Reply background blur-sm
Reply Sales Engagement Software logo
Reply
Reply - drive your revenue growth with AI
4.6
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
Reply Categories on Findstack
HubSpot Sales Hub CRM Software logo
HubSpot Sales Hub
4.4
(11,019)
Free plan available
If you want to supercharge your sales process, Hubspot Sales Hub is a powerful and seamless solution t... Learn more about HubSpot Sales Hub
Ask Questions about Reply
What Reply is best for?
How does Reply compare to ZoomInfo?
What are the pros and cons of Reply?
Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
Reply Media
Reply video thumbnail
Reply 0
Reply 1
Reply 2
Reply 3
Reply 4
Reply - Reply Homepage
Reply Screenshots
Reply screenshot 1
Reply screenshot 2
Reply screenshot 3
Reply screenshot 4
Reply screenshot 5
Reply Homepage
Reply Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 11, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jun 04, 2021
 Source
Overall Rating:
4.5
Daniel Alexander V. avatar
Daniel Alexander V.
Vice President Of Growth
Share
"Superior service without breaking the bank!"
What do you like best about Reply?

Reply.io has a support team that is responsive in under 10 minutes, sometimes they respond in 2 minutes, so any concerns you have are resolved in a timely fashion. The tool itself is very user-friendly and easy to use. This is a recommended email outreach tool for first-timers.

What do you dislike about Reply?

It is a little difficult to manage the contacts, and see the history at a glance, but this is to be expected since Reply.io is more of an email outreach tool than a CRM so it is best that you connect Reply.io to your main CRM.

What problems is Reply solving and how is that benefiting you?

The need to schedule emails and tasks accordingly. It is easy to build a campaign in Reply.io and you have many possible activities to choose from to set as tasks.

Small Business (50 or fewer emp.)
May 31, 2021
 Source
Overall Rating:
4.5
VR
Vinesh R.
Manager, Sales
Share
"My go-to outbound sales tool"
What do you like best about Reply?

Reply.io stands out in the crowded space of sales engagement software. The best thing for me is the neat UI that allows me to navigate fast and find information quickly. It's is the best tool to reach out to your target customers in a well-defined omnichannel way. If you're in B2B sales, do take Reply.io for a spin.

What do you dislike about Reply?

Its not the tool but the email add-on which lacks the feature to be able upload lists you want emails for. For some startups it would be great to have all features without having to commit annually.

What problems is Reply solving and how is that benefiting you?

Using Reply.io I can automate my sales outreach and test multiple messaging at scale. I have seen a considerable uptick in the number of meetings my team and I have been able to book. Saves you a lot of time so you can focus on closing sales.

Small Business (50 or fewer emp.)
May 28, 2021
 Source
Overall Rating:
4.5
HC
Hamid Mukhtar C.
Key Account Manager
Share
"Reply seems like the no.1 tool for automating sales cadences or sequences"
What do you like best about Reply?

Sequences for sure! Also, excellent analytics to get actionable insights. The free trial give you a window of 14 days which is very appropriate to fully learn about the system before making the purchase.

What do you dislike about Reply?

The extension pops out as a separate window, unlike Salesloft, which lets you work inside Gmail or Salesforce tab. However, having the Reply's extension's window opened regardless of the tab you have opened, gives you more context.

What problems is Reply solving and how is that benefiting you?

Outbound outreaching, prospecting, and qualifying leads! I think reply has everything an Account Executive needs to work with. I love the text and WhatsApp feature, which has impressive utility. It lets you engage with prospects outside their email inbox and enables you to leave an impact. Most importantly, it saves a lot of time and reduces cognitive load by automating cadence steps.

Mid Market (51-1000 emp.)
May 25, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to navigate, has all the features it needs and a little more"
What do you like best about Reply?

Having used other email tools like Outreach, I was impressed by the simple and intuitive interface. Reply.io has all of the important core functionality of any good email tool while also adding a few bonuses that I haven't seen elsewhere that adds to its usability (built-in email validation and message scoring).

What do you dislike about Reply?

