Reply background blur
Reply Logo
Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
Reply Categories on Findstack
Ask Questions about Reply
What Reply is best for?
How does Reply compare to ZoomInfo?
What are the pros and cons of Reply?
Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
Reply 0
Reply 1
Reply 2
Reply 3
Reply 4
Reply 5
Reply Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 14, 2024
Reply Logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 01, 2019
 Source
Overall Rating:
5.0
Brittney B. avatar
Brittney B.
Cmo
Share
"Fantastic tool for B2B sales"
What do you like best about Reply?

Rep.ly is incredibly user friendly. They have done everything possible to simplify the process of setting up a drip. The automatic opt outs are fantastic as are the guidelines they set up around reply rates.

What do you dislike about Reply?

Nothing but it would be great if I could get more information around which emails people are replying to in order to optimize.

What problems is Reply solving and how is that benefiting you?

Reply has allowed me to quickly set up and iterate on business to business cold outreach campaigns while running fast and easy tests around which value propositions different groups are responding to.

Small Business (50 or fewer emp.)
May 01, 2019
 Source
Overall Rating:
5.0
JD
Jonathan D.
Founder
Share
"Game changer for a small start-up with a lean sales force"
What do you like best about Reply?

Reply.io was incredibly helpful at helping us to cold outreach. The email recommendations are helpful for crafting emails with a high likelihood of response, but most helpful is the opportunity to write a campaign, but quickly and easily personalize each message with one or two sentences. Our response rate is 40%+ because we were able to iterate and optimize our campaigns with Reply.

What do you dislike about Reply?

The software can occasionally lag / load slowly - frustrating but infrequent.

What problems is Reply solving and how is that benefiting you?

We have a small sales and marketing team, and Reply provides leverage by making it quick and easy to do cold outreach.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
Andrew P. avatar
Andrew P.
Managing Director
Share
"Easy to use, powerful automated outreach"
What do you like best about Reply?

Simple campaign management. I can easily juggle multiple lists and build email sequences for each. I make use of templates and clone campaigns I build to easily modify for new campaigns.

What do you dislike about Reply?

So far I don't have any complaints. I'd say there's likely room for improvement on categorizing some of the replies that land in buckets that aren't 100% accurate, but given the keywords/sentiment in some replies I can see why it's not perfect.

What problems is Reply solving and how is that benefiting you?

Primarily sales outreach to potential customer lists.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
CT
Cody T.
Sales And Marketing Manager
Share
"Amazing Emailing tool for SAAS"
What do you like best about Reply?

We love using Reply because it is super easy to use and we can execute campaigns quickly. The built in tools for optimizing our emails is super helpful to ensure we get the best engagement from our emails. As a small team, the ability to create and share campaigns with each other is really helpful. The layout is intuitive and very user friendly.

What do you dislike about Reply?

My only complaint is that we didn't find this tool sooner. We've use other email tools for automation, but there are specific use cases where Reply is the best option for us.

What problems is Reply solving and how is that benefiting you?

Customer engagement is a big one. The ability to personalize messages and send them to multiple people is super helpful. When the customer replies, they don't keep getting automated messages, we are now able to engage as real people. Keeping it real is a big value here at Rotessa.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
ZP
Zack P.
Sales Manager
Share
"Reply makes it easy to do personalization at scale"
What do you like best about Reply?

I like how easy the software is to use. They also make really great suggestions on things like the subject line, length of copy, reading level, tone, and call to action. It's really smart and puts you in check when you get a little too excited writing your emails.

What do you dislike about Reply?

I wish this tool was built directly into Hubspot so I didn't have to use multiple platforms for sales outreach. That said, it's good to keep people at the top of the funnel separated from people further down the funnel.

What problems is Reply solving and how is that benefiting you?

Reaching out to a lot of cold leads who are a good fit for what we do. It saves us a ton of time on manual emailing processes.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
JL
Jan Roos L.
Founder
Share
"Best on the market (and I've tried them all)"
What do you like best about Reply?

Blacklisting is great - super important for my niche. Had a lot of issues with other solutions I had which got me into some hot water. Never an issue here. The UX is really clean, intuitive and easy to use. Support is great and most importantly business focused. They're trying to help you get more response and make more money.

What do you dislike about Reply?

Really not a lot to dislike. Support getting back in 3 minutes instead of 5?

What problems is Reply solving and how is that benefiting you?

Going to market with outbound. I've been doing this in some capacity since 2012 with spreadsheets and gmail and have upgraded piece by piece into better solutions. I have a hard time imagining living without some of the benefits I currently get from reply such as universal blacklists, awesome support and very easy UX.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
RP
Ryan P.
Product Manager Digital Marketing
Share
"Great for planning followup"
What do you like best about Reply?

