Unclaimed: Are you working at Intuit Mailchimp?
Intuit Mailchimp Reviews: 4.3/5 — Solid Choice
Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to automate follow-ups and monitor campaign progress. Mailchimp is also a reliable platform for collecting and analyzing email responses, while at the same time providing users with the tools to easily design, share and track email newsletter performance from a single dashboard.
| Company | Intuit Inc. |
|---|---|
| Year founded | 1983 |
| Company size | 10,001+ employees |
| Headquarters | Mountain View, California, United States |
| Social Media |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Intuit Mailchimp Pros and Cons
- Allows users to import their own templates
- Provides access to comprehensive competor metrics
- Rmeovable MailChimp logo
- You can create unlimited landing pages for free with your Mailchimp plan
- Buddies up with big website builders and MailChimp’s CRM flawlessly
- Integration with PayPal and WordPress is clunky
- Templates are very basic and limited
- Sparse in templates and design choice
- Its potential is heavily limited by its simplicity
- Feels more like a tack-on service than a real tool
Mailchimp’s cheapest paid plan allows automations of up to four steps. Standard, one tier up, allows up to 200 flows. That single row in the comparison table is the most important thing on the pricing page: Essentials sends good-looking campaigns to a list, and Standard is where Mailchimp becomes a marketing automation platform. If automation is why you are looking, Essentials is not a cheaper version of what you want.
- What it is: The best-known email marketing platform, now part of Intuit, covering campaigns, automations, audiences, and SMS.
- Best for: Small businesses who want a familiar, well-supported tool and value ease over depth.
- Pricing: Free to 250 contacts, Essentials from €11.50, Standard from €17.69, Premium from €309.51 per month. Verified July 2026.
- The honest catch: Overages apply on every paid plan if you exceed your contact or send limit.
What Is Mailchimp?
Mailchimp is the default answer to “what should we use for email”, and it earns that position on breadth and familiarity rather than on any single strength. Campaigns, landing pages, audiences, automations, SMS as an add-on, and more than 300 integrations, wrapped in an interface most marketers have used at some point.
Since the Intuit acquisition the product has grown upward — Premium is aimed at teams with unlimited users and 150,000 monthly sends — while the entry tiers have become more clearly delineated. The pricing page displays plans in descending price order after Free, which is unusual and means the first paid plan you read is the most expensive one.
Prices scale with contact count via a selector, so every figure here describes a 0–500 contact list.
How Mailchimp Works
- Priced by contact count, set with a dropdown that starts at 0–500.
- The free plan caps at 250 contacts and pauses sending at the limit.
- Automation depth is the main gate — 4 flow steps on Essentials, up to 200 flows above.
- Monthly sends are capped — 5,000, 6,000, then 150,000.
- Seats ladder — 3 on Essentials, 5 on Standard, unlimited on Premium.
- Overages apply on all paid plans if contacts or sends exceed the limit.
Mailchimp Pricing
Captured from Mailchimp’s pricing page in July 2026 on the euro price list at the 0–500 contact setting. Mailchimp localises currency and pricing rises with list size.
| Plan | From | Sends/mo | Automation | Seats | AI |
|---|---|---|---|---|---|
| Free | €0 | Limited | — | — | — |
| Essentials | €11.50 | 5,000 | 4 flow steps | 3 | No |
| Standard | €17.69 | 6,000 | Up to 200 flows | 5 | Included add-on |
| Premium | €309.51 | 150,000 | Up to 200 flows | Unlimited | Included add-on |
What actually decides your plan:
- Four flow steps is the number that matters. An automation with a trigger, a wait, an email, and a condition has used its budget. Standard’s “up to 200 flows” is a different product. If you want welcome sequences, abandoned-cart journeys, or re-engagement flows, Essentials cannot build them and the €6 step to Standard is not optional.
- Generative AI is absent from Essentials. It appears as a “no additional cost add-on” on Standard and Premium and as a cross on Essentials, along with custom-coded templates you can create but must upgrade to send.