Integration was a bit tricky if you are trying to set up anything beyond the default email providers. While the customer success team is supportive, the self-help documentation can be a bit sparse for troubleshooting.

What problems is Reply solving and how is that benefiting you?

Reply's features work well with outbound campaigns and made them a breeze.

Small Business (50 or fewer emp.)
May 20, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"V helpful tool"
What do you like best about Reply?

Ability to generate leads and manage all contacts in one place

What do you dislike about Reply?

Better management of multiple emails being imported to prevent conflicts

What problems is Reply solving and how is that benefiting you?

reach out to new business partners

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
4.5
Scott C. avatar
Scott C.
Vp Marketing
Share
"They bring lots of expertise!"
What do you like best about Reply?

Email marketing is definitely a niche marketing activity, but an important one. I've found that there are generally unspoken minefields out there when running email campaigns. The Reply platform accounts for those. And folks like Stephanie explain them for you.

What do you dislike about Reply?

They're meeting my expectations. Nothing.

What problems is Reply solving and how is that benefiting you?

Reaching prospects and developing a relationship with them through the Reply platform.

Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
4.5
MM
Missie M.
Marketing Associate
Share
"Changed the game for sales outreach!"
What do you like best about Reply?

I like how easy it is to send emails and the customer support is incredible and quick.

What do you dislike about Reply?

Occasionally I have had emails send to people who have replied

What problems is Reply solving and how is that benefiting you?

Saving time- not sending individual emails but making them feel personalized has saved me hours of work.

Small Business (50 or fewer emp.)
May 12, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Value For Price"
What do you like best about Reply?

The functionality & UI is great! Would highly recommend this.

What do you dislike about Reply?

Not too much - the customer service is great & they really seem like they want to help you succeed!

What problems is Reply solving and how is that benefiting you?

Customer engagement, sequencing.

Small Business (50 or fewer emp.)
May 11, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Product could be better, but customer service is amazing!"
What do you like best about Reply?

Customer service (I had the pleasure of talking with Diana, Max, and Tanya - at least those are their chat names) is super responsive, well educated, and they are keen on resolving any challenges that users might have. I am more than ready to turn a blind eye to some of the disadvantages of the product because I know if I need anything, cs will be there to help! Great job on hiring such cs agents!

What do you dislike about Reply?

Overall, so far, the product is what I expected. Setting up an account and ''sequence'' (Reply.io wording for "campaign") is a bit confusing, even though you can notice they are trying to explain all the details. I do not like that it isn't like some other options on the market, "set it and forget it" type of solution. However, I am sure over time, and they will be more user-friendly. I am looking forward to many more months of cooperation.

What problems is Reply solving and how is that benefiting you?

Time-management Multiple account usage Multiple sequences (campaigns) available per each account

Small Business (50 or fewer emp.)
Apr 26, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reply.io has help cured our email issues and enabled tracking that wasn't possible previously"
What do you like best about Reply?

Reply.io has help cured our email issues and enabled tracking that wasn't possible previously

What do you dislike about Reply?

The only thing I didn't like was the unintuitive procedure around halting specific campaigns when a pre-set field was set in a certain email template; however, this was solved by messing around with the UI for 5-10 mins.

What problems is Reply solving and how is that benefiting you?

email spam, randomizing of emails to mimic a real cold email campaign fro mgmail and the ability to detect unsubscribes as well as a very nice UI interface. The support team is helpful as well, which is something I didn't have when using the freshsales email sequences I sued previously

Small Business (50 or fewer emp.)
Apr 26, 2021
 Source
Overall Rating:
4.5
Simona P. avatar
Simona P.
Lecturer
Share
"Amazing results, love the platform"
What do you like best about Reply?

I like the nice interface that is easy to work with and the insights you get when writing each email on how it might perform (tracking spam words etc)

What do you dislike about Reply?

Not that I dislike I think it's a bit more expensive than the competitors but with the high performance I got from using it didn't really care about price

What problems is Reply solving and how is that benefiting you?

