Unclaimed: Are you working at Intuit Mailchimp?
Intuit Mailchimp Reviews: 4.3/5 — Solid Choice
Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to automate follow-ups and monitor campaign progress. Mailchimp is also a reliable platform for collecting and analyzing email responses, while at the same time providing users with the tools to easily design, share and track email newsletter performance from a single dashboard.
| Company | Intuit Inc. |
|---|---|
| Year founded | 1983 |
| Company size | 10,001+ employees |
| Headquarters | Mountain View, California, United States |
| Social Media |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Intuit Mailchimp Pros and Cons
- Allows users to import their own templates
- Provides access to comprehensive competor metrics
- Rmeovable MailChimp logo
- You can create unlimited landing pages for free with your Mailchimp plan
- Buddies up with big website builders and MailChimp’s CRM flawlessly
- Integration with PayPal and WordPress is clunky
- Templates are very basic and limited
- Sparse in templates and design choice
- Its potential is heavily limited by its simplicity
- Feels more like a tack-on service than a real tool
Mailchimp’s cheapest paid plan allows automations of up to four steps. Standard, one tier up, allows up to 200 flows. That single row in the comparison table is the most important thing on the pricing page: Essentials sends good-looking campaigns to a list, and Standard is where Mailchimp becomes a marketing automation platform. If automation is why you are looking, Essentials is not a cheaper version of what you want.
- What it is: The best-known email marketing platform, now part of Intuit, covering campaigns, automations, audiences, and SMS.
- Best for: Small businesses who want a familiar, well-supported tool and value ease over depth.
- Pricing: Free to 250 contacts, Essentials from €11.50, Standard from €17.69, Premium from €309.51 per month. Verified July 2026.
- The honest catch: Overages apply on every paid plan if you exceed your contact or send limit.
What Is Mailchimp?
Mailchimp is the default answer to “what should we use for email”, and it earns that position on breadth and familiarity rather than on any single strength. Campaigns, landing pages, audiences, automations, SMS as an add-on, and more than 300 integrations, wrapped in an interface most marketers have used at some point.
Since the Intuit acquisition the product has grown upward — Premium is aimed at teams with unlimited users and 150,000 monthly sends — while the entry tiers have become more clearly delineated. The pricing page displays plans in descending price order after Free, which is unusual and means the first paid plan you read is the most expensive one.
Prices scale with contact count via a selector, so every figure here describes a 0–500 contact list.
How Mailchimp Works
- Priced by contact count, set with a dropdown that starts at 0–500.
- The free plan caps at 250 contacts and pauses sending at the limit.
- Automation depth is the main gate — 4 flow steps on Essentials, up to 200 flows above.
- Monthly sends are capped — 5,000, 6,000, then 150,000.
- Seats ladder — 3 on Essentials, 5 on Standard, unlimited on Premium.
- Overages apply on all paid plans if contacts or sends exceed the limit.
Mailchimp Pricing
Captured from Mailchimp’s pricing page in July 2026 on the euro price list at the 0–500 contact setting. Mailchimp localises currency and pricing rises with list size.
| Plan | From | Sends/mo | Automation | Seats | AI |
|---|---|---|---|---|---|
| Free | €0 | Limited | — | — | — |
| Essentials | €11.50 | 5,000 | 4 flow steps | 3 | No |
| Standard | €17.69 | 6,000 | Up to 200 flows | 5 | Included add-on |
| Premium | €309.51 | 150,000 | Up to 200 flows | Unlimited | Included add-on |
What actually decides your plan:
- Four flow steps is the number that matters. An automation with a trigger, a wait, an email, and a condition has used its budget. Standard’s “up to 200 flows” is a different product. If you want welcome sequences, abandoned-cart journeys, or re-engagement flows, Essentials cannot build them and the €6 step to Standard is not optional.
- Generative AI is absent from Essentials. It appears as a “no additional cost add-on” on Standard and Premium and as a cross on Essentials, along with custom-coded templates you can create but must upgrade to send.
- The free plan caps at 250 contacts and pauses rather than bills. Mailchimp is explicit: sending stops if you exceed the contact or send limit. That makes Free a genuine starting point for a very small list and a poor place to be when a campaign works.
- Premium’s floor is startlingly high. At this contact tier it starts at €309.51 a month against Standard’s €17.69 — roughly seventeen times. Premium is priced for large lists and unlimited seats, so its entry price bears no relation to the tier below it. Read the plan order carefully, because Premium sits immediately after Free on the page.
- Overages apply on every paid plan. Each paid column carries the same footnote: exceed your contact or email send limit and overage charges apply. Combined with contact-scaled pricing, that means two things can push your bill up independently.
