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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
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Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 23, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 04, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"This is the easiest platform we have used tor the business "
What do you like best about Shopify?

I like how easy it is to add/remove products, vendors and plugins. The shop's app market has everything you can think of to make an online business easy to run.

What do you dislike about Shopify?

I dislike how some of the apps available have bogus descriptions/pricing. If it says "free to install", it's misleading. Put your price on there, since you cant use it without paying for it. It's a waste of time.

What problems is Shopify solving and how is that benefiting you?

I dislike how some of the apps available have bogus descriptions/pricing. If it says "free to install", it's misleading. Put your price on there, since you cant use it without paying for it. It's a waste of time.

Mid Market (51-1000 emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
Williams R. avatar
Williams R.
Coordinateur De Développement De Projets
Share
"Shopify Special Review"
What do you like best about Shopify?

Shopify is a platform that leads e-commerce solutions in an easy and practical way, for which it works as an e-commerce engine, which allows you to create an online store without knowledge or technical expertise with just 3 simple steps. Shopify has all the tools with customizable templates and designs, and some functions for your website that allows you to add the products you want to sell online. In addition, we can add create discount coupons, view reports or integrate (If you have) your blog or create websites and blogs to your liking, track your customers along with their orders, accept different types of payments and currencies, among other benefits. Another of the options allowed by Shopify is that it offers to extend the functionalities of your online store, with more than 1,100 different applications -free or payment- with which to improve your site. Also noteworthy is the ability to keep track of accounting, inventory management, online marketing, customer service and reporting or social media. It has a variety of plans according to the budget availability of each business, starting with the Basic Shopify Plan for a price of $29/month up to the Advanced Plan with a price of $299/month. In addition to these plans, Shopify Lite plan, for a price of $9/month that allows you to sell on Facebook using the Buy button. It also accepts credit card payments. It also provides 24/7 support and price transparency. If you require a secure, easy-to-use and professionally designed platform to increase your online sales, Shopify is the solution. In my experience with multi-platform ecommerces, investing in professional tools usually results in savings in time, money and resources so I think Shopify is a great alternative to having an online store with maximum professional guarantees.

What do you dislike about Shopify?

If you have a small budget and are looking for a free platform, Shopify will serve low-budget businesses, as Shopify requires that a good monthly sum of money be allocated to a single platform.

What problems is Shopify solving and how is that benefiting you?

Shopify has allowed me to open virtual stores to my clients who own small and medium businesses or online sales stores, so that they can manage it themselves and follow it up daily so they can take care of and protect their interests, where my role is relegated only to technical advice and solving problems or doubts.

Small Business (50 or fewer emp.)
Aug 02, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simplest way to sell online."
What do you like best about Shopify?

I liked the simplicity of the platform as well as the extensibility of the App Store.

What do you dislike about Shopify?

Initially setting up the Shopify store has some confusing steps, that weren’t obvious.

What problems is Shopify solving and how is that benefiting you?

Making an e-commerce store from scratch is hard, and Shopify is a quick way to get one up and running

Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for amateurs and pros"
What do you like best about Shopify?

Great free templates and lots of apps for customized features. Prefer this much more than Magento or bigcommerce.

What do you dislike about Shopify?

I think it costs too much and there aren’t very many pricing options

What problems is Shopify solving and how is that benefiting you?

One of the biggest pros is that you don’t need a developer to make your site a good one

Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
MD
María D.
Happyness Manager
Share
"Great to use for starters"
What do you like best about Shopify?

Very straight forward and easy to use in order to set an online store.

What do you dislike about Shopify?

Their policy regarding fraud charges SUCK. Supposedly, CC companies are to respond for fraud charges since it is not the owner or the business fault (and most CC have an insurance or protection for that) but Shopify will anyways take the money out of the store which lead to a lot of losses. On top of that the charge you a dispute fee.

What problems is Shopify solving and how is that benefiting you?

It is a great online store.

Small Business (50 or fewer emp.)
Jul 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love how easy it is to use!"
What do you like best about Shopify?

I like that you can customize your site very easy and hassle free. If you get stuck the FAQ page is super helpful

What do you dislike about Shopify?

Nothing really to dislike but the price. I think it could be less expensive

What problems is Shopify solving and how is that benefiting you?

Not having to use a web developer

Small Business (50 or fewer emp.)
Jul 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Shopify"
What do you like best about Shopify?

It’s the best E Commerce platform out there.

What do you dislike about Shopify?

There’s not many good competitors and they hold the market like a monopoly

What problems is Shopify solving and how is that benefiting you?