Bringing more leads for businesses. The benefits are in the ease of use and high performance for me

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"very good experience"
What do you like best about Reply?

new functionalities are often added, A/B testing for email campaigns, work with any email account (SMTP/IMAP/POP) not only gmail or office 365

What do you dislike about Reply?

customer service is a bit disorganized, which is frustrating when you have an issue

What problems is Reply solving and how is that benefiting you?

email campaigns

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good Outreach Marketing Tool"
What do you like best about Reply?

Connecting email with LinkedIn & WhatsApp

What do you dislike about Reply?

Some features need to be polished and fixed

What problems is Reply solving and how is that benefiting you?

Outreaching prospects in my industry

Mid Market (51-1000 emp.)
Mar 16, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best email automation tool"
What do you like best about Reply?

I have been testing diferent sales automation tools and Reply is the one that has fit most with my needs, due to: it's user-friendly and it is very flexible when developing a mail campaign.

What do you dislike about Reply?

By the moment all what I need is supported by the software!

What problems is Reply solving and how is that benefiting you?

Sending emails with an autopilot.

Small Business (50 or fewer emp.)
Mar 16, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for email outreach!"
What do you like best about Reply?

Very user friendly in comparison to other tools out there. You can create sequences very simply, and they're easily customizable. Its also perfect for simple outreach, where all other platforms I've experiences are meant for very sales-ey types of outreach.

What do you dislike about Reply?

the validation is not as accurate as i would like it to be. Also my emails tend to go into spam a lot. I would love it if "prepping" my email would be built in so I wouldn't have to do it manually.

What problems is Reply solving and how is that benefiting you?

Before reply I was manually emailing leads, and I wasn't able to get even a fraction of outreach that I am now. I also had to schedule follow-ups and do them manually. The sequence now runs itself and i don't have to worry about it.

Small Business (50 or fewer emp.)
Mar 15, 2021
 Source
Overall Rating:
4.5
AR
Aiden R.
Marketing Manager
Share
"Excellent marketing tool"
What do you like best about Reply?

automation techniques make our campaigns much more streamlined.

What do you dislike about Reply?

I sometimes have to restart campaigns because of bounces

What problems is Reply solving and how is that benefiting you?

I have realized that we can automate all cold outreach to drive warm leads

Small Business (50 or fewer emp.)
Mar 12, 2021
 Source
Overall Rating:
4.5
Mark K. avatar
Mark K.
Strategic Advisor
Share
"great tool, great service, great support"
What do you like best about Reply?

The tools is super easy to use and quite powerful. The team supporting Reply is great--they are very accessible and super helpful. They really know how to drive engagement via email and other channels and have a lot of guidance for new users. I also like that I can upload my own target lists and then build sequences.

What do you dislike about Reply?

The tool is pretty easy so not much to really dislike - the only thing that is slow is their chrome extension that pulls in LinkedIn profile data.

What problems is Reply solving and how is that benefiting you?

We are trying to drive new leads via email and this tool has helped us find leads and then build sequences to drive engagement.

Small Business (50 or fewer emp.)
Mar 10, 2021
 Source
Overall Rating:
4.5
NT
Nicole T.
Vp Of Revenue
Share
"Exactly what we needed"
What do you like best about Reply?

Love the ability to automate many steps and channels of our SDR Sequence, as well as manage tasks. We won't have to go back and forth between multiple platforms because we have it all in one spot. Also love the email analyzer that helps you understand if your template is too long, has spammy words, or might not get opened.

What do you dislike about Reply?

The set up in not 100% intuitive, but our sales rep really was able to answer our questions quickly to help us get up and running.

What problems is Reply solving and how is that benefiting you?

Automating a multi-touch, multi-day SDR outreach cadence. It is taking a lot of manual work out of the process

Small Business (50 or fewer emp.)
Mar 07, 2021
 Source
Overall Rating:
4.5
TG
Tom G.
Marketing Consultant & Certified Copywriter
Share
"Olga from Deliverability support was amazing"
What do you like best about Reply?

Accurate stats. Support team helped when needed.

What do you dislike about Reply?

Status changes for specific individuals could be easier to change.

What problems is Reply solving and how is that benefiting you?