- Set the contact selector to your real list size before comparing anything. These figures describe 0–500 contacts. Mailchimp also advertises 15% off at 10,000-plus contacts, which tells you where it expects the interesting decisions to happen.
Who Should Use Mailchimp
- Small businesses wanting a familiar tool. The clearest case — everyone has used it, so onboarding is fast.
- Teams needing breadth over depth. Campaigns, landing pages, SMS, and 300-plus integrations in one place.
- Businesses starting from zero. Free to 250 contacts is enough to build a first list.
- Companies inside the Intuit ecosystem, where QuickBooks data and customer records line up.
It fits poorly for automation-led marketing, where ActiveCampaign’s builder is stronger at the price; for large lists mailed infrequently, where Brevo charges by sends rather than contacts; and for creators, where Kit is free to 10,000 subscribers.
Honest Pros and Cons
Strengths
- A genuinely free tier, useful up to 250 contacts.
- The most familiar interface in the category, with the largest body of tutorials.
- 300-plus integrations, more than most competitors.
- Generative AI at no additional cost on Standard and above.
- 24/7 email and chat support on paid plans, phone support on Premium.
- Up to 200 automation flows from Standard, which is generous.
Limitations
- Four flow steps on Essentials, which rules out real automation.
- No generative AI on Essentials.
- The free plan pauses sending rather than charging overage.
- Premium starts at €309.51 — seventeen times Standard at the same list size.
- Overages apply on every paid plan, on both contacts and sends.
- Costs escalate with list growth, faster than send-priced competitors.
Mailchimp Alternatives and How It Compares
- ActiveCampaign has a considerably stronger automation builder at comparable prices, though its own entry plan caps automations at five actions.
- Brevo prices by emails sent rather than contacts stored, which suits large, rarely-mailed lists.
- MailerLite is cheaper with a cleaner editor and a free tier.
- Kit is the creator-focused option, free to 10,000 subscribers.
- Klaviyo is the ecommerce specialist, deeper on store data and more expensive as profiles accumulate.
- GetResponse and Omnisend occupy similar small-business ground.
For a broader survey, browse our email marketing directory.
The Verdict
Mailchimp remains a reasonable default, and being the default has real value: your next hire will already know it, every integration supports it, and any problem you hit has been written up somewhere. For a small business that wants to send decent campaigns to a list without learning a new discipline, it does the job and the free tier means you can start today.
The plan choice is more consequential than the €6 gap suggests. Essentials permits automations of up to four steps; Standard permits up to 200 flows. Four steps is a trigger, a wait, an email, and a condition — which is to say, not an automation. Since automated sequences are where email marketing actually produces revenue, buying Essentials to save €6 a month means buying the version of Mailchimp that cannot do the profitable part. It also has no generative AI and cannot send custom-coded templates. Standard is the honest entry price, and at €17.69 for a small list that is still competitive.
Two structural cautions. Premium starts at €309.51 at the same contact tier where Standard starts at €17.69 — a seventeenfold gap that exists because Premium is priced for large lists and unlimited seats, not because it is the next step up. Given the page lists plans in descending order after Free, it is the first paid plan many visitors read. And overages apply on every paid plan if you exceed either your contact count or your send limit, so your bill has two independent ways to grow. Set the contact selector to your actual list size before comparing Mailchimp against anything, because at 500 contacts almost every platform looks cheap and the differences only appear further up the curve.
FAQ
How much does Mailchimp cost?
On the euro price list captured July 2026 at the 0–500 contact setting: Free for up to 250 contacts, Essentials from €11.50 per month, Standard from €17.69, and Premium from €309.51. Prices rise with contact count via a selector on the pricing page, and Mailchimp advertises 15% off at 10,000-plus contacts. Overage charges apply on paid plans if contact or send limits are exceeded.
What is the limit on Mailchimp’s Essentials plan?
The most restrictive limit is automation: Essentials allows up to four flow steps, against up to 200 flows on Standard and Premium. It also excludes generative AI features, permits custom-coded templates to be created but not sent, and includes three seats and 5,000 monthly sends at the entry contact tier. For anything beyond simple scheduled campaigns, Standard is the practical starting plan.
Is Mailchimp’s free plan any good?
For a very small list, yes. It covers up to 250 contacts with core campaign features, which is enough to build a first audience and send properly designed emails. The important detail is that Mailchimp pauses sending if you exceed the contact or email send limit rather than charging overage — so a free account that outgrows its allowance stops working rather than costing money.
Why is Mailchimp Premium so much more expensive?
