Litmus Reviews & Product Details

Litmus has consistent technical testing abilites which are the benchmarks in email marketing

I can't find anything I dislike about Litmus

I look to Litmus for inbox rendering, subject line tests and spam tests

Besides the best support, I like being able to create snippets and templates.

I think the subject line gets in the way for me since I don't use it myself. I wished it would remember my selection of having it off.

It helps with quick turnaround time

Builder: Litmus builder is an easy solution to build templates collaboratively, figure out issues in code, and implement responsive templates. You can add modules, set up brand design and colours, and even analyse your campaign performance. QA process is seamless and collaborative. You can set your template proofs, link proofs, basically, your entire QA chart and easily complete the process ensuring 0 errors.

The only suggestion I have is to build a live builder ie if I am fixing code for a specific view (mostly outlook) in the builder, I could see live changes on the view as well. Currently, I have to send a test and the view takes 5-10 seconds to load.

Template QA and building responsive templates. We have a strong QA process and multiple stakeholders. The public test copy option helps us easily share tests for reviews across and outside the organisation, making the QA process seamless.

Litmus allows my marketing team to easily review campaign emails and make changes in real time.

There's really nothing to complain about!

We're leveraging litmus to A/B test.

Real time coding that allows for quick edits.

Some struggles with customer service that ultimately gets resolved.

Knowing that we have the ability to check platforms that are important to us for deliverability is key.

Fast loading screenshots of all current email clients, organization of emails within a folder system, 'Builder' for checking and testing various code against individual email clients, team commenting, editor functionality... it has it all!

It can be pricey for individuals or smaller organizations but overall is worth every penny.

I utilize Litmus for developing bulletproof emails and delivering the best results for my clients. Litmus has cut testing and production time down significantly, allowing for quicker deployments.

all services provided by litmus that allow you to have all under control and to track the performance of your campaigns. Adding the User Interface is very simple and user friendly. You can find a lot of interesting features like tracking and measurements that can help you to understand how your emails work and to understand if you have to improve messages or other things of your communication to catch the interest of your customers. adding you can try and catch error codes directly from the previews for each client/device. This is very helpful with Outlook because a lot of problems occur with this email provider and with litmus you can debug your code and fix it to obtain the perfect email. Then you can test your emails before sending them to the customer, also you can build an approval process to be sure before approving an email and to split tasks for each member of your organization.

unfortunately, I have to say that the pricing model is a little bit expensive because the model is based on the number of reviews. Usually, when you test an email you need to preview a lot of times the same email to see how it fits on several providers, you need a lot of previews.

we have solved a lot of problems related to deliverability and also to the content adaptation of emails based on several devices and clients both for desktop and mobile.

The efficiency of this application is awesome. Real-time adjustments and debugging make it even better.

The time taken to load the template can be reduced.

Designing the Email Templates for Automation

The ability to quickly test emails in a variety of email apps and services as well as being able to build and edit emails on-site.

Sometimes it takes a few moments for Litmus to "recognize" a new email I send to it, or it quickly does but is not apparent when previews will be available.

Most often we're checking and resolving issues with emails not displaying correctly, and responsively in apps such as Microsoft Outlook, iOS Mail, etc.

Litmus has made it easy for our team to view our email across multiple clients all at once. I also enjoy reading the Litmus blog posts for valuable insights.

I know there are many more features to litmus that I have not used yet. It would be great to have more tutorials or explanation into these unused features.

We have been able to optimize our emails across multiple email clients with litmus, which saves us from looking badly to these customers with potential errors.

Quick ability to check mail layout across all most commonly used mail clients. Also the ability to save the mail for future reference.

Grouping the saved emails is a bit convoluted after the latest UI updates. Maybe I got used to the old way of grouping the emails.

We have multiple emails we sent for receipts, some are old HTML that were broken on mobile breakpoints. We sanity check the emails regularly from a QA team point of view. Not just marketing emails

User-friendly and clean dashboard that ensure everything is clear, concise and organized Easy and efficient email integration through various social media platforms amd email providers

It's quite a process to set up the spam tests

Detecting whether or not our email campaigns can make it through common spam filters The software gives us an udea of our test score and provide insights that improve our likelihood of emails reaching our target destination

Litmus is really a great software for email marketing. Since the first day we installed it, it has brought a huge impact in our company. It is expensive but necessary for any company doing email marketing. It is super incredible and supports nice and highly customizable features that does not require any training to learn and use. Add-on features are very neat especially for people who like them. It is great for all companies, both small, medium-sized and large.

