Shopify background blur-sm
Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 10, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jan 24, 2017
 Source
Overall Rating:
4.5
PS
Peter S.
Owner
Share
"E-commerce is changing fast, our old site was breaking so we switched to Shopify!"
What do you like best about Shopify?

Shopify offers peace of mind, uptime, payments etc are all taken care of and we have never experienced any downtime.

What do you dislike about Shopify?

Since Shopify is a giant company and attempting to be a platform that works for everyone, they leave out things that were possible on our old platform. One of the items that comes to mind is the ability to see a customers cart. This was a great feature and a necessity to how we interact with our customers, so far Shopify can not support this.

What problems is Shopify solving and how is that benefiting you?

They have solved our ability to be seen on every platform. This was an issue with our old site. I have realized a lot of value in the automated follow up for abandoned carts. We are just about to implement further automation on our customer interaction and follow up campaigns.

Enterprise (> 1000 emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify is awesome"
What do you like best about Shopify?

Shopify is super easy to use. They have great customer service

What do you dislike about Shopify?

Nothing! I absolutely love this site.

What problems is Shopify solving and how is that benefiting you?

Shopify works great at putting so many things all in one place

Enterprise (> 1000 emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I will recommend Shopify because it is easy to use. "
What do you like best about Shopify?

Simplicity of this product for customers

What do you dislike about Shopify?

Nothing that I can complain about. So, I only have positions of positive nature.

What problems is Shopify solving and how is that benefiting you?

Benefits of price and product

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great toom"
What do you like best about Shopify?

Ease of use. We like the fact it's made anyone can pick up and use it.

What do you dislike about Shopify?

Lacks features. Wish the mobile app was better integrated

What problems is Shopify solving and how is that benefiting you?

Invoice. Accounting issues solved.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Analytics and shopping data are easy to read and access. Content is easy to access and modify."
What do you like best about Shopify?

Easy to use and content is SEO friendly and easy to modify.

What do you dislike about Shopify?

Only thing I dislike is lack of upselling options and loyalty program. But I understand their are integration options.

What problems is Shopify solving and how is that benefiting you?

Understanding how customers buy and which products are selected more than others. Easy to make business decisions based on analytics and data.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great E-Commerce Solution"
What do you like best about Shopify?

Ease-of-use and ability to enhance your store with an array of robust applications.

What do you dislike about Shopify?

Difficulty including very customized html and css coding.

What problems is Shopify solving and how is that benefiting you?

Streamlining operations has been a problem that has been solved. The benefits of clear reporting, inventory management and easy fulfillment have been palpable.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
MO
Megan O.
Real Estate Agent
Share
"Shopify review"
What do you like best about Shopify?

It was very easy and user friendly. I liked it very much.

What do you dislike about Shopify?

Sometimes I did not like the speed of it.

What problems is Shopify solving and how is that benefiting you?

I was using it to manage my sales

Small Business (50 or fewer emp.)
Jan 22, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Straightforward e-commerce solution"
What do you like best about Shopify?

Shopify is a great e-commerce platform easy enough for a web novice to navigate and use to set up their online store. The UI of the platform is very intuitive and provides the backend user to easily start selling.

What do you dislike about Shopify?

The inability to add very customized html and css code is one gripe we have with Shopify's platform.

What problems is Shopify solving and how is that benefiting you?

We were looking for an alternative to woocomerce and made the switch over to shopify. It's easy-to-use dashboard, synced smart phone apps, and comprehensive reporting have streamlined business operations across the board.

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
4.5
JB
Jason B.
Coe
Share
"Great System for managing the company"
What do you like best about Shopify?

I love that i am able to view all of my inventory in once place as well as keep track of product, sales and flow of the business.

What do you dislike about Shopify?

The ony flaw i have found with shopify is that, like most programs, it lacks the ability to be integrated with other softwares and systems. Additionally, it does make things a little more complicated in terms of ordering from third party sources and inventory replenishment.

What problems is Shopify solving and how is that benefiting you?

We are solving productivity lags with the abilities to keep track of services offered and availability. To be completely honest , since using Shopify; as a company we are more effective and efficient.

