Leadpages Reviews & Product Details
Leadpages is a website and landing page builder that is focused on helping small businesses engage their intended audience, capture leads, and acquire customers. Established in 2013, it’s one of the most recognizable names in the drag-and-drop landing page builder marketplace. It has a full suite of conversion-optimized, mobile-responsive templates and designs, from sales and checkout pages to newsletter signups, webinar registrations, and contest/giveaway mini-sites. As a marketing solution that traces its roots to lead generation, Leadpages differentiates itself with conversion-focused capabilities. One of these key features is the Alert Bar which enables marketers to deliver browsing behavior-based offers and messages across different sections of the website. Another built-in technology that is unique to Leadpages is Leadmeter which delivers real-time and data-driven recommendations during the build process. It analyzes content based on four key conversion categories (page layout, call-to-action, readability, and lead collection) and predicts page performance before publishing.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Leadpages Pros and Cons
- The drag-and-drop interface makes it easy to design a site
- Multimedia embedding means you can add videos and images by pasting an embed code
- Leadpages has terrific analytics for landing page monitoring
- It’s hard to fine-tune some design elements
- There are no follow-up trigger links for the Standard plan
Leads are the heartbeat of any company.
Without leads, you don’t get conversions, customers, or client loyalty.
Leads may start off as visitors to your website, or people who see your content on social media, but they quickly become the investors at the core of your organization, helping you to grow.
The more you build your leads, the more opportunities you’ll have to encourage conversions through things like email marketing and online offers.
So, how do you find leads?
Well, you can invest in PPC and organic advertising in the hope that companies arrive on your website. However, if they do make it to your content, that won’t necessarily mean that they’ll make the transition from visitor to lead. You’ll need something else.
Leadpages, the leading landing page builder and form creation tool, is a state-of-the-art solution for gathering and nurturing your leads.
Here’s your complete guide to Leadpages.
What is Leadpages?
Leadpages is a software solution designed to help businesses of all sizes connect with their audience, close sales, and collect leads. Essentially, you can use this service to build a range of pages and online environments which encourage interactions with customers.
Options range from landing pages, where you might offer a free eBook or discount in exchange for an email address, as well as popups, alert bards, and even entire websites.
Leadpages advertises itself as the all-in-one tool you need to get on the web and grow your business. Aside from giving you the tools for building your “lead collection” assets, Leadpages will also help you to optimize your interactions and conversions with things like split-testing, and analytics.
With Leadpages, you don’t need to spend all your budget on expensive graphic designers, coders, and developers. Anyone can build the perfect touchpoint in their customer’s buying cycle, just by dragging and dropping modules into place.
Leadpages Review: Features
Leadpages is quite an immersive solution for lead nurturing.
The service used to focus only on landing pages, but you can now use the same software to create high-converting websites and popups too. We’ll take a closer look at how you can use Leadpages in a moment, but let’s start by listing some of the most valuable features:
Website building
You can instantly design and publish simple websites in a matter of minutes. Leadpages offers conversion-optimized templates that are mobile responsive. You can also customize your templates within the included drag-and-drop builder.
Conversion assets
The core of the Leadpages offering conversion assets include alert bars, popups, and opt-in forms that you can embed into your sales and marketing pages. Once again, you get a range of templates and customization options to work with here.
Landing pages and forms
The most obvious way to turn visitors into leads, landing pages and forms allow you to convert potential customers with compelling experiences.
Analytics
You’ll be able to see which of your campaigns are driving the best results with detailed reports. You can use things like Facebook Pixel and Google analytics in your accounts and even set up A/B tests to see which of your pages perform best.
Integrations
Integrations from Leadpages include options to add your pages to an existing website, WordPress plugins and integrations for Squarespace too. You can also connect to your email marketing service provider, CRM, payment gateway, and more.
The further you dive into each element of the Leadpages platform, the more features you discover. For instance, the central landing page and website builder comes with 5 free sub accounts, so you can connect with your team as you work, and 99.9% uptime for peace of mind.
The Builder
The builder automatically saves changes as you work and allows you to preview content according to device or social media channel. You’ll also get digital file hosting, duplicate and editing features, extra-fast page loading speeds, and a comprehensive image library for visual appeal.
