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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Reply Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 20, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
Vladimir L. avatar
Vladimir L.
Chief Information Officer
Share
"Fantastic solution with reasonable price and excellent technical support"
What do you like best about Reply?

It works fast and clearly. Easy to start. Easy to grow with reply.

What do you dislike about Reply?

Make sense to add a discount for long-term clients.

What problems is Reply solving and how is that benefiting you?

Email issues during initial contact.

Small Business (50 or fewer emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product and excellent customer service"
What do you like best about Reply?

Reply provides features often not found in other email automation platforms. I really enjoyed leveraging their "Warm up" feature which automatically gets your new domain ready for mass outreach so your emails don't land in spam. Above all, they have excellent customer service. Beyond having a knowledge base that explains every aspect of the platform, their staff are prompt to answer questions via chat and email.

What do you dislike about Reply?

Not much to dislike about the platform! There are a lot of bells and whistles, so if you're new to email automation, it can be overwhelming. However, the staff are friendly and quick to respond to their customer service inqiuries.

What problems is Reply solving and how is that benefiting you?

We were looking for an email automation platform for our cold outreach efforts. We enjoyed Reply since it came with features designed to increase email deliverability.

Small Business (50 or fewer emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
Arpit J. avatar
Arpit J.
Director Growth And Operations
Share
"The best email automation tool"
What do you like best about Reply?

Our best source of generating new leads is our email campaign. Today we send more than 1500 emails per day and this has been made possible only because of Reply.io. Our sequences are now completely automated and their integrations help us to automatically push leads to our sales CRM tool as well. The support team is very helpful and is always willing to go the extra mile to help solve your queries.

What do you dislike about Reply?

Improve the LinkedIn automation tool to help brands reach out to prospects via Linkedin as well, along with emails. The current version of Linkedin Automation has limited capabilities.

What problems is Reply solving and how is that benefiting you?

One of our biggest issues was automating our cold email campaign so that the team can focus on talking to leads that show interest. Today, we send 1500+ emails daily and have emails as one of our biggest sources of lead generation.

Mid Market (51-1000 emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
GV
Gašper V.
Senior Sales Manager
Share
"Great tool & service"
What do you like best about Reply?

This tool is really easy to use & intuitive for both the first time SDRs and the more experienced users. Also the support received was always fast & efficient.

What do you dislike about Reply?

Some features could have a better UI but nothing really critical.

What problems is Reply solving and how is that benefiting you?

Automating Sales outreach

Small Business (50 or fewer emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
SC
Spencer C.
Business Development
Share
"Best automation platform!"
What do you like best about Reply?

Makes my day to day so much easier by automating my email processes so flawlessly!

What do you dislike about Reply?

I would like to have a contact be able to be used in multiple campaigns

What problems is Reply solving and how is that benefiting you?

Saves me time from sending manual emails

Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
JV
Jeremy V.
Ceo
Share
"An essential tool in the modern outbound stack."
What do you like best about Reply?

What's most helpful is the simplicity of the tooling. You can create lists, and seamlessly run sequences on them - all with a few clicks.

What do you dislike about Reply?

There's a couple of bugs from time to time but the eng team is pretty responsive and are able to fix them quite promptly.

What problems is Reply solving and how is that benefiting you?

For me, they are really solving the list building piece. The ability to query contacts and get their information is incredible.

Mid Market (51-1000 emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
JM
Joao M.
Senior Business Development Manager
Share
"The best Outbound platform on the market..."
What do you like best about Reply?

Reply.io is the best Outbound and Outreach tool on the market, period. The UI/UX is fantastic, and the customization features are immense. Finally, a product with solid pillars of email deliverability and automation from LinkedIn and other channels. Congratulations team.

What do you dislike about Reply?

Chrome extension can be improved. Needs more stability, mainly in LinkedIn Sales Navigator. Overall is good but needs some love. Also, more custom variables (liquid syntax) would significantly improve message personalization. Something like Mutual Connection, Period of the day(Morning, Afternoon, Night), Time in current job, etc...Overall, a great product

What problems is Reply solving and how is that benefiting you?

