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SurveySparrow Survey Software logo
SurveySparrow
Engage with Conversational Surveys
4.4
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SurveySparrow Reviews: 4.4/5 — Solid Choice

SurveySparrow Overview
What is SurveySparrow?

SurveySparrow is a platform built to empower users to create and share highly engaging, mobile-first surveys while ensuring a chat-like experience. The platform is highly customizable and can be deployed via a webpage, or chatbot (using a conversational format), and can be easily distributed across different audience segments.

Company SurveySparrow Inc.
Year founded 2017
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
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Ask Questions about SurveySparrow
What SurveySparrow is best for?
How does SurveySparrow compare to Zoho Survey?
What are the pros and cons of SurveySparrow?
SurveySparrow Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
SurveySparrow Features
A/B Testing
Advanced Analytics
AI generation of quiz content
Anonymous Responses
Branding / theme / custom styling
Collaboration Tools
Completion / response limits
Custom Branding
Customizable Templates
Custom tracking / analytics pixel support
Data Export
Data export (CSV)
SurveySparrow Media
SurveySparrow video thumbnail
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SurveySparrow Screenshots
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SurveySparrow screenshot 6
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 30, 2026
SurveySparrow Survey Software logo
1,903 SurveySparrow Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Robust Features"
What do you like best about SurveySparrow?

The flexibility of the survey options, as well as the opportunity to customize the survey types

What do you dislike about SurveySparrow?

I would have appreciated more question types/options in the chat survey templates

What problems is SurveySparrow solving and how is that benefiting you?

Getting more of an understanding about how our customers experience our services. Getting more insights from team members about initiatives that they find valuable

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
3.5
HW
Holly W.
Coo
Share
"Excellent Survey Tool"
What do you like best about SurveySparrow?

The software is intuitive and easy to use on the front and back end; it is also more visually pleasing than other survey software.

What do you dislike about SurveySparrow?

Data consolidation for complex projects requires a lot of manual work

What problems is SurveySparrow solving and how is that benefiting you?

We manage engagement surveys for clients and found survey sparrow to be a very easy-to-use tool for our clients and their teams. This has helped us move these projects more quickly which is a win win.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
3.5
Marco T. avatar
Marco T.
Gestione Clienti
Share
"Great and simple tool for marketing"
What do you like best about SurveySparrow?

It's incredibly user friendly, but at the same time the performances are top notch.

What do you dislike about SurveySparrow?

There is nothing I don't like, what it can be done is improving the logical structures of the surveys.

What problems is SurveySparrow solving and how is that benefiting you?

Defininig a clear way what's the target audience of the business I'm working in.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
3.5
Jennifer Y. avatar
Jennifer Y.
Business Owner
Share
"Great survey software"
What do you like best about SurveySparrow?

It is so easy to use! And I've made beautiful looking surveys.

What do you dislike about SurveySparrow?

It's a bit expensive for my needs. I don't send out survey too often, but for someone who is doing a ton of surveys I think it's a great option.

What problems is SurveySparrow solving and how is that benefiting you?

I like to get feedback from my customers every year. I have been able to make functional and beautiful surveys with survey sparrow.l

Small Business (50 or fewer emp.)
Nov 30, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to use, beautiful, but quite limited on entry packages"
What do you like best about SurveySparrow?

Simple to use, allowing me to easily make attractive surveys. Pricing was favourable relative to competitors.

What do you dislike about SurveySparrow?

Annual subscriptions were great pricing, but if you need to pay monthly the difference is quite large and prohibitive (I'm often happy to pay a little extra for monthly payments rather, but the difference in this case was really big, unfairly disadvantageous for those that simply can't afford big once-off).

What problems is SurveySparrow solving and how is that benefiting you?

Attractive surveys for clients. Feedback forms.

Small Business (50 or fewer emp.)
Nov 27, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Affordable Option for Solopreneurs"
What do you like best about SurveySparrow?

Being able to create a custom survey and have control over the presentation. I also love that I can export the data to Excel.

