What is Mailchimp?

Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to automate follow-ups and monitor campaign progress. Mailchimp is also a reliable platform for collecting and analyzing email responses, while at the same time providing users with the tools to easily design, share and track email newsletter performance from a single dashboard.