you embed your youtube recording.
I've been using Leadpages from the beginning! It is my go to platform to create quick landing pages for our business. I think that the conversion optimized design is my favorite features. I don't have to think about whether or not the landing page is going to convert - I know that it will! And the data I have shows that all of my leadpages pages out perform all of my other landing pages
I don't like some of the user experiences. For instance, I don't like that I have to walk away from the a module to input the tracking scripts - if my nest step is to configure the SEO settings. They need to have a back button so that I don't have to click through the setting menu again. Little things like this drive me crazy.
It helps speed up our marketing execution time.
Easy. Sleek. Proven. Takes 2 minutes to build the most tested, high performing, sales and marketing pages. Why wouldn't you use that?
I am a raving fan. If I had to nitpick I would say that I'd like more analytics showing me more about the data we collect. But that's nitpicking.
I inherited a business that did everything offline and because of Leadpages I was able to turn 3 divisions including a call center and radio ads into a systematized online automated process that works while I sleep. AND their tools have assisted me to increase my sales conversions by 1,100%, if that isn't magic I don't know what is.
I really like that LeadPages is so easy to use. I'm not necessarily the most technologically advanced customer, but I could pick up LeadPages in a few hours and was making pages like crazy. I am in the personal training business and responsible for generating my new business and collecting leads to turn them into clients for myself and my team. Every other marketing tactic I've tried has taken me weeks to plan an execute. With LeadPages, I'm able to create multiple pages in less than an hour and send them out to hundreds of potential customers. I've filled up classes in weeks, which used to take me months. I also think their support and interface is top-notch. Every time I've submitted a ticket, it's been responded to quickly and the interface is easy to use and understandable. Another really underrate feature of LeadPages is LeadDigits. If you're an entrepreneur, this is the number one tool I'd recommend.
There's not much that I dislike about LeadPages. I will say that sometimes you wish you could just completely re-organize a template but I know that they are all created for optimal conversion rate so it makes sense. Other than that, LeadPages has honestly paid for itself time and time again since I've had it. I highly recommend it.
The biggest problem I'm solving is building and generating a list of new leads that convert to clients. The health and fitness industry is competitive and LeadPages has given me a huge advantage in this area. I've collected more leads in the last few months than I have in my 5 years of training with my own marketing or marketing suggested by my industry. I think people respond really well to opt-ins and having the ability to make their own decision to give you their e-mail address and become a prospect. LeadPages gives you the ability to create pages that look like they are professionally design, mobile responsive and customizable in minutes.
There are a few things that really stand out for us with Leadpages. 1. They are constantly using data from their users to optimize their landing pages which ensures the highest conversion rates. 2. Their customer support is great. If I ever have a question, they are always very quick to respond and tend to go above and beyond what most other companies would normally do. 3. Ability to split test easily. This is such a big deal and they make it so simple to implement. It really is dummy proof.
Not much! I do wish they would have a Zapier integration though. Their direct integrations are pretty good, but you can never top Zapier and their flexibility. I have been told that is coming in the future so I'm really looking forward to it.
We were trying to improve our conversion rates and the Leadboxes feature that we implemented worked out very well for this. We didn't have the need for an entire landing page, but we needed to integrate proper conversion methods onto our existing website. After we implemented the Leadboxes and used their split testing feature, we found which version worked the best and ran with it!
The fact I can create an unlimited number of beautiful, clean and stylish pages from webinar registrations and newsletter sign ups, to sales pages and everything in between without any fuss, hassle or coding knowledge. I also love that it integrates seamlessly with Aweber, easily delivers lead magnets, gives me a choice of leadbox placements, provides analytics and sorts templates by conversion rate. The customer service is impeccable and the information they provide in their newsletters is invaluable.
I can't actually think of much! Being able to filter pages by feature would be useful, but they've kind of thought of everything. In fact, sometimes the only problem is trying to decide what template to use!
Being able to easily choose a professional-looking template that fits whatever it is I need at that time and either being able to add people to my mailing list, deliver a lead magnet or take them to checkout means I can just do what I want to do without any stress or problems. Using LeadPages has earned me over £15 000 over the last year.
I host two podcasts and lead digits is a incredible way to reach a mobile audience. Leadpages other features are wonderful too, but I would pay the price of the whole package for leaddigits alone.
I dream of the day there is a package with unlimited leaddigits in a package.
Access to mobile listeners who are unlikely to log onto a website to obtain information.
What I love about LeadPages is that they stay true to CONVERSIONS & DATA. Everything is based off from what truly works, not what is simply "trendy". I love how it's sooooooooo easy to use, I can get a page up and bringing me leads and sales in 5 minutes or less (without having to fight with code). I also love the company, the people and their values. Knowing the vision of the company and where they are going, and how they stay focused on their core functions, with a steadfast commitment to improve it (and not wavering off based on some cool new way to make money) but sticking to what they do best, and BECOMING THE BEST and dominating it. That is a company I want to stick behind, as I know they're in it for the long haul, and will keep up with the changing landscape of technology and marketing needs.