With a platform like Reply.io, we can increase the volume of qualified leads/prospects and close more deals and MRR. Email deliverability is also super important, which we can achieve with a tool like Reply.

Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply.io Review [2 years of use]"
What do you like best about Reply?

The software works as intended and offers good tools to help create sequences and manage contacts. The support team is also extremely responsive and helpful if something isn't working properly.

What do you dislike about Reply?

Some more in-depth tracking would be good, for example, individual link tracking. Currently, I can only see someone has clicked a link, but not which one if I'm using multiple ones.

What problems is Reply solving and how is that benefiting you?

They're constantly working on new updates which is always valuable. For example, they launched email warm-up a few months back which works well, and their LinkedIn integration is getting better and better.

Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
Luke B. avatar
Luke B.
Business Development Executive
Share
"Would 100% reccomend"
What do you like best about Reply?

I've used multiple email automation systems but reply gives the best data, assistance and all round easy to use design!

What do you dislike about Reply?

I can't really fault it! But the one thing I would say is that it can sometimes be quite laggy.

What problems is Reply solving and how is that benefiting you?

It is solving email outreach and making it super seamless!

Small Business (50 or fewer emp.)
Oct 10, 2022
 Source
Overall Rating:
5.0
JR
Jonny R.
Digital Marketing Consultant
Share
"I love this tool - it is like having 100 of me working away!!"
What do you like best about Reply?

I love the interface, easy to understand and find what you need. Their support is so fast too!

What do you dislike about Reply?

Right now there isn't anything. If anything comes up I speak with support and they genuinely take it on board and most of the time add to the roadmap!

What problems is Reply solving and how is that benefiting you?

sales and business development for clients!

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
AP
Alexander P.
Product Marketing Manager
Share
"Useful service for any business"
What do you like best about Reply?

Reply.io got great solutions for lead generation; I like everything about emailing, LinkedIn automation, etc. First of all, I was looking for a tool to work with LinkedIn leads, but then I started using other Reply's solutions, and I can recommend it.

What do you dislike about Reply?

I cannot say it's what I dislike, but I prefer a more extended free trial period for any service. Nevertheless, this is a good service, and it's worth being tested.

What problems is Reply solving and how is that benefiting you?

It helps me automate my work on Linkedin, and it is also handy to use when making email outreach. So it covers mostly all of my marketing needs. Now I know that I don't miss any quality lead.

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
BC
Brett C.
Account Executive
Share
"ReplyIO is the Best Customer Service Today"
What do you like best about Reply?

If I ever have an issue with my reply account or any questions with sequences, the friendly Reply team solves the issue within 10 minutes, every time!

What do you dislike about Reply?

Sometimes we have to login/logout too much.

What problems is Reply solving and how is that benefiting you?

Reply is helping me send quality, valid emails.

Small Business (50 or fewer emp.)
Oct 06, 2022
 Source
Overall Rating:
5.0
RK
Ruslan K.
Ceo
Share
"The best SaaS product in my stack for the last 4 years"
What do you like best about Reply?

The most caring CS team I've ever encountered. Quality of the product.

What do you dislike about Reply?

Pricing is a bit messy. Other than that nothing comes to my mind.

What problems is Reply solving and how is that benefiting you?

Reply allows me to close more deals

Small Business (50 or fewer emp.)
Oct 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply Makes PR Outreach Easy"
What do you like best about Reply?

I'm not in sales, but I do have a sales-type role (media relations) that requires a lot of personalized outreach. Reply makes it easy to send customized messages to my specific targets without all the copying and pasting typically required for sending out pitches. It saves me a ton of time.

What do you dislike about Reply?

The one thing I wish Reply could do was to have a bit more robust reporting -- but I'm able to easily export the data I need so it's an easy work around.

What problems is Reply solving and how is that benefiting you?

Reply is saving a ton of time and energy to send out customized pitches. I can get more meaningful work done and actually spend the time to do more personalization as needed.

Small Business (50 or fewer emp.)
Oct 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use and effective"
What do you like best about Reply?