It’s just easier to build an e-commerce website with Shopify. Wordpress is too crazy and everything else just doesn’t work like Shopify does. I think Shopify’s success comes from the clean cut and easy building of a site and apps

Small Business (50 or fewer emp.)
Jul 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for beginners!"
What do you like best about Shopify?

It’s really easy to use! Our customers found it quick and easy to use to purchase our products.

What do you dislike about Shopify?

That I wasn’t able to upload new products as fast as I would like to.

What problems is Shopify solving and how is that benefiting you?

Outreach to customers, social media linking helps!

Small Business (50 or fewer emp.)
Jul 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome for beginners!"
What do you like best about Shopify?

Shopify has been great for someone like myself who is new at e-commerce. So many helpful features! Very easy to navigate as well.

What do you dislike about Shopify?

I would like some more tips and helpful articles to get someone new going and be up and running without much struggle.

What problems is Shopify solving and how is that benefiting you?

Shopify has made it super easy for me to create a drop shipping store. It’s made me realize it’s for sure the best option out of all the other similar stores.

Mid Market (51-1000 emp.)
Jul 21, 2019
 Source
Overall Rating:
5.0
Laura C. avatar
Laura C.
Project Development Manager
Share
"Sales are rewarding with Shopify!"
What do you like best about Shopify?

Among the things I like about Shopify, I can say that the ease to configure, update and sell the products is unique, it really helps to have an online store that has these properties because a user with little training can fill the content of the page. It is also very customizable, since we can change themes and be different from the rest of the electronic commerce, another advantage is the integration with other platforms of payment methods that make the interaction with the client easier.

What do you dislike about Shopify?

I do not have anything that I can say that bothers me about this CMS, it seems to me that it meets the standards.

What problems is Shopify solving and how is that benefiting you?

We use Shopify to sell products on the web, it is a very complete CMS that has benefited us in sales, we have installed modules for payments, shipments and notifications to customers, which are satisfied with the service provided and with little effort in the request of the orders. This makes the clients return and the company is profitable.

Small Business (50 or fewer emp.)
Jul 13, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly platform"
What do you like best about Shopify?

I like that there are free templates available and that you can customize those to fit the appearance of your e-store. Also, the free stock photos that are included in the subscription.

What do you dislike about Shopify?

The difficulty of adding in shopping cart merchants.

What problems is Shopify solving and how is that benefiting you?

Easy to use platform. Benefits of a company with excellent customer service.

Small Business (50 or fewer emp.)
Jul 12, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best platform "
What do you like best about Shopify?

I like how it’s relatively easy to use and user friendly

What do you dislike about Shopify?

I don’t like the processing fee percentages

What problems is Shopify solving and how is that benefiting you?

There are many benefits I using Shopify. Nothing else beats it.

Small Business (50 or fewer emp.)
Jul 12, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best e-commerce platform for stores of all sizes"
What do you like best about Shopify?

I love how easy Shopify is to set up and add new products. There’s such a great variety of themes and with hosting included you can set up a store in just a few hours.

What do you dislike about Shopify?

I wish it was a little easier to customize themes and add or remove features without knowing Liquid.

What problems is Shopify solving and how is that benefiting you?

Easy to add new products, categories, etc. Dint have to wait for a developer to do it for us.

Small Business (50 or fewer emp.)
Jul 12, 2019
 Source
Overall Rating:
5.0
Gillian R. avatar
Gillian R.
Marketing Manager
Share
"Shopify makes running my business easy and profitable"
What do you like best about Shopify?

I love how easy Shopify makes it to customize my webstore. The back end options are fantastic and the stats are invaluable.

What do you dislike about Shopify?

Per transaction costs are a little higher than I'd like.

What problems is Shopify solving and how is that benefiting you?

I have a reliable website that looks good and allows my customers to easily shop and feel secure.

Mid Market (51-1000 emp.)
Jul 09, 2019
 Source
Overall Rating:
5.0
Iceal G. avatar
Iceal G.
Crm Automation Specialist
Share
"Shopify for your E-commerce needs"
What do you like best about Shopify?

As a web developer with 3 years of experience. There's no other E commerce platform as easy to use like Shopify. What I like best in this platform is the ability to add products seamlessly categorizing them by adding tags in it. You can as well collect all your products and group them within a collection, by that you can select only what to sell when you try to embed it in your site. The integration of applications is as well easy as there are so many applications which were developed by companies and free lancers around the globe. You can find and use what you are looking for. You can as well add some snippet of codes to customize your themes

What do you dislike about Shopify?

I think the payment gateway is such a hassle sometimes. Also the coupons are not that much developed but hey it's a great feature to use, it just lacks the customization which I need because some of our clients always use coupons for their products and events etc.

What problems is Shopify solving and how is that benefiting you?

It solved some of our clients problem because of the apps available in their platform.