I was spending too much time and worry about keeping in touch with people. The fact is without some planned followup sequence - people will eventually get lost and not respond to your email.

What do you dislike about Reply?

I hope reply will expand the API to help external software control more functions. You don't need this if you use it as intended - but I have to make new campaigns every time I deal with the same person through the same process again.

What problems is Reply solving and how is that benefiting you?

contact followup

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
LH
Lizzy H.
Director Of Strategic Communications
Share
"Good service"
What do you like best about Reply?

Reply allows me to streamline my outreach and track all interaction. It's the only way I'm able to make all my necessary touch-points

What do you dislike about Reply?

I really like Reply. I can't think of anything right now that would improve the product.

What problems is Reply solving and how is that benefiting you?

I use Reply for my PR outreach for big announcements targeting a large audience. It's the only way to get the word out there in an effective and effective manner.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
RE
Rudy E.
Business Development Director
Share
"If you need to email, track and improve- this is your best bet! "
What do you like best about Reply?

Ease of use is my favorite thing about the Reply. I needed no training to have a campaign launched!

What do you dislike about Reply?

It would be nice to have some design templates that allow for drag and drop features of images with hyperlinks.

What problems is Reply solving and how is that benefiting you?

Communicating to hundreds of people in a personalized way is hard to do and with Reply we are able to communicate with our potential clients in ways that would be difficult without Reply.

Mid Market (51-1000 emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
RL
Roland L.
Vp Growth & Business Development / Co Founder
Share
"Great simple sales tool!"
What do you like best about Reply?

Easy to setup sequences and import lists to send emails to.

What do you dislike about Reply?

Would love to see text/SMS added as a feature to complete a true multi-channel sequence approach to outreach.

What problems is Reply solving and how is that benefiting you?

Reply helped with the ability to reach out to current customers to upsell/crossell more easily with dynamic data.

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
5.0
JS
John S.
Founder & Creative Director
Share
"Has been great for our business. Streamlined our process"
What do you like best about Reply?

Our sales team loves the user-interface. It's really fun and easy to use. We're able to easily import contacts, setup campaigns and continuously follow up. We also love the support provided by Reply.

What do you dislike about Reply?

Small issue with the editor. It is sometimes a little slow, but nothing that is very problematic.

What problems is Reply solving and how is that benefiting you?

We use it to follow up with leads who may have downloaded an ebook or one of our decks This helps us keep in touch with leads as well as reach out to new business. We've already seen a few sales from using the tool.

Small Business (50 or fewer emp.)
Nov 19, 2018
 Source
Overall Rating:
5.0
CT
Clint T.
Lead Strategist, Owner
Share
"Effective Way to Automate Outreach"
What do you like best about Reply?

The tips and metrics are very helpful for generating positive results.

What do you dislike about Reply?

I only had a couple minor issues, and the support team was very helpful!

What problems is Reply solving and how is that benefiting you?

This helps save hours of time reaching out to our prospect list!

Mid Market (51-1000 emp.)
Nov 19, 2018
 Source
Overall Rating:
5.0
MB
Mariia B.
Head Of Sales And Marketing
Share
"Best email automation tool for SMBs"
What do you like best about Reply?

I like the simple set up process, clear interface and super friendly and helpful support.

What do you dislike about Reply?

Sometimes the interface is a bit slow, but overall everything works fine

What problems is Reply solving and how is that benefiting you?

We're using Reply to automate: 1. Outreach emails 2. Some lead nurturing activities 3. Billing emails 4. Trial sequences etc. We've integrated it with our website backend as well as with Sales Force through the API, so it saves lots of time, eliminating manual work. It's being used by several departments in out company and we find it an amazing timesaver, which is very simple to set up and use.

Small Business (50 or fewer emp.)
Nov 17, 2018
 Source
Overall Rating:
5.0
KZ
Kerry Z.
Graphic Design & Marketing Consultant
Share
"The Complete Email Outreach Software "
What do you like best about Reply?

I used Reply for my inbound real estate needs and its brilliant. Very clean UI. Very easy to use. The pre-built templates saved me time and the sequence automation saved me hundreds of hours tracking all our inbound leads, which we used to do via Google Sheets.

What do you dislike about Reply?

It was slightly difficult to connect my email at first but after talking to their great support I figured it out.

What problems is Reply solving and how is that benefiting you?