What do you dislike about SurveySparrow?

A bit nitpicky, but I don't like the lack of customization for Likert scale-based questions. You can only label the low, middle, and high end but not any of the other choices. I also wish there was a way to select "reverse score" for questions. Lastly, there isn't a way to assign a score to a label choice (e.g., "strongly agree" = 5). Both would be helpful when exporting data results to view in Excel.

What problems is SurveySparrow solving and how is that benefiting you?

They provide an affordable option for creating surveys and assessments that look professional. I couldn't justify the cost of some other survey options out there and have been able to meet my business needs so far.

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
Monika R. avatar
Monika R.
Ux Researcher
Share
"Great look&feel"
What do you like best about SurveySparrow?

What makes SurveySparrow stand out is the way their surveys look. Conversational, with pictures in the background, nicely animated transitions between questions - it's not just another boring online survey.

What do you dislike about SurveySparrow?

I don't like the pricing system, specifically that there are some "general survey" plans and CX plans, and the former do not include NPS, CSAT and CES Surveys. That's disturbing.

What problems is SurveySparrow solving and how is that benefiting you?

My needs at the moment do not require doing a lot of surveys and advanced options in surveys. SurveySparrow is a simple tool where it is easy to build a visually appealing survey, and the free personal plan allows me to collect 100 responses per month.

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
Joana C. avatar
Joana C.
Co Fundador
Share
"Good freemium service."
What do you like best about SurveySparrow?

Ease to use, specially in reorganizing questions or mid pages. Loved the use of "formulas" to turn my survey more personal and fun. Beautiful and very customizable designs are a plus

What do you dislike about SurveySparrow?

For my small studio the premium subscription is too expensive, so I cannot keep up with a monthly subscription, to own only 3/4 of surveys. Maybe an option to pay per survey forever?

What problems is SurveySparrow solving and how is that benefiting you?

A good alternative to other platforms that are more expensive. Great designs are also a plus and help my studio and me to transmit a great image and professionalism.

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"SurveySparrow review"
What do you like best about SurveySparrow?

I found the product to be very intuitive and easy to use

What do you dislike about SurveySparrow?

I would show the pricing page to all users

What problems is SurveySparrow solving and how is that benefiting you?

SurveySparrow is helping us create easy forms that are easy to implement

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good service"
What do you like best about SurveySparrow?

The user interface is great and intuitive to use

What do you dislike about SurveySparrow?

The fonts dont have all that I would usually want.

What problems is SurveySparrow solving and how is that benefiting you?

Getting questions answered easily and automatically

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
MH
Mitch H.
Vice President Of Land Steward Success
Share
"Making surveys interactive is a meaningful improvement on typical platform feedback engagement."
What do you like best about SurveySparrow?

The conversation opportunities following their responses can yield insights from employees that are unexpected.

What do you dislike about SurveySparrow?

The interface can be a little non-intuitive for those who are not tech-savvy.

What problems is SurveySparrow solving and how is that benefiting you?

We are seeking insights from employees that we don't necessarily know ahead of time, and this more open-ended survey tool allows us to gather those unexpected pieces.

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.5
Carlo M. avatar
Carlo M.
Product Manager
Share
"is and excelent tool, but the problem is the most expensive on the market"
What do you like best about SurveySparrow?

is really easy to use, and the ux / ui is excellent, the api connection is also really helpful

What do you dislike about SurveySparrow?

the pricing is realy expensive for the country located in suramerica, is the most expensive toll in the market

What problems is SurveySparrow solving and how is that benefiting you?

can help me to understand the user and calculet the nps from my customers

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"a review"
What do you like best about SurveySparrow?

The review pages were fast and interesting

What do you dislike about SurveySparrow?

wasn't evaluated enough before receiving survey

What problems is SurveySparrow solving and how is that benefiting you?

n/a

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"easy to use platform with great customer service"
What do you like best about SurveySparrow?