Small Business (50 or fewer emp.)
Jul 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best ecommerce platform for online stores"
What do you like best about Shopify?

I simply like everything within this platform. This one of the best e-commerce platform I have ever used. You can do a lot of stuff over there and one of the best thing on Shopify is their App store that offers plenty of different and special apps that can fit to whatever you do. The system itself is very beginner friendly for first-time users and adventure users who like to code their own with HTML and CSS. But you don't need to know any coding to create your website and to create it really professional looking which make this platform really good.

What do you dislike about Shopify?

I would say dislike word, not in a bad term thought. From my view, I wish they would open their payment Shopify for more country in EU and Asia so more users will be able to use their payment option because with it you can get much more information about frauds and better integration with other apps

What problems is Shopify solving and how is that benefiting you?

With Shopify, I can create anything I need from one place and it would be very easy to use. I also like their coding system it's very easy and simple to use you want to add some CSS and HTML it's really easy to make. their free themes have very simple HTML and CSS behind it and it's really easy to code which is also a really good thing

Small Business (50 or fewer emp.)
Jul 07, 2019
 Source
Overall Rating:
5.0
Allie S. avatar
Allie S.
Senior Digital Media Strategist
Share
"Shopify is a game changer"
What do you like best about Shopify?

Shopify is simple and user friendly- if you need additional functionality, there is a huge amount of apps that will meet your needs. I love the analytics and the ease of creating and managing a website.

What do you dislike about Shopify?

I wished reporting was more detailed and easy to sift through customers to determine who is new and how they were acquired.

What problems is Shopify solving and how is that benefiting you?

I can find a solution for the majority of my e-commerce issues. It is user friendly for new clients and easy to navigate. A novice can create a site and update unique needs with ease. As an agency, we are able to manage our clients through the partner portal.

Small Business (50 or fewer emp.)
Jul 07, 2019
 Source
Overall Rating:
5.0
Shiniesh S. avatar
Shiniesh S.
Energy Specialist
Share
"AMAZING product"
What do you like best about Shopify?

I love how i can add my own products and how you can see how many views you get. I also love the fact they tell you what your customers are looking for.

What do you dislike about Shopify?

There is nothing i dont like about shopify. Shopify is an amazing store builder i just wish that was a little easier.

What problems is Shopify solving and how is that benefiting you?

Im solving having to bpay unexpected fees and things like that. Easier to manage and see the ups and downs of my business

Mid Market (51-1000 emp.)
Jul 06, 2019
 Source
Overall Rating:
5.0
Rosangel M. avatar
Rosangel M.
Rosangel Maval
Share
"Excellent Program to create web pages without having much experience and to approach the maximain an"
What do you like best about Shopify?

It is a very easy platform to develop, with a very intuitive and flexible interface to use, it has integrated tools to work with social networks in an efficient and secure way, quickly and easily.

What do you dislike about Shopify?

I'd love to be able to sync with the desktop accounting software, this would be great.

What problems is Shopify solving and how is that benefiting you?

We avoid the loss of time by allowing us to create a web page quickly and easily, allowing the growth of our branch and the obtaining of great benefits through the online store fulfilling the purpose and standards raised in a reliable and without much effort, it's great.

Small Business (50 or fewer emp.)
Jul 06, 2019
 Source
Overall Rating:
5.0
Matt T. avatar
Matt T.
Founder
Share
"Most stable E-commerce software."
What do you like best about Shopify?

Shopify is so easy to use. You have to be a little savvy about how the inside of a shop works, but there is so much documentation as well as a great forum to ask other users questions as well.

What do you dislike about Shopify?

No much with shopify itself. I would say vetting the 3rd party apps a little more carefully would be a big help.

What problems is Shopify solving and how is that benefiting you?

My past e-commerce shops have been hacked before. I feel like shopify keeps there back end up to date, I have not had any problems with Data loss.

Small Business (50 or fewer emp.)
Jul 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The ultimate e-commerce solution "
What do you like best about Shopify?

Shopify is a marketing tool allowing businesses to enter the e-commerce world with little overhead.

What do you dislike about Shopify?

Accessing third party apps within Shopify requires going down a rabbit hole, unlike Wordpress/WooCommerce.

What problems is Shopify solving and how is that benefiting you?

E-commerce Optimization

Enterprise (> 1000 emp.)
Jul 03, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My wonderful experience with shopify"
What do you like best about Shopify?

1.What i like most about shopify is that you can st up your online store within minutes. 2. Shopify is very secured especially when dealing in online transactions 3. Their customer support is very efficient and always ever willing to help. 4. The have lots of themes which you could use to customize your site so it could be appealing to customers. 5. The give apps that can help boost sales. 6. They also have their own private payment gateway.