We receive a couple hundred inbound messages regarding various real estate needs and Reply helps us manage all our replies.

Small Business (50 or fewer emp.)
Nov 15, 2018
 Source
Overall Rating:
5.0
SK
Spencer K.
Managing Partner
Share
"Best Email Marketing Solution Around!"
What do you like best about Reply?

*Ease of use *Lightning fast response times *Metrics/reporting *Price *Flexibility and ease of customization *Did I say customer service?

What do you dislike about Reply?

To be honest there really isn't much not to like with Reply. They are best-in-breed for all of our marketing use cases...we'd truly be lost without their product!

What problems is Reply solving and how is that benefiting you?

*Recruiting - Reply has enabled us to efficiently reach out to qualified candidates and engage them on our open searches *Sales/Business Development - Reply has really upped our sales game through the use of their drip campaigns and outreaches

Small Business (50 or fewer emp.)
Nov 15, 2018
 Source
Overall Rating:
5.0
EK
Edward K.
Account Specialist
Share
"Bad ass Mass Sales Email Software"
What do you like best about Reply?

Reply has a really slick interface and reasonably robust integration with Zapier. This is my first time doing mass emails so the support team has been absolutely awesome in giving me guidance both in Reply specific actions but also Mass email guidelines in general.

What do you dislike about Reply?

I wish I had a better way to push data FROM Reply to Zapier and thus to places like Airtable where I keep my Prospects. This is about the only weakness that Reply has in my opinion. The system is fairly good at sensing what's undeliverable, what's a positive response, so on.

What problems is Reply solving and how is that benefiting you?

I'm a sales consultant who is doing automated sales outreach for a B2B marketing agency. I want to be able to send customized sales emails at scale. I have seen my open rates plummet but that's because I didn't follow their advice about warming up a domain. That's my fault.

Small Business (50 or fewer emp.)
Nov 14, 2018
 Source
Overall Rating:
5.0
Matt Z. avatar
Matt Z.
Vp Of Marketing
Share
"Email Automation Gold"
What do you like best about Reply?

We tested dozens of email automation services over the last 18 months and Reply is the clear winner. Their sequencing is gold. Way easier to use and customize than any other service. The AI for subject lines and readability is excellent as well.

What do you dislike about Reply?

My only dislike about the platform is the speed. It can be very sluggish at times when shifting through different campaigns.

What problems is Reply solving and how is that benefiting you?

We use Reply to handle multiple different email outreach campaigns. From cold email, to Biz Dev and PR.

Small Business (50 or fewer emp.)
Nov 14, 2018
 Source
Overall Rating:
5.0
MR
Mike R.
Founder, Ceo
Share
"I Love Reply!"
What do you like best about Reply?

It's very smart and intuitive and was able to get up and running in no time having no previous experience with similar programs.

What do you dislike about Reply?

Can be a bit slow at times managing contacts.

What problems is Reply solving and how is that benefiting you?

I use reply to reach new clients.

Small Business (50 or fewer emp.)
Nov 14, 2018
 Source
Overall Rating:
5.0
TL
Trevor L.
Co Founder
Share
"The most cost effective, user-friendly platform for email outreach"
What do you like best about Reply?

I'm a HUGE fan of Reply.io. I did a price/feature analysis on all competitors and found Reply to be the most affordable by far without losing core functionality. The UX/UI of the product is cutting-edge, a novice could figure out how to start sending campaigns in no time.

What do you dislike about Reply?

Not much to say here, honestly. I had a pleasant sales experience, the support was always quick to respond and helpful, the product is easy to use.

What problems is Reply solving and how is that benefiting you?

Cold email outreach to prospects to generate leads and acquire new customers.

Small Business (50 or fewer emp.)
Nov 05, 2018
 Source
Overall Rating:
5.0
SA
Sal A.
Cmo
Share
"EASY, FAST, RELIABLE !! Gets the Job done!"
What do you like best about Reply?

I love the we can automate our emails and be able to scale with out losing the personal touch! I love that I can track all the metrics like deliveries, open, and clicks for every email sequence. Love that they have templates so that I can set up a campaign really quickly.

What do you dislike about Reply?

There is not a lot of things to dislike. Like everything system, sometime you run into a bug that can cause a headache, but they have great customer service and are very helpful. Plus the bugs are usually fixed very fast.

What problems is Reply solving and how is that benefiting you?

We are a online gifting company and have been trying to grow our B2B Side as we feel our product is a good fit for all corporate gifting. We use reply to engage with executives from different firms to see how we can help with their gifting needs. Reply really helps us bring a personal touch with our potential Clients.