Litmus is expensive but worth the price since it is a powerful and easy-to-use application for email marketing. I have ever worked with different similar platforms before but Litmus is the best when it comes to effectiveness and performance.

I love Litmus customer support team, they respond quickly and the application keeps updating thus making it more effective and productive. It is really a flexible email updating and testing tool and i highly recommend it.

The ease of using the application with little to no training needed. Great visuals.

Nothing to mention except for pricing is not as competitive as other similar tools like Email on Acid.

Mobile rendering and the ability to show clients issues with their designs quickly and easily

What i like most about Litmus, is how it simplifies and speeds up testing my content. I like the fact that i can access it from anywhere anytime and from any of my devices. It also enables me to create professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive and friendly interface which makes it easy to learn and use so no extra training required.

I think it would be more advantageous to have more options for integrating mail platform into the spam test. Apart from this i have nothing else to mention as a dislike about Litmus.

Litmus is a solid and robust application suitable for any company doing email marketing. It is a straightforward and lightweight application that enables us to effectively and efficiently engage with customers and business partners around the world. It has made our work more easier and efficient by allowing us to market our services and products across the world thus saving us much time and money. Availability of customer support team is also an added advantage.

I really like that I can click on any part of the email, or highlight a passage of copy and leave a comment. This makes the amends process really easy as without it I am having to waste time describing what is to be changed over email. I like that I can share the email proof and tag different approvers with ease which then sends an email reminder too. I also like that the email creator can sort emails into folders so that I can see which emails are part of which campaigns easily. Finally, I love that I can preview what the email will look like on a phone as well as a desktop - this is great for checking if an email is too long, or if the graphics or titles are rendering correctly in the mobile version.

I would love to be able to have a search function for the emails that I have been sent to approve so that I can go back and see them at a later date, incase any updates need to be made.

* mobile view - emails that we were sending previously were too long in this view and we now yield better click rates by addressing this * saving time on the approvals process * having a documented approval system so that I can prove that someone has signed an email off to be sent

Everything that I need to build, proof, and create emails and email campaigns in one platform

i don't really dislike anything about the platform. Maybe being able to run Salesforce ampscript personalization within the litmus builder itself? not that big of a deal though since there is litmus integration in salesforce.

Saving a bunch of time with their design library, and proofing tools. Also being able to create a design system within litmus.

Litmus is an effective tool for email marketing with a very high speed. There are various features that are included for effective execution of my work.

The price is a single dislike that I see about Litmus. May be the price could be affordable for the users.

From the entire experience, Litmus enables me to boost my productivity and upgrade my overall performance. Its user interface is extremely simple to operate and it's speed is also flawless.

My favorite thing about Litmus is how it simplifies and speeds up testing my content. It doesn't matter what email tool I'm using. I can leverage Litmus to render and preview my emails before sending them.

I would like to have the ability to seamlessly update my content in Litmus when making changes after previewing it there. I have to switch to the email tool where the email lives or copy and paste if I edit the content in Litmus. This would be a great enhancement.

It saves me time and simplifies testing. Instead of managing multiple test email accounts and related test email lists I would send tests to, I can focus on identifying issues uncovered by Litmus and applying the corresponding fix in my content. This saves hours and centralizes my testing process.

We love Litmus for the ability to see the specific reasons why an email may fail to deliver, from time taken to load an image and accessibility to real world processing into inboxes, tracking each of the main play spam filters. The email building tools are top-notch and really do take the pain out of the building and visualising how your code will render in every email client.

While not Litmus' fault and because I have to dislike something, it would be advantageous to have more options for integrating mail platforms into the spam tests. Currently, we have to save a CSV of email addresses from Litmus, import them into our system, and send the campaign. Email addresses changing for each spam test, this can become a barrier.

Email deliverability scores and improving reputation with first class email builds.