What do you dislike about Shopify?

1. They don't have payment gateway for developing countries e.g Nigeria 2. You cant easily export blog post from shopify 3. Mailchimp which helps with email marketing has been removed from shopify. 4. They transaction fee charge is expensive

What problems is Shopify solving and how is that benefiting you?

I use shopify to dropship and it has really brought profits for me

Small Business (50 or fewer emp.)
Jun 28, 2019
 Source
Overall Rating:
5.0
TA
Thomas A.
Thomas Ambuul
Share
"Creating websites with Shopify is a breeze."
What do you like best about Shopify?

My favorite thing about Shopify is that it is always being updated and anyone can create an application for the platform. It’s open to an endless amount of possibilities for e-commerce stores and fills many market needs that amazon prohibits.

What do you dislike about Shopify?

Shopify payments is awesome, but once you hit $10,000 in sales, there are some odd roadblocks. Hopefully this will be solved soon. As a result, most people use stripe instead.

What problems is Shopify solving and how is that benefiting you?

Making websites is extremely easy now, almost no coding is required on my end. As a result, I can do many more things rather than wasting years learning coding and web design.

Small Business (50 or fewer emp.)
Jun 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"E-commerce streamlined "
What do you like best about Shopify?

Easy to use, easy to set up with little confusion.

What do you dislike about Shopify?

Price is hefty with so many other great options out there

What problems is Shopify solving and how is that benefiting you?

Shopify works with so many other applications making its simple to add features to the site easily

Small Business (50 or fewer emp.)
Jun 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify review"
What do you like best about Shopify?

I like how organize it is and how easy to set up the store. You can also customize the theme and how many products you can add.

What do you dislike about Shopify?

The one thing I do not like is that I have to pay for recent notifications per month. I wish it was included with the plan.

What problems is Shopify solving and how is that benefiting you?

This website helps me have a income and everything I do is part of me. I am trying to sell more products and get people to buy my stuff. Benefit is that it will make my site popular.

Small Business (50 or fewer emp.)
Jun 26, 2019
 Source
Overall Rating:
5.0
FO
Fashina O.
Dayorobbin
Share
"Outstanding Ecommerce Experience"
What do you like best about Shopify?

User interface and their pricing is very effective

What do you dislike about Shopify?

There is nothing actually, Everything works perfectly

What problems is Shopify solving and how is that benefiting you?

Editing HTML of the templates at first was a challenge but i later got used to it

Small Business (50 or fewer emp.)
Jun 25, 2019
 Source
Overall Rating:
5.0
JM
Jenna M.
Owner
Share
"Super User-Friendly and Feature-Packed E-Commerce Platform"
What do you like best about Shopify?

Shopify has been the perfect solution for my e-commerce business. I absolutely love all of the analytics and inventory tracking and management functionality already built in - even on the more basic plans!

What do you dislike about Shopify?

The third-party apps for additional functionality can get expensive.

What problems is Shopify solving and how is that benefiting you?

Shopify has made tracking my inventory and tracking the source of my orders and marketing campaigns so easy!

Small Business (50 or fewer emp.)
Jun 25, 2019
 Source
Overall Rating:
5.0
JT
Jil T.
Rockstar Virtual Assistant
Share
"A dropshipping tool for everyone"
What do you like best about Shopify?

All the items in your store are very well organized in a reasonable fashion and it has information about your sales and earnings. The interface is very user friendly.

What do you dislike about Shopify?

What I didn't like about this software is that most of the products came from China.

What problems is Shopify solving and how is that benefiting you?

It's by far the best dropshipping solution when it comes to the number of products.

Small Business (50 or fewer emp.)
Jun 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify at its finest"
What do you like best about Shopify?

Easy for shopper and easy for inventory control

What do you dislike about Shopify?

Customer was have account with shopify . Would love if they could check out as guest if wanted.

What problems is Shopify solving and how is that benefiting you?

Dont have to go live as much ,keeps track of inventory

Enterprise (> 1000 emp.)
Jun 10, 2019
 Source
Overall Rating:
5.0
Hernan M. avatar
Hernan M.
Hernan Malaver
Share
"User-friendly interface and cutting-edge plugins!"
What do you like best about Shopify?

I like that the complements help to launch new initiatives in a timely and profitable way, since there are new commercial trends every day and the best thing is to have something that is easy and safe to implement.

What do you dislike about Shopify?

I would love to be able to configure custom reports in an easier way.

What problems is Shopify solving and how is that benefiting you?

Shopify is used by our organization to promote online sales through its electronic commerce. One of the biggest benefits is the complements (which are many) that allow customers to quickly adapt to new trends and us to be at the forefront of technology.