Reply's interface is simple, easy to use, and has an abundance of options ensuring maximum productivity.

What do you dislike about Reply?

Warming up email outreach processes at first takes 15-20 minutes.

What problems is Reply solving and how is that benefiting you?

Their customer service has been quick and insightful.

Small Business (50 or fewer emp.)
Oct 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Helpful support staff"
What do you like best about Reply?

I am new to using email automations. Every time I've had an issue running my sequence, the support staff has been wonderful. Ivan in particular was very thorough and patient as we worked through my issues!

What do you dislike about Reply?

There is nothing I dislike. I find this program much easier than Active campaign

What problems is Reply solving and how is that benefiting you?

Automating my sequences for cold emails

Small Business (50 or fewer emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool for cold email outreach"
What do you like best about Reply?

It's easy to use, pricing is also fair. It's also great to see the statistics on each outreach channel.

What do you dislike about Reply?

There is not much to dislike. It could have the option to log in more than one account on the cheapest plan in my opinion.

What problems is Reply solving and how is that benefiting you?

We are contacting SMEs for our service. While we get our leads from another platform, Reply helps us automating our cold email sequence.

Small Business (50 or fewer emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
LS
Luke S.
Business Development Rep
Share
"Great All Round Customer Service"
What do you like best about Reply?

The email safety service management. The UI and UX as well as the ability to send over LinkedIn.

What do you dislike about Reply?

The tasks page lacks the ability to complete tasks

What problems is Reply solving and how is that benefiting you?

It's allowing us to introduce new domains and warm them up very efficiently.

Small Business (50 or fewer emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
Tatyana S. avatar
Tatyana S.
Business Development & Outbound Manager
Share
"The most convenient tool for email outreach"
What do you like best about Reply?

3 months ago we started to use Reply.io for our email outreach and I can say that it's the most convenient tool we've ever used. There are a lot of different functions that do work with email for us easier (A/B testing, letter positivity, templates, and so on). Customer support is always in touch and ready to help.

What do you dislike about Reply?

for the first time, it was difficult to understand how to set-up campaign setting, but after a quick chat with support, everything was clear :)

What problems is Reply solving and how is that benefiting you?

we use Reply for mass-campaign in our company, that helps us bring more clients

Mid Market (51-1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
DK
Dmytro K.
Email Marketing Manager
Share
"3+ years of experience"
What do you like best about Reply?

User experience, I adore my industry more with Reply.io. Amazing team support.

What do you dislike about Reply?

Don't know. Don't have any ideas. Perhaps automatization with If/then/else

What problems is Reply solving and how is that benefiting you?

Solving Outbound outreach via different channels. The most common is Email and LinkedIn cooperation.

Small Business (50 or fewer emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
TL
Tim L.
Founder
Share
"A happy customer"
What do you like best about Reply?

Help and assistance have been great. Everyone I've worked with has promptly responded with knowledge of their platform.

What do you dislike about Reply?

Nothing so far, we've been on the platform for 5 months.

What problems is Reply solving and how is that benefiting you?

They have significantly automated our marketing process.

Small Business (50 or fewer emp.)
Sep 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"efficient time-saver!"
What do you like best about Reply?

Ease of use, as well as a great and responsive Customer Success team assisting whenever needed!

What do you dislike about Reply?

There is not much to dislike, but increasing the maximum amount of emails that could be sent daily would help

What problems is Reply solving and how is that benefiting you?

It increases efficiency knowing that an entire campaign will be going out to prospects in the time we designate.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Antonio G. avatar
Antonio G.
Ceo
Share
"The best solution I found for email cadences - Better than outreach.io"
What do you like best about Reply?

I was looking for an email cadence tool... outreach.io was the one everyone was talking about... but hey typical corporate fashion... no transparent pricing, only yearly contracts etc... bad service for small/medium business... it wasn't working. Then I found reply.io and gosh... what a find. I LOVE it. Reasonable pricing, amazing functionality, easy to use, good integrations with Pipedrive... it was really all I needed. Service has been great too. I am a huge Reply.io fan!

