ON24 is a San Francisco-based company that offers a cloud-based sales and marketing platform for digital engagement. The brand serves over two thousand customers around the world, including major blue chip tech companies, banking institutions, healthcare organizations, and industrial manufacturers. Their software is powered by AI that allows businesses to drive revenue growth and deliver insights that drive engagement and conversions.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The user is given complete freedom on how to arrange the different widgets on the screen either in Presenter, Producer or Audience. Interaction design is very modular.
Aesthetics and Visual design can take a big leap
Hosting different events for Thought leadership forums. Easy to configure and interact with Plug and play widgets. Q&A Section and prioritising them is also good.
The new tools added to increase engagement
Not able to upload our social media links
Our customers like the virtual experience and the clickable content to download slides, learn more through our website, and ask questions in real-time.
The Console: you can make it look really sleek. Also that 2hrs after the live you have the whole recording and the automated reminders.
That when you play a video your audio is audible still.
Webinars and webcasts for our clients. Happy clients
Elite studio has an integrated slideshow module that gives a nice preview of the next slides and everyone on the presenter side has access to. Perfect for multiple people driving the same slide deck and there is no need to tell someone else on the presentation "next slide please".
Interface is not as intuitive as Zoom. You must be sure to have presenters test beforehand to ensure they are familiar with the functionalities. Also, no apparent background blurring for presenters.
ON24 beats Zoom for formal one-sided professional presentations to a huge audience. It's slideshow sharing functionality is top notch.
The analytics on users that could be used to infer buying intent
Interface looks quite busy (I know it is customizable), but for first time users it could be confusing
Digital experience!
The ON24 virtual event platform is easy to use, clean and straightforward set-up, and user-friendly for the attendees also. So excited to utilize the new break-out rooms feature as it will provide much-needed networking opportunities that we miss from in-person events.
The web console could be slightly more dynamic and allow for more personalization.
ON24 allows us to increase the number of events we produce as well as fostering a global audience.
On24 has a ton of helpful engagement insights that help you understand how your webinar attendees interacting with other content and links/CTAs within the platform.
On24's support will not help you troubleshoot when you run into issues, if you are stuck on an integration issue with On24 and HubSpot or Salesforce, they will not help. Most of the time when I have an issue, they just refer me to the same article I already read to try to solve my problem.
Trying to understand how our clients and prospects interact with our content and what they want to see more of. We are also trying to help our sales team understand how their clients are using our webinars and what they are engaging with.
Customisation features that allow different experiences. All in one platform for user to curate a different experience each time!
No ready music choices and require user to upload. limited time for music upload as well.
Video and slides combined! allows for a closer real-life experience
Different spots where we can upload content
Currently, during a simulive there is no option to go live with video.
Figuring out which presenter work best doing a live vs. pre recorded.
I love how interactive this is for the viewers of webinars, lots of features can be added and it looks so much better than a Zoom
It is incredibly hard to navigate as a producer. The help team also is slow to help and will not just get on a call with you ever,
Interactive webinars. None yet
Supporting education/tips which come from the ON24 team to make your event so much better
There is only an annual contract option rather than an event specific offer
Engagement improvement for organisations more focused on education/training rather than product sales
The tool is very simple, so configuring is straight forward
Functionality is very limited so trying to be creative in UI is sometime limited
Providing unique experiences/video based on job function. Having target pages helped with the experience
On24 Webcast Elite is easy to use and navigate.
Phone Bridge setup and having to upload slide deck prior to webinar
Internal and external webinars use On24
The ease of use. It is nice to be able to choose windows and/or make them smaller or larger.
I don't like that attendance needs to be refreshed and is not a live feed. I do not like that you can't hide presenters who are not on camera. They will either appear with a phone icon if they called in, or with a speaker icon if they logged in from the webcam and turned off their camera. Anyone on the backend for support is shown as if they are presenting. There is nowhere to hide!
The platform is more professional than other platforms. One of the beneficial features are that you can have people register in order to view on demand. We like to track who is watching what and when.
The widgets on the console are so eye-catching and engaging for attendees. Love that you can share your screen, show videos, AND upload slides. Having the option to add the speaker bio and headshot both on the registration page and the webcast itself is so great- it really lets you show attendees who is speaking, their credentials and contact information. Also appreciate the other different additional widgets you can add on for your own custom use. ON24 is also user-friendly, nothing too complicated to learn!
Slight audio/video glitches like the delay between real-time and attendee view. I have had to use headphones often to avoid any echoing with my colleagues logged in as Producers. Also tough to see the Audience view - hopefully, that is part of the upcoming updates!
Engagement. We have just started to use ON24 but feel it will drive engagement up when our attendees see how great the console is and what they can do with it!