MarketMuse Reviews & Product Details

It's a fast, one-of-a-kind solution. It's like no other content strategy out there. It's about so much more than keywords—it's an amazing blend of ingenuity and AI.

The learning curve—it's unique, but you have to give it time. At first, it's not the same cookie-cutter content strategy, and it can take time to trust the process.

The software enables us to create high-volume, high-quality content for a variety of clients at scale.

It's a pleasure to work with the MarketMuse team. When they combine their diverse individual expertise with ours to solve a problem, great things always happen!

Absolutely nothing—I can't at present think of anything I dislike about working with MarketMuse.

The MarketMuse team collaborates efficiently and creatively with its content partners to develop tailored, scalable processes that work for each client's unique content goals.

I love their content briefs. Having a very strong brief to hand to my writers makes them 4x more efficient and their content comes back with all of the major contextual and semantic keywords, exactly how we needed to target them.

The team has done a great job helping you through the process of learning the tool, but because I've never seen anything this robust before, it took me a little bit to figure out where everything was and how to get the most out of the tool. Once you get the hang of it though, it's great.

Our content strategy was radically accelerated and strengthened. Over the past year of using it, we've seen our traffic grow steadily and consistently, and each new article we put up succeeds right out of the gate. MarketMuse has taken all the guesswork out of content creation.

I like how MarketMuse isn't just a content optimizer based on a single target keyword. Tools in that category can be useful, but they don't fall inline with how Google serves up websites / content based on search intent. Continually planning and adjusting a content strategy month to month is a very time consuming process, but it needs to be done. MarketMuse saves a ton of time by allowing you to look at a high level strategy (what topical areas am I lacking, which ones do I excel at?) while also allowing you to optimize single pieces of content that fall into your overall strategy. The dashboard view is my favorite part of the software because it makes all of the data more digestible.

It' s more on the expensive side compared to other tools, but they are one of the few platforms in the content strategy space that isn't just another copycat. The price won't be an issue if you don't have software sprawl across your organization. MarketMuse can easily replace several tools in your stack right now (depending on how you plan content), and is a huge value add for the price.

Less time spent reviewing the content strategy (major plus), better views of our topical strengths on our current content base, and a deeper analysis of what competing sites are doubling down on (or not).

I run an ecom portfolio and ecom is notoriously hard to write a lot of varied blog content for. MarketMuse helped us uncover golden nuggets of opportunity to write content that has helped move our blog to 10% of traffic. This has helped our topical authority for SEO, increased rankings and moved the overall organic search revenue in excess of the cost.

No real dislikes. It really pays for itself.

It is difficult to find regular topics for an ecommerce business.

What would your website look like if you could sit down with the execs at Google? Marketmuse helps us figure out, what people are talking about, what to cover in our content and then how to ensure that we deliver the best content possible. A recent feature recommends the content the will best benefit our site and how to improve existing content. This means our customers have the best experience possible. If you're looking to go for the best and are comfortable with the price, MarketMuse is the software and has the team to make sure you get it right.

As with all enterprise software, it isn't inexpensive.... it's the buy it once philosophy of paying more but getting what you need. Creating content takes time, money and care.... that's inherent in all content marketing.

Ensuring all content meets the end needs of the customer, reviewing writers, improving SEO presence.

Fast, strong insights that lead to action. I know why SERPS are ranking my competitors and can implement strategies to overtake them.

Having an app for the phone or iPad would be awesome.

How to breach the holy grail of SERPs, page 1. So far MarketMuse has increased the ranking of all of my sites and whenever I have a problem, their team has been willing to assist me.

Consistent impact on content creation and optimization. MarketMuse enables me to know what to write and how to execute. I like the ability to find additional topics and keywords to include in my content that help me show google I'm an authority on the topics I'm writing about.

I wish we could order content through the platform. I hope this is an option in the future.

It helps me to demonstrate that my website is an authority in my various niches.

I like the UX of the tool. It provides so much powerful data and insights on our content while being very easy to navigate. The onboarding is easy and intuitive. We didn't waste our writers' time with training, which usually is a pain with other SEO software.

I wish it was a bit faster, although I understand that this is not an easy task given the amount of data they need to constantly process.

Improving our organic search in a very straight forward and intuitive way.

MarketMuse is 'the' platform for content strategy and optimization. We've been using MarketMuse for over half a decade and they've had nothing but great support and a great platform to work with that's produced serious results for our clients.

The only challenge you may have with MarketMuse is understanding the overall content strategy. It can be a steep learning curve, especially for beginners. If you're serious about content and being the best at your craft, then you'll need to commit time to learning the platform and advanced content marketing strategies.

We used the MarketMuse platform to build a gap analysis and then to optimize both new and existing content. The benfits of having a platform that aggregates data is you're not just guessing what keywords or topics to write on, but rather, you know exactly here the sweet spot it. We've seen huge SEO gains from using MarketMuse. It's a very powerful tool.