Customer service walked me through answering my questions

What do you dislike about SurveySparrow?

There could have been more templates for the free version

What problems is SurveySparrow solving and how is that benefiting you?

helped me reach a lot of people for an event

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
CE
Cem E.
Co Founder
Share
"One of the better survey solutions out there"
What do you like best about SurveySparrow?

Easy way to do automated customer surveys in our app or through email. Admittedly haven't used the additional features like chatbots and whatnot but appreciate that the option is there in one tool.

What do you dislike about SurveySparrow?

Pricing is way too complicated with a lot of tiers for businesses of different sizes. It's offputting for a small business of our size. We were also annoyed that we needed to sign up to see any prices to begin with.

What problems is SurveySparrow solving and how is that benefiting you?

Survey sparrow (funnily enough) solves the survey problem. We want to prompt our users and get their feedback on our application. Survey sparrow allows us to do this through many different channels (link, in-app, etc.)

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"SurveySparrow review"
What do you like best about SurveySparrow?

they were very helpful and incredibly communicative with us.

What do you dislike about SurveySparrow?

I found for us the product did not end up making sense for what we wanted to do. We ended up going with a paper survey

What problems is SurveySparrow solving and how is that benefiting you?

it didn't end up benefiting us. I could see it working for a bigger organization with more complex needs than we have

Enterprise (> 1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"What makes SurveySparrow different"
What do you like best about SurveySparrow?

I love the matrix function. I need people who response to my survey to include multiple items in their response, and multiple pieces of information about each item. The matrix feature allows them do to that.

What do you dislike about SurveySparrow?

I am concerned about the features that have to be paid for that are free from other companies.

What problems is SurveySparrow solving and how is that benefiting you?

Cost.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for tracking feedback."
What do you like best about SurveySparrow?

It's great for tracking feedback from individual users, especially the fact that even users who haven't finished the survey automatically have their feedback tracked.

What do you dislike about SurveySparrow?

I don't like that the displaying option of the score is automatically available in the Thank you page, but that simple option is not automatically available if I were to desire to display the score in the middle of the survey. The only way to do that is to manually create an expression and add up all the scores myself, and it baffles me that there is no automatic variable or expression that just keeps track of all the scores throughout the survey. This becomes exponentially painful as you have more questions in your survey.

What problems is SurveySparrow solving and how is that benefiting you?

It seems to rise above the competition when it comes to the insights that can be gained from the results. It really helps to see the drop off rate and partial submission results.

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
Shane T. avatar
Shane T.
Human Resources Director
Share
"Good site to gain valuable feedback"
What do you like best about SurveySparrow?

Very easy to navigate Easy to share Was able to quickly create survey

What do you dislike about SurveySparrow?

Not as configurable as I would have liked.

What problems is SurveySparrow solving and how is that benefiting you?

The need to quickly gauge the pulse of our employees.

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Review 2022"
What do you like best about SurveySparrow?

It helps to get most valuable information about our main goal.

What do you dislike about SurveySparrow?

The survey has some premium tools that doesn't help ro get required information.

What problems is SurveySparrow solving and how is that benefiting you?

It helps to get for example the most valuable information about customers thoughs.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"complete but could be more specific"
What do you like best about SurveySparrow?

I like the ready to use factor and the quick support once you begin to use the tool, API connection is quite easy - the price is on the average of the market but was fine to try it for free at the beginning.

What do you dislike about SurveySparrow?

actually the data are not really for hotel business which was what i was looking for, once you get all the reply on the survey is not easy to understand some specific points... maybe i would need a pro version

What problems is SurveySparrow solving and how is that benefiting you?

i was looking for a survey tool to share with the hotel guests during breakfast time or at check-out time, for sure is not a stand-alone software, it need to be connected with hotel CRM

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
TM
Thomas M.
Cto
Share
"Good!"
What do you like best about SurveySparrow?

It's full of functions and I will remember surveysparrow if I need a full-stack-survey-tool

What do you dislike about SurveySparrow?

