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MarketMuse Logo
MarketMuse
AI-Driven Content Optimization
4.6

( 212 )

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MarketMuse Reviews & Product Details

MarketMuse Overview
What is MarketMuse?

MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in

Company MarketMuse Inc.
Year founded 2013
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
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Ask Questions about MarketMuse
What MarketMuse is best for?
How does MarketMuse compare to Semrush?
What are the pros and cons of MarketMuse?
MarketMuse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MarketMuse Pros and Cons
Pros
  • Offers a 7-day free trial that includes all features and unlimited usage
  • Allows users to create first drafts
  • Gives users ideal keyword count as they write
  • Provides suggestions for internal and external linking
Cons
  • Costly given their credit system.
  • There’s no way to review the reading difficulty of your content
MarketMuse Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
MarketMuse Media
MarketMuse video thumbnail
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MarketMuse Screenshots
MarketMuse screenshot 1
MarketMuse screenshot 2
MarketMuse screenshot 3
MarketMuse screenshot 4
MarketMuse screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 24, 2025
MarketMuse Logo
212 MarketMuse Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
LP
Lauren P.
Content Writer
Share
"Accurate information integral to business initiatives"
What do you like best about MarketMuse?

It's so easy to use, and gives me the information I need to make SEO-rich content for my clients. I've helped hundreds of businesses reach page 1 of SERPS with MarketMuse.

What do you dislike about MarketMuse?

The keyword organization list is a little confusing. It's not clear if the keywords are organized by importance even though there are suggested keyword importance numbers.

What problems is MarketMuse solving and how is that benefiting you?

It's hard to find an accurate SEO keyword research tool that makes sense and is easy to use. MarketMuse is user friendly and the onboarding is quick and painless so I can get started right away.

Small Business (50 or fewer emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
Alex W. avatar
Alex W.
Owner
Share
"One of our top SEO and content marketing tools!"
What do you like best about MarketMuse?

It is very intuitive and does a great job of improving our content for SEO.

What do you dislike about MarketMuse?

There is nothing I dislike. It is a great product.

What problems is MarketMuse solving and how is that benefiting you?

It is helping us write better content for SEO and our rankings are improving.

Mid Market (51-1000 emp.)
Aug 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"MM transforms the way we write and optimize content."
What do you like best about MarketMuse?

Keyword depth helps us write engaging content that people want to read and that ranks.

What do you dislike about MarketMuse?

MM returns mostly generic information, so clients with highly niche or specific needs can be unsatisfied with results.

What problems is MarketMuse solving and how is that benefiting you?

The main problem we face is knowing what information people are actually looking for. MM helps us solve that problem.

Mid Market (51-1000 emp.)
Aug 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for SEO Purposes"
What do you like best about MarketMuse?

It's fantastic for SEO keywords to optimize blogs.

What do you dislike about MarketMuse?

It loads slowly, which can be inconvenient at times.

What problems is MarketMuse solving and how is that benefiting you?

It's helping get blogs and articles onto Google's first page results, which is fantastic.

Small Business (50 or fewer emp.)
Aug 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic Software For Content Optimization"
What do you like best about MarketMuse?

MarketMuse is a huge help when it comes to helping form a content strategy and it consistently helps us in creating content that is semantically relevant and ranks.

What do you dislike about MarketMuse?

Like any other software, there are a few things here and there that can be improved on. The optimize feature for example at times returns topics that aren't relevant. They frequently release updates though, so I'm hoping this will be fixed soon.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps us in publishing content that is semantically relevant and ranks, it also helps us in discovering new topics that we can rank for with our current topical authority.

Mid Market (51-1000 emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Application: Questions & Optimize"
What do you like best about MarketMuse?

I use two applications the most - Optimize & Questions. 'Optimize' is great to boost the semantic relevance of any piece of content. 'Questions' is a great tool to get the H2's to rank for Related Questions.

What do you dislike about MarketMuse?

I don't always get information on search intent in the reports. Sometimes while using the 'Optimize' tool to 'Run & Fetch' content - it messes up the formatting which can be quite annoying sometimes.

What problems is MarketMuse solving and how is that benefiting you?

Marketmuse is helping us with our on-page SEO optimization. It helps us improve the semantic relevance of a piece, identify content gaps and opportunities, and capture traffic for Related Questions.

Small Business (50 or fewer emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
GB
Garit B.
Seo & Digital Marketing Consultant
Share
"Fantastic SEO and content strategy software! A huge competitive advantage."
What do you like best about MarketMuse?

On both a sitewide and page-level basis, MarketMuse shows you how to optimize for semantic relevance. Using its unique topical modeling technology, you know which articles to write, what to write in those articles, and how to beat your competitors in SEO content strategy. This is a must-have tool for any content or SEO professional writing in the internet age. We use it for keyword research, copy brief creation, and topical analysis in my businesses.

What do you dislike about MarketMuse?

Like any powerful tool, there is a learning curve to MarketMuse. It's fairly short, but you have to invest the time.

What problems is MarketMuse solving and how is that benefiting you?

When Google shifted to "things, not strings", SEO people had to shift, too. Now we're in the age of natural language processing (NLP) and AI-backed search engines, so you need tools in your corner to help you take advantage of that. Google looks at the topical relevance of your entire website when deciding to rank you for a keyword or group of keywords (topics). How do you build out that topical relevance in a systematic way? MarketMuse shows you how.

Small Business (50 or fewer emp.)
Aug 08, 2022
 Source
Overall Rating:
5.0
JA
Juliuna A.
Written Content Manager
Share
"Integral to content creation that stands out"
What do you like best about MarketMuse?

This platform is easy to use and has made a huge difference in the quality of content I'm able to create through the guided briefs, strategy and research capabilities available.

What do you dislike about MarketMuse?

The only two things I'd love to see are an easier user experience when adding H2s to briefs and the ability to quickly and easily export topic and url views to share with clients.

What problems is MarketMuse solving and how is that benefiting you?

Providing personalized data for each URL allows me to be more confident in my content creation strategy to support clients. It also allows me to strategize the best internal and external links to use which is a huge help and time saver. I can make decisions based on data while still being creative.

Small Business (50 or fewer emp.)
Mar 10, 2022
 Source
Overall Rating:
5.0
Alex P. avatar
Alex P.
Chief Information Officer (Cio)
Share
"Deep Keyword insights"
What do you like best about MarketMuse?

Marketmuse is a mature product, and this is shown by the results for any query as they are deep, informative and really do help answer intent.

What do you dislike about MarketMuse?

Marketmuse has quite a slow progress of development, when compared to other newer tools.

What problems is MarketMuse solving and how is that benefiting you?

It helps write authorative content on any topic.

Mid Market (51-1000 emp.)
Mar 08, 2022
 Source
Overall Rating:
5.0
JB
James B.
Director Of Partnerships
Share
"Marketmuse it the #1 choice for all SEO content whenever I consider crafting any content."
What do you like best about MarketMuse?

I like the ease of navigation through all the various features. I also enjoy the simplicity of how everything is broken down to be easily consumed by a variety of experience levels.

What do you dislike about MarketMuse?

That when you start one query in one feature it doesn't carry over your progress to another query feature. For example, if I am researching a topic, why not when I go to write the content it compares based on what I was originally served up in my research query.

What problems is MarketMuse solving and how is that benefiting you?

I am solving SEO problems by finding the proper content that fits the topics I am aiming for. I am more productive when I structure out my outline and goals with research from Marketmuse.