Automated outreach. As a freelancer, it's great help to have a system working for you behind the scenes.

Small Business (50 or fewer emp.)
Mar 05, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Brilliant System for Managing Reachout Campaigns"
What do you like best about Reply?

You can tailor each message and select timings so that campaigns run automatically so you can concentrate on other key activities. The system automatically highlights and removes respondents The metrics/analytics provided are extremely useful for evaluating your hit rates.

What do you dislike about Reply?

Not being able to include the same addresses in different campaigns

What problems is Reply solving and how is that benefiting you?

It has greatly increased our capacity to reach our audience without needing to increase headcount whilst generating some positive discussion on our products and services for us to engage and follow up with.

Small Business (50 or fewer emp.)
Feb 23, 2021
 Source
Overall Rating:
4.5
KW
Kellen W.
Marketing Coordinator
Share
"A Smarter Tool for Email Sequences"
What do you like best about Reply?

I like the A/B testing feature. I didn't have this with a previous product and it's a complete game changer and time saver. I also like the ease of creation! It's so simple to create templates, move emails within a sequence, and make changes on the fly.

What do you dislike about Reply?

It has an integration with Hubspot, but it's not super intuitive (yet?). Not sure if there are plans to beef it up, but it would be great if the integration was deeper and easier to set up.

What problems is Reply solving and how is that benefiting you?

We were trying to find a smarter and more intuitive tool for email sequencing. The previous tool had basic sequencing capabilities, but Reply.io saves time with it's built in AI, contact labeling, reporting, and A/B testing. It makes it really easy to collaborate as a sales team.

Small Business (50 or fewer emp.)
Feb 23, 2021
 Source
Overall Rating:
4.5
SR
Sydney R.
Client Success Manager
Share
"Great Sales Engagement Platform @ Great Price"
What do you like best about Reply?

Reply.io is a great platform that keeps me up to date with my outbound efforts

What do you dislike about Reply?

overall really good but dislike having to pay more for more emails to send (small business on a budget) - still a good deal for what you get

What problems is Reply solving and how is that benefiting you?

Allowing a one person outbound team to send emails and stay on top of the sales funnel

Small Business (50 or fewer emp.)
Feb 17, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Pleased with the product"
What do you like best about Reply?

Great value for the price. I've used the product at my last two companies and have been very happy with the experience.

What do you dislike about Reply?

Advanced customization around email campaigns could be more straightforward.

What problems is Reply solving and how is that benefiting you?

Sales outreach

Small Business (50 or fewer emp.)
Feb 17, 2021
 Source
Overall Rating:
4.5
Ben B. avatar
Ben B.
Founder
Share
"Great Product and Excellent Customer Service"
What do you like best about Reply?

Reply has great functionality with a robust feature set. So I mainly like that I do not have to supplement my sales outreach with other tools. As a startup, this is very important. We have limited bandwidth and even more limited funds. Reply helps us optimize both time and funds. Additionally, I like the consulting/counseling services they offer for making sure the outreach is as well written as possible and that your sequences are as effective as can be. This is especially helpful for a small startup team that doesn't have many people to proof read the messages.

What do you dislike about Reply?

This was difficult to do as I like most everything about Reply. However I would say the UI is a little bland. Don't mistake this for bad. It's simple and straightforward which can be appreciated. However, I think a little jolt of design and it would be amazing.

What problems is Reply solving and how is that benefiting you?

We are maximizing our outreach and effectives with one tool. It's incredible. The data insights are awesome and crucial to our outreach funnel.

Mid Market (51-1000 emp.)
Feb 16, 2021
 Source
Overall Rating:
4.5
Margarita K. avatar
Margarita K.
Campaign Manager
Share
"great email automation tool"
What do you like best about Reply?

As a member of the sales team, I find the good email automation tool is crucial for the IT sales cycle. I’ve been using reply less than a year. Main things that I like: User-friendly and intuitive interface. Easy way to export and import contacts that is important for me, because I need to update our CRM after each email campaign. Ability to schedule when my emails being sent and create my own schedules. I find this feature very helpful, because I work with several markets and it’s great that prospects receive emails according to their time zones. And another good thing is ability to change a schedule when sequence has already been started. Email validation feature

What do you dislike about Reply?