Too complex for me. I wanted just click click survey with a bit of logic

What problems is SurveySparrow solving and how is that benefiting you?

Couldn't find the logical section with some rudimentary ifelse / Switchcase functions

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
CH
Casey H.
Principal Engineer & Founder
Share
"Cool idea, decent UI, customer support/sales was a bit much though."
What do you like best about SurveySparrow?

The idea of the platform is pretty great actually, that I can quickly answer a question that requires ab audience i don't have access to is great.

What do you dislike about SurveySparrow?

I think I was called by a sales rep at least 3x times before I even logged in ever, lol.

What problems is SurveySparrow solving and how is that benefiting you?

Answering community questions for a community I don't have easy access to.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Very organized and great program to develop surveys."
What do you like best about SurveySparrow?

The ability to dive into the metrics of your survey and know exactly how people responded.

What do you dislike about SurveySparrow?

When first logging on and using it it takes awhile to get used to.

What problems is SurveySparrow solving and how is that benefiting you?

So far it has helped me develop surveys for my marketing research class which has been awesome.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Seems to be a pretty robust tool though we did run into some trouble dialing in some customization"
What do you like best about SurveySparrow?

An affordable option compared to some of the other bigger survey companies.

What do you dislike about SurveySparrow?

Ran into some difficulties with customizing some of the design.

What problems is SurveySparrow solving and how is that benefiting you?

We needed to survey potential leads on our landing page and we were looking for an elegant and simple way to do that.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy Peasy!"
What do you like best about SurveySparrow?

It was a useful and easy tool to learn. It is simple and also aesthetically pleasing.

What do you dislike about SurveySparrow?

It didn't had many integrations so it was hard to adapt it to fit in CRMs

What problems is SurveySparrow solving and how is that benefiting you?

Creating a survey from scratch while making it appealing, SurveySparrow does it all!

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great Customer Service"
What do you like best about SurveySparrow?

Customer service was helpful. I like the design and customization. It looks clean and professional

What do you dislike about SurveySparrow?

I wish there were more formatting options for surveys. I also wish questions could include an "explain" box in the question.

What problems is SurveySparrow solving and how is that benefiting you?

The ability to receive and analyze company feedback.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Seamless output."
What do you like best about SurveySparrow?

The form of the surveys looks very clean and easy to navigate through.

What do you dislike about SurveySparrow?

A bit costly in some areas but it makes up for its features.

What problems is SurveySparrow solving and how is that benefiting you?

Surveying and anonymous questionnaires. SurveySparrow's clean-looking surveys make it easier for respondents to participate.

Mid Market (51-1000 emp.)
Sep 05, 2022
 Source
Overall Rating:
3.5
CHANDRA K. avatar
Chandra K.
Looking For New Job
Share
"Make your survey fly and talk like a sparrow"
What do you like best about SurveySparrow?

There are three things that I like about surveySparrow which makes it better than other softwares- 1. The offline feature which enables you to take inputs of the respondent even when you don't have internet connections really helps you to carry out your survey in remote areas. 2. There is an option by which you can record the audio of the respondents making the survey more genuine and reliable. 3. There is a option to include sentimental response also

What do you dislike about SurveySparrow?

There is a lot of manual work to be done at the start to develop a good format, but later on, you can get better suggestions.

What problems is SurveySparrow solving and how is that benefiting you?

The application is compatible on both desktop and mobile making it easier for our CDC to carry out surveys. The offline mode makes it further easier. The quality of the report has improved the effectiveness of my survey helping me better understand the situation and thus better results for my project. And its easy to share both the report as well as the survey format to others. The 360-degree assessments covers all the aspects which can help you build a better employer-employee relationship.

Enterprise (> 1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"SURVEY SPARROW"
What do you like best about SurveySparrow?

Ease of use and features and setup simplicity

What do you dislike about SurveySparrow?

Can not send the survey via text or QR Code

What problems is SurveySparrow solving and how is that benefiting you?

None at this time