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MarketMuse Reviews: 4.6/5 — Highly Rated
MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MarketMuse Pros and Cons
- Offers a 7-day free trial that includes all features and unlimited usage
- Allows users to create first drafts
- Gives users ideal keyword count as they write
- Provides suggestions for internal and external linking
- Costly given their credit system.
- There’s no way to review the reading difficulty of your content
Compare MarketMuse with other popular tools in the same category.
I like that you can use MM to easily find keywords you missed and compare your page to other top serps pages. It's fast and easy.
It takes a few minutes for it to look up a keyword. That's a bit frustrating.
I don't need to bug our SEO team near as often!
I love the score I need to beat from competing websites. I love seeing what words to use and how many times to use them. I love that you can save your work.
I wish it would tell me which word to use based on the topic I'd like to write about. Sometimes it will glitch and not save your search or writing.
Making my content SEO ready to be seen on Google.
Marketmuse is user-friendly. I love that you can optimize a page within 20 to 30 minutes without going off of the site. It's really easy to see what the SERP competitors are doing.
Sometimes it takes a little while to research keywords while it's pulling data. It can also be a little tricky to format your content while in MarketMuse, but I think they have made it easier over time.
MarketMuse is making it easy to optimize multiple pages all in one software. We have a small team so it saves us a lot of time when researching and helps us get quick rank wins.
I use MarketMuse for my website content optimization. It gives you the best content through its powerful AI techniques, which search through the web and gives you relevant content to your topic. It also helps me to get the best and high volume of relevant keywords for my content topic going to be written.
Nothing, everything is just perfect as compare to other content optimization tools.
Content optimization. Best and relevant keywords extraction for my content topics.
Ease of use with all the tabs and the quick turnaround from the support team
Sometimes the service runs slow and the optimize function takes a few times to pull the correct article from the URL
Helping my articles reach a wider audience, locate missing topics/keywords and keep on top of current events
MarketMuse is highly effective at optimizing content and helping my affiliate and local leadgen pages rank better on Google. I have subscriptions to multiple optimization tools which I regularly use. While there are many good tools out there, implementing the suggestions made by MarketMuse consistently provides me with the best results.
The only slight knock I have on MarketMuse is the content editor. The formatting options and overall content editor experience could be improved a bit. That minor complaint doesn't prevent me from using MarketMuse daily.
MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search. Content Planning: Once I have a content idea, I plug the topic of my future article into MarketMuse's optimization tool. MarketMuse analyzes the SERPs for my chosen keyword and comes up with pretty spot-on topic suggestions. I take the most relevant topic suggestions (which is most of what MarketMuse provides) and hand this information off to a writer as part of a content brief. Content Optimization: When I receive the completed article back from the writer, I will run the article through the optimization tool again. I will then edit and optimize the article based on the suggestions made by MarketMuse.
Market Muse helps you know what related topics to use in your writing and how frequently, making it easy to see what you're missing that searchers want answers to. For people who have a fear of writing blogs or articles, it's an excellent guidepost to get someone started. And, if you're a seasoned writer, it expedites the entire process and makes your efforts far more strategic.
I have found very few downsides to Market Muse, and none that would make me discontinue use. If anything, I sometimes wish the results would load faster, but it's a minimal wait time and hardly worth mentioning.
It's allowing me to write better, more compelling content but also providing direction for future writing and content marketing efforts. It also helps you write to content to industries which you're not an expert in.
It is user friendly and the UX is very good
MM has some quirks. For non-English letters like ü and â it automatically puts the letter in a new line. This doesn't stop your heart but when you accidentally delete one of two keywords required in a certain way the system freaks out and it gives you an error code. It does keep the 'lost' text but you do think it has gone for good when it happens, particularly when you've entered 1000 words already!!!
It is achieving high Google rank for my client
I love that their accuracy with relevant keywords is so high. The software I feel offers much more relevant keywords when compared to most market leaders, and the content briefs also help in creating a decent outline. They even have suggestions for internal and external linking with the exact words to link to. Overall I am a happy user.
Usability could be better, take a leaf out of Surfer's book? The explainer videos aren't great. They can do with some snackable content to take users through all the features and how exactly to use them. i.e. Need more interactive, engaging content to get started because there's a bit of a learning curve.
Keyword optimization is first, and I'm also using the 'compete' feature to compare how our blogs fare for each of the top keywords. That's a very useful grid.
Market Muse has effectively helped my created content consistently enjoy a high SEO ranking, resulting in many satisfied clients!
Bit of a nitpick, but the delay whilst MM seeks out keywords is one area that could be continually improved.
MarketMuse helps me to identify the keywords integral to achieving a high SEO score and keeps my clients' content at the top of Google searches.