Two main things that I dislike and would be appreciated if there’re fixed. Archive feature. I’m not able to start sequence with contacts that are already in another sequence. That’s why I need to achieve first one. When a sequence is achieved, it’s impossible to check dashboards and the info. Limitation of sending emails per day. For now, it works for us, but our base extends every day and I think in the future we’ll face some difficulties with sending emails on time.

What problems is Reply solving and how is that benefiting you?

Reply is a great email automation tool that helps us to send messages for our prospects and validate our base at the same time.

Mid Market (51-1000 emp.)
Feb 15, 2021
 Source
Overall Rating:
4.5
Aleksandr Z. avatar
Aleksandr Z.
Campaign Manager
Share
"Really great service for those who would like to reach out to large groups of potentional customers"
What do you like best about Reply?

- The service runs quickly, allowing to send up to 1200 letters per account. - Placeholders are highly customizable, as well as chains of messages over campaigns. - Service allows to track replies of customers and get in touch via internal mailing system. - Tech support operates quickly, questions are usually precessed during 5-10 minutes.

What do you dislike about Reply?

- The system doesnt support Umlauts. - It's difficult sometimes to upload and process leads using such CRMs as ZOHO.

What problems is Reply solving and how is that benefiting you?

It helps to send massive bulks of letters, imitating that a living person writes them, reaching out to potentional customersin target locations.

Small Business (50 or fewer emp.)
Feb 13, 2021
 Source
Overall Rating:
4.5
Nicholas C F. avatar
Nicholas C F.
Business Development Manager
Share
"Highly recommended sales engagement & email automation platform"
What do you like best about Reply?

Reply.io is a fantastic tool that has helped both automate and personalize the outbound sales and marketing process. As someone who has full responsibility over the sales cycle, my role depends highly on email automation. I find that Reply.io was perfect for the tasks. It's extremely user friendly with an excellent product support team. The integrations are also very helpful to facilitate better workflows.

What do you dislike about Reply?

In general, I've had only positive experience with Reply.io. Perhaps I haven't used the entire range of features that it offers, so I can't fully comment on any dislikes that I have.

What problems is Reply solving and how is that benefiting you?

Reply.io has helped us save countless hours by simplifying and scaling our automated sales outreach.

Mid Market (51-1000 emp.)
Feb 12, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Would recommend"
What do you like best about Reply?

Takes the hassle out of removing replies, opt outs and bounces. Easy to filter you emails (far easier than Salesforce in my experience) Customer service always reply on chat within 10 minutes if there's anything you don't know how to do.

What do you dislike about Reply?

No complaints, so far so good. Would recommend.

What problems is Reply solving and how is that benefiting you?

People generally don't get a second outreach email once they've replied or asked not to be contacted (Reply seems to recognise the text when they ask not to be contacted and moves them to opted out). This saves a huge amount of time and anxiety.

Mid Market (51-1000 emp.)
Feb 10, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Working with Reply.io since Jan 2019"
What do you like best about Reply?

- Simple and intuitive interface - Ability to send up to 400 email messages per day from one email address - Their support team is excellent. They quickly answer questions about the issues - Multi-platform sequences: Linkedin, phone, email - Excellent statistics (sent campaigns)

What do you dislike about Reply?

- No integration with Zoho CRM directly, only with Zapier plugin - Three emails addresses per one account - Sometimes the platform gets buggy, but the support team always to supports me

What problems is Reply solving and how is that benefiting you?

- Great way to reach decision-makers via email - Unlimited follow-ups - Email Tracking

Small Business (50 or fewer emp.)
Feb 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use and works"
What do you like best about Reply?

It's been very easy to use and has all the features I was looking for.

What do you dislike about Reply?

Haven't encountered anything of note, to my knowledge.

What problems is Reply solving and how is that benefiting you?

Being able to send sequences of emails to lists of customers, and seeing the opens/not, and tracking results.