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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Crevio
Sponsored
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B testing and personalization
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI content generation
AI-powered content & layout generation
AI-powered site generation
AI search optimization
AI site generation
Analytics and Reporting
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 07, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good Product for Non-Technical Users"
What do you like best about Wix?

Getting a site up and running is very easy. Pages are straightforward to build. There are many building blocks that provide what you would need for most sites.

What do you dislike about Wix?

Adding custom HTML or other code snippets does not work as well as in other CMS. Integration with HubSpot is poor.

What problems is Wix solving and how is that benefiting you?

Having an affordable web presence.

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
2.5
ED
Edwin Junior D.
Gerente General
Share
"Need Desing experience"
What do you like best about Wix?

I like how you can build a web in a simple way with your CMS but nevertheless it is very constant that a user builds a website

What do you dislike about Wix?

without any stylized pattern generating a web with very bad content for your brand, this affects your brands permanently because it is what your users see

What problems is Wix solving and how is that benefiting you?

OBtener una página web de forma rápida

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
2.5
Jillian K. avatar
Jillian K.
Communications Specialist
Share
"Wix: Solid Meh"
What do you like best about Wix?

I like the price point of Wix. Their fees truly can't be beat.

What do you dislike about Wix?

Customer service is almost non-existent with them. Whenever we run into problems, they essentially defer you to a user-based forum that never has the answers that you are looking for.

What problems is Wix solving and how is that benefiting you?

It's allowing the business to have a website

Mid Market (51-1000 emp.)
Oct 29, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"WIX- well known and simple."
What do you like best about Wix?

Easy to use, anyone can set up their own website without any need for coding or any previous experience. There are lots of cool website template designs. Solid support as well.

What do you dislike about Wix?

Some of the editing features aren't super easy to use and the layout isn't as aesthetically pleasing as some other similar sites. Difficulty in switching templates. Not the best for e-commerce.

What problems is Wix solving and how is that benefiting you?

Creating a website for our company

Small Business (50 or fewer emp.)
Oct 24, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Wix Review"
What do you like best about Wix?

When I originally started using Wix I liked the simple stylistic approach that the site builder had. Wix was good at producing clean, simple templates.

What do you dislike about Wix?

I was not impressed by the layout of the back end of things. Trying to set up a website wasn't the most user friendly at first. It took more time to try and learn the program than seemed worth it. I went on and looked at the site for a bit of a refresher and it seems like they have made a handful of changes to the admin interface and are possibly moving in the right direction.

What problems is Wix solving and how is that benefiting you?

I was using Wix to try and develop a website for my photography company. I wanted to use a site builder that would make setting up and launching my website easy and quick.

Small Business (50 or fewer emp.)
Sep 27, 2017
 Source
Overall Rating:
2.5
SC
St. Mark's Episcopal C.
Church
Share
"There are better platforms out there...."
What do you like best about Wix?

This platform was great for a quick display of information. The interface was easy enough to learn and use, and it's an affordable product. It's a top competitor in the domain hosting arena.

What do you dislike about Wix?

Wix just doesn't compare to Wordpress or Weebly. The options are outdated, and some features are just fluff. The site often crashes while trying to compose new templates and rearrange, and photo storage has been mediocre.

What problems is Wix solving and how is that benefiting you?

We used Wix to display photos, and while the display was fine, we didn't have great SEO options for tracking at the time.

Small Business (50 or fewer emp.)
Sep 20, 2017
 Source
Overall Rating:
2.5
Samuel G. avatar
Samuel G.
Gerant Et Negociateur
Share
"Easy use of this tool"
What do you like best about Wix?

Easy to use, basic and intuitive. Easy to modify and change pages as you wish

What do you dislike about Wix?

Can't do everything you want, complicated to add credit card details

What problems is Wix solving and how is that benefiting you?

Creating a website with less money

Mid Market (51-1000 emp.)
Sep 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Extremely limited functionality, but semi-easy to use."
What do you like best about Wix?

WIx's drag and drop interface is easy to use and makes customization a breeze.

What do you dislike about Wix?

Where to begin. Support is a nightmare. Very few 3rd party integrations without buying something additional. No multi-user options. Very limited URL forwarding options. Horrible if you're trying to migrate content from another site to Wix (in vice versa). Embedding content can be a huge headache and Wix puts all the blame on the 3rd party apps, not their own platform. They claim to optimize your site for mobile, but I've spent hours editing the mobile versions of our site because Wix does not translate our website to mobile very well. It's illegible.

What problems is Wix solving and how is that benefiting you?

We need a website to host content. Wix lets us do this and customize how the content is displayed.

