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Reply - drive your revenue growth with AI
4.6
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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5.0

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$29.00/month
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 23, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jul 12, 2023
 Source
Overall Rating:
5.0
VK
Vic K.
Founder
Share
"Best tool for lead generation so far"
What do you like best about Reply?

- easy to set up sequences with various channels and options for dif goals - sent perfectly-looking emails (not all senders do that) - thorough statistics + prompts! - great support team

What do you dislike about Reply?

Not found so far, I like their tools and believe that anyone can find what they need for their business goals. If something occurs, I am sure they will solve it.

What problems is Reply solving and how is that benefiting you?

set sequences, track prospects, good-looking emails and statistics. My open and reply rates increased significantly here.

Mid Market (51-1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
LR
Luis R.
Founder
Share
"Útil, rápido y efectivo"
What do you like best about Reply?

Es una herramienta tan sencilla de usar como útil para contactar con potenciales clientes. Además las métricas que ofrece son muy buenas.

What do you dislike about Reply?

Cuando se selecciona el día para los "steps" estaría mejor si se pudiese seleccionar el día real en un calendario. No dentro de N días.

What problems is Reply solving and how is that benefiting you?

Automatiza el envio de mails pudiendo desatenderte durante la duración de la campaña.

Small Business (50 or fewer emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
JM
Juan M.
Founder
Share
"Best email marketing platform so far"
What do you like best about Reply?

It is a very intuitive platform, plus the options available make the automatization significantly optimized. Has some other features, such as verified contacts and AI templates. It also has an email warmer as partner.

What do you dislike about Reply?

So far I haven't realized about any dislikes. In comparison with other platforms it is actually a very good one.

What problems is Reply solving and how is that benefiting you?

Automating email marketing and contacting decision-makers. Also, analyze how useful my templates are based on the open and reply rates.

Small Business (50 or fewer emp.)
Jun 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible platform perfect for search funds!"
What do you like best about Reply?

Given my unique need for company outreach- I'm always impressed by a platform that can provide a quick, easy and seamless way to ensure my emails are customized and sent- this IS Reply.io! They clearly care about ensuring customer satisfaction, as every single question I have ever had is answered quickly by chat or on a video walk-through with a team member. As someone new to the world of cold outreach marketing, I have gotten up to speed quickly with great results.

What do you dislike about Reply?

I love the fact they are testing out new features and while I love the data feature, I wish it drilled down a bit more in terms of industry (currently it's pretty broad) and allowed you to clearly determine if a company is bootstrapped or funded by PE / VC firms - either way, its a GREAT natural extension on their platform and perfect for users like me.

What problems is Reply solving and how is that benefiting you?

As someone trying to find a good business to buy, it is hard to easily and quickly reach the target companies in an industry without spending tons of time writing unique emails and tracking things on my own. Reply.io ensures I can do this seamlessly and focus on generating lists.

Mid Market (51-1000 emp.)
Jun 22, 2023
 Source
Overall Rating:
5.0
LB
Lianna B.
Founder
Share
"Reply.Io - Try IT!"
What do you like best about Reply?

After a lot of extensive research into email tools that integrate with Salesforce, I came upon Reply! Reply is going to be a game changer for our team. Not only is it easy to use (much easier than Salesforce, I must add), the support team is actually really great and responsive. Every time I've reached out for assistance, they have responded within 20 minutes and have been friendly and helpful. Additionally, I love the fact that you can be billed per month which is great for our team and budget.

What do you dislike about Reply?

You can only send 400 emails per email address per day which can be a bit of a hold up if you are crafting a large cold email campaign. It would be great if this could increase in the future.

What problems is Reply solving and how is that benefiting you?

The AI sales assistant is super handy when crafting outbound email cadences. I also really enjoy how easy it is to build sequences. We are using this in conjunction with Salesforce, and the integration was so easy to set up.

Small Business (50 or fewer emp.)
Jun 12, 2023
 Source
Overall Rating:
5.0
WB
Will B.
P
Share
"Outstanding Program"
What do you like best about Reply?

Reply is an excellent service that is easy to use and comes with an impressive suite of resources that makes outreach to candidates very convenient.

What do you dislike about Reply?

There are a few technical limitations, but I haven't found these issues to hinder our process.

What problems is Reply solving and how is that benefiting you?

Rapid client contact and review of communications from prospective candidates.

Small Business (50 or fewer emp.)
Jun 12, 2023
 Source
Overall Rating:
5.0
Benjamin C. avatar
Benjamin C.
Director
Share
"An excellent tool, our secret weapon!"
What do you like best about Reply?

We've loved exploring the reply data beta to identify relevant leads from within a wide database.

What do you dislike about Reply?

It's a great tool for cross-channel prospecting but from what I've seen the CMS functionality could be built up to really deliver an end to end sales engine.

What problems is Reply solving and how is that benefiting you?

Finding lead contact details and enabling us to reach them effectively.

Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful tool"
What do you like best about Reply?

Making marketing tools available at a reasonable cost for businesses. Their customer service is also great!

What do you dislike about Reply?

So far I have not encountered something I disliked.

What problems is Reply solving and how is that benefiting you?

Manual prospecting, manual import export of lists

Small Business (50 or fewer emp.)
May 29, 2023
 Source
Overall Rating:
5.0
MD
Mira D.
Founder
Share
"Reply changed our lives"
What do you like best about Reply?

- Intuitive and easy-to-use tool; minimalistic although cool UI, so your eyes are not tired after spending the whole day with Reply - Before Reply, we were using Hubspot for email sequences, and it was a disaster; our domain was almost blocked since there was no opportunity to set the limits of email sent per minute, for example, as well as sometimes Hubspot was not able to track the opt-out or bounce and continued to reach out to the contact which also had a bad influence on our domain - Reply is highly focused on keeping your domain healthy; the team is always open to helping you with any questions and can quickly analyze if something went wrong - The reports module shows you the team's performance from every angle possible (you can analyze the effectiveness of each sequence/ sequence step/email template/email account etc.). - We haven't had a chance to use triggers and multichannel efficiency yet, but I believe we won't be disappointed

What do you dislike about Reply?

To be honest, for now, it's hard to say if the tool lacks something. I like that the Reply team has a lot of new features to be implemented really soon, and by the way, you can see their progress through some kind of feedback platform they created (not sure how to call it) + you can always suggest new features and be sure they'll review it.

What problems is Reply solving and how is that benefiting you?

First of all, email sequences are quick to set up and launch. The great feature is that Reply analyzes the answers and divides them into categories. Of course, we check it since the tool can sometimes make mistakes, but in 9 of 10 cases, everything works perfectly. We do not have to spend much time analyzing the performance since it can be done in a few clicks. Also, we can quickly change/update our templates and change the order of steps, etc. There're lots of features that helped us save a huge amount of time

Small Business (50 or fewer emp.)
May 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool for running your campaigns"
What do you like best about Reply?

Ability to sync it with your Salesforce, schedule the emails out, not to worry about who responded and shouldn't receive the second follow-up (those are automatically out of the campaign), chat function (whenever you have a question about smth or need help, it is just a button away), the user interface, the statistics, and many more functionalities...

What do you dislike about Reply?

I cannot think of anything that I feel Reply is missing. At the time being, it thoroughly covers all our needs regarding our campaign management activities.

What problems is Reply solving and how is that benefiting you?

It automates all the steps we define in the email campaign, saving us much time.