- The free plan caps at 250 contacts and pauses rather than bills. Mailchimp is explicit: sending stops if you exceed the contact or send limit. That makes Free a genuine starting point for a very small list and a poor place to be when a campaign works.
- Premium’s floor is startlingly high. At this contact tier it starts at €309.51 a month against Standard’s €17.69 — roughly seventeen times. Premium is priced for large lists and unlimited seats, so its entry price bears no relation to the tier below it. Read the plan order carefully, because Premium sits immediately after Free on the page.
- Overages apply on every paid plan. Each paid column carries the same footnote: exceed your contact or email send limit and overage charges apply. Combined with contact-scaled pricing, that means two things can push your bill up independently.
- Set the contact selector to your real list size before comparing anything. These figures describe 0–500 contacts. Mailchimp also advertises 15% off at 10,000-plus contacts, which tells you where it expects the interesting decisions to happen.
Who Should Use Mailchimp
- Small businesses wanting a familiar tool. The clearest case — everyone has used it, so onboarding is fast.
- Teams needing breadth over depth. Campaigns, landing pages, SMS, and 300-plus integrations in one place.
- Businesses starting from zero. Free to 250 contacts is enough to build a first list.
- Companies inside the Intuit ecosystem, where QuickBooks data and customer records line up.
It fits poorly for automation-led marketing, where ActiveCampaign’s builder is stronger at the price; for large lists mailed infrequently, where Brevo charges by sends rather than contacts; and for creators, where Kit is free to 10,000 subscribers.
Honest Pros and Cons
Strengths
- A genuinely free tier, useful up to 250 contacts.
- The most familiar interface in the category, with the largest body of tutorials.
- 300-plus integrations, more than most competitors.
- Generative AI at no additional cost on Standard and above.
- 24/7 email and chat support on paid plans, phone support on Premium.
- Up to 200 automation flows from Standard, which is generous.
Limitations
- Four flow steps on Essentials, which rules out real automation.
- No generative AI on Essentials.
- The free plan pauses sending rather than charging overage.
- Premium starts at €309.51 — seventeen times Standard at the same list size.
- Overages apply on every paid plan, on both contacts and sends.
- Costs escalate with list growth, faster than send-priced competitors.
Mailchimp Alternatives and How It Compares
- ActiveCampaign has a considerably stronger automation builder at comparable prices, though its own entry plan caps automations at five actions.
- Brevo prices by emails sent rather than contacts stored, which suits large, rarely-mailed lists.
- MailerLite is cheaper with a cleaner editor and a free tier.
- Kit is the creator-focused option, free to 10,000 subscribers.
- Klaviyo is the ecommerce specialist, deeper on store data and more expensive as profiles accumulate.
- GetResponse and Omnisend occupy similar small-business ground.
For a broader survey, browse our email marketing directory.
The Verdict
Mailchimp remains a reasonable default, and being the default has real value: your next hire will already know it, every integration supports it, and any problem you hit has been written up somewhere. For a small business that wants to send decent campaigns to a list without learning a new discipline, it does the job and the free tier means you can start today.
The plan choice is more consequential than the €6 gap suggests. Essentials permits automations of up to four steps; Standard permits up to 200 flows. Four steps is a trigger, a wait, an email, and a condition — which is to say, not an automation. Since automated sequences are where email marketing actually produces revenue, buying Essentials to save €6 a month means buying the version of Mailchimp that cannot do the profitable part. It also has no generative AI and cannot send custom-coded templates. Standard is the honest entry price, and at €17.69 for a small list that is still competitive.
Two structural cautions. Premium starts at €309.51 at the same contact tier where Standard starts at €17.69 — a seventeenfold gap that exists because Premium is priced for large lists and unlimited seats, not because it is the next step up. Given the page lists plans in descending order after Free, it is the first paid plan many visitors read. And overages apply on every paid plan if you exceed either your contact count or your send limit, so your bill has two independent ways to grow. Set the contact selector to your actual list size before comparing Mailchimp against anything, because at 500 contacts almost every platform looks cheap and the differences only appear further up the curve.