Small Business (50 or fewer emp.)
Sep 07, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good site builder for the entry level we site."
What do you like best about Wix?

Ease of use to design. what you see is what you get is a pretty cool feature of design. I was able to pull pics from my social media page and it was pretty easy and fun.

What do you dislike about Wix?

The way Wix interacts with Google in the past was a issue for me but it seems like those issues are being resolved.

What problems is Wix solving and how is that benefiting you?

Easy site design and easy to add pages and build my site.

Small Business (50 or fewer emp.)
Sep 07, 2017
 Source
Overall Rating:
2.5
KR
Kareem R.
Co Founder
Share
"Simple to use but limited for intermediate designers"
What do you like best about Wix?

Drag and drop functionality. Mobile right out of the box.

What do you dislike about Wix?

Not as much options for customization for advanced users. Feel limited within the ecosystem.

What problems is Wix solving and how is that benefiting you?

Ecommerce. Easy to set up the store for one of my clients

Mid Market (51-1000 emp.)
Sep 07, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Easy to use for the non-technical person"
What do you like best about Wix?

They've come a long way in terms of front-end functionality and SEO value. I like how this functions much like a Photoshop document. The way the items can snap to each other, X and Y values are generated, and other things that are simply impressive. It makes it really easy for my non-technical coworkers to dive in and make their own changes without having to go through me.

What do you dislike about Wix?

I dislike that you can only have one person logged in at a time to edit. I understand why, but why does it have to be the entire website? Why can't a certain page be locked? Also, I don't like how when you load the website on the front-end, you get a bunch of jumbled code rather than the formatted HTML markup. Google says that it is still acceptable and doesn't hurt SEO but I have a hard time believing that.

What problems is Wix solving and how is that benefiting you?

We are able to democratize the content of the website to people who are only comfortable with a Word document. We've also been able to launch the website pretty quickly.

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"easy"
What do you like best about Wix?

the ease of making site, i would recommend this to others

What do you dislike about Wix?

some buttons were confusing, but it wasnt too bad

What problems is Wix solving and how is that benefiting you?

nothing it was simple to use

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
2.5
AS
Amanda S.
Account Coordinator
Share
"Average "
What do you like best about Wix?

Gives the ability to make a website for your business

What do you dislike about Wix?

So so can be annoying and glitchy to work with

What problems is Wix solving and how is that benefiting you?

Having an online presence

Small Business (50 or fewer emp.)
Sep 02, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Fairly Easy to Use. Not the Most Beautiful Templates"
What do you like best about Wix?

I found it to be among the easiest to use of the Web builder tools.

What do you dislike about Wix?

Templates were not that great. I would have expected a bit more beauty ouf of the box.

What problems is Wix solving and how is that benefiting you?

Building simple company Websites

Small Business (50 or fewer emp.)
Aug 31, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"I've used Wiz for quick-fix websites with success"
What do you like best about Wix?

Easy to use for those unfamiliar with website building

What do you dislike about Wix?

Falls short when it comes to being able to create unique websites with specific sitemap and functionality needs. Not a good solution for larger companies who need special organization for lots of content/departments on their site.

What problems is Wix solving and how is that benefiting you?

Fast and easy website setup for small businesses who can't afford agencies or in-house designers.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Kind of hard to work with"
What do you like best about Wix?

The features you are able to do with this software is nice.

What do you dislike about Wix?

I do not like how you cannot do a lot of things, unless you pay for it.

What problems is Wix solving and how is that benefiting you?

Helping get business off the ground, and drawing people to website.

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great for launching a website fast"
What do you like best about Wix?

Ability to get a decent looking site up and running in a short period of time. Simple enough for most people that are able to operate a smart phone.

What do you dislike about Wix?

Lack of true customization. This is great for beginners, but some may grow out of the templates that are offered. For those people I recommend purchasing a robust wordpress theme from a developer that offers support and customization.

What problems is Wix solving and how is that benefiting you?

Establishing a web presence quickly and affordably. Wix offers a large selection of templates, so there is usually something that you can find that would be on brand or to suit your particular needs.

Small Business (50 or fewer emp.)
Jun 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Create website for personal use"
What do you like best about Wix?

Different templates available. I have had a lot of people refer me to WIX and I've seen great websites. I want to get mine to their caliber, because theirs looks great.

What do you dislike about Wix?

A little confusing to operate. I began choosing a template and tried to put my own pictures, it ended up not looking like the original template. It was in general a little more confusing than I expected, and I am pretty savvy with technology.

What problems is Wix solving and how is that benefiting you?

Website to demonstrate multi-career skills and abilities

Small Business (50 or fewer emp.)
May 17, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great for beginners but results are poor"
What do you like best about Wix?