Because it is priced for large lists and unlimited seats rather than as the next increment above Standard. At the 0–500 contact tier it starts at €309.51 a month against Standard’s €17.69, and includes 150,000 monthly sends, unlimited users, unlimited audiences, phone support, and premium migration services. For a small business it is almost never the right plan; the gap narrows only as your contact count grows substantially.
Is Mailchimp or ActiveCampaign better?
ActiveCampaign has the stronger automation builder — branching logic, goals, and split tests — and is the better choice when behavioural automation drives your revenue. Mailchimp is easier to start with, more widely known, and has a genuinely free tier. Note that both gate automation on their entry plans: Mailchimp’s Essentials caps flows at four steps, and ActiveCampaign’s Starter caps automations at five actions, so compare them one tier up.
Compare Intuit Mailchimp with other popular tools in the same category.
Mailchimp is extremely user-friendly and has enough free features to make it a great entry-level platform for writing newsletters to keep your constituents well-informed. The built-in themes and layouts make it easy pick up quickly. There is a good amount of customization, and with a paid subscription you can schedule emails and analyze your readership with ease.
Some of the features are not the most aesthetically pleasing. The image galleries and layouts are quite limiting, and do not always scale well between desktop and mobile. One other recurring issue I have is that despite telling my browser to allow images from Mailchimp, I almost always have to specify this with each campaign. Most of the best features require a paid upgrade; however, they are not the most necessary for the basic user.
Mailchimp allows me to send bimonthly newsletters, to keep people informed about the life of my ministry. It is a great tool to share all of my important updates.
It is user friendly means drag drop to create a news letters
Everything is perfect because user friendly
Easily connect to the clients.
Quick understanding and easy use of the process. it was easy to set up things like the targets and goals and the overall flow to get the insights and data about the market behaviour.
pricing could have been better, although I get it that this is the best thing you could get in this price in the current scenario here. The data charts needs a little work.
easy categorization and access to the users, campaigns, and monitoring is done much better than other services which I've used in the past. it gives a better ux overall.
The ease of intergration of Mailchimp into Wellness Living is awesome. for those of us non-technical, it is really a three step - click the button easy process!
If you have a client that you have on two different lists (say new subscriber and at a Location "B") the are counted as two subscribers not one, so you reach the "need to pay" for an account more quickly than some other options out there.
Marketing and client contact and nurturing. We send monthly newsletters and quick positive/surprise notices to our clients either at one location or to the entire list, and Mailchimp makes that easy to manage and implement.
Excellent platform for email marketing and advertising
Limited usage Membership Template based emailer
Limited usage Membership Template based emailer
I have used to for email marketing. It is very useful tool for marketers who want to email marketing . You can customize themes there are many customizations available
there is no such thing as of now its very useful tool
mail chimp is helping me to send mails to my clients . It is best tool communicate with my clients
The interface is easy to use. It has all types of templates for creating campaigns.
Couldn't get in touch with customer support many a times.
Mailchimp has helped me with Email Marketing and Lead Gen Campaigns
social media integration is extremely useful. I also like the user experience. It is very smooth. I have not faced any major issues till date. pretty convenient to use.
Nothing. to be honest, I did not find any issues up untill now.
It is helping my business organise e-mail marketing audience list. Categorizing them has become very easy with this platform.
The interface and audience insights. Also the API
the interface can be made much more straightforward. like I was searching for domain verification under the setting. but it was placed under the website.
it resolves the issue of audience management for me. like tagging them, cleaning up unwanted mails, etc.
Excellent Platform for Email Marketings.
Limited Templates Membership Pricing Limited Emailers to send
It solves Email Marketing for our company
Analytics Reports & Also time delivery. Also the template's options
contact lists are very limited, I mean if I want to send more than 1000 contacts there are no options.
sending and scheduling emails is one of the problems Mailchimp is solving.
Its premium plan includes all the common features which are very helpful. It also has the best template editor in it. Its easy-to-use integration also helps in integrating with common tools.
The pricing of annual plans is very high than the free ones. Premium plans only include email scheduling which is a con of this application. Also, there are limited designs in it which limits our imagination.
Mailchimp is a good tool for email distribution but it has some cons like the free plan has very less subscribers and plans are a bit costly.Also the customer service is very good and it helps quickly and responds on time.
It is quite feasible in terms of its delivery, and its marketing tools help any business launch build and grow. It's flexibility and automation features will help advertise the products and services easily so as to convert them into real sales.
I did not like the Interface of the website, also it can get a bit expensive as your list grows. Also it is not easy to create more personal emails. Also they should provide more easy tutorials on how to use the website.