FAQ
How much does Mailchimp cost?
On the euro price list captured July 2026 at the 0–500 contact setting: Free for up to 250 contacts, Essentials from €11.50 per month, Standard from €17.69, and Premium from €309.51. Prices rise with contact count via a selector on the pricing page, and Mailchimp advertises 15% off at 10,000-plus contacts. Overage charges apply on paid plans if contact or send limits are exceeded.
What is the limit on Mailchimp’s Essentials plan?
The most restrictive limit is automation: Essentials allows up to four flow steps, against up to 200 flows on Standard and Premium. It also excludes generative AI features, permits custom-coded templates to be created but not sent, and includes three seats and 5,000 monthly sends at the entry contact tier. For anything beyond simple scheduled campaigns, Standard is the practical starting plan.
Is Mailchimp’s free plan any good?
For a very small list, yes. It covers up to 250 contacts with core campaign features, which is enough to build a first audience and send properly designed emails. The important detail is that Mailchimp pauses sending if you exceed the contact or email send limit rather than charging overage — so a free account that outgrows its allowance stops working rather than costing money.
Why is Mailchimp Premium so much more expensive?
Because it is priced for large lists and unlimited seats rather than as the next increment above Standard. At the 0–500 contact tier it starts at €309.51 a month against Standard’s €17.69, and includes 150,000 monthly sends, unlimited users, unlimited audiences, phone support, and premium migration services. For a small business it is almost never the right plan; the gap narrows only as your contact count grows substantially.
Is Mailchimp or ActiveCampaign better?
ActiveCampaign has the stronger automation builder — branching logic, goals, and split tests — and is the better choice when behavioural automation drives your revenue. Mailchimp is easier to start with, more widely known, and has a genuinely free tier. Note that both gate automation on their entry plans: Mailchimp’s Essentials caps flows at four steps, and ActiveCampaign’s Starter caps automations at five actions, so compare them one tier up.
Compare Intuit Mailchimp with other popular tools in the same category.
It has a wide range of templates to choose from, and it offers solid integration and automation capabilities. You can create impressive emails and according you can schedule a campaign for a particular time. On the top of it you can track your campaign’s performance on it. You can create post cards, landing pages, can integrate facebook and instagram as well. You can create your marketing calendar.
Pricing. Free plan is impressive but upgrading seems to be a bit costlier.
The best thing is that it is a cross-platform tools which works well on all sort of devices. Be it Mac, Windows or Linux. Especially when you team is working from home. You can create auto-responder notes for birthdays or if someone leaves your website without performing any action.
Mailchimp helps us organize thousands of emails and clients. We get to decide when to send out and schedule marketing emails and materials extremely easily. Very easy to implement and you don't have to manually type each email address.
We havent experienced any problems currently.
Mailchimp also has great AI tools to help us get our messages across more effectively to our consumers and clients.
I love the template feature! It makes it easy and quick to design new emails. It saves me and my team lots of time.
I wish they had pricing to add an additional member to the team without having to upgrade the entire subscription.
It allows us to customize our emails and send out to email lists that we want to target.
Mailchimp makes email marketing easy. The software is very intuitive. So much so that I was never trained properly on how to use it. You can connect to your website and get insights on lots of data and trends with your email database.
My only dislike is that they are trying to become an "all-in" software versus just sticking with email marketing which is what they do best. I understand why they would make this move, but it would be nice to have them remain the expert in email marketing versus trying to spread out too far and just be okay in everything.
Mailchimp helps us to easily manage email marketing for multiple clients from one platform. We can easily set up campaigns and target different audiences with different messages for each of our clients.
The user-friendly interface. The helpful customer service reps. Just the whole experience.
That I have been short on time to email my list in awhile - so I am the only thing I dislike about it haha.
Mailchimp keeps my email marketing list safe and ready for me to contact quickly and efficently. I love the customizable tags, filters, list sections, etc.
Everything is intuitive. You can navigate the site easily and complete the tasks you want.
I don't have any complaints about Mailchimp.
Mailchimp allows you to build your email list and segment your list to target your emails to specific audiences.