Seemingly straightforward interface is useful for beginners

What do you dislike about Wix?

Poorly designed websites with no or limited SEO customisation offer limited potential to site owners. Flexibility of customisation of design is poor. Basic site functionality sometimes chargeable as 'extras'

What problems is Wix solving and how is that benefiting you?

Provide websites for small clients.

Mid Market (51-1000 emp.)
Apr 19, 2017
 Source
Overall Rating:
2.5
MI
Morris I.
Executive Communications And Marketing Consultant
Share
"easy website creator"
What do you like best about Wix?

very simple to use and very feature rich

What do you dislike about Wix?

hard to find the features i wanted to use

What problems is Wix solving and how is that benefiting you?

landing pages for product testing

Small Business (50 or fewer emp.)
Mar 15, 2017
 Source
Overall Rating:
2.5
RJ
Ricky J.
Senior Technology Manager
Share
"It's getting close to a realtime Web Solution."
What do you like best about Wix?

Simple to use, and a great solution for clients that aren't ready for a fully customizable and controllable website. They can login.

What do you dislike about Wix?

In the end your website is still a Wix website. You are limited to what Wix allows, and you have to use what Wix Provides. Coming from a 100% custom website creation/creator background, I don't like to have limits set on what I or a client can do or not do with their "own" website.

What problems is Wix solving and how is that benefiting you?

Giving clients with lower budgets a training wheels solution for getting their first website up. It is also a good solution to provide to customers who have a very old website that isn't mobile friendly, etc and creating a cheaper "hands on" solution, for them to have a 2017 compatible website.

Mid Market (51-1000 emp.)
Feb 07, 2017
 Source
Overall Rating:
2.5
ET
Elizabeth T.
Merchandiser
Share
"Used to build CMS websites for techno-peasant clients"
What do you like best about Wix?

Wix makes building a website very easy, and now they offer HTML sites which are better for SEO than CMS/Flash sites. I liked that it was pretty much cut and paste, I could add whatever I wanted to the site wherever I wanted. As I got to know the product, I was able to find loopholes that would let me do things with CMS that the company customer service reps said weren't available. It just takes a strategically creative mind and you can pretty much accomplish everything but SEO. Domain names were a cinch to hook up.

What do you dislike about Wix?

SEO for the CMS sites is a beast. My clients wanted to come up on the first page of Google with a few key words, and that is always a difficult thing to make happen when you build a website, even if you do an HTML site. It's really a separate job in itself. With flash sites, I was able to get clients on the third page...but for the first page, it took a lot of fandangling, extra hours which cost the client much more than they wanted to pay since CMS sites are pretty cheap. I also didn't like that the customer service was virtually no help. I figured things out for myself that they said they weren't "offering" at this time. If I could use the tools they provided to do something, why couldn't it be offered already? I found that strange. It also would have been nice, as a site builder, to have a separate account for me to be able to go in and make changes to the account, and the site owners to have more simple account options for domain name changes, or just personal account info. It was gibberish for them..so maintenance got sticky. It was also impossible to have a site where readers could create accounts within the site - like abandoned carts or joining a club or organization or chatting back and forth. There were chat boxes but they sucked.

What problems is Wix solving and how is that benefiting you?

I was able to create nice looking websites for clients using the free tools wix offers and set them up to be able to continue managing the site. The benefit was a simple website for small businesses or individuals that got specific info across to specific audiences. It really helped a lot of people who were just getting started.

Small Business (50 or fewer emp.)
May 02, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Complicated"
What do you like best about Wix?

The amount of templates, the idea of freedom to create, stable platform.

What do you dislike about Wix?

It should be easier to create things from scratch. I like the idea of creative freedom, but I have used it and I see that there are many bugs. This makes me not like.

What problems is Wix solving and how is that benefiting you?

It has helped me to create a web site for a family, but in the end had many little mistakes that made us to stop using it.

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
2.0
Andrea G. avatar
Andrea G.
Sr Writer Donor Communications, Bilingual
Share
"Not the best platform for design"
What do you like best about Wix?

I like the simplicity, they had good templates for the design.

What do you dislike about Wix?

It was very hard to move images around the page and align it to text. It was not the most user-friendly platform, very hard to make changes and also configure the images.

What problems is Wix solving and how is that benefiting you?

We were using Wix for the website of a professional organization. We wanted to have a landing page and a page with info with information about the board

Small Business (50 or fewer emp.)
Nov 03, 2021
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Difficult to use and confusing"
What do you like best about Wix?

Tries to make building a site easy and tries to be user-friendly

What do you dislike about Wix?

Not a very intuitive interface, difficult to use.

What problems is Wix solving and how is that benefiting you?