What do you dislike about Reply?

No downsides so far. I love everything about reply.io.

What problems is Reply solving and how is that benefiting you?

With reply.io I can configure automatic cadences to reach out to my prospects. I love all the customization available etc... it's awesome.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best sales automation software available!"
What do you like best about Reply?

I've tried a number of sales automation software suites and reply.io is the most comprehensive, intuitive, and reliable. And amazing user support!

What do you dislike about Reply?

Would be amazing if they added a basic CRM.

What problems is Reply solving and how is that benefiting you?

Reply makes it a seamless process to run outbound sales campaigns across different channels such as email and LinkedIn.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Ethan O. avatar
Ethan O.
Founder
Share
"Reply is an excellent software solution that allowed me to reach more potential customers!"
What do you like best about Reply?

Reply is a reasonably priced solution that is easy to use and highly effective!

What do you dislike about Reply?

While the software isn't free, they do have a free trial that helped me make the decision to purchase a subscription!

What problems is Reply solving and how is that benefiting you?

They solve the painstaking process of email marketing.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Anthony P. avatar
Anthony P.
Ceo/Founder
Share
"REPLY.IO has been the #1 most important tool in growing our business!"
What do you like best about Reply?

The service itself is very important to scaling the sales of any business, especially if email is your method of choice. Their customer service is also great!

What do you dislike about Reply?

I can honestly say that, there is nothing to dislike. They do a great job always!

What problems is Reply solving and how is that benefiting you?

They are solving drip email campaigns and the ease in which you can create an execute them to grow your sales via outbound email.

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
SS
Steven S.
Engagement Manager
Share
"Invaluable, Efficient, & Essential"
What do you like best about Reply?

Rply.io is an intuitive and well-designed engagement management platform. It has allowed us to effectively scale our sales and marketing ecosystem.

What do you dislike about Reply?

Nothing, it's perfect! Love how easy it is to use on a daily basis and the support is incredible!

What problems is Reply solving and how is that benefiting you?

Reply.io allows us to manage engagement through efficiently targeted campaigns, at scale. As a growing startup, effective marketing is essential.

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best email tool for sales purposes"
What do you like best about Reply?

Reply has a lot of advantages: - easy to use - good analytics - has built-in options for warming up email accounts and for validating emails - easy to configure and adapt settings

What do you dislike about Reply?

Didn't find any issues with Reply, but of course, we would like a lower cost for it)

What problems is Reply solving and how is that benefiting you?

We are using Reply.io for sales campaigns (contacting potential leads)

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
MT
Milos T.
Marketing Consultant
Share
"I've been using Reply.io for the past 5 years and no plan to change it!"
What do you like best about Reply?

Their customer support is super helpful! When raising different sorts of questions to their team, they have been always providing a great customer support, doing their best to find a solution, workaround or compensate the problem.

What do you dislike about Reply?

I wish if there were a "back" button when opening a single sequence, so this button could enable going back to the full list of sequences. Currently, if I want to back , I need to click on the Sequences tab. Just a UX thing, in my opinion.

What problems is Reply solving and how is that benefiting you?

Warming up an email address or even a whole domain was a struggle I constantly faced when doing email outreach. The Warm Up email function is super helpful when adding any new address, making sure I decrease chances for my email to finish up in spam.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
MM
Marjorie M.
Talent Acquisition Consultant
Share
"Great email marketing tool and reliable customer service!"
What do you like best about Reply?

Reply has outstanding and reliable customer service. No need to wait for a couple of hours before our team's queries/problems are solved. Plus, Reply itself is a beneficial email marketing software. Hands down to Reply team!

What do you dislike about Reply?

It would be the graphics. Once the sequence is opened, it automatically redirects to the steps. I don't find it pleasing. For me, it would be better if once the sequence name is clicked, it would shift to the sequence inbox instead.

What problems is Reply solving and how is that benefiting you?

Minor queries in running the email campaigns. Reply has a bot who instantly answers concerns and if ever the scenario requires a human presence, their team won't keep you waiting for long.