One of major problems which i feel mailchimp is solving is that it is not only providing its services to large scale enterprices but also the small ones. As i am working in a startup it is helping us to reach our customers at a very low cost.
Below are the features which I liked most - Custom Audience - You can manage campaigns through the Tags - Tracking of email like sent, open and bounce - Automation
All features are awesome but there is a limit on a custom audience in the basic plan.
We are sending email campaigns for collaboration with crypto exchanges. Mailchimp is helping well in managing campaigns.
The best about MailChimp is its user interface which is very user-friendly and one can easily communicate and interact with the system at any time and at any point of access.
Digital security is one of the main concern everyone faces and the company need to be very assured that data stored with them should be protected. Meanwhile, data privacy should be prioritized within the company.
Problems with software could be minimized and should be shorted out for small business units. The more user-friendly will be the mode of communication, the best growth can be expected for the organization.
La facil gestion de la herramienta, creacion de plantillas, tags, bases de datos, kpis en genral todo es bastante accesible
Que para implmentar cualquier extra tiene costo, por ejemplo si quieres agregar un video cuesta, ver un kpis mas detallado cuesta.
evitar comprar un software de precios altos y que mi equipo de trabajo puedes manejarlo de manera agil
The services and the customer support couldnt be better
Nothing is there for me to dislike mailchimp as a brand
My mail and data collection and new marketing campaigns have become more easier than ever
Easy to use. The app is fantastic when your on the go. Such a great email marketing platform all around. They recently came out with a new customer journey option which makes funnels even easier to build.
The free plan no longer has free scheduling.
Email marketing, growing your audience and nurturing your list. The benefits are you can see all your stats as its happening!
Pricing, features, user experience, AI a
Email Spams i daily get emails from mailchimp
Email marketing
Easy to set up campaigns with nice format. Does not require extensive computer knowledge to create great looking campaign. Stock photo options if you need that.
Sometimes pictures don't insert correctly. Looks ok on the screen but when campaign sent, images are rotated for some users, looked ok for others. Can't figure out why that is happening.
Staying in touch with customers and promoting new events and ticket sales. Share content without being on social media. I like the option to schedule campaigns so I can write ahead of time and set.
Mailchimp helps to manage email campaigns and listing in a better way. helps to target audiences with similar interests.
sometimes emails from Mailchimp can be considered spam and can be cleared.
with the help of Mailchimp, email listing is done in better ways. automatic and doesn't require intervention. reduces cost
I like the fact that it continues to upgrade itself and and Continue to provide a well-rounded experience it also is very amazing at sending emails and checking emails that you have for multiple
Nothing To you dislike about MailChimp in my personal opinion I loved everything about it and I still continue to use it to this very day because it is very useful and resourceful
I didn't have any problems whatsoever except for a couple times were mail wouldn't be sent out and I would have to actually keep clicking retry to get the sun no
Easy use of the tech and comfortable to use. Great to use wider audience
There can be a little more afforable Options available
Reaching out a wider audience in an easier manner.
Helps to manage mail lists in better way which gmail doesn't offer.
It is quite costly. I feel the company should target large enterprises.
Highly customisable. Analytics is very detailed. Personally it will help me to target my audience or group with high engagement.
The ease of you is the best. The drag and drop options to design a fully functional and mobile responsive emails. This make it soo much user-friendly and time saving.
There's nothing as such to dislike however the team is keep releasing new updates so its all good.
Mailchimp is proving the myth wrong that business owners have to go for too costly tools for email marketing. I have been using Mailchimp for my all type of email communications and that too in very justifiable cost. I get lots of engagement on my emails when i use Mailchimp rather then the simple emails.
The quality of it's service- Always good
nothing. there is nothing to dislike. ..
it helps me in communicating my clients in a great way, also accelerating my marketing growth.
The product offering such as audience ma
mangement analytics tools are very useful for marketing team to view the marketing campaign and design the future plan and activities to boost the company marketing activities
MailChimp is helping in marketing activities for email marketing to a larger marketing platform. The interface is simple and customisable. Also it's free of cost for small business.
It helps us to send bulk emails to customer
Membership Own Template creation Only One list creation and sending it
Bulk Email Marketing to end customer
It makes the email campaigns efficient and easy
Sometime the emails reach the registrants spam or junk folder when we use high resolution images
College fest events
Automating events and emails is very helpful. It helps me a lot to categorize the list of mail and automate the events and mails. a simple and easy way to create emails triggers.
email design needs to improve, editing and designing section in Mailchimp need to improve, it should also validate the mails score
Mailchimp helps me to automate my emails, and categorized the list of emails and save lot of time for me