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great system"
What do you like best about Shopify?

Shopify integrates with a multitude of fantastic solutions that makes Ecommerce adaptable for a variety of industries.

What do you dislike about Shopify?

There are some custom areas where Shopify can't meet my clients needs, but this is very rare.

What problems is Shopify solving and how is that benefiting you?

I work for a digital marketing firm that helps local firms better marketing themselves. Shopify allows us to quickly set up and optimize efficient, wonderful Ecommerce solutions.

Mid Market (51-1000 emp.)
Jan 19, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify helps you jumpstart your biz~"
What do you like best about Shopify?

It is easy to navigate and build your website with shopify. Their themes are excellent & sleek and unique. They are trendy and up to date. It is "dummy proof' and so easy to upload photos and build pages for each unique product. I love the customer service and support. If you need something done, the reps on the phone will help you log in and change the theme or make the edits and adjustments. It is awesome - if they are unable to get an answer, they will help find someone in shopify who can help. No call or question is ever unanswered.

What do you dislike about Shopify?

Chargeback process with shopify. This sucks. They have an antiquated charge back process. They let you know you have a chargeback and then you have to submit documentation that shows that it was a sale that went through and was authorized. Then you have to wait from there and there is no one you can call to. So if you have a chargeback, then you are screwed. There is no way to defend your chargeback. No one to talk to. Just submitting docs requested online and there is no follow up. Just a final decision. Now I don't know how they can get away with this because no bank, no credit card company - no other company does this to their merchants. It is almost like a scam.

What problems is Shopify solving and how is that benefiting you?

Spotify enables entrepreneurs and normal people to be able to build seamless, attractive websites. I love that everyone has an opportunity to be in business and start their own business.

Small Business (50 or fewer emp.)
Jan 19, 2017
 Source
Overall Rating:
4.5
MM
Megan M.
Social Media Editor / Apparel Designer
Share
"Shopify"
What do you like best about Shopify?

I love the inventory system, makes it so easy to keep track of what I have. I can simply enter the numbers in one time, and easily see what I need to order more of.

What do you dislike about Shopify?

It's a bit pricey for what it is. There are other platforms that are so much less expensive. Even though Shopify is best, price is an important factor when choosing.

What problems is Shopify solving and how is that benefiting you?

Makes it simple to build an online store. I had no experience before Shopify, and now I do e commerce all the time!

Small Business (50 or fewer emp.)
Jan 18, 2017
 Source
Overall Rating:
4.5
Christopher B. avatar
Christopher B.
Marketing Director
Share
"User-Friendly eCommerce Solution"
What do you like best about Shopify?

Shopify is a much more user-friendly eCommerce solution than the competing solutions, like Magento. If you are familiar with CMS solutions, such as; WordPress or Joomla, you should feel right at home with Shopify.

What do you dislike about Shopify?

There wasn't much we didn't like about Shopify. We have only used it for one project, but so far so good. This project didn't require a lot of custom or discounted pricing. Magento excels in regard to that sort of pricing customization.

What problems is Shopify solving and how is that benefiting you?

We were building our an online store for a golf clothing manufacturer. Shopify was their choice of platforms. Although we had experience with Magento, we didn't sway the client to Magento in hopes of getting our hands of Shopify. We all took an 8-9 class on Lynda.com to get familiar with Shopify. It was that easy. After a few hours of online classes we were up and going. The solution was that straight forward.

Small Business (50 or fewer emp.)
Jan 17, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

Interface is easy to use and integrate into current website or system

What do you dislike about Shopify?

Additional features require additional costs

What problems is Shopify solving and how is that benefiting you?

Online inventory helps to have back up of what's in stock.

Small Business (50 or fewer emp.)
Jan 17, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Online Store Experience!"
What do you like best about Shopify?

Shopify provides a great online experience with little to no technical know how needed. Set up the store, add your products, set up the logistical information (pricing, tax, shipping, etc) and you are ready to go!

What do you dislike about Shopify?

I currently like it fairly well. I guess they could always add more features.

What problems is Shopify solving and how is that benefiting you?