I like how Intuit Mailchimp now uses generative AI to create and optimize marketing campaigns. It can generate content, personalize my messages, and provide insights and recommendations based on my customer and financial data. It also understands my natural language prompts and can do tasks for me with ease. I also like how Intuit Mailchimp integrates with QuickBooks Online and other apps and tools that I use, such as CRM, analytics, and collaboration. This helps me sync my data, streamline my workflows, and measure my results
Occasional bugs and glitches: While rare, I've encountered a few minor bugs that needed to be resolved by support.
Helping me reach our target audience: Mailchimp's targeting and segmentation features ensure our emails land in the right inboxes. Saving me time and effort: Automation features streamline marketing tasks and free up my time for other important things. Improving my email marketing results: I've seen a significant increase in email open rates, click-throughs, and conversions since switching to Mailchimp. Streamlining business operations: The integration with QuickBooks has made it easier to manage our finances and track the impact of our marketing efforts.
I love its capacity to grow business. Its capacity for online targeting, marketing, prospecting, nose for leads and conversion. It got our outfit right into the mix, into our target market, into booming business. Got us into it through multichannel outreach including email, social media, landing pages, ads and more. A wonderful, user-friendly business tool to employ.
Really don't have much to whine about. We found it with very useful integrations indeed, simple to implement, with fantastic support. It's become our go-to for quick-fire roi.
It's our business tool for online sales and marketing. Our platform for moving products digitally, platform for targeting, pitching, selling, communicating and collaborating via digital space.
I love that you can creat as many emails as you want and send them to different groups of people. The email system is pretty easy to use and adapt to the preferences for each email. I like that you can add links as well as pdf documents to the emails as and when you need to. Using the free account you can do a loads on the account. Its also very easy to integrate other apps to this platform
The only thing I find frustrating is the when I want to organise/schedule emails you have to have a paid account to do so.
It allows me to send several marketing emails to different groups of people at one time.
The user friendliness and interface.. It provides feature every business needs on a budget.
Perhaps limit with numbers of campaign and lists on free account
Yes, I started email marketing with intuit mailchimp and it helped greatly.. And was easy to learn
Integration, stats, mobile app, sense of humour, Freddie
I really can't think of anything, I'm a big fan!
Sending monthly newsletters, managing subscribers,
Bulk marketing annoucements. Open rates.
Not really great if you need to make personalization per receiver.
Mass communication. Email design.
It is easy to navigate, and use for designing new templates for email marketing
It can be very strict with spamming like sending of blast emails to non-subscribers. Or you may get banned if you have a high bounce rate. Which in turn can actually be prevented if you get legit subscribers from landing pages that you can design in MailChimp too.
It gives massive outreach in a short amount of time and effort. Less heavy-lifting works.
I've successfully set up my MailChimp account to cater to nearly a dozen segmented lists. The flexibility of email templates and the option to design my own are crucial. The overall product, except for a few features (potentially limited by my pricing tier), appears highly customizable. I can schedule emails at my convenience, automate their delivery, and monitor the actions of my audience.
My emails are used to seamlessly synchronize with my social media accounts. However, for the past 9-12 months, this integration has not been working. Due to a decrease in the number of emails sent this year, I haven't had the opportunity to research and address this issue in the Support Center. Nevertheless, I've noticed that the problem coincided with a significant redesign.
With the help of Mailchimp, I have been able to easily connect with my customers, whenever I have to market my product, I have taken the help of Mailchimp, which is user-friendly and very easy to operate.
For people with small databases, it's affordable. Plus designing a Newsletter is super easy. Love being able to duplicate a campaign so the branding is consistent and such a time saver.
Wish there were more templates and fonts. When you are filling out the sub-title field, if you highlight the whole field, it saves the old one and pops you out completely. You have to place your space bar at the end and then hold delete. Tiny issue!
Able to reach my clients on a consistent schedule to offer deals and discounts. Like to be able to track the people who opened the email the most times. We see an immediate increase in sales the day the email blast goes out.