Bonus features include CSV downloads, lead information, drag-and-drop editing and page grouping. You can use your landing page and website builder to take payments or build entire sales funnels with connections to your CRM or email account. There are also a host of awesome widgets available for things like countdown timers, and unique forms.
Conversion tools
The builder is just one component of the entire Leadpages experience. Once you’ve designed the assets intended to bring leads to your organization, you’ll also get a host of conversion tools, including 10 opt-in text campaigns for SMS, and email trigger links.
Unlimited alert bars and popups allow you to capture the attention of your customers any way you choose. There are even plenty of ways to customize the popups you create, through things like button changes, image integration, and privacy policy attachments.
Designs and templates
One of the most impressive features of Leadpages is all the access you have to amazing designs and templates. You’ll get section templates, (over 100 to choose from), Shutterstock premium images, a built-in icon library, and countdown timers. When you click on the “Create a Page” option within Leadpages, you’ll visit a massive repository of template options, which you can search through by choosing the kind of page you want, or the industry you’re in.
If the templates available don’t suit your needs entirely, don’t worry. It’s easy to change various aspects with HTML, CSS, or just the drag-and-drop visual editor. You get the same robust template and editing experience with both landing pages, and websites on Leadpages.
Further education, support and security
Leadpages ensures you can set your entire lead capturing strategy up in a way that suits you. When you purchase your package, you’ll get as 1-on-1 start call, phone, chat, and email support, and a free set of Leadpages virtual workshops to check out.
If you’re comfortable seeking out help yourself, the knowledgebase is a great place to start, but you can also take weekly coaching sessions to develop new skills or connect with the Leadpages community. On top of support and guidance, Leadpages also helps you to improve your overall experience with high-level security, custom Zapier integrations, and GDPR compliance all built in.
How to Use Leadpages?
As you’ve seen above, there are a ton of ways that you can access Leadpages to increase your leads and build stronger relationships with customers. However, the landing pages are still the most attractive feature for most Leadpages customers.
So, how easy are they to use?
To start building a new landing page, simply head over to your Leadpages interface, and click the option for Create new Leadpage.
Once you’ve done that, Leadpages will give you a host of templates to choose from. Remember, you don’t have to love the Leadpage template completely because you can edit various parts of it with the drag-and-drop editor (or the standard editor if you prefer).
Leadpages will also give you the option to use a blank page as a canvas – although this might be a little tricky for beginners. We’d recommend using the templates initially, until you feel comfortable using all the unique components of Leadpages.
The drag-and-drop builder on Leadpages is by far the easier way to develop an effective landing page. You’ll get a live preview of what your page is going to look like on the right side of the screen, and a selection of modules to choose from on the left. These modules include:
- Widgets: You can add buttons, opt-in forms, or even countdown timers here
- Page layout: Adaptions to the overall format of your landing page
- Page styles: The fonts, images, and colors that you use in your pages
- Page tracking: Basic SEO settings and tracking/analytics codes
Each widget you add will come with dedicated settings for that widget.
Once you’re ready to publish your landing page, you have a range of flexible options to choose from, including:
- Connecting your own domain
- Hosting your page for free with a dedicated HTTPS address and SSL encryption
- Publish through the dedicated WordPress plugin
- Publish directly to your existing website or domains through Leadpages
- Create a Leadpages domain for free
If you already have your own website, setting up a landing page with Leadpages should be simple enough. If you don’t, then you might prefer to build a website right there on the Leadpages app. After all, it’s nice to have your landing pages and site in the same space.
Notably, Leadpages integrates naturally with most website building solutions and email marketing services. However, it also has a relatively high-quality website builder of its own. Not so long ago, you could only use the drag-and-drop functionality of Leadpages to create landing pages. Now, you can use the same drag-and-drop system to create entire websites.
Just click “create a site” on your Leadpages account, and choose from the site templates:
Appearing in 2019, the website builder is similar to competing solutions from Squarespace and Wix. The experience should be pretty similar to using the landing page builder, although you will get more settings, like navigation menus and integrated conversion tools. The site builder comes with:
You can design your site one section at a time, using a range of pre-made sections, for things like “About” pages, or “contact” pages. As you create your site with the drag-and-drop builder, you’ll also be able to access page previews to see what your creation looks like on any device.