Social media purchases are a huge market and shopify helps to reach clients through all online interactions.

Enterprise (> 1000 emp.)
Jan 17, 2017
 Source
Overall Rating:
4.5
RH
Rachel H.
Regional Administrative Office And Training Coordinator
Share
"Great ECommerce Platform"
What do you like best about Shopify?

Being someone who helps others market their businesses and services, I feel like it is an easy platform to get them up and running. It has the basics and is user-friendly.

What do you dislike about Shopify?

It can be limiting in design, which makes it hard for the more knit-picky people.

What problems is Shopify solving and how is that benefiting you?

I help other market their own businesses. If they want to design their own site, I always recommend spotify as one of my top 3 suggestions because it takes a lot of the middle factors out of the picture, making launching a website more easy for the less-technology savvy.

Small Business (50 or fewer emp.)
Jan 16, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Shopify?

I appreciates that there is a sales system that is easy to use on both the consumer and the businesses end.

What do you dislike about Shopify?

Would love to able to sort fulfillment needed by products.

What problems is Shopify solving and how is that benefiting you?

It makes it easier to fulfill order requests and turnaround time to customers.

Mid Market (51-1000 emp.)
Jan 13, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify Review"
What do you like best about Shopify?

The ease of use, getting to market quickly and access to powerful admin panel. The reporting is awesome and gives my customers a quick snapshot into their business. I don't need to generate additional basic data or reports but can offer actual insights to help grow their business.

What do you dislike about Shopify?

Limitations in checkout, static templates unless you go Pro and limited product options (merchandising etc.) without extensions.

What problems is Shopify solving and how is that benefiting you?

Building ecommerce solutions for clients. My ability to offer value to customers is huge... getting a store live in weeks vs. months. I create accounts for my customers, so they have control and don't need to use multiple accounts. It makes the process muche easier to manage for everyone involved.

Small Business (50 or fewer emp.)
Jan 12, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify Review"
What do you like best about Shopify?

I actually really like the daily emails that give articles or helpful hints for growing your business.

What do you dislike about Shopify?

It's pretty user-friendly, but still takes a little getting used to (as most new interfaces do).

What problems is Shopify solving and how is that benefiting you?

Just the basic problem of business growth -- wanting to expand my reach and sales as well as my company size. It's definitely been helpful in all aspects of business growth especially with the articles and education that I feel that I've gained. I feel more well-versed in sales and business growth aspects.

Small Business (50 or fewer emp.)
Jan 12, 2017
 Source
Overall Rating:
4.5
MP
Megan P.
Office Manager & Cta Program Coordinator
Share
"User-friendly!"
What do you like best about Shopify?

I'm a fan of the interface--it's super easy to use and once you add in your shop items, it's so easy to create a professional-looking storefront. Updating quantities of items is quick and easy, too.

What do you dislike about Shopify?

When users are looking at an item, I wish that users could actually click to open a larger image of the item in a new window instead of just zooming in. This might be nit-picky, but I know that I like being able to do this when I'm shopping.

What problems is Shopify solving and how is that benefiting you?

We were selling merchandise out of our office and realized that many people who live outside of our area would love to have a shirt or hat. This gives us the opportunity to get our merchandise out there to these people and also others who may not have the ability to get into our office,

Mid Market (51-1000 emp.)
Jan 11, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple, Easy and User Friendly"
What do you like best about Shopify?

Everything is streamlined with this software. Easily access your listings and update you inventory counts.

What do you dislike about Shopify?

The only thing I dislike about Shopify is the fact that you must upgrade your subscription in order to create and use PROMO CODES

What problems is Shopify solving and how is that benefiting you?

Makes filling our online orders so much easier. It also makes contacting our customers easier as well.

Small Business (50 or fewer emp.)
Jan 11, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cool program, not a good fit"
What do you like best about Shopify?

It'a user-friendly and has really nice design features.

What do you dislike about Shopify?

This just wasn't the right fit for what we were doing. Tried to use it more as a means to facilitate sales of tickets and packages for events and that's not the intended use, which makes sense.