What I like the best of the opportunity to create the information distribution campaigns so efficiently and inform specific groups of drivers in our company in a timely manner.
There is nothing much to dislike, the software is so easy to use with a friendly interface, so it works perfect. Was trying hard, but couldn't point out anything that I dislike.
I am creating informational campaigns for groups of company drivers, and owner-operators, when I want to reach the maximum number of people covered promptly. It's very efficient for a company like mine.
MAILCHIMP IS EASY TO USE TO BE ABLE TO GET IN TOUCH WITH CONTACTS THRU THIS PLATFORM STREAMLINES YOUR WORK.
EVERYTHING IS HELPFUL WITH MAIL CHIP. IT'S VERY EASY TO USE OVERALL.
I DID NOT FIND ANY PROBLEMS WITH MAIL CHIMP DURING MY USE. IT BENEFITS ME TO BE ABLE TO SEND OUT MULTIPLE EMAILS TO CUSTOMERS WITHIN ONE PLATFORM, MAKING LIFE EASIER.
I have used many tools, but for marketing i would highly recommend Mailchimp to anyone who does email marketing. It has marketing analysis to check current running campaigns, which have worked most and which have earned profit to the respective organizsation.
Uptil now i did not find any drawbacks as such. It works best for me. I am happy.
I use this tool for marketing purpose. The marketing of my company is much better than before. Network stats have improved a lot.
It is simple to use, but I am constantly learning new features everyday.
The design generator could have more options and customizations, better AI
spreading news of blog posts, music materials, and affiliate marketing
The ease of use is great. Literally anybody can use this platform to send out emails to their database.
Would be nice if Mailchimp offered an unlimited amount of test emails.
The ability ot stay in touch wiht my database is great. The emails are well-received and look very professional without having to use a designer to create them.
The Large Business Enterprise Contract Services seem to be the best solution for mass email campaigns.
More advanced Automation would be helpful and the trial integrations are confusing.
Large business enterprise support and solutions.
It's a really easy learning curve with an intuitive interface.
I don't like their pricing plans. I have a very small email list and use their Standard Plan and don't get all of the tools I need without a higher level plan. I'd prefer a plan that gives me all the tools I need and simply grows with my list size.
I can create and send emails very quickly without any fuss.
It offers a free 2000 lead capacity for sending emails and it is very helpful to those who are just starting.
I heard some emails that were sent go to spam.
It allows me or my clients to send email marketing content in bulk.
I like the professional formatting options best.
Sometimes Mailchimp messages are classified as "Marketing" by GMail.
First - a slick-looking internal communications email. Second metrics on who opened and clicked on links so we can deliver the content our people like.
Intuit Mailchimp enables us to promote our financial services online by creating multichannel marketing campings, SEO, sending high volume outbound marketing emails and managing each send deliverability.
Need I say something really - Intuit Mailchimp accomplishes all my marketing email needs via marketing optimization online.
High-volume outbound marketing emails sending. Creation and personalization of marketing emails without coding. Automated email responses save time while keeping audiences engaged for 24.7.12.365.
It is very complete. It has it all: Good list management, excellent template editor with responsive designs, the inbox preview is state of the art, and the reports functionallities are also great.
I would love to have an 0800, although the customer service by email is excellent as well as the chat. But nothing like the human touch., at least for the members of the Expert Directory.
We use Mailchimp as our email marketing platform of choice for all our customers.
The thing I like best about Mailchimp is the price is right and it integrates with most other major apps
1) The two-factor authentication ux for recipients could be better; 2) It can be a bit restrictive
Easy and affordable email marketing solution
Almost all features provided by MailChimp is great.
Nothing so far except that the pricing needs to be more competitive.
My email marketing is fully automated and I am able to manage my subscriber list in one click.
User-friendly platform and lead capture functionality
Very little customability (but that's exactly what I would expect from a baseline, thrid-party platform).
Communication with an interested audience.
Easy to create an design Email With minimul pricing.
We need more option in AI IMPLIMENTATION
Easy To reach customers by creating attractive email in no time and track reports