There’s support for various website settings, like creating global website footers, or embedding CSS. You can also access your popups, landing pages, and alert bars, to embed them into various parts of your site.
The “Settings” part of the builder also gives you access to various SEO features, like meta descriptions and alt text, so you can boost your chances of better ranking.
Whether you choose to build a single landing page or an entire website, Leadpages makes the process quick and simple with minimal coding (unless you want to use code) and built-in modules, components, and pages to speed things up.
Ease of Use
As we noted in the section above, one of the main selling points of Leadpages is its simplicity. The drag and drop editor that originally delivered landing pages and nothing else is now a component of all the assets you can built on Leadpages. Plus, it helps to know that you only ever have to start from scratch if you want to.
The templates available for your landing pages, forms, and websites are high-quality to begin with, and then you can edit them however you choose with the style settings and editor choices. You even get things like pre-built add-on pages, so setting up an entire site doesn’t take long.
Leadpages can essentially give you all the tools you need for a full online presence in one package, complete with the must-have functionality to collect leads through popups and forms.
There’s even a dedicated WordPress plugin if you already have a website of your own, so you just log into your Leadpages account through WordPress and start importing content. You can use your lead page as a welcome gate this way, or cache Leadpages to improve page loading speed performance.
In terms of usability, some people may argue that Leadpages is restricted compared to things like the Instapages builder. You drag and drop components into set environments, based on the format you chose for your original page. This means that the design functionality isn’t entirely free form. However, this could be a good thing, as it means you’re less likely to make UX mistakes.
Despite some restrictions, everything feels extremely intuitive and code-free. You can add your own CSS in if you like, but you’re not going to miss out if you’re not a coding expert.
Most of the key functionality offered through Leadpages comes within the “widgets” section of your app, where you can add CTA buttons and experiment with different designs. Some of the key features that make Leadpages easy to use include:
- Easy access to pre-made content: You don’t just get a wide selection of templates for your sites and pages with this service, you get virtually every visual asset you need. You can browse through a built-in icon library and access Shutterstock images. There are pre-built thank-you and confirmation pages, as well as extra pages, like “Team” or “About Us” options. Dragging and dropping your way to a great page is simple.
- Quick changes and updates: Once you’ve chosen components that you like for your brand, you can apply global style settings to your entire website, or multiple pages at once. Leadpages allows you to copy elements from one page to the next, add custom branding wherever you like, and maintain a consistent website template from one environment to the next. You can even set a universal footer.
- Convenient publishing and hosting: All websites and pages come with plenty of hosting and publishing options to choose from. You get a free custom domain with an annual purchase, and you can publish pages through things like WordPress in a matter of seconds. SSL encryption is applied automatically, and there’s no limit to the number of pages you can publish.
- Integrations: Life is always easier when your essential apps and tools work seamlessly together. You get countless standard integrations with Leadpages, including connections to various website builders and email service providers. Plus, you can set up more advanced integrations with Zapier and code.
- Flexibility: You can add functionality to your site or page one widget at a time, form social sharing buttons, to Calendly integrations, or you can design your components from scratch with custom HTML and CSS, or JavaScript. Leadpages gives you the freedom to access as much versatility as you like.
Customer Support
Leadpages is a very straightforward service, great for people who don’t want to get muddled with code when they’re trying to convert their customers. However, no matter how intuitive a builder might be, there’s always a chance you’ll need some extra help.
Fortunately, Leadpages does make a lot of effort to make accessing support as simple as possible. In the past, the only option was to send an email support ticket and wait for an answer. That’s still the case for the $49 plan. However, you will have access to a few tools that can help you to help yourself in this case. If you’re using the cheapest product, you can search for answers via the Leadpages knowledge base, which is packed full of articles, how-to guidance, and more.
There’s also the option to check out the free Leadpages virtual workshops. These are online lessons where you can gain insights from professionals on how to do certain things with your campaigns. There are also weekly group coaching sessions available too.