What problems is Shopify solving and how is that benefiting you?

Moving forward, if we have products as opposed to events or services, this will be a more valuable tool.

Small Business (50 or fewer emp.)
Jan 06, 2017
 Source
Overall Rating:
4.5
AR
Anders R.
Sales And Marketing Manager
Share
"The best ecommerce system out there?"
What do you like best about Shopify?

Easy to use, great UI, never had any functionality issues EVER! Been using them for almost a year now.

What do you dislike about Shopify?

I'm not sure how the pricing is going to scale up so I'm a little concerned about that but other than none really.

What problems is Shopify solving and how is that benefiting you?

So much time saved creating a website. The website looks amazing. I don't have to use complicated plugins or anything just simple but not lacking in features.

Enterprise (> 1000 emp.)
Jan 05, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to create an online marketplace"
What do you like best about Shopify?

How quick and easy a shop can be created and then shared on social media.

What do you dislike about Shopify?

The layout is still a bit clunky for a product that's been around a while, but it's still quite usable.

What problems is Shopify solving and how is that benefiting you?

The ability to reach a broader audience around the country and overseas that I would not have otherwise found.

Small Business (50 or fewer emp.)
Jan 05, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Intuitive and Encompassing Service. "
What do you like best about Shopify?

Shopify is an easy method to set up a practical online store.

What do you dislike about Shopify?

I would like more apps to be able to integrate into my shopify store.

What problems is Shopify solving and how is that benefiting you?

Creating a one stop shop for running an online store.

Small Business (50 or fewer emp.)
Jan 05, 2017
 Source
Overall Rating:
4.5
DT
Duc T.
Founder
Share
"Ease of use and fulfillment"
What do you like best about Shopify?

I like website design and its ease of customization.

What do you dislike about Shopify?

I would like to have drag and drop feature for website and theme.

What problems is Shopify solving and how is that benefiting you?

Building a team of fulfillment

Small Business (50 or fewer emp.)
Jan 03, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Shopify?

Shopify was easy to use for a small organization like ours. It was helpful to have an A-Z solution for e-commerce so we weren't reaching for multiple businesses/organizations to complete the process for us.

What do you dislike about Shopify?

Shopify was just slightly more than we really needed. We wanted to be able to offer a handful of items for fundraising purposes and our commerce did not need as much as Shopify offers.

What problems is Shopify solving and how is that benefiting you?

NA

Small Business (50 or fewer emp.)
Dec 31, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great solution for any e-commerce need"
What do you like best about Shopify?

Very nice interface: easy to use Great fulfillment service: you do not have to mess with shipping and payment provider and can start selling right away. I also like the fact that various shopify experts can assist you (I did everything myself however, is is nice to know you can have support and help from professionals near you!).

What do you dislike about Shopify?

The app store is not so easy to navigate. There is a bit of try and adapt to find the solution however, each iteration helps you improve your knowledge of the platform and of what you really want.

What problems is Shopify solving and how is that benefiting you?

Sell directly with my own branding and not through a third party platform like Amazon or eBay

Small Business (50 or fewer emp.)
Dec 24, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best marketplace "
What do you like best about Shopify?

I like the security and trustyworth of the service. Also is cheap but this is not definitely the most important feature of this great service.

What do you dislike about Shopify?

All Shopify features are awesome, I think that I dont have anything that I dislike.

What problems is Shopify solving and how is that benefiting you?

I can automate all the sales process with only a provider. I can manage feedback and refunds easily.

Mid Market (51-1000 emp.)
Dec 21, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify Websites"
What do you like best about Shopify?

I have been very pleased with Shopify and how well it has been a turnkey solution for many of my clients. We have used it now for almost 10 websites. The eComm solution is ideal for websites and has helped integrate the third-party eComm solution into the turnkey sites.

What do you dislike about Shopify?

Some of the plugins are note as intuitive as they could be. I'd like to receive more information on how we can fully utilize these plugins for our sites.

What problems is Shopify solving and how is that benefiting you?

Many of our partners are not looking to drop $50K on a site, so great solutions like Shopify have made it ideal for these sites.