There's nothing I dislike at all. I have been a user since the beginning and I advise ALL MY CLIENTS to get LeadPages as well.
Increasing conversions, making more sales... and my favorite part of all... GETTING INTO ACTION FASTER. Action is where it's at ;-)
The fact i can quickly put a capture and landing page together, and even as a blind user though the platform is it 100% accessible support is willing to help me where I can't get things done.
The fact the platform isn't 100% accessible with screen reading technology for blind users. This isn't a deal breaker, though because every time i use the leadpage platform i figure out alternative ways to get done what i need to get done, or the support team will help when it's needed.
This solve the fact that I can visually see what size images should be in order to fit into the constraints of an effective capture page and the leadpage platform revise me with the dimensions my images and videos need to be in. And addition, having information related to what particular template to convert of a higher level definitely helps me find the better converting pages.
I like that you can rank templates by highest conversion rates and that there are a lot of free templates included. The LeadDigits aspect is what sold me. As a public speaker, having the ability to talk to your target audience and collect their information while offering them a free download IN FRONT OF YOU is incredible. Starting out as a brand new company, I needed to spend the little amount of capital I had wisely. I also needed to look professional to build the confidence and trust of potential clients. LeadPages helped me achieve that.
The email integration is the only aspect I've had trouble with, but that is partly user error.
I needed beautiful landing pages created and LeadPages solved that easily and effectively. I like knowing if I need a home page, error page, or any kind of tool to collect emails or offer free content, LeadPages has a way for me to do that.
My favorite part about Leadpages is that it's super easy to create pages on the fly, and once I've set up some custom templates for various funnels that I create, I can go back and do it again easily. I also love that conversion pixel tracking and A/B split testing are so simple to set up.
I dislike that I cannot duplicate certain sections of lead pages or add more options. What I mean by that is when I'm creating a sales page, for example, sometimes I may need another picture to be added or to duplicate a section to explain my custom programs. Not everything I do fits inside the available templates.
Analyzing the statistics of my marketing campaigns is key to watching expenses and spending money efficiently. Leadpages makes this easy to do.
The ease of use, drag and drop builder is intuitve
Navigation and font - the need to go to main page to sign up
launching varied products without having to create websites
We teach online entrepreneurs how to start and scale their businesses. We direct each and every one of them to Lead Pages to create their lead magnet, tripwires and core offer sales pages for multiple reasons, but the biggest is that Lead Pages converts. Period. We have tested and tested other options, but every single time Lead Pages conversion rates are higher. We also love how easy LP is to use--anyone can build a pop, sales page or even a website.
Although LP constantly brings the user new features, one feature that is still a bit archaic is the internal image organization. Sifting through and sorting/searching for images is a slow and tedius process.
Every single option we give our customers to opt in (either for a freebie or a paid product) is through Lead Pages. LP makes it easy and fast.
I have the capability to create easy drag and drop landing pages plus I use Leadpages to build my entire website. Great customer support and weekly coaching!
It can take some time to understand how to format your pages. Some things are intuitive, but not everything.
I have the capability to easily build landing pages regularly and host my website without having to buy and learn two different platforms.
It is very user friendly and I was able to create a landing page in 10-15 mins and launch it immediately. The pricing is also very affordable to any other landing page website with little features. Leadpages offer all the features within the price and hence I believe this is much better than clickfunnels
There is nothing I dislike about it. Perhaps being able to run a webinar with lead pages would be great as I currently have to use another website for creating webinars.
I am able to create a tripwire that solves the main pain points for my cold or warm audience which they are able to download and hence also create my brand awareness for my business
I like the drag and drop editor that makes it extremely easy to build beautiful-looking landing pages. I use this tool with GetResponse to capture emails & deliver lead magnets.
The only thing I dislike is that there is no widget to add quizzes or questions directly onto the page. You have to use a third-party app and input the HTML code which is less streamlined.
I am solving the problem of landing page creation and lead generation. I am using this product to construct bridge pages, capture pages, and sales pages. My business is now generating more leads and sales as a result.
Very easy to create landing pages for marketing.
All looks fine, and they can add more templates.
Content marketing by using landing pages.
That I can create a landing page in 30min and it looks professional and it's totally functional and customizable.
Price. Integration with other platforms isn't 100% seamless
Don't need to hire a graphic designer or website designer to make professional looking landing pages. Saves a ton of time and money.
The ability to efficiently capture leads and integrate with Infusionsoft, it is very easy to use, easy to view the analytics, and fast.
The inability to use custom fonts, the inability to undo an action, and the design limitations.
Simple landing pages, easy pop up boxes, and WAY more effective lead capturing.