Building a site from scrattch and making it look positive.

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Wix has its niche but they are not my final choice"
What do you like best about Wix?

Wix is very easy to use, especially when starting from a clean sheet of paper. I was able to get a website up and running very quickly just by following their step-by-step guidance on their platform.

What do you dislike about Wix?

One of the main downsides to using the Wix platform is that you have to follow their suggestions to get the best results (easiest to do). The difficulty increases once you start to go off the recommended path. For instance, when using a custom domain or integrating an alternative payment provider, the main benefits of the platform are lost. If you want to create a custom website, the Wix platform is not the best choice. The most critical point that caused me to decide against Wix is that you cannot change hosting providers once you go with Wix. The hosting is integrated with their platform. With hosting being an integral part of Wix, you cannot move your website to another hosting provider. Wix is not the best choice for business websites with many functionalities, such as customer management, payment processing, custom email delivery, custom domains, and other complex design elements. Wix does have some essential capability built into it. Still, if you are selling more than a handful of products or have a rapidly changing inventory to manage, Wix becomes cumbersome to deal with instead of being beneficial.

What problems is Wix solving and how is that benefiting you?

Wix was an excellent choice to get a simple website up and running very quickly. I was able to add my content (text and images) and create the structure of the site very quickly. I was able to add pages and link them together and alter the fonts and styles to give a uniform appearance to the site across pages. I was delighted with how easy it is to use and how easy it is to get a simple website up and running with little effort. With a small amount of planning, I put together an excellent website that served the immediate purpose of introducing our company to people on the internet until we could design and build a better website on another platform.

Enterprise (> 1000 emp.)
Nov 05, 2019
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Basic but functional "
What do you like best about Wix?

Wix is a useful tool for people looking to build a blog or website without much experience of web design. It provides a range of designs, all of which are contemporary and are customisable to suit your colour scheme and desired aesthetic. Wix allows for reasonably efficient website building; using its wizard, you can easily design a simple website and be online within two hours.

What do you dislike about Wix?

Some features of Wix are quite clumsy. For example, using your own photographs or graphics as page backgrounds can be a little difficult, as images are often stretched out of their aspect ratio or clumsily tiled. Embedding Flash, videos, etc. can also be quite difficult, and rather glitchy when it comes to posting the page online. Wix also does not provide you the option of email alerts when people comment on your page.

What problems is Wix solving and how is that benefiting you?

As someone with very limited experience of web design, I have found Wix a useful tool to set up a basic and visually appealing website. Wix does not require you to be able to use any HTML coding at all, and the interface does allow you to fully preview what your website will look like before you post it online.

Small Business (50 or fewer emp.)
Sep 12, 2019
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Not easy to use at all - definitely not for beginners"
What do you like best about Wix?

It is affordable and there are some benefits that could be really good for starting businesses, such as the Google Ads voucher for all new sign ups

What do you dislike about Wix?

The builder is so complicated and difficult to use. It is targetted as an application that is just like SquareSpace, but it is 1000x more complicated that SquareSpace

What problems is Wix solving and how is that benefiting you?

The previous website that our website was built on was sluggish and complicated. Wix is at least a faster website builder. It is also a good platform for web development and building sites for clients because handing over is simple.

Small Business (50 or fewer emp.)
Jul 08, 2019
 Source
Overall Rating:
2.0
Alexis L. avatar
Alexis L.
Owner
Share
"Wix is not it"
What do you like best about Wix?

Some of the themes are cool. Other than that the ease of use is not all there like their leading competitors.

What do you dislike about Wix?

Mostly everything. I dont like the setup for anything. The connect options aren't where I think they should be.

What problems is Wix solving and how is that benefiting you?

I quit it

Small Business (50 or fewer emp.)
Dec 11, 2018
 Source
Overall Rating:
2.0
KB
Kelly B.
Drone Pilot
Share
"Wix Wasn't For Me"
What do you like best about Wix?

I personally didn't like Wix. I used to have wix when I was attempting to switch from Html/Java to an easier content management system. I do not recommend wix.

What do you dislike about Wix?

I personally didn't like Wix. I used to have wix when I was attempting to switch from Html/Java to an easier content management system. However, having past computer programming, I didnt like how they limited you, or want you to pay for extras such as email accounts $5 each, extra space? oh dont even get me started. You want your own domain? Extra fee!

What problems is Wix solving and how is that benefiting you?

The business problems I was attempting to solve was moving from handcoded html/java websites to an easier content management solution for cost-price. However after moving to Wix, I realized it was not the domain or content management solution I was wanting. I quickly left after being told I had to pay extra fees for simple services that should've been provided with any decent domain handler.