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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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5.0

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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
NG
Norma G.
Marketing
Share
"Omnisend is Great"
What do you like best about Omnisend?

What I like best is how easy it is to navigate

What do you dislike about Omnisend?

I dislike that I cannot upload big pictures

What problems is Omnisend solving and how is that benefiting you?

As of right now, we are not solving any issues. My customers open all campaigns that's a great benefit

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend review"
What do you like best about Omnisend?

User friendly. Specially for designing templates

What do you dislike about Omnisend?

I think the audience feature Could use some work - it isn't 100% initiative

What problems is Omnisend solving and how is that benefiting you?

Data capture and customer journey (increased sales as a result)

Small Business (50 or fewer emp.)
Nov 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible platform with Incredible Service"
What do you like best about Omnisend?

We've been using Omnisend for the past few years and have loved how intuitive and effective everything has been built. From the flow design to email builder to reporting, it's simply just so well presented. I tried Klaviyo for a few months from all the hype around it, and not only did I find the email editor a bit basic, they are also pretty overpriced. Additionally, Omnisend's customer service and support as always been outstanding, responding to any of my needs in a dime. I would highly recommend!

What do you dislike about Omnisend?

Nothing at all really. If I had to think of something, maybe it's the pop up builder and embedding capabilities and integration that could be a bit more stream line, but that's it.

What problems is Omnisend solving and how is that benefiting you?

We are solving the communication gap between ourselves and our audience in mulltiple ways, from email to desktop notifications and sms messaging. Being ablet to take every person through a great customer journey for them to connect with our brand.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great.!"
What do you like best about Omnisend?

We use it for email marketing and it's been great for that. Creating campaigns is straightforward with a great tool for designing a campaign.

What do you dislike about Omnisend?

The contacts limit is low. We need more at low pricing.

What problems is Omnisend solving and how is that benefiting you?

Campaigns are scheduled at timing fixed by timing zone.

Mid Market (51-1000 emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Sales on OmniSend Automations"
What do you like best about Omnisend?

Across all our direct to consumer brands, Omnisend email automations have been instrumental in converting sales on higher ticket purchases, and in a longer customer journey timeframe.

What do you dislike about Omnisend?

Some of our stores don't have access to the newest email builder, which makes branding consistency and time to create emails a little tough.

What problems is Omnisend solving and how is that benefiting you?

The biggest problems we've been able to solve with Omnisend revolve around automating touchpoints in our eCommerce customer journey - to create a seamless experience, without manual labor on the back end, every time.

Small Business (50 or fewer emp.)
Nov 14, 2021
 Source
Overall Rating:
5.0
Claudia N. avatar
Claudia N.
Owner
Share
"Everything I need for my business!"
What do you like best about Omnisend?

I have amazing features for my business, specifically the automations and insights on my customer's behavior on my store, what products they are looking and interested in, etc.

What do you dislike about Omnisend?

I would love it if they had an app, but im sure they will have one in the future, and for now it's easy to work on the website from my phone on the browser. have no complaints other than that!

What problems is Omnisend solving and how is that benefiting you?

Oh, the biggest issue i had with my previous email provider was the lack of automations and behaviour based actions, this is the biggest win with omnisend for me!

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
ME
Malcolm E.
Ceo
Share
"Omnisend Honest Feedback"
What do you like best about Omnisend?

The analytics and automation! Its truly beneficial to my store.

What do you dislike about Omnisend?

The automatic 10% discounts. Its hard to find out how to deactivate them as they are consistently pushed onto the store.

What problems is Omnisend solving and how is that benefiting you?

Just getting and capturing important data to learn the behaviors of my shoppers.

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
DH
David H.
Proprietor
Share
"Always on hand to help you"
What do you like best about Omnisend?

I did find it difficult and still do as its a varied platform , but they are always there to help and assist and the end of a chat. Most times i get increased sales and traffic on the website from a promotion email. Im still building my subscribers but i know when this is a lot higher i will get a huge growth in my sales. Its far cheaper than any other form of promotion that gets you gauranteed results. As i see things this is the way forward and with there help you will drive sales to your website. And it gets you followers on the major social media platforms due to promotions. So its a win win and i know i will grow with there help and my business has a great assistant in them helping.

What do you dislike about Omnisend?

It needs to be a little more easier to navigate, and for a person who is not used to this type of thing being able to do things without using the chat all the time.

What problems is Omnisend solving and how is that benefiting you?

It 100% drives sales and helps your brand get out there.

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
5.0
NM
Ntando M.
Sales Engineer
Share
"Excellent Email solution"
What do you like best about Omnisend?

Easy to create and send automations as well as email campaigns. The best part is that it is one of few solutions that have sms as part of the solution. Super easy set up and on going use.

What do you dislike about Omnisend?

I am not able to create automations that let an email receiver exit based on clicking a link or not clicking a link. So if I want a user to jump to a new step if they click a link in my email, I am unable to set this.

What problems is Omnisend solving and how is that benefiting you?

I help my clients maximise their email subscriber lists by helping them set automations that do all the work for them. I love that all the stats are there on the dashboard for the client to go through plus success of each campaign can be seen by the revenue.

Mid Market (51-1000 emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"OmniSend is a great new marketing tool for sending emails"
What do you like best about Omnisend?

It connects very well with Shopify and has been a very helpful tool with growing and marketing to our subscribers. It seems like there is always something new and upcoming that they are working on to improve the service.

What do you dislike about Omnisend?

It would be nice to have a cold-email option for those non-subscribers and there are little things that would be nice to do or have in the service that I'm sure is something being considered for future improvements. The customer service has been so-so for being helpful.

What problems is Omnisend solving and how is that benefiting you?

Increasing subscribers, easy to build email templates, easy connections with Shopify