For people on the Pro ($99 per month) plan, support is available through Chat and Email, where you get priority tech support via both platforms and access to phone calls with real human beings.
You’ll also get the bonus 1-on-1 quick start call from Leadpages on the Pro package, which basically walks you through everything you need to know.
In simple terms, if you’re willing to pay, you’ll have plenty of support.
Leadpages Pricing
As mentioned above, pricing for Leadpages starts at $49/month for the standard plan. If you’re looking to save more, opting for annual billing brings the Standard plan to $37/month while the Pro plan starts at $74/month.
Options include:
- Standard: $49 per month or $37 per month (advanced annually): 1 site, landing pages, alert bars, and popups. Unlimited leads and traffic, free custom domain (annual), free hosting, mobile responsive templates, lead notifications, and email support. 40+ integrations available.
- Pro: $99 per month, or $79 per month (advanced annually): All the features of Standard, but with 3 sites, priority tech support via chat, phone, email, online sales and payments, mobile-responsive site templates, and unlimited A/B testing. You also get email trigger links and up to 10 opt-in text (SMS) campaigns.
To help you make your choice, Leadpages offers a free trial for 14 days. You’ll need to enter your payment details, and you’ll be transitioned to a paid plan unless you cancel your free trial within the time provided. You can also upgrade your chosen plan during your trial, or if you decide that you need to get more functionality later, you can switch to a different plan.
Leadpages Review: Verdict
Leadpages stands out as one of the most popular tools for lead nurturing and capturing. It’s easy to use, regardless of whether you’re just making a standard page or building an entire website. Leadpages also has some of the best templates around, so you can jump straight into action without any coding knowledge and create something stunning.
With a drag-and-drop builder and tons of pre-made widgets to make your life easier, there’s no need to brush up on CSS before you start building with Leadpages. Plus, if you need extra functionality, like email-triggered campaigns, you can simply take advantage of the numerous integrations that Leadpages has to offer.
The biggest problem with this product is the price tag. To truly experience all the advantages that Leadpages has to offer, you’re going to need to spend more than you would on the basic plan. You need at least the Pro plan to access things like A/B testing.
It’s also a shame that you miss out on next-level customer service unless you’re willing to spend a significant amount of extra cash. However, there are plenty of self-help resources that assist in evening this out.
Our advice? Go and check out your free trial of Leadpages. You might find that this tool is something you just can’t live without. Earn enough leads, and the tech could pay for itself.
I like how quickly I can create pages that link to my webinar provider and active campaign account.
Sometimes they come out with updates that don't work with active campaign. In their defense they are rolled out as beta launches; I just wish they were more clear when launching beta items.
Easily and quickly create and host opt in pages, webinar pages, replay pages and sales pages.
Ease of use: I am able to create pages in a minimum amount of time, without going through our development team. For quick new feature updates and pages with minimal content/strong calls to action, it's perfect. I usually only use the drag & drop options for more flexibility, and a lot of what I build is able to be copied and used again for future pages. We build a lot with integrated forms from Sharpspring.
Sometimes the tool is slow to react/finicky when I move around widgets. It's a limited tool, but generally, there isn't much that I don't like.
We needed an option for faster content creation without tying up developers for all of them. Additionally, we needed better ways provide strong calls to action and drive more *somewhat* qualified leads to our sales team.
I loved the training and support that Leadpages provides. As an Advanced Plan member, I get access to coaching calls, webinars, support tickets and live chats. These support channels are important to me because downtimes in landing pages can lead to lost revenue. I've had little to no downtime since I've used Leadpages. I also loved the ongoing progress of leadpages. They've started Center and recently acquired drip, which is an email marketing platform. I'm using both to automate and send segmented messages to customers.
The drag and drop builder took a long time to be implemented. That limited the type of landing pages I was able to create because customizations was not possible before.
Generate more leads. Creating highly converting landing pages are critical in generating more leads for my online business.
I like that I can build my opt-in and thank you pages easily, plus there are tons of options for my future business opportunities. Things like: webinar countdown pages, course pages, mobile app download pages, contest pages, tiered pricing pages, resources pages, video upsell pages, and more.
Wish there was a flowchart so I could keep track of all my pages. The labels and coloring help though.
I don't have to be a programmer to make beautiful pages. I love that they've tested and show me the best-converting pages so I don't have to wonder about it.
It's easy to use with quick, simple and beautiful landing pages.
It's a little pricey, but if you can afford it it's well worth it.
it helps me bring my customer's fantastic offers and value
Leadpages is intuitive and easy to integrate with Infusionsoft, Wordpress, Zapier and ActiveCampaign.
This is personal but I wish you would space out your new developments allowing me more time to learn and implement.
Lead conversion and registration
The ease of use and focus on results increases the success I have with LeadPages in growing my business.
I'd love to see a simple drip feed of content available that could simulate a minimalist membership site. It would eliminate the need for another tool and reduce integration complexity.
Growth - leads fuel my business growth and having a high converting landing page reduces the cost of my customer acquisition and increases the lifetime value of customers.
The ease of use in creating a new lead page. It can be completed SO quickly.
I dislike the number of free templates that are available. I would like more...
Converting and collecting people's emails who are interested in a product that we sell. Leadpages is the highest converting service that we have used so far.
Leadpages is a great business tool for people who like to take action and for those who believe that those who learn the fastest have the most success. Leadpages allows us to create a landing page with a welcoming design, great headline, visual appeal, and email capture all within the span of minutes. We can test a value proposition, webinar header, or whether our audience will resonate with a service without having to go through the overhead of creating an entire website. We also love the AB split testing features, the awesome marketplace, and the extra features like leadlinks and leadboxes.
Before now, the most frustrating thing about Leadpages was the inability to properly edit the page. The Leadpages platform was incredibly restrictive about moving or adding elements to leadpages. Essentially we were stuck with changing colors, integrations, and words - but had no way of really editing a page the way we could on wordpress or any other platform. it's our understanding that as of Spring 2016 leadpages has now released a new version that allows for more extensive editing - awesome!
*Quick, simple, beautiful landing pages made in minutes *Testing services, products, and webinar value without big investment in time and money *Learning how to lean startup our business *Keeping things simple *using other people's beautiful design templates (from the marketplace)
The best part is the vast array of options you have for creating effective and eye catching landing pages. It does not matter what you want to promote they have a page template to do it. There are so many options to promote your business, company, event or product. They also have ratings for best performing template based on need and activity. Plus you are able to integrate other services like survey monkey or other survey companies, newsletters, blogs, webinars etc. It's very effective and easy to use with good support and webinars to show latest activities and integration.
It can be very overwhelming at first due to the large number of options and possibilities. it may take a while to get a hang of all the possibilities if doing it on your own and don't leverage the support function.
This service allows me to promote events like webinars and conferences we are holding and product events too. We also use it for articles and white papers we are presenting and integrating it with surveys allows us to scale to meet the needs of our clients and customers.
We have used LeadPages on our social media pages for landing page campaigns. This included a book giveaway around the holidays. What we like the most was that these pages can be built and deployed without our development team being involved. It is a stand alone solution for your marketing team.
We utilize an inbound marketing solution for one of our two products, and haven't found much value in LeadPages there as a result. Great solution, but I worry that it's time may come to pass.
When you don't have to use developers to build content for your site and social media pages, money is saved.
It's easy to use, track and see results. Whether you have technical experience or not, you can get up and running right away.
There are too many too chose from and the populated content gets old after a few.
More leads and stronger conversion. More leads and better conversion. Ability to test content.
As a marketer who doesn't have any coding skills, I find Leadpages to be an incredibly useful software platform. The drag-and-drop editor is user-friendly and allows me to create high-quality landing pages, pop-ups, and other marketing campaigns without needing to know HTML coding. One of the things I love about Leadpages is the extensive library of templates that they offer. The templates are professional and customizable, allowing me to create unique and engaging designs that align with my brand's aesthetic.
I've found that the customization options on the platform can be limited, which can make it difficult to create pages just the way you might want it. This is not a huge dealbreaker unless you have more advanced use cases.
For us, the main reason we needed Leadpages was because I needed to get some landing pages live without involving our product team. With product team, I would otherwise need to write the copy and then send it to our web designer for design, which would then be sent to PR for publishing. This would be a huge pain. Leadpages helped us work through it, where I would use their editor to create a template first and then use drag and drop.
It's pretty easy to create a page! SO many templates make it easy to look professional. Training has been helpful so far, but I'm not quite sure how to integrate email and website yet
I think I need a walk through on how to really "go live" so that the email response is set.
Easy way to get potential clients to sign up for a webinar - no website needed
Leadpages is a great tool for creating landing pages and designing websites. It has an easy-to-use drag-and-drop interface and a wide selection of templates to choose from. I appreciate that it integrates seamlessly with my CRM and Calendly for easy booking. I also like the fact that I can add code snippets to the site if I want to add something custom. Overall, I would give it an 8 out of 10.
I dislike their native form functionality. You are limited to collecting basic information on prospects such as name, email, phone number, and address. You are not able to ask custom questions. This has resulted in our investment in a form platform we can integrate on the site.
Leadpages has allowed us to create our company website in a quick-to-update platform. Leadpages also allows us to create landing pages in a matter of minutes for different marketing initiatives and our clients. Every time we need something on a website, we use Leadpages.
LeadPages is so user-friendly my audience always gives me compliments about my website. It looks like I spent tons of $$$, but it cost me only my time over a weekend following the course they provided. It is he perfect tool for small businesses, and their SEO is legit, without being an expert, my website is ranking very well. I love how easy and quick I can do updates or upload new landing pages with freebies.
The only downside is a couple of features I would love to have, like Pop-ups coming up in the mobile version. Also, I have yet to be communicated if they updated the new code that can be used for Google Analytics.
When you're a startup, you have a limited budget or knowledge to put your brand out here. Leadpages help business owners to build complete functional websites for a fraction of the price. You don't need to be a computer geek to get your website out there.
Really easy to use and easy to get really nice design for an individual page or for an entire website. Pages for basically anything you would need with integrations to be able to grow your list, make sales, display content, etc. Pages also typically are pretty 'light' and perform well.
LeadPages does lag behind in some ways against some competitors like Clickfunnels in terms of fully optimized for conversions and building marketing funnels. If you are not building for marketing funnels then LeadPages is typically a better (and less expensive) option than competitors.
Building miscellaneous pages or 'microsites' without needing to hire a web designer + developer. Being able to be swift and nimble to create or edit pages with strong design when we do not have those skills in house. They also offer solid 'per page' analytics for the main conversion point of the pages you create.
Leadpages builders has shown us another way of advertisement to bring our product on the customer’s table in an effective manner that would eventually boost our sales. There are variety of features available with it that has helped us in extracting the data and launching the campaigns. It is one of the best ways to involve with your audience, by testing feature and by drag and drop feature we got much benefit of converting the data in to effective tools for marketing strategy.
It is limited in terms of extracting the data from the pages to HTML, Further a steep learning curve is always associated with this tool and in order to great an effective product you have to be well informed about the up gradation and new features. In addition they are a costly solution.
I did not face any issue in getting started, its CDN, plug-in, helped us a lot. Further the integration with various software like Google Analytics or Facebook made easy for us to control our data.
Easy to use and design landingpages. Easy to integrate with necessary apps
No specific dislikes about this product.
Easy to create lead pages that can be integrated with my mailing software Drip and with my Wix website.
It is absolutely clean, beautiful and easy to use (if you are not working with WordPress). I like the drag and drop feature and how fast you can update your pages. I use it with WordPress but it took some time to get used to with that. They've recently added a top bar feature so make announcements on any page and you can integrate the pages with 3rd party apps like MailChimp! Lead generation is simple and you can redirect users after signing up to any page you like. The way you use their software is only limited by your creativity and imagination. I use it not only as a landing page but I host my entire site on it as well!
The software is not perfect. I use a separate messenger service called 'Intercom' that breaks whenever I click on a button generated by Leadpages - those two services are not compatible. I reached out to customer support but they had no solution for it. Also, the options you have to build your page is limited - for example, you can't include slides and the html widget is not perfect.
It's easy for us to create beautiful web pages in moments and attracting more clients and visitors to our site using the targeting